Monday, March 16.

In the morning, Chen Xiaofen came to Lin Zuhui's office.

"Boss, the third batch of 1,100 residential units in Sceneway Gardens has been sold out in three days! For the rest of the properties, sales are progressing very well, and by the end of this month, the average sales of the first four months should be completed. Chen Xiaofen reported seriously.

Lin Zuhui said with satisfaction: "Well, Xiangjiang's property market performance in the first quarter of this year is outstanding, which is the reason why I let you sell more real estate." However, last year's Hong Kong government's measures against property speculation were not ineffective, but they have not yet arrived. In particular, the 70% mortgage policy cannot be underestimated. Therefore, the property market in Hong Kong should soon flatten out, and prices will also be lowered (fine-tuned). ”

Chen Xiaofen has to admire her boss, she calculates her accounts well, don't look at a small analysis and response, it will bring more benefits to the company.

Investors who don't know that the efficiency of New Era Group in real estate is the first in Xiangjiang, and the real estate developed every year, New Era Group earns significantly more per square foot; In addition to the cheap land reserve of the New Era Group, there is also the fact that the New Era Group will 'calculate'.

"At present, the major large-scale private housing estates in Hong Kong and Kowloon districts are already above 4,000 per square foot, and the average selling price of our batch of Sceneway Gardens is also as high as 4,100 Hong Kong dollars, an increase of about 110% compared with February last year," said Chan. This fine-tuning is human intervention, but the overall property market and economy in Hong Kong are improving. ”

Lin Zuhui nodded and said, "You're right! So what other areas do you think will rise in real estate in this environment? ”

He believed in Chen Xiaofen's vision, so he tested it a little.

Chen Xiaofen thought for a moment and said:

"First of all, it must be office buildings, with the opening up of the mainland, Hong Kong investors in Hong Kong are afraid that they will follow the example of the boss to invest in the mainland; In this way, it can be judged that the foreign capital that left three years ago will return to Xiangjiang one after another, and this time there will be more foreign investment, and they all hope to use Xiangjiang as a springboard to invest in the mainland; As a result, office buildings will start to rise in the second half of the year. ”

"Secondly, there are shops. Hong Kong's tourism industry will be booming, not only from overseas, but also from the mainland. ”

"In the end, it should be a large luxury residence. After all, the Hong Kong government is targeting ordinary residences, while the consumers of large luxury residences are the wealthy, overseas employees, businessmen, etc. Foreign investors who come to Hong Kong must always lease properties to live in. ”

Lin Zuhui said with satisfaction: "It seems that your vision is no worse than mine!" ”

Chen Xiaofen hurriedly said: "The boss said that I laughed, I have understood a little bit by my side, and these are not too big secrets, and anyone who is sensitive to the market can feel it." ”

Lin Zuhui said with a smile: "That's only a small number of people who have this ability!" Your analysis is good, it just so happens that another house developed by us should be able to sell nearly 5,000 yuan per square foot in the second half of this year. ”

Another residence in Kowloon is a large-scale luxury residential community because it is a low-density community (height limit) and a large residential estate (more than 1,800 residential units). However, the equity of New Era Group is only 30% and a half, but it is still led by New Era Group, with Sino and Longfeng (Wheelock) participating.

Then, Lin Zuhui said: "Director Chen, are you interested in coming to my 'Lin Zuhui Foundation' to work part-time, but there is no salary?" ”

Chen Xiaofen's face was overjoyed, and she hurriedly said: "I am willing to go, and I promise not to affect the work of the New Era Group!" ”

The boss invited him to take up a position at his family's charitable foundation, which was a sign of great trust; Moreover, she also likes to do charity, and if she retires at New Era Group in the future, she can work for charity.

Lin Zuhui nodded and said, "Well, I plan to let you get in touch with charity first." When I retire and am willing to continue to work for charity, I also have a spiritual sustenance. If you want to retire completely, it's a matter of one sentence. ”

Chen Xiaofen said seriously: "Charity is very meaningful, and it is a kind of enjoyment in itself."

Listening to Chen Xiaofen's interest in charity, Lin Zuhui was also very happy. Chen Xiaofen's ability is very good, and she will retire in the New Era Group in the future, and she will only be 50 years old, so she can continue to be a courtier for herself.

Retire?

There is a talk of retirement where there are rich people!

After Chen Xiaofen left, Lin Zuhui glanced at the stock price on the computer and couldn't help but smile.

The market value of New Era Group has exceeded 95 billion yuan (asset value of more than 110 billion yuan), the two real estate companies of New World and Henderson are only about 25 billion, Sun Hung Kai and Cheung Kong are only about 35 billion, and Hang Lung is only more than 10 billion.

And the New Era Group is a proper giant group!

This is also the reason why the office market has not made great efforts, and you must know that the development properties of the New Era Group account for a considerable proportion;

The assets of the entire group are equivalent to: Sun Hung Kai + Wharf Real Estate + Hysan Land + half of Hutchison Whampoa (Hengchang Enterprise), and hotel assets must be counted.

The rent-collecting properties of Chinese Estates are richer than those of Wharf Estates + Hysan Estates, and they are all opportunities for others.

For example:

Xia Wei Building, Windsor Building, and Entertainment Building are Liu Luanxiong's opportunities.

ACN Centre (Twin Towers) is an opportunity for Lippo (the capital of Southeast Asia),

The World Trade Center in Causeway Bay and the network of seven shopping malls are opportunities for Sun Hung Kai.

No. 9 Avenue Central is an opportunity for mainland capital.

Tsuen Wan Plaza is a resource of Chinachem Properties.

Yongan Center is the Yongan Guo family of Ming robbery,

The four buildings of Legu Real Estate (under reconstruction) are the opportunity to grab Hang Lung Properties.

Central Plaza is the opportunity to rob Sino and Sun Hung Kai,

The International Treasure Center is the opportunity to grab the Eagle King,

Garland Centre is a chance to grab Hysan Real Estate,

The South China Morning Post Building and Toppan Building are the opportunities to grab Swire Properties.

There are: Wang Kee Building and Chinese Bank Building (merger and redevelopment), Citywalk.

On average, as long as everyone gives a piece of love, the world will become a better place.

However, it is time for New Era Group to truly expand globally.

The core of global expansion is still real estate, real estate, and real estate.

The threshold for commercial real estate is low (as long as it is an open country), and the rate of return is stable (the key is to copy the bottom at a good time).

Of course, it does not mean that other industries will not be developed, but that commercial real estate development will be the core.

Real estate continues to create profits, the foundation of the new era group will be stable, and then expand outward.

Since the beginning of March, Xiaomi's VCD prototype and several feature film VCD discs produced by Xiaomi have been demonstrated in several major markets in Beijing, and the onlookers have been quite spectacular. Surprised, people questioned: where to buy CDs? Is this an international standard?

At the same time, Xiaomi Technology has made great advertisements in major paper media in the mainland, and for a time the VCD player has not only attracted the attention of the mainland, but also the world.

At the same time, C-Cube in the United States, which is absolutely controlled by Xiaomi Technology, has also begun to propose the MPEG-1 (video decoding chip) standard to the International Standards Organization and the International Electrotechnical Commission.

At the headquarters of Xiaomi Technology in Xiangjiang, Lin Zuhui listened to Zou Kaixuan's report and was very satisfied with the management response measures of Xiaomi Technology.

Zou Kaixuan and their idea is very good, first spend half a year in the paper media to promote VCD, as well as tour exhibitions all over the country, but they do not produce commercial machines, only prototypes. If there is a Japanese manufacturer on display, they can let you visit, but they will not sell you a prototype.

In this half a year, more Chinese people can know that there is a VCD player, and you can also wait for the formulation of MPEG-1 standards and VCD standards (generally soon), and at the same time, you also need to consider the support of VCD discs (that is, software) (you can get state support, that is, many investors participate in the investment software market).

Half a year later, Xiaomi Technology's VCD disc player began to roll off the factory and officially launched into the market. At that time, it will rely on CCTV's advertising (Cheng Long's influence is still very large, but the feng shui is not very good, and Lin Zuhui does not believe in evil), and the brand effect will be established in one fell swoop.

After listening to this, Lin Zuhui said: "I am very satisfied with your work!" Half a year later, we still have half a year to build market influence. But a year later, we will have to compete with international manufacturers for the VCD market in the mainland. You ask the technical team to strengthen the technical upgrade, the software function must consider compatibility, openness, and manufacturing cost must grasp the advantage, so that with our advertising advantages (CCTV prime time, Cheng Long's influence, and popular advertising words), we will steadily occupy the mainland market. ”

Zou Kaixuan nodded and said: "Well, we attach great importance to technology, not only continue to upgrade the VCD player, but also carry out DVD technology research and development. With the advantage of manufacturing cost, I plan to go to Philips in another five months to discuss the issue of movement order! ”

The cost of Xiaomi technology has a great advantage, which Wan Yan did not have in the previous life.

First of all, the American C-Cube company is the only two chip manufacturers in the world with MPEG-1 technology and production capacity, and Xiaomi Technology has invested in C-Cube company for research and development as early as two years ago, and accounts for 7% of the shares. At that time, Sun Yansheng couldn't even understand the application direction of the product, and the technology was not successfully developed, so he naturally gladly accepted a large check and gave up 7% of the equity.

Secondly, five months later, when negotiating the supply of movements with Philips in the Netherlands, Xiaomi Technology still held the initiative. No one could have imagined that the VCD market has such potential. So in the face of that kind of order, Philips of the Netherlands is naturally happy to cooperate, which was Nintendo's trick back then.

Finally, the productivity of Xiaomi Technology in the mainland is also the most critical step. Cheap labor, its own factory, and various parts purchased in large quantities in advance. At that time, when Japanese manufacturers and South Korea's Samsung have just gained a firm foothold in the mainland, Xiaomi Technology will immediately offer a price war.

Xiaomi technology is also Hong Kong-funded, and in the eyes of the Chinese people, even if it is not as good as Japanese products, it is also better than mainland products.

Lin Zuhui is not worried about Japanese and South Korean manufacturers, but is more worried about copycat factories in the mainland.

In the previous life, Aiduo VCD, the boss only started a business with 800,000 RMB, and relied on inviting Cheng Long to shoot advertisements, and bought CCTV Biaowang (the advertising fee was raised by dealers), and in one fell swoop, relying on popular marketing and cheap products, he became the overlord of VCD players in the mainland, and even won the reception of the king of the Netherlands, etc., which can be described as infinite.

However, Xiaomi Technology has the first 'brand influence' to eat crabs, and advertising and marketing also occupy the advantage, and all kinds of advantages are occupied, and it will not lose.

Lin Zuhui also said: "You can also find domestic audio-visual publishing units and ask them to do a lot of work on the publication of VCD programs. It's like if we hand over the software to a third party, it's a win-win situation. ”

Most of the investment in genuine VCD discs is mainly copyright fees, but if domestic audio-visual publishing units come to invest, it will make Xiaomi Technology do not need to invest too much money.

Zou Kaixuan immediately said: "Well, we are also in the process of handing over the software market to more people to develop and provide them with technical support. Of course, we also cooperate with ATV to move the content to the mainland, and of course we will pay attention to safety. ”

Lin Zuhui nodded, the first person to eat crabs did have to encounter various problems. Fortunately, Lin Zuhui has seen reports on this in his previous life, an analysis of the failure of Wanyan VCD, and an understanding of the marketing methods of BBK and Aiduo.

Therefore, Xiaomi Technology is holding a machine gun and comparing with a group of people with knives.

In the end, Zou Kaixuan said happily: "Xiaobawang's learning machine has been launched, and with the CCTV advertisement 'clapping song', now the dealer has crowded the order." Speaking of which, all this planning is due to you! ”

'You shoot one, I shoot one, the little overlord is out of the learning machine. You shoot three, I shoot three, learning is actually very simple.' This advertising and marketing case can be called a classic.

Lin Zuhui waved his hand and said, "What do I want to do!" However, advertising is not a panacea, you have to remember this. We are not a leather bag company, but we are really going to do technology. Good advertising is important, but it's also technology and quality that matter. ”

Zou Kaixuan immediately said: "Well, I remember it clearly! She regarded Lin Zuhui's words as saints.

Lin Zuhui said again: "The prospect of Xiaobawang is limited, let Ah Duan do it, you don't have to worry about it, just divide the account." ”

The annual output value is one billion, and the profit of a copycat electronics factory like this is generally 10%, which is earned for important parts. The same is true for VCD players, theoretically speaking, they all make a large part of the profits for the two major manufacturers of decoding chips and movements.

However, with the help of the prophet, Lin Zuhui can make Philips in the Netherlands make a lot of less money.

"Okay!"

Lin Zuhui finally said: "There should also be research on the development of semiconductors in China, you can look at it, and I can also provide you with 500 million funds." Also, you use loans to expand. Our Xiaomi Science and Technology Park, with the opening of the mainland market, the appreciation of the money is worth a lot, and there is no need to worry about the company not making money. ”

Xiaomi Science and Technology Park is in Nanshan, Pengcheng, and the land alone is much more profitable than technology.

Zou Kaixuan hurriedly said: "500 million funds are not so much, you have already invested 700 million in cash!" ”

Xiaomi Technology's debt is already more than 300 million, which is simply a pit, mainly because it costs a lot of money to invest in the property of the Science and Technology Park, but this is a long-term plan.

Lin Zuhui said directly: "Take it and talk about it!" In addition to the mainland semiconductor project team, I can also set up a corded phone project, and the corded and cordless phones will develop together. ”

"Okay, I'll make good use of the funds!"

"As long as it is beneficial to development, we must be willing to invest."

"Hmm"

He doesn't understand semiconductors either, so he just let the company start from a simple one, and it won't be wrong in any case.

However, in terms of products, he has a good R&D direction, so Xiaomi Technology will not lose money.

In the 90s, as long as the mainland's learning machines, VCD players, corded/cordless phones, MP3s, USB flash drives, repeaters and other products entered at the right time, and then relied on the brand accumulation of Xiaomi Technology, it was difficult to make money.

In terms of technology, the strong R&D capabilities accumulated over time, as well as the slowly established national after-sales service, these will be strong advantages.

In terms of the environment, Xiaomi Technology is headquartered in Xiangjiang, but its production base and R&D base are in the mainland. The official also knows that it is Lin Zuhui's industry, and he will not be embarrassed, after all, even the electronics manufacturers in Japan and South Korea have opened up, and there is no reason why a country should not be opened.

(End of chapter)