On the third day of coming to Beijing, Lin Zuhui finally completed his official activities and began to officially enter the activities of 'investing in the mainland'.

At the same time, Hong Kong's TV station also broadcast Lin Zuhui's glorious moments in the mainland.

And Li Chaoren also watched TV, and could only sigh in his heart.

It turned out that he also received an invitation to an event in the capital this time, and at the same time, he was also going to take his two sons to the capital together.

The only regret is that he was not the first to enter Beijing!

Of course, he will not be tempered, it can be said that now that the door of the mainland has been opened, the businessmen of Xiangjiang are observing the situation, and once the news is confirmed, they immediately begin to invest in the mainland one after another. If it was just a battle of will, then his efforts over the years would have been in vain.

Friday, March 6.

Lin Zuhui, accompanied by Beijing officials, Lu Donglai and others, came to the 'Dong'an Market' on Wangfujing Street to inspect.

In the previous life, the 'Oriental Plaza', because it was too complicated and the investment was too large, Lin Zuhui naturally would not consider it;

It can be said that the investment on Anchang Street needs to be cautious and too close to the center.

Therefore, Lin Zuhui gave up the investment in Anchang Street and invested in Wangfujing Street instead.

If Anchang Street is the most important street in the capital ZZ, then Wangfujing Street is the first commercial street.

The 'Dong'an Market' on Wangfujing Street has a long history and is very worthy of transformation.

Coming to Dong'an Market, it is obvious that preparations have been made in a hurry, and it should be a surprise cleaning to show the importance of Lin Zuhui and his party.

"Mr. Lin, this is Wang Jianjun, the person in charge of Dong'an Market Group, which was established last year and is now the manager of Dong'an Market."

The so-called Dong'an Market, in fact, is equivalent to a large department store, where people are all part-time workers, and it is a department store with a central cashier, which is probably the most common business model in Beijing from the 90s to the early millennium.

Heungjiang's business model has long been: renting from shops, independent operation of shops, and modern shopping malls.

Lin Zuhui stretched out his hand and said politely: "Trouble Manager Wang, can you tell us about the history of Dong'an Market?" ”

Wang Jianjun immediately said: "Of course, Mr. Lin, I will take you to visit, we will talk and watch at the same time!" ”

Lin Zuhui nodded, and then followed Wang Jianjun to visit the huge Dong'an Market.

In 1903, Wang Fukui, the first generation of "belly king", set up a stall in Dong'an Market and sold it on a flat shoulder. Wang Jinliang, the second-generation "belly king", became a businessman and set up the name of "Xideshun". Hou Baolin's cappella and commentary will say: "You go to Dong'an Market, there is a Xideshun ......" In addition, Daoxiangchun, Bang Belly Feng and other time-honored brands that have been inherited to this day were founded in Dong'an Market.

"Dong'an Market has a variety of industries such as department stores, clothing, shoes and hats, stationery and paper, medicine, photographic equipment, antiques and jade, dried and fresh fruit shops, teahouses, ball rooms and so on. In the early years, there was also an acrobatic field in the eastern part of the market. ”

In 1949, the Dong'an Market Management Office was established, which basically maintained the original industry, network pattern and traditional business characteristics. In 1966, Dongan Market was renamed Dongfeng Market, and in 1969 it became a large shopping mall. In 1988, Dongfeng Market regained the brand name of Dong'an Market. ”

"This is the history of 'Dongan Market'!"

Lin Zuhui listened very seriously, giving people a modest attitude, which made the people around him feel a kind of charm.

"It has a deep history and culture, and it has the most prosperous commercial street in Beijing. However, the environment and management here are no longer suitable for the recently proposed economic reform requirements. Lin Zuhui turned around and said to the city officials and Wang Jianjun.

Both of them were stunned, after all, Lin Zuhui and his entourage just proposed to investigate.

The city-level official is a big official, so he can naturally be a big master, and immediately asked, "What does Mr. Lin mean?" ”

Lin Zuhui said with a smile: "I mean, with the opening up of the mainland economy, people's requirements for the environment and materials are increasing. Dong'an Market needs to be rebuilt and renovated, and we at New Era Group intend to cooperate with Dong'an Market Group to rebuild a modern Dong'an Market on the original site of Dong'an Market. ”

The city-level officials and Wang Jianjun were silent for a while, after all, the deepening and reform only started a year and a half ago, and this cooperation is very important and significant, so I don't know how to answer for a while.

After a long time, the municipal official said: "Mr. Lin, this cooperation you proposed, we need to discuss it and then give you an answer!" ”

Lin Zuhui said with a smile: "This is a natural thing! However, it is troublesome for the leaders to discuss carefully, and a modern new Dong'an market is of great significance to the reform of Huaxia, to the commercial development of the capital, and to the prospects of the Dong'an market. A Dong'an market, which is so old and conservative, may gradually be abandoned by the people. ”

With his relationship in the capital, he is almost ten stable, and he can even directly skip the municipal officials and the new Dongan Group and directly win this cooperation.

However, he likes to follow the procedure, and the imps are difficult to deal with, and he has to deal with them seriously.

The municipal official nodded seriously, he was a G-change faction, and he was sent to receive Lin Zuhui and his party at will.

"Mr. Lin is relieved that our country is going through an economic battle."

"Yes, everyone has to put the economy first, and having enough food is the most important thing."

After chatting for a while, Lin Zuhui talked about his planning and commercial operation of the new Dong'an market building.

"If we can reach a cooperation, the style of our building can match that of 'Wangfujing Street'. In addition, in terms of commercial operations, we have opened up two important models in the whole new Dong'an era, one is the central department store model of Dong'an market, the other is the modern shopping center model, and in addition, we can also build a 'street in the old capital' on the basement floor, which retains the characteristics of the old capital in its original form."

Lin Zuhui was originally an 'architect', and he has been in the real estate industry for so many years, and has participated in the design of many commercial centers in Xiangjiang, so his skills are very deep. And commercial operations, he is not a problem.

His opinions are the soul of a successful case!

Everyone listened to it yearningly, and Lu Donglai and his entourage wrote down the boss's words as a reference for this project.

After the inspection, Lin Zuhui held Wang Jianjun's hand and said: "I hope we can reach a cooperation agreement as soon as possible and consider the prospects of the oriental market!" ”

Wang Jianjun said excitedly: "Mr. Lin, rest assured, we all know your contribution to the motherland. And this cooperation is also a good opportunity for us. ”

Lin Zuhui nodded, compared with Sun Hung Kai in his previous life, Lin Zuhui's advantage is too great.

Sun Hung Kai has never donated money or done charity, such a company, the mainland still does not care, the official needs investment, and Sun Hung Kai has money, so it will not mind.

As for Lin Zuhui, he scatters real money every year, with seven or eight billion charity funds in two years, even if he does not have the backing of media communication, it is not inferior to Li Chaoren's status.

Therefore, he hopes that the cooperation of Dong'an Market will be negotiated this year, and then quickly enter the stage of transformation and reconstruction, and strive for the opening of Jiuqi.

He doesn't like to procrastinate, of course, if it is some residential land, New Era Group (Huaxia) will also carry out 'reserves'. There are also some commercial land, which may also lead to the speed of development due to the surrounding traffic and environment.

But in general, as long as it is a project that Lin Zuhui likes, it must be completed as soon as possible.

After inspecting the Dong'an market, Lin Zuhui went to its east side.

"Leader, who are the building owners here?" Lin Zuhui asked with a smile.

An official stood up and said, "Mr. Lin, there are some subordinate departments here, most of which are residential buildings. ”

Lin Zuhui nodded, in fact, Lu Donglai had already reported to him.

"It's a great location! Backed by Dong'an Market, east is Xiaowei Hutong, north is Goldfish Hutong If we have a modern shopping center that attracts a lot of tourists, then we also have to meet the rest of tourists, that is, to have a hotel, this is called a 'comprehensive commercial center', which can also be called an urban complex. So, we also want to invest in a 5 star hotel here! ”

The municipal official said: "There should be no problem with this investment, the mainland is in need of economic development, and Hong Kong compatriots like Mr. Lin are welcome to come and invest!" ”

Lin Zuhui said with a smile: "Then we will include this project in the discussion?" ”

The city official nodded and said seriously: "Of course! ”

In the morning, Lin Zuhui came up with two projects, which made the officials in the capital secretly smack. Of course, everyone can also see that New Era Group has already set up an office in Beijing.

During this period, Lin Zuhui said to Lu Dong: "This hotel can consider introducing the Hilton brand, and it can also attract cooperation with Baoli Group." ”

Lin Zuhui has a very good relationship with the top management of Baoli Group, and New Era Group and Baoli Group have also cooperated on two projects, one of which is the Lijing Garden in Beijing and the other is the Huijing Garden in Kowloon, Xiangjiang.

These two projects have made Baoli Group make a lot of money, especially Lijing Garden, and Baoli Group is conservative to earn 2 billion. This is undoubtedly a huge cake for a mainland enterprise, and it is also a mainland enterprise in the early 90s.

Baoli Real Estate will be a large-scale real estate company in the mainland in the future, and it will not be wrong for New Era Group to cooperate with them.

Lu Donglai immediately said: "I wrote it down!" ”

Lin Zuhui nodded, he only needs to hand-pick the projects in the mainland, and then hand them over to Lu Donglai to be in charge.

Afternoon.

Lin Zuhui came to Sanlitun non-stop, and he was still followed by a large group of people, and the capital attached great importance to it.

When all the businessmen in Xiangjiang were still waiting, Lin Zuhui came!

If the capital does not entertain Lin Zuhui well, then the businessmen of Xiangjiang will not dare to invest in the mainland, because Lin Zuhui is the leader of the business community in Xiangjiang.

Because of this, many of the officials who accompanied Lin Zuhui were important officials who went straight to Tianting.

Now, when the mainland needs foreign capital to help develop the economy, the importance of Lin Zuhui's identity is self-evident.

Lin Zuhui carefully inspected Sanlitun, and finally came to an area of more than 100,000 square meters picked out by Lu Donglai and others.

"Leader, we want to buy 60,000 square meters of land here to build a commercial center, to create a low-density dozen commercial buildings, to form a 'Central Plaza'.

Officials in the capital felt that it was incredible, the mainland really wanted to invest, but they didn't expect the richest Chinese man to propose three projects in a row in one day, which was like a big cake smashing down.

The municipal official said: "Mr. Lin is a distinguished customer, and we will seriously consider the investment you proposed." ”

Lin Zuhui said with a smile: "I'm not a guest, leader, I'm going home to invest." ”

The officials laughed one after another, there is another reason why the high-level people like Lin Zuhui, that is, Lin Zuhui grew up in the mainland, and he also went to Xiangjiang legally, and he did not have any prejudices against the mainland, which is the reason why the high-level likes it.

The investigation was very smooth, and Lin Zuhui completed three projects in one go, which was premeditated in the final analysis.

He has been to the capital many times, and each time he has been conducting investigations, but he has only now been proposed.

In the evening of the same day, after the banquet with the host party in Beijing, Lin Zuhui immediately convened the senior staff of New Era Group (Huaxia) for a meeting in the hotel.

Lin Zuhui said: "Now that the mainland has changed, the cooperation model is no longer limited to 55 shares, and the mainland must occupy the initiative. Therefore, the cooperation with Dongan Market Group is that we occupy a dominant position, and the equity cannot be less than 60%. Dong'an market is equivalent to our department store in Xiangjiang, to put it bluntly, sooner or later it will be eliminated, when the time is ripe, we will buy their equity, and if there is really one, the entire new Dong'an market will become ours. At that time, we will carry out all the modern shopping center mode operation of the new Dong'an market! ”

In the early stage, one building was allocated to Dong'an Market to continue to operate a traditional department store, and the rest of the building was a modern shopping center, and the two were connected through a corridor to play a role in drainage.

In the past, when the mainland came out of the land, it could still occupy 5% of the rights, but now it is not possible. Dong'an Market only sells land, and it cannot exceed 40% at most, because the construction cost is much higher. In addition, now that it is truly open, it is still called openness without considering fairness!

Everyone nodded and wrote it down on a piece of paper!

At present, it is unrealistic to prevent Dongan Market from operating a central cashier department store model in the 'New Dongan Market (Building)'.

After all, Dong'an Market is a big brand in Beijing, and together with the Beijing Department Store, Xidan Shopping Mall, and Longfu Building, it is also known as the "New Four Department Stores" in Beijing.

But time and society will teach this traditional department store model a lesson!

It turns out that only the modern shopping mall model – renting in shops and operating independently – is king.

The senior staff of New Era Group (Huaxia) have to admire the boss's vision, the cooperation has not yet begun, but the boss has calculated to the future.

Lu Dong said, "Okay, let's write it down!" ”

Next, Lin Zuhui explained the details of the Hilton Hotel and Central Plaza.

Of course, it doesn't mean that he has completely handed over the matter to Lu Donglai and others this time, and he always has to personally participate in the negotiations with the mainland once or twice in the later stage.

The next day, Lin Zuhui inspected the capital again, but did not appoint any more projects.

One step at a time!

(End of chapter)