Mid-July.

At an exhibition in Guangdong Province, the booth of Xiaomi Technology was surrounded by many people, and the staff worked tirelessly to explain the functions of the VCD player.

A disc is put into the VCD player and then pushed.

Soon, there was a picture of a feature film on TV, which attracted bursts of applause for a while.

In the past four months, Xiaomi Technology has toured major cities across the country and published publicity in newspapers across the country. Just letting the people of the whole country know about the VCD player has paid a huge price, and there is no publicity fund of 20 million.

Of course, it's also worth it, from being unknown at the beginning, to now 3 out of every 100 people in major cities across the country.

Don't look at a small piece of data, but it's a very big improvement.

A Japanese man circled around Xiaomi's booth, searching for the line and repeatedly pressing the key to see if it was a scam.

The staff of Xiaomi Technology saw that it was a foreign 'friend', but they did not stop it, after all, this was originally a display and could be experienced.

When it was confirmed that it was indeed a VCD player, the Japanese asked the interpreter to ask if they could sell it!

"I'm sorry, but this isn't a commercial machine, it's just a prototype. For each prototype, the company stipulates that it cannot be sold or lent. The staff said.

The Japanese did not give up and said, "Then when will you release the merchandising machine?" ”

The staff said: "It's probably in September, if you want to buy, you can register the contact number in the mainland, the product is on the market, and we will notify you!" ”

The Japanese immediately asked the interpreter to give him a contact number so that he could inform him as soon as possible. He is actually the management of Panasonic in the mainland, and this time he specially came to buy a commercial machine and then take it back to China for research.

The staff is already familiar with such a scene, and many people are eager to buy it, but the first six months of the VCD player belong to the publicity period and are not sold.

Hunger marketing, which Lin Zuhui taught to Zou Kaixuan.

Xiaomi Science and Technology Park.

Lin Zuhui came here again, but now he is very low-key, and he comes directly to the mysterious office, which only a few core executives know.

"I heard that you have successfully developed a compatible machine?"

Zou Kaixuan immediately said: "Well, it can be compatible with LD and VCD, and the commercial machine in September is a compatible machine." ”

Lin Zuhui nodded with satisfaction, the compatible machine is definitely a big weapon, in the previous life, South Korea's Samsung used the compatible machine to open the mainland market, and sold out of stock in two months.

Xiaomi Technology has successfully developed a VCD player in October last year, and immediately after that, the technology was upgraded, and the focus is on the 'large and small disc compatibility' proposed by Lin Zuhui. LD discs are laser discs with a smaller size; VCDs are optical discs and are larger in size.

"How well is the software project prepared?"

Without discs, it's fatal for sales! Compared with Wan Yan in the previous life, Xiaomi Technology is not known how many times stronger in software, after all, it has ATV's copyright support.

Zou Kaixuan said with confidence: "We have introduced equipment that can manufacture stamper equipment, mass press CD discs, and cooperation with several audio-visual publishing units in the mainland, so there is no problem with the initial software support." Each disc costs 20RMB, and we sell it to distributors for 40RMB. ”

It seems to be double the profit, but don't forget that there is also the expenditure of copyright, and the cooperation between ATV and Xiaomi Technology is a 'sharing model'. If it weren't for the fact that the owners of the two companies were the same person, it would not have been possible to cooperate in this way. As for the feature films in the mainland, I just bought some selectively, which means it.

Lin Zuhui put his mind at ease and said: "With the support of software, we are the first to eat crabs, and the market will never be snatched away by other foreign manufacturers." ”

Wan Yan failed in his previous life, and the most important thing was that he had no money, so he fought the battle later. Xiaomi technology is different, not only does it have the money to fight the battle in the back, but the preparation work in front is simply too sufficient.

It can be said that Lin Zuhui has a thoughtful arrangement for the Xiaomi DVD player.

After the commercial machine rolled off the assembly line in September, Zou Kaixuan went to sign a large order with Philips in the Netherlands - 3 million movements in three years to see how those foreign manufacturers played with him.

As for two or three years later, I am afraid that whether it is a movement or a video decoding chip, their production capacity will be increased; But at that time, I am afraid that domestic copycats have come out.

At that time, the Xiaomi DVD player will definitely be the first to sell by virtue of its 'brand effect'.

"What is the attitude of the mainland government towards us?" Lin Zuhui asked suddenly.

Zou Kaixuan said confidently: "Guangdong Province and Beijing are very supportive of us and give us many preferential policies. After all, almost all of our R&D personnel and workers are from the mainland, and they have invested so much in the early stage, they can see our sincerity! ”

Lin Zuhui nodded, even if he didn't know that it was his own company, the mainland officials would definitely welcome Xiaomi Technology.

Of course, Lin Zuhui also left a trick, that is, Xiaomi Technology was registered in Xiangjiang, and it will also be listed in Xiangjiang in the future to expand its business globally.

Lin Zuhui asked again: "CCTV advertising should be done well, marketing is very important!" ”

Zou Kaixuan nodded and said, "Well, I know." After all, in the case of 'Little Overlord', advertising is too important. ”

Over the years of participating in the work of the Xiaobawang brand, Zou Kaixuan has been completely familiar with the work in the field of electronics, and now she is also a strong woman.

Of course, Lin Zuhui is behind this strong woman, which is her greatest confidence.

Without Lin Zuhui, how could she have achieved these achievements, aren't the funds, products, and marketing all the credit of Lin Zuhui.

At this time, the video decoding chip standard and VCD standard of VCD player have been determined. It can be said that the next step is to test the market.

Capital.

The newly established Beijing Tong Ren Tang Group ushered in a guest from Xiangjiang, who was the arrival of Lin Zuhui.

In the scorching summer of the ancient capital, Lin Zuhui and his entourage, under the leadership of Mr. Yin, chairman of Tong Ren Tang Group, came to Dashilar near the front gate of Tong Ren Tang.

Lin Zuhui's eyes fell on the carved and painted façade of the century-old shop 'Tong Ren Tang', which contained rows of traditional Chinese medicine shelves and some factories specializing in the development and production of Chinese patent medicines.

"Mr. Lin, we invite you to visit the production process of Chinese patent medicine!" Mr. Yin said.

Lin Zuhui said happily: "It's troublesome Chairman Yin!" ”

Mr. Yin said politely: "Mr. Lin is polite, you can come to visit Tongrentang, that is a recognition of us." And you came at a very good time, Tong Ren Tang Group was established at the beginning of this month, and you came to inspect it later. ”

Lin Zuhui said: "Yes, that's really an honor." I am not a leader, Tongrentang is a national first-class enterprise with inscriptions by leaders, and a century-old brand. ”

Mr. Yin did not know why Lin Zuhui was so interested in Tong Ren Tang, whether it was because there was a patient in his family seeking medical treatment. This time, he was arranged by the leaders above to receive Lin Zuhui, and the above still attached great importance to Lin Zuhui.

Next, Lin Zuhui carefully visited the production process of Chinese patent medicine, and he found that the fundamental reason why Tong Ren Tang, a century-old store, has always maintained an unshakable reputation at home and abroad, is that they have a rigorous attitude towards the quality of Chinese patent medicine raw materials.

And Tong Ren Tang's rigorous professionalism is exactly what Lin Zuhui is eager to do in his many years of business career!

After the inspection, Lin Zuhui and his entourage and the senior management of Tongrentang came to the reception room.

At this time, Lin Zuhui said: "Chairman Yin, in fact, I came to visit this time in the hope of cooperating with Tongrentang. Recently, I put forward the idea of a 'Chinese medicine port' in Hong Kong, which is to promote our country's precious Chinese medicine to the world through Hong Kong, especially the weak position in Europe and the United States, so I hope to cooperate with you to set up a 'joint venture company' in Hong Kong, you have excellent products, and we have experience in capital and capital operation. ”

Mr. Yin was surprised and said, "The cooperation proposed by Mr. Lin does sound good, but Tongyaotang Group has just been established, and such a big matter has to be approved from above." ”

Lin Zuhui said with a smile: "It's okay, I came this time to hope that the two sides can understand the intention of cooperation." We have a completed proposal, Chairman Yin can review it and forward it to the above. I believe that in the face of Japan's snatching of our traditional Chinese medicine in the international market, the leaders above will not turn a blind eye! ”

Mr. Yin took a copy of the proposal and said, "Okay, we must carefully discuss the feasibility of cooperation proposed by Mr. Lin!" ”

Lin Zuhui did not expect to reach an agreement this year, and the 'Chinese Medicine Port' is a long-term investment plan.

In addition to being a 'distributor' of well-known Chinese medicine companies in China, Lin Zuhui also plans to participate in the research and development projects of traditional Chinese medicine extraction, and even the research and development of traditional Chinese medicine liquid.

There is another reason why Lin Zuhui attaches so much importance to this industry. In his previous life, he watched the variety show of the stick, and found that the stick artist actually respected the Chinese medicine liquid so much, and drank it without saying a word in the show, as if he was drinking nourishing medicine. In addition, once there is a medicinal chicken in a variety show, the artists will be like having a panacea.

It can be seen that Chinese medicine is originally Chinese, but I didn't expect that it was the Chinese people who were skeptical, and it was very respected in Japan and South Korea.

Of course, Lin Zuhui does not think that Chinese medicine can cure all diseases, but indeed believes in Western medicine. But it still doesn't stop him, he almost only deals with traditional Chinese medicine. Because he doesn't seem to have any illness, but has been using Chinese medicine to nourish and regulate his body.

For the 'Chinese Medicine Port' project, Lin Zuhui is not saying that Hengchang Holdings wants to reach any height, but just saying that it will be tried. In addition to the development of the 'Chinese Medicine Port', Times Pharma mainly conducts research and development in the two aspects of 'anti-cancer' and 'anti-aging'.

(End of chapter)