Early August.

In the conference room of ATV, several distinguished guests were welcomed - the management of NBC, which is the abbreviation of NBC and one of the three major commercial radio and television companies in the United States (the other two are CBS AND ABC). Headquartered in New York and founded in 1926, it is the oldest and most powerful commercial radio and television company in the United States.

Lin Zuhui enthusiastically stretched out his hand and said to a middle-aged white elite: "Welcome Mr. Andrew and his entourage to Xiangjiang!" ”

Andrew also stretched out his right hand, without the slightest arrogance in his eyes (NBC is hundreds of millions of viewers after all), but he has considerable respect for Lin Zuhui.

"Mr. Lin, you are a legendary businessman and a media tycoon in Asia!"

ATV's management suddenly had a sense of pride and pride, what Andrew said was the truth, and the boss was an Asian media tycoon.

Who would have thought that the copyright of ATV's "Millionaire" was continuously purchased by ABC in the United States, the United Kingdom, Singapore, Taiwan Island, and Australia, and received a total of $32 million in copyright fees.

And now, NBC in the United States has taken a fancy to "The Voice of Chinese" and came to discuss the purchase of copyright.

In the past two years, NBC's rival ABC has made a lot of money with "Who is a Millionaire", and can earn nearly a million dollars in advertising dollars per episode. The ABC of the United States even said that "Who is the Millionaire" is the most profitable TV show in its history.

So, how can NBC not be heartbroken, why not buy the rights themselves!

And just when NBC's heart ached, they noticed that little Xiangjiang, Asia Television released another classic program, and the TV station even publicly declared that this was the world's first 'reality talent show', covering Chinese people around the world.

Lin Zuhui said modestly: "You have won the award, it is all the efforts of all our colleagues!" We all work together to produce a great show and dedicate ourselves to the audience that has always supported us. Human beings have developed to this day, the material life has been basically satisfied, but the spiritual life has been very scarce, so we are just bringing a little spiritual food to our audience, nothing more! ”

For a while, all the people in the conference room were stunned, aren't everyone at the same level, this one is too noble!

"This proves that ATV is making programs with heart, which is worth learning from!" Andrew said admiringly.

He really admires that this time when he came to Xiangjiang, he specially inspected ATV, a small industrial building that can no longer be small, but two world-class programs can be born. Not only that, although it is only a TV station in a city of 6 million, it has 20 million viewers, and the programs it produces have influenced the entire Chinese circle.

After the two sides were polite (mainly Lin Zuhui was polite), everyone sat in the conference room.

Andrew couldn't wait to say: "Mr. Lin, we at NBC want to buy the rights to "The Voice of Chinese"! ”

Lin Zuhui nodded and said, "Of course you can, we are happy that Americans can also realize their singer dreams through "The Voice of America." This is a kind of spiritual transmission, people who have dreams should be brave to chase! The values of this show are as simple as that. ”

Everyone admired Lin Zuhui's conversation again, and the show endowed it with spirit and values.

Andrew said: "Thanks to Mr. Lin's support, we are willing to pay $12 million for his rights! After saying that, he showed a hint of smugness, as if to say, we are much more generous than those bastards in ABC!

Lin Zuhui smiled and shook his head, which made Andrew's mood sink instantly, and he said that he was going to offer $15 million.

"No, you underestimate the value of your dreams, and I plan to sell you this copyright for $32 million!"

For a moment, several Yankees were stunned!

Andrew suddenly roared in his heart, what about the righteousness you just now, the gentlemanly demeanor you just had! Now how do you become sitting on the ground and the lion is wide open!

"Mr. Lin, are you kidding, "The Voice of the Chinese" is not worth so much money at all?" Andrew said calmly.

Lin Zuhui said calmly: "It's definitely worth it!" For NBC, buying it would give you a win over ABC. For ABC, if you buy it, you can dominate the ratings in the United States and earn another $100 million a year! For CBS, they also want to be the next ABC. ”

A colleague of Andrew said: "Mr. Lin, if you want to raise the price on our three TV stations, aren't you afraid that we will join forces to refuse to buy?" ”

Lin Zuhui shook his head and said: "I am a businessman, I know that this is impossible, in the face of interests, I will not unite with competitors and give up this interest." You must know that this is the world's first 'reality talent show', and how many people in the United States have dreams may reach millions! It says that the topic of conversation will be more than "Millionaire". And this show, its quality is higher than "Millionaire", the interaction between the student PK, the teacher and the student, I believe it is worth 32 million. By the way, when I sold "Millionaire", I deliberately only sold it to ABC for $8 million, because I felt that ATV needed to prove its ability to produce a show in the United States. Now, we've proven that we won't be selling the rights at a low price anymore! We have a lot of options! ”

For a while, everyone in NBC was dumbfounded, there is such a shrewd businessman in the world!

They think it makes sense, and now that ABC has tasted the sweetness, they won't mind paying another $32 million to buy the copyright; In this way, ABC can continue to dominate the ratings (in the same period).

Andrew hesitated for a long time before saying, "This price is too high, can Mr. Lin lower it a little more?" ”

Lin Zuhui also thought about it, and said after a while: "30 million US dollars, we will also send a team to assist you!" Also, I can promise that after your revision, the copyright of this show will definitely be comparable to "Millionaire" in the United States. ”

What are you kidding, in the previous life, this show was originally from the Netherlands, and it was later bought by the United States, France, Germany, South Korea, China and other countries; As soon as its American "The Voice" was broadcast, it immediately became the biggest competitor of "American Idol".

Good goods don't have to worry about selling, NBC doesn't buy them, ABC and CBS will buy them soon!

The key is that after selling the copyright of "The Voice of the Chinese", ATV's "Chinese Idol" will start again next year, and the Yankees will be able to make a lot of money at that time.

The two draft modes are different, and ATV can't be blamed!

Slowly, European and American TV stations have developed the habit of buying, buying, and they will not bother to study new programs. And ATV has Lin Zuhui's BUG, and they don't need to study the new program, but they need to refine the content of the program according to Lin Zuhui's outline.

"Mr. Lin, I need to discuss it with the headquarters!" Andriy said with a deliberate disappointment.

Lin Zuhui didn't eat this set, and said, "Please!" Mr. Andrew, you can also take a look at the beautiful scenery of the Hong Kong River! ”

"Thank you!"

After Andrew and his entourage left, Lin Zuhui smiled and said to a few of his subordinates: "Within three days, this group of people will have to pay us obediently!" Of course, I was going to ask for $28 million, and if I haggled for them, I would reduce it by another $2 million! ”

Zhou Liang Shuyi analyzed: "It is said that ABC in the United States earned more than 60 million US dollars a year on "Millionaire", and this is not enough, generally speaking, the ratings of a program will drive the ratings of the program before and after a period of time, and even the ratings of the entire TV station. ”

Everyone has echoed this point of view, at present, under the strong offensive of ATV, ATV's regular ratings account for 70%, and wireless is only 30%.

In the long run, wireless is afraid to really decline!

Lin Zuhui asked: "How is the preparation of the "Chinese Idol" project? ”

Zhou Liang Shuyi immediately said: "The team has been formed and is preparing, and there is still a lot of work to be done!" ”

Lin Zuhui thought for a while and said, "Have a meeting with this team later, and we'll discuss it together!" ”

Zhou Liang Shuyi suddenly became happy, she knew that Lin Zuhui had a lot of ideas, but in fact, the outline might be in the boss's heart.

"Okay!"

Lin Zuhui continued: "The company will recruit some more literate and intelligent people, and in the future, we will specialize in producing programs and sell them wholesale to the world. If you can make a lot of money by relying on Xiangjiang, I will not consider buying ATV in the market of 6 million people! ”

This B outfit, everyone gave Lin Zuhui a full score!

Zhou Liang Shuyi said: "Recruit another 100 people? ”

Lin Zuhui thought for a while and said, "Yes, reserve more talents, and you can use them sooner or later!" ”

After "Chinese Idol" starts broadcasting next summer, Lin Zuhui plans to prepare for "Got Talent" (broadcast in 1993) and "Survival in the Wilderness" in 1994.

One quality program a year! In fact, these programs appeared seven or eight years in advance!

As for the plagiarism of European and American variety shows, Korean variety shows can't be let go!

ATV doesn't just have three channels, with new channels soon to be added, and may even form a satellite television network in the future.

A day later, the Americans gave in, and after a little bargaining, ATV sold the rights to "The Voice of the Chinese" to NBC TV for $28 million, and sent a team to assist.

"The Voice of the Chinese" ATV has been held for three sessions, and the reason why someone is only talking about it now is because the influence has not been enough. This year, the selection was expanded to the whole world and broadcast simultaneously via satellite television, which attracted the attention of world television.

NBC TV in the United States was in a hurry to catch up with the ratings of ABC TV in the United States, and was 'blackmailed' by Lin Zuhui. Moreover, because of the price increase of NBC TV in the United States, ATV's future programs will rise.

Perhaps because of this, NBC TV in the United States will be scolded by its global peers - disrupting the market.

"Mr. Lin, happy cooperation!" After signing the contract, Andrew seemed to be happy.

It turned out that the NBC headquarters in the United States was also in a hurry to turn over, so the senior management did not hesitate much, and asked Andrew to win the copyright of "The Voice of the Chinese" as soon as possible, so as not to be resold by ATV to ABC TV in the United States.

Lin Zuhui said with a smile: "Happy cooperation, this is definitely a win-win situation!" I'm willing to bet that NBC's "The Voice ratings" next year will be the biggest competitor to "Who is the Millionaire." If this doesn't work, Mr. Andrew can come to me! ”

Andrew said with a smile: "We are also very confident, so we are willing to spend a good value for money to buy the copyright of "The Voice of Chinese"! ”

Everyone's happy!

When ATV announced that it would sell the rights to NBC's "The Voice of the Chinese" for $28 million, the whole Hong Kong was boiling!

When did the Chinese become cultural exporters, it's incredible!

For a time, the citizens of Xiangjiang praised Lin Zuhui and thought that this was a big boost in the morale of the Chinese!

TVB.

Uncle Shao put down the newspaper weakly, he felt that the prospect of wireless seemed to be extremely bad. When TVB's eyes were still on Xiangjiang, ATV had completed its global layout.

ATV's programs, even European and American TV stations are competing to buy copyrights, and now they have earned 60 million US dollars, only 500 million Hong Kong dollars, which is the net profit of wireless for two years. Moreover, it is clear that the follow-up copyright income will be endless, and it is said that ATV is still producing new programs, which can be described as ambitious.

ATV's music began to lay out 'Hong Kong Flow' as early as two years ago, and now YG Entertainment's YG Entertainment has continuously launched Lee Jung-hyun, . T, all of them have achieved results comparable to those of the Little Tigers in a short period of time. Importantly, YG Entertainment is unique and has become a true 'port streamer' as the 'originator of the mountain'.

ATV's dramas, "Bao Qingtian", "The Legend of the New White Lady", "Big Time". The copyrights of the high-quality products were also sold in the Chinese area, and they gained a lot of money.

Not to mention, ATV's Asia Satellite TV, the number of viewers is increasing day by day, and the advertising cost exceeds that of ATV and TVB, becoming a chicken that lays golden eggs.

Uncle Shao also heard that Lin Zuhui often goes to ATV now, which has the meaning of 'doing a big job', which shows that others will continue to do good things in the future.

A sense of powerlessness, a sense of powerlessness that has never been felt before. It's like you're not a big fighter.

TV dramas can still follow the trend, wireless has also appeared in the series of "Bao Qingtian", for a period of time, the public jokingly said, "Turn on the TV every day, you will see Bao Heitan", the two family fashion dramas are not separated from each other, and they are also loved by the audience. However, "The Legend of the New White Lady" really can't be imitated, everyone loves to watch Zhao Yazhi, and now Zhao Yazhi is caught by ATV, and the conditions are superior.

In terms of music, TVB has been researching YG Entertainment recently, with plans to follow the trend and create a 'Hong Kong Stream'. However, wireless does not plan to train trainees for a few years, and plans to prepare for the launch in half a year at most, of course, the members must have a foundation.

In this way, the biggest gap is still international programs, and even one wireless can't be developed.

"Old, old, terrible!" Uncle Shao could only sigh in the end.

It's a sign of throwing in the towel!

To tell the truth, the giant businessmen and tycoons in Xiangjiang all admire Lin Zuhui, they are successful in everything they do, and they can do everything 'not limited to Xiangjiang'. At a young age, he can propose 'Hong Kong culture to rejuvenate Hong Kong', and use a Hong Kong 'Chinese governor' to propose a plan for Hong Kong. The important thing is that others seem to really be able to do it.