In early April, Lin Zuhui, together with Yuan Tianfan and others, came to the mainland again for inspection.

The purpose of this visit is to invest in the beverage/food sector;

For this ambition, Lin Zuhui intends to build a business empire of Wang Laoji + Nongfu Spring + Master Kong + Red Bull in his previous life.

Of course, he also knows that this goal is a bit big, so everything depends on the company's talents.

As for himself, to put it bluntly, he can only give support for funding + development/planning direction.

A few years ago, 'Hengchang Beverage & Food Group' was established after integration, and currently has three brands: Jinmailang, Wanglaoji, and Nongfu Spring.

His first stop was Yangcheng and he inspected the Wanglaoji factory.

Covering an area of 300 acres, Yangcheng Wanglaoji factory (beverage factory) is divided into three phases of construction, and the first phase of the plant has been completed, and even the equipment has been installed.

Walking into the factory full of modernity, Lin Zuhui was in a very good mood.

Wang Laoji is not starting from scratch at present, Xiangjiang Wang Laoji has been sold in Hong Kong, Macao, Taiwan and Southeast Asia for nearly a year; Although it did not become a popular drink, it gradually became a bestseller, and the team has a wealth of experience.

Lin Zuhui said to the people around him: "Wang Laoji already has all the factors for success, there is no problem with the product, there is no problem with marketing, and success in the mainland is inevitable." But there's only one thing missing, you know what it is? ”

How could you not know, the boss has talked about it many times!

Zhang Guocheng, president of Wanglaoji brand, said: "It is a sales channel! ”

Yuan Tianfan, President of Hengchang Holdings, and Luo Wenxiang, Hengchang Beverage and Food Group, nodded one after another!

Lin Zuhui said with satisfaction: "China is a vast land, and the transportation is not very convenient now, so it is not as easy as Hong Kong, Macao, Taiwan and Southeast Asia. We can divide Huaxia into five large areas, southeast, northwest, and middle, and then set up hundreds of outlets, under which are thousands of dealers, and then hundreds of thousands of sales points........ Of course, this is a long-term channeling scheme. Because the investment is huge, but we are fortunate that all the products of Hengchang Beverage and Food can share one channel........ If the mainland opens up the retail industry, we still have our own terminals, and only by mastering the terminals is the final master! ”

In one word, everyone will have to walk for ten years!

In the early stage, the cost of doing channels seems to be high, but Lin Zuhui shares a channel with multiple brands, which saves several times the channel construction fee.

This is one of the factors that makes it difficult for a single product group to succeed.

Good products, good marketing, and good channels are the magic weapons to win.

Luo Wenxiang immediately stood up and said: "I will coordinate all its brands on the issue of unified channel construction." ”

Lin Zuhui nodded with satisfaction, it seems that his brands are working independently, building their own factories, and investing separately, but everyone is under the overall management of Hengchang Beverage and Food Group, and also under the management of Hengchang Holdings and Lin Zuhui.

Of course, there is only Hengchang Beverage and Food Group, that is, the management team led by Luo Wenxiang. This team brings together elite talents of Chinese at home and abroad, and with Lin Zuhui, a plane tree, these phoenixes are willing to come to settle down.

Lin Zuhui then asked, "How do you plan to promote it to the market?" ”

This is a very important question, Lin Zuhui, as a traverser, knows that in his previous life, JDB began to do marketing in 1996, and its sales in 2001 were only 100 million RMB, but after another ten years, it has skyrocketed to 15 billion.

One of the most important factors in this is the growth of the per capita income of the motherland. Otherwise, no matter how good the marketing is, no matter how good the product is, it will be used for eggs.

"My products and marketing are very good, but the mainland's economy has just started, so I need to build up my reputation and reputation step by step in the early stage," Zhang said. The advertising cost is controlled in a reasonable range every year, and it will take five ~ ten years to become a well-known and best-selling brand. ”

Not in a hurry or impatient, Lin Zuhui nodded with satisfaction.

"Yes, word of mouth is accumulated, and the market is also built step by step. Wang Laoji is not a necessity, so if you want him to become a Coca-Cola-like existence, that is, the accumulated propaganda 'if you are afraid of fire, drink Wang Laoji', when a person listens a lot and listens for a long time, he will also develop the habit of drinking Wang Laoji! Like Tang Seng chanting the scriptures, as soon as the gesture was made, Wukong begged for mercy. ”

Everyone couldn't help but be 'dumbfounded', this kind of marketing concept was really learned again today.

"The boss is worthy of being a media communication company, this marketing concept can't be heard by others, it's a trade secret!" Yuan Tianfan said with a smile.

He really admires the boss!

And such an all-round boss attaches more importance to talents. Originally, it stands to reason that Lin Zuhui's role occupies almost a large part of the company, and the salaries of senior executives are as long as they are above average, and everyone will not have an opinion. But on the contrary, the salary of New Era Group is at a very high level in the industry, even the top in the industry.

While chatting, everyone inspected the factory.

The first phase of Yangcheng Wanglaoji Factory is 100 acres, and there are two more phases under construction, which is too big.

Therefore, Lin Zuhui said: "Wang Laoji built a factory, but also to take the construction of a factory, the country is divided into eight regions, which can save a lot of logistics money." Therefore, the second phase of the Yangcheng Wanglaoji project (under construction, completed in 1993) will be used for Jinmailang's beverage brand. ”

Everyone nodded, but they didn't ask for any drinks, they probably knew that the boss already had a direction.

Yes, Lin Zuhui plans to set up a R&D team this year to develop Jinmailang 'Iced Black Tea' and Jinmailang 'Iced Green Tea'.

The only pity is that there are no patents for iced black tea and iced green tea.

In the previous life, iced tea was released first, and in the second year, Master Kong and Wahaha came out.

However, the first person to eat crabs must have certain advantages.

But in the previous life, the Unified Group didn't seem to have done Master Kong on iced tea.

"How many workers are currently being recruited?" Lin Zuhui asked with concern.

Hengchang Beverage and Food will be a major employer in the mainland, and the number of employees may be as high as 100,000 in the future, which will become Lin Zuhui's confidence and distinguish him from Li Chaoren.

Of course, Lin Zuhui didn't want to make much money, because he recently put forward the slogan of 'take from the mainland, invest in the mainland' in the name of the Jinmailang brand.

Of course, the slogan is half-truth, he is the chairman of the listed company, so this slogan is 100% true in the early stage, 70% true in the middle term, and 50% true in the end (half of the profit continues to invest or charity), which is already very patriotic!

"At present, 800 workers have been recruited, and we are training them by our management team in Hong Kong. ”

Lin Zuhui immediately said: "Gradually, we need to cultivate our own mainland management talents, who understand the mainland market better than us. After a few years of product launch, the mainland management will reach 70%, this is my advice to you! The company still attaches importance to talents, cares for talents, and is people-oriented, which is my philosophy of doing business and the concept of the new era group. ”

He makes money, not from the hands of management and employees, but by relying on the efficiency of the company to improve the profitability ratio.

The overall welfare of New Era Group is better than that of other real estate companies, but the profit ratio is higher than that of other real estate companies, and the real reason is that Lin Zuhui has grasped the timing and direction well, not to exploit the management and employees.

In the same way, Hengchang Beverage & Food's operation in the mainland is also based on this concept.

Lin Zuhui eliminated all the internal friction of Wang Laoji and Jia Duobao in his previous life, and the original two advertising investments and channels are needed now, and it is conceivable that he will make money in the future.

Therefore, he will always pay attention to the welfare of employees.

"Boss's words, we will definitely remember!" All the high-level officials said in unison.

It's not the first day that everyone has come to New Era Group, so it's clear.

What Lin Zuhui has done, maybe European, American and Japanese companies have done it in the mainland, maybe Taiwan Island Province and South Korean enterprises have done it in the mainland; If you don't do it, think for yourself.....

The factory is not yet operational, and it is expected that the first red can produced in the mainland will officially roll off the production line on May 1, and the product will be launched in Guangdong Province on July 1.

This summer, Wang Laoji's goal is to make a strategy in Guangdong Province, and the advertisement is also done in Guangdong Province.

At the same time, factories will be built in eight regions across the country (self-divided regions).

.........

Lin Zuhui and his entourage, the second stop is to come to Jiangcheng (Wu ~ Han).

Jiangcheng is a good place, with well-developed transportation, and it is the favorite place for Zheng Yutong to invest in New World, all kinds of infrastructure, renovation, manufacturing, and New World Development participated in the previous life in 1993.

And Lin Zuhui and his entourage came to Jiangcheng with the intention of investing in the 'Jinmailang instant noodles' factory.

The first choice for investing in such enterprises is, of course, the first batch of 14 state-level economic development zones in the country, but Jiangcheng Donghu Economic Development Zone is obviously not.

However, there is no way, the first batch of 14 economic development zones are not suitable for Jinmailang.

The reason is: in October 1991, the four Wei brothers on Taiwan raised funds to enter the field of instant noodles for the first time and leased a factory in the Jinmen Development Zone. If nothing else, in a few months, Master Kong of the four Wei brothers will launch 'Master Kong's Braised Beef Noodles' and become a 'phenomenal' product in one fell swoop.

Because at this time, there is only one domestic instant noodles, which is only a dough cake and a flour packet, and the taste is unpalatable; Master Kong's first sauce package caused a huge sensation in one fell swoop, and dealers placed orders one after another, so that it has become a point where supply exceeds demand for several consecutive years.

Therefore, Jinmailang must win by surprise and find his own position.

Take the Taiwan Uni-President Group as an example, they also invested in instant noodles in the mainland this year, but it will end in a fiasco; Because they put the best-selling shrimp instant noodles on Taiwan Island on the market as a product, the mainland did not buy it very much.

Therefore, how to break through Jinmailang instant noodles, Lin Zuhui has already thought of a strange trick, that is, in the southwest region (the area where spicy food is eaten), the 'Laotan sauerkraut noodles' will be launched.

In the previous life, this product was developed by the Uni-President Group after the millennium, first in the southwest region, and then nationwide. The popularity of this flavor is no less than the taste of 'braised beef' back then.

Therefore, Lin Zuhui chose Jiangcheng, a well-developed place with four links, which is close to the southwest region, and can also eat spicy food, with similar tastes and customs, which can be described as the best place to invest.

The reason why I don't go directly to Shudu and Shancheng to invest is because the high-tech development zone there is not yet mature, and the Jiangcheng Donghu Development Zone has been established in 1988.

Jiangcheng.

As soon as Lin Zuhui and his entourage arrived, they were warmly welcomed and entertained by the government here, first having a dinner at the hotel, and then having a good night's rest.

The next day, everyone did not go straight to the development zone, but accompanied by municipal officials, Lin Zuhui and his party took a cruise to enjoy the beautiful scenery of the Three Gorges.

The strange peaks and gorges on both sides of the river, the mighty Yangtze River, are flowing endlessly, making people forget to return.

While enjoying the scenery, Lin Zuhui and his entourage also talked about investment with local officials.

"Leader, the people we sent to Jiangcheng to inspect also informed me of the situation in the East Lake Development Zone, and even the factory building is already optimistic! Therefore, after discussion last night, we decided to invest 200 million RMB to set up a 'Jinmailang' instant noodle factory in the East Lake Economic Development Zone. However, you have to give us preferential policies, we don't invest in coastal cities, and choose Jiangcheng, also considering that the environment in Jiangcheng is very good. ”

Because of full confidence, Lin Zuhui plans to invest in a big point and build 2 production lines. That is, it is made into a bag and also a bowl.

When the municipal leaders heard the investment of 200 million RMB, they were shocked, and then they heard Lin Zuhui talk about coastal cities, and immediately hurriedly said: "Mr. Lin rest assured, we are very sincere and cooperative with Xiangjiang friends, and we will give Jinmailang the greatest preferential policy." ”

What preferential policies are naturally discussed by subordinates.

In fact, Jinmailang's team did not inspect other places at all, and has been inspecting Jiangcheng.

"Jiangcheng has parents like you, which is really a blessing for the people. I believe that more and more Hong Kong investors will choose Jiangcheng to invest, because the transportation here is developed and the prospects are limitless! ”

"Then please Mr. Lin to promote our Jiangcheng more and introduce it to Xiangjiang friends!"

"Definitely, definitely!"

The communication between everyone is very pleasant, as a Hong Kong capital, in this era, it is basically a sideways walk, and Lin Zuhui is the largest Hong Kong capital, a patriotic businessman, so he can naturally get the best treatment.

Traveling to the Three Gorges and singing karaoke, this is what Lin Zuhui did during his trip to Jiangcheng.

Of course, discussions and negotiations began under the hands of both sides on the ship, and Du Huilun, president of Jinmailang Company, and Luo Wenxiang, president of Hengchang Beverage and Food, negotiated on behalf of Lin Zuhui and city officials.

Lin Zuhui chatted with the municipal leaders, sang songs, and enjoyed the scenery of the Yangtze River and its banks.

However, after getting off the boat, Lin Zuhui went to East Lake to inspect it, and immediately signed an investment agreement with Jiangcheng, which was quite refreshing.

Before leaving, Lin Zuhui convened the senior staff of Jinmailang's team for a meeting.

"The sauerkraut factory must also be modernized, and the management must be good! As soon as the product came out, we were the first customers! Lin Zuhui said.

A journey of a thousand miles begins with a single step, and it must be done well at the beginning so as not to get into future problems.

Of course, there will still be a 'soil pit sauerkraut' time in the future, but it is not a brand of Jinmailang; the influence is definitely there, but at that time, Jinmailang has already had various flavors, and the Tangda people have also sat up.

Du Huilun said: "Okay, I remember! ”

Lin Zuhui has informed the team of the 'Jinmailang Laotan Sauerkraut Noodles' product, and now the Jinmailang team is to set up a production line, develop products, and strive to be listed at the beginning of next year.

Xiangjiang is also conducting research and development, but the main thing is to develop the taste of the dough, so Lin Zuhui's work is almost completed.

According to the current progress, the product will definitely be launched on the market next spring, and by that time, Master Kong may not even be sold outside the Beijing-Tianjin wing.

82 Chinese Net