October Yin begins, Saturday.

Xu Rongliang, a senior staff member in charge of the retail business of New Era Group, came to Lin Zuhui's office.

"Boss, report a problem to you!"

Lin Zuhui leaned back in his chair, nodded, and motioned to continue!

Xu Rongliang sorted out his thoughts, and then said: "Recently, the two major retailers in Xiangjiang, Hutchison and Jardine Matheson, seem to have joined forces to put pressure on suppliers, resulting in several suppliers not supplying to us!" ”

Lin Zuhui sat up straight and said solemnly: "Is it serious?" ”

Xu Rongliang said seriously: "It's not particularly serious, only 2 suppliers have succumbed. We were able to find alternative suppliers from overseas, but the cost increased a lot. ”

Lin Zuhui said with some surprise: "We also have 31 'Xishiduo' convenience stores and five supermarkets, do those suppliers regard us as small and medium-sized retailers?" ”

At that time, he did not directly open a supermarket, so he expected this situation, so he started with a small retail convenience store.

Because he knew that in his previous life, Carrefour, the world's second-largest retail group, had to announce its withdrawal after only four years in Hong Kong. After just over a year, Fei Lilao's 'Apple Express Sales' was hastily closed and failed miserably.

"The Legend of the Fairy Tree"

The reason for Carrefour Group's failure in Hong Kong is the "resale price guarantee", which means that the supermarket chain uses the price suggested by the supplier, and if the selling price is lower than the recommended price, the supplier will refuse to supply the supermarket chain in order to punish the supermarket chain. As a result of this practice in the industry, there is little price competition between supermarket chains. On the other hand, when large supermarket chains want to raise prices, they often put pressure on suppliers to take the lead in raising prices.

Under the RPP, a supplier requires a retailer to sell its products at or above a specified price, which is a vertical trade restriction that impedes competition. In jurisdictions with competition (or antitrust) laws, such as the United States, the United Kingdom, and most EU countries, resale price guarantees have long been prohibited.

For foreign supermarket chains, given the high cost of land and the dominance of the two major supermarket chains, it is crucial to establish a presence in the supermarket industry if they can sell their goods below the recommended resale price.

Carrefour did not have the power to set prices, so naturally it had no advantage, entering Hong Kong in 1996 and exiting in 2000.

As for Fei Lilao's 'Apple Express Sales', the main stumbling block was that competitors put pressure on suppliers not to supply Apple Express Sales, so he had to purchase products overseas, thus increasing his operating costs.

Xu Rongliang said: "There are only 2, and the rest of the suppliers have expressed their support for us!" ”

Lin Zuhui waved his hand and said: "The pressure will always exist, now there are 2, and there may be more in the future!" This point is worthy of our vigilance! ”

Xu Rongliang said again: "Hmm.... Thankfully, we built a well-established fresh supply chain at the beginning of our establishment, and our supermarkets were not constrained in that regard. ”

Lin Zuhui retorted: "How did I hear that some vegetable farmers and vendors came to our supermarket to protest? ”

Xu Rongliang immediately said: "The police are here, and after arresting a few, they will be honest!" ”

Lin Zuhui said fiercely: "Put pressure on the police station fiercely, catch the planners behind you, and send those who make trouble into the squad room." Don't be afraid of trouble, the more you are afraid, the more energetic those people will be. We want money and money, we want people and people, and we are afraid of what they will do! ”

Xu Rong's conscience 'winter', the boss is really ruthless!

"Okay, I'll pay attention to working on that."

Lin Zuhui nodded, there must be a planner behind those people, the purpose is to crack down on emerging retail companies so as to monopolize the market. Even if it is not organized and planned, it is still a disrupting of market competition, and it is not worthy of his pity.

It's a pity that they all underestimated Lin Zuhui's strength and determination!

Lin Zuhui said to Xu Rongliang: "I plan to expand the number of Xishiduo to 50 and Yonghui to 18 within a year. Now that real estate is low, the cost of expansion has been greatly reduced. Therefore, you go to inspect the good façade of the market, buy what you can buy, and sign a long-term lease if you can't. ”

Every real estate crash, is actually an opportunity for enterprises, in the previous life some companies in the 97 crash, rapid expansion of stores, once the economy warms, they have a huge competitiveness.

Xu Rongliang immediately said: "Okay, in this way, those suppliers will pay more attention to our cooperation and will not give in easily." ”

Lin added: "We should increase the supply channels and alternative channels, and we should also pay attention to mainland products. The retail industry in Hong Kong is a field of experimentation for me, I can not make money for 10 years, but I want to see the rapid growth of the enterprise. Soon, we will have to enter the broader market in the mainland. You know what I mean? ”

Xu Rongliang was shocked, the Hong Kong market has not made money for ten years, and the boss is so angry.

"I understand that you are looking to build a mature retail group in Hong Kong! You can rest assured that our company also has a lot of advantages and will only get stronger and stronger. ”

There are indeed too many advantages, after all, Lin Zuhui has a vision of future generations and has personally participated in many aspects of work.

Lin Zuhui nodded with satisfaction, if Li Chaoren knew what he thought, he would definitely think that Lin Zuhui was a madman, what would you do if you didn't make money!

Nonsense, not making money now, in order to occupy the market;

When it was time to make money, Lin Zuhui just didn't want to make it, so he had to send it to him.

The two major retail groups did not pay too much attention to the retail suppression of the New Era Group:

First, these two major retail groups do not have the influence of the late 90s, and the retail strength of the New Era Group is not weak, so it will never be like a small boat, which will be overturned.

Second, Lin Zuhui has a trick - a big expansion of stores, and a trick - promotion methods (free shopping days); Free shopping is more attractive than discounted shopping, and customers can enjoy a day of free shopping if they leave a receipt and win a lottery a month later, with a hit rate of 1 in 30. Of course, there's a limit to free shopping. And what 'Saturday Auction from One Dollar'... and so on.

To sum up, as long as the retail scale of the new era is large, Lin Zuhui has a way to kill them.

Lin Zuhui finally said to Xu Rongliang: "The retail department has set up a department to study the supply chain, investigate foreign advanced technology, and make full use of computer technology. In this way, we can increase our efficiency and reduce costs. ”

Xu Rongliang has also been a practitioner in the retail industry for many years, and he was originally poached by Lin Zuhui from Parknshop Supermarket, so he has good ability.

"Okay, I'll do it right away!"

After Xu Rongliang left, Lin Zuhui called Liang Zhenxun.

"What funds are available in the company's account?"

"More than 1.8 billion!"

"It doesn't include the 6 billion land purchase funds, right?"

"No, this money is almost five billion, and we have been continuing to buy reserve land in the future, and the funds will not be misappropriated!"

Lin Zuhui nodded, this is fundamental, and he can't move!

Land reserve is the embodiment of the competitiveness of the new era in the 90s, and it is a major decision arranged by Lin Zuhui.

"Well, you take out 500 million Hong Kong dollars and buy below 144 points in USD/JPY, ten times leverage!"

Before the arrival of Internet trading, foreign exchange trading was low leverage, after all, if it was a few hundred leverage, I am afraid that it has not yet run to the bank, and it has already been liquidated.

Of course, if it is in the era of high leverage on the Internet, Lin Zuhui will be like a fish in water, dividing the funds into several parts, and always making up the margin, which is the same reason.

"Okay, I'll go get ready right away!"

Lin Zuhui nodded, this investment will not make too much, it may just be doubled. It is mainly based on the analysis that the Japanese bubble will burst and the yen will depreciate in a wave.

The trend of finance is closely related to major historical events! Before the Gulf War, the United States sent troops to war, indicating that it would enter the war, so investors would think that oil prices would not be affected and prices would plummet again.

After Liang Zhenxun left, Lin Zuhui calculated.

There is no problem with the funds of the New Era Group, and at the end of the year, it can issue 'zero-coupon bonds' and raise funds through rights issues, and the Lin Zuhui family will buy its World Trade Center after the year.

In this way, there is no problem in raising 5 billion funds!

In the second half of the year, if we make a fortune in 'oil futures', the competitiveness of the New Era Group will not be lower than that of Cheung Kong Group.

The reason why Lin Zuhui is willing to lead the New Era Group to make a fortune in finance is actually very simple, no matter how much personal wealth there is, it is not competitive and influential enough.

For example, when bidding for Kwai Chung Wharf, can Lin Zuhui bid in his own name? Obviously, no, the Hong Kong government will not let you enter the bid.

Therefore, over the years, Lin Zuhui has always supplied his personal funds to New Era Group, which is the reason.

......

At three o'clock in the afternoon, Lin Zuhui got off work and drove towards the three villas on Repulse Bay Road.

Before the crash, Lin Zuhui planned to sell the three villa complexes on Repulse Bay Road, but he still couldn't bear it at the last moment;

Although he can make tens of millions of dollars from selling, he is worried that he may not be able to get it back.

There are not many single-family villas with private pools and lawns in Xiangjiang;

But he has a lot of women, so he is very worried that he will not be able to buy suitable ones for them after the crash.

Therefore, the three villas on Repulse Bay Road were kept and presented to Qiu Shuzhen, Li Jiaxin, and Li Zi respectively.

Rolls Royce drove into a villa on the side, and Li Zi walked out of the villa with her parents, younger brother, and relatives.

When Lin Zuhui got out of the car, Li Zi did not hesitate to soften her arms, not caring at all what her relatives thought of her!

Lin Zuhui gently hugged Li Zi, then let go, and said gently: "Happy birthday!" ”

Li Zi raised her head and said with affection in her eyes: "Thank you, Brother Hui!" ”

Can you not be petted, raised for so many years, as well-behaved as a kitten. Of course, Li Zi's weakness is her parents and younger brother, so as long as Lin Zuhui arranges them, Li Zi is very well-behaved.

The two separated, and Lin Zuhui greeted Li Zhu (Li's father), Chen Wan (Li's mother) and others amicably, and there was no tycoon's shelf, which immediately flattered everyone.

Especially Li Zi's uncles and aunts, they sighed in their hearts, my brother has raised a good daughter!

Li Zi's aunt Li Xuan, a veteran actor, is now signed with ATV, and has not been transferred to wireless as in history; The reason is simple, ATV began to rise in 1988 and raise salaries. What's more, she knew that her niece was Lin Zuhui's woman, and she would not choose to change jobs.

In the end, Lin Zuhui patted Li Ying intimately and said, "Good boy, I haven't seen you for a while, and I've grown taller again!" ”

Li Ying said timidly: "Brother-in-law! ”

Lin Zuhui nodded, Li Zi is a well-known 'brother demon', and now she has already shown it, she urged her younger brother to study hard, and interfered with other people's ambitions, encouraging Li Ying to practice medicine in the future.

Li Zi felt that today was particularly proud, although her parents had already lived in a big house, but when these relatives came to the villa they had just received today, the envious expressions on their faces did not stop. The feeling of being discriminated against since childhood, today I finally released all the points, and raised my eyebrows.

And seeing Brother Hui's generous uncles and aunts, they chatted and did not put on the face of a tycoon, which made Li Zi very useful, because this was Brother Hui's expression of love for the house and Wu.

Lin Zuhui chatted with everyone for a while, and then invited them to take their own convoy to the Regent Hotel.

Tonight, Lin Zuhui chartered a hall there to hold a grand birthday gift for Li Zi; Li Zi's friends and all relatives, as well as some of Lin Zuhui's friends, were also invited, which was very grand.

To cheat girls, you not only have to have money, but you also have to create some romance (you still need money).

It's night.

When Lin Zuhui led Li Zi back to the Nanwan Road Villa, the woman was lying in his arms obediently.

"Brother Hui, do you want my reward?" Li Zi raised her head, her face was ruddy, and she smiled lightly.

What reward could there be, it was not a problem for him to manipulate them however he wanted; However, of course, men have to move women and romance.

"Of course!"

"Hee-hee, for the sake of you being so good to me today, I'll give you my newly learned dance!"

Lin Zuhui said with a smile: "Was this dance originally prepared for me tonight?" ”

Li Zi was in his arms and said, "I hate it!" ”

This man, how can he see through it and not say it!