Tseung Kwan O, ATV Building.

In the spacious conference room, Lin Zuhui was holding a meeting with a group of middle and senior executives of ATV Group on 'Hong Kong Stream Culture'. Compared with South Korea's 'cultural establishment' in the previous life, Hong Kong's 'cultural establishment' in this life is Lin Zuhui acting as the chief designer.

It is no worse than the national power of the stick country, or even better, because Lin Zuhui has huge resources and a perfect development plan in his hands; His personal strength is stronger than the entire country of the Stick Country, because he can use his strength together, and the most important thing is, of course, that he is stepping on the Stick Country and holding up the port culture.

A kind of management reported to Lin Zuhui in turn, what achievements have been made, and what new plans are there...... Lin Zuhui quickly learned about the progress of Hong Kong culture and how to continue to develop.

Shi Nansheng reported on the export situation of Hong Kong dramas: "At present, the mainland has introduced four of our Hong Kong dramas...... 5 ....... were introduced to Taiwan South Korea is negotiating with us, and we also want to introduce "Blue Life and Death Love", "Stairway to Heaven", and "Tan Yoon-hyun."

Lin Zuhui immediately interrupted: "Where is the negotiation with South Korea?"

Shi Nansheng replied, "They have some doubts about the price of $5,000 a episode."

$5,000 an episode is already a low-price export strategy implemented by ATV, at the beginning, Lin Zuhui let Hong Kong dramas be exported at a low price, and a 20-episode Hong Kong drama is only $100,000, which is actually not expensive. After all, every episode of "Detective Conan" is higher than this price.

Lin Zuhui said decisively: "The price cannot be an obstacle for us to export South Korea's Hong Kong dramas, and we can make the biggest concessions to occupy the Korean cultural industry at a price they can afford as much as possible."

Low-price marketing makes the stick country have no way out. As for the imitation of the stick Congress, or the formation of a systematic 'Korean wave', Lin Zuhui is not very worried;

First of all, in the previous life, it was the Asian financial crisis that prompted President Kim to formulate the general policy of "cultural nationhood", and then there was a systematic Hallyu culture.

Strictly speaking, ATV's 'Hong Kong Culture, the system has been formed, strictly speaking, 'Hong Kong Culture, is the debut is the peak, no trial and error, but starts with classic works, and then drives the follow-up of the whole industry chain; It's like giving the best template, and the rest is for people to imitate and surpass it.

In the end, ATV's annual investment in Hong Kong culture is hundreds of millions, and more and more research and work in this area are engaged.

Shi Nansheng nodded and said, "Okay, I'll reach an agreement with SBS TV as soon as possible. You can tell they're really interested in buying our episodes."

Next, everyone reported on the achievements made.

For example, YG Entertainment has become more and more international, and has already recruited European and American musicians to join in to jointly create 'Hong Kong Stream Music; YG Entertainment has also organized a number of concerts in mainland China, sending Hong Kong celebrities to participate in cultural performances and exchanges. A boy group under YG Entertainment——. T is currently developing full-time in Japan, has released two albums, and has achieved great results........

The results were gratifying, and Lin Zuhui happily said to Yu Xiaoming: "Hong Kong stream music, it should also have an exclusive pronoun, what do you think of using 'HK-POP'?" ….

It means hongkong-pop, hongkong is the English of Hong Kong, and pop is the English of pop music.

The crowd chimed in!

Lin Zuhui said with satisfaction: "Well, in the future, singing and dancing music will be called HK-POP, which is a combination of Chinese, electronic music, DANCE-POP, and hip-hop music. I like HK-POP, represented by YG Entertainment, which is moving towards better quality. For example, we have 6 million people in Hong Kong, so there should be more than 100,000 trainees or people who want to be trainees, and these 100,000 people have 500 trainees who register for various companies, and from these 500 trainees, there are less than 50 debuts every year. This is the trainee culture, everyone aspires to be a star, but they have to embark on a road where thousands of troops cross a single-plank bridge, cruelty is inevitable, so that what is finally tempered is the best

idols."

Everyone was shocked, but soon understood that the boss meant to develop towards a boutique idol. Several combinations in the early stage relied on innovation and the first person to eat crabs, so they could quickly open the market, of course, these Hong Kong idols were still required by the company to train strongly after their debut, and there was almost no time to spend money, and the management was very strict.

Yu Xiaoming reacted immediately and said, "Okay, we at YG Entertainment will definitely strengthen our own business capabilities and promote the HK-POP culture of the whole of Hong Kong."

As Lin Zuhui's subordinates, these all understand that the boss has never hidden his personal interests from the Hong Kong Wave culture, and the people who have dug YG Entertainment wirelessly have never been dissatisfied, and even the HK-POP group, which debuted on TVB, still won the championship in the music bank.

After all, if you want to make Hong Kong culture prosperous, you need the whole industry to develop together, Xiangjiang is a free port, and the Hong Kong government has no control over culture, nor does it have any professional government departments; This may seem to have shortcomings, but it is actually better, as evidenced by Hong Kong's developed entertainment culture in the seventies and eighties.

Lin Zuhui continued: "HK-POP culture, we have already established, but we are still one HK-POP Award away, what do you think?"

How could everyone not agree with the boss's reasoning, and expressed their opinions, such as what awards to award, what model, after all, everyone is a professional literary and artistic understanding, and Lin Zuhui can still listen to it.

After everyone finished speaking, Lin Zuhui said: "Okay, this task will be planned by Asia Satellite TV, and the award program is called 'MAsianMusibsp; Aards, abbreviated as 'MAMA,' is held annually. Our goal is to develop into the biggest feast of Asian pop music in the future, and the deeper goal is to promote our HK-POP export. Since it is to promote our HK-POP, it is natural that we have to cooperate with Japan, the mainland, Taiwan, Singapore, South Korea, Vietnam and other places, and cooperate in all aspects for long-term development and long-term consideration. In the early days, it will be held in Hong Kong, and after accumulating a certain amount of popularity, you can move the award venue overseas and expand your influence..."

Everyone was fascinated and nodded frequently.

In fact, if ordinary people talk about this, there is no doubt that they are a bit of a fool's dream. But who is Lin Zuhui, he is the godfather of Xiangjiang's culture, the emperor of the media and communication industry, and the most important thing is that he is rich, powerful, and brainy.

Therefore, all the plans he made were soon fought for by thousands of people, and the investment funds were even more huge.

The applause rang out, and everyone seemed to see a broad road of HK-POP culture. ….

Li Baoan, the god of wealth of ATV Group, said: "At present, the company has abundant funds, and if the HK-POP culture is developed at a deeper level, hundreds of millions of funds can be mobilized at any time for upfront investment."

ATV Group has three important channels of funds: advertising fees, overseas copyright fees, works and peripherals, advertising costs are the highest, and the advertising costs of Asia Satellite TV also exceed those of Asia Channel, because of its large number of audiences, and advertisers include many world-class enterprises. (PS: Asia Satellite TV is the first satellite TV in Asia, and satellite TV has not yet appeared in Japan and South Korea, but it will appear soon)

Yu Xiaoming, President of YG Entertainment, added, "While we are developing the HK-POP culture, we are also developing peripheral products, such as the collaboration with LEIT Group's Hong Kong Stream apparel and beauty products, to improve the development of the entire industry chain."

Although there is no mention of plastic surgery, YG Entertainment already has a channel for cooperation in this area. The Hong Kong entertainment industry actually hates plastic surgery, but as long as you don't say it and don't admit it. In addition, YG Entertainment's revenue mainly comes from overseas.

Soon, we had a systematic discussion and formulated strategies for the HK-POP cultural industry chain, and achieved very significant results.

The meeting continued.

Lam then turned to the Hong Kong stream drama sector, saying, "The drama production department can adopt the "PD" model of combining the responsibilities of producer and director. Producers don't need to think about funding and marketing, and episodes need to be tailored to the station's order requirements. In addition, Hong Kong dramas can follow the production principle of "writing, shooting, and broadcasting", which can be adapted to the audience at any time

Repercussions write the direction of the plot."

After speaking, everyone thought about it seriously.

Program director Zhao Zhenqiang said: "In this case, the drama production department must have greater independence, but the TV station must have a drama production department, which is almost a separation model of overseas production and broadcasting."

"There is no separation to talk about, the drama department of the TV station considers what kind of dramas are needed, and then places an order with the PD, who is responsible for the planning of the whole project. What we highlight is the importance of PD, so let's try to reform it!"

Zhao Zhenqiang nodded and said, "Okay, I understand what the boss meant."

Lin Zuhui still said uneasily: "The same is true for variety show PD, which adopts the model of integrating the responsibilities of producer and director. A good PD is like a signboard, which is simply described as Tsui Hark in the film industry, but we need a lot of Tsui Hark."

Everyone laughed, and Shi Nansheng was slightly shy.

In fact, Tsui Hark's life has not been easy in the past year, and his studio has hit the streets with several martial arts movies. It has little to do with him personally, because Hong Kong martial arts films have entered a trough. There is also the expiration of Li Lianjie's contract with DreamWorks, and now he has opened a company with others.

The same is true for Zhou Xingchi, who is also the owner of the film company now.

Although DreamWorks has almost squeezed the films of the two of their previous lives, the signboards of the two are still there, so it is almost impossible for the movies they shot to hit the streets. In Xiangjiang, the importance of the starring role is too important, and the content is secondary.

At the end of the meeting, Lin Zuhui said: "The company will take out another 300 million Hong Kong dollars this year to carry out the basic investment of 'Hong Kong Flow, and I will let him approve it in the board of directors later, you are ready." Asia Television should be a leader in 'cultural porting'." ….

"Okay, boss!" Everyone was shocked and said one after another.

In ATV, Lin Zuhui is the uncrowned king, not to mention the basic investment of 300 million Hong Kong dollars, he is a debt investment, and the board of directors will not have too many voices of resistance.

As for investors who want to pay a large amount of dividends, it is impossible now, and a rise in stock prices is already the best return.

.........

After the meeting ended, Lin Zuhui called Pan Cheng to his office.

"DreamWorks is somewhat dead now!" Lin Zuhui said with a smile.

Pan Cheng said ashamedly: "It's me who didn't manage it well, after Zhou Xingchi and Li Lianjie left, DreamWorks' movie IP is almost over, and other movies are not very competitive."

"It's the world of independent film companies now, Golden Harvest is not having a good time, and DreamWorks is not having a good time."

Pan Cheng said: "In fact, independent film companies are not having a good time, many independent film companies have hit the box office with a movie, and even the company has closed down. Although our company is not doing well at the box office, the quality is good, and we control the cinema chain (leasing and alliance), so the company can still make a good profit at present, only it is not as brilliant as in previous years."

When DreamWorks was in its glory, it asked Zhou Xingchi to make five movies a year, Li Lianjie to make three movies, and Chow Runhua to make one, and more than five of the top ten films in the entire Xiangjiang movie box office list were DreamWorks works.

The highest record is a profit of 200 million a year!

Lin Zuhui nodded, thought for a while, and said, "I plan to let the DreamWorks copycat come to the dock and make some big-budget movies, what do you think?"

Pan Cheng hurriedly said: "Boss, although the local box office in Hong Kong last year was 1.1 billion and the overseas box office was 1.6 billion, compared to the industry of Haolaiwu, which is often tens of billions or hundreds of billions, Hong Kong films have begun to decline in Asia, and it is difficult not to lose money if you invest in a large cost."

From the analysis of data, the overseas box office of Hong Kong films still exceeds the local box office of Hong Kong, which also shows that Hong Kong films have almost a strong presence in Asia in recent decades, especially in Southeast Asia, Hong Kong films are even more rampant.

Lin Zuhui said with a smile: "It's a copycat with you, so naturally I won't invest as much as a Hollywood video. I created DreamWorks single-handedly, and I can't bear to let it go. In addition, I asserted that the decline of Hong Kong films is getting bigger and bigger, and I am afraid that half of Hong Kong films will be good in the future, and changes really need to be made

。」

Pan Cheng was stunned for a moment, and soon turned into a surprise, who is the boss, that's a legend, maybe he really has a way to change the situation of Hong Kong films, of course, at present, it can only be regarded as a rainy day.

"What is the boss going to do?"

Lin Zuhui said solemnly: "Our conversation will always be known only to the two of us, otherwise I will make trouble for you."

Pan Cheng immediately said, "Don't worry, boss, I've always been tight-lipped all the time."

Lin Zuhui nodded this time, he didn't want to become an all-round person, that would be too outstanding.

"So, you get DreamWorks to streamline your team, and then you start learning from Hollywood to set up a special effects company, and you have to know how to use computer effects. I am talking about cottage good docking, which means that the investment is reasonable. It's best to establish some connections with Hollywood's special effects company. Invest tens of millions in this, and then we will shoot sci-fi and suspense films, and I will give you the material later."

Pan Cheng nodded hurriedly and said, "Okay, I'll reform DreamWorks immediately and cut off the original plan."

"Yes, there is no need to win by quantity, it is better to take the high-quality route, even if you are only afraid of two dramas a year, you can shoot less and lose less!"

In the past few years, it was the era when those in Hong Kong who wanted to make a lot of money in movies lost their families, such as Zheng Zeshi, Liu Dehua, Luo Wei, Zhou Xingchi, etc., all started in 1993, and they lost no pants.

"Okay, I got it!"

After Pan Cheng left, Lin Zuhui couldn't help but smile and shook his head. In fact, he didn't plan to meddle in the decline of Hong Kong films, after all, this is the tide of the times.

However, he suddenly remembered that if the 'five-cent special effects' of later online movies were transferred to Xiangjiang at this time; Coupled with the good Laiwu plot in his mind, will it be able to have a good chemistry.

The worst result can also be disgusting to come to the dock and let them buy the copyright or plagiarize Hong Kong movies.

Therefore, Lin Zuhui thinks that if you shoot movies with themes such as "Resident Evil", "Anaconda Disaster", and "Speed and", you can still achieve good results.

Anyway, he is the boss, it doesn't hurt to try it, these movies themselves are B-grade movies in the United States, and the cost of copycats will be very low. But Lin Zuhui thinks that at least it is a little creative, which is better than the current Hong Kong films.

96.

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