Wing On Center, LEIT Group.

The LEIT Building on Des Voeux Road is currently being rebuilt together (formerly Crocodile Shirt Block AB and Chenda Building), and is expected to be put into use by the end of the year, and the entire construction period is expected to be only 24 months, which is very efficient. Of course, after all, it is only a small building of more than 200,000 square feet, and two years is enough to complete it.

In the conference room, Lin Zuhui was having a meeting with the senior management of the group and the senior management of the LEIT manufacturing plant.

Garment manufacturing and exports remain Hong Kong's core industries, with a total export value of HK$150 billion last year, second only to Italy. There are also toy exports of 60 billion Hong Kong dollars, ranking first in the world; Exports of watches and clocks amounted to HK$38.5 billion, surpassing Switzerland in volume and second only to Switzerland in value.

Among them, the export of ready-to-wear and toys will sooner or later be replaced by the mainland, so Lin Zuhui relies on the mainland to invest in the construction of factories, while seeking a high value-added brand of ready-to-wear.

In terms of branding, crocodile shirts and Giordano are the same policies as the previous life, but the marketing, quality, and cost control are better; But "JEANSEST", a fast-selling brand, has been planned by Lin Zuhui to compete with Uniqlo as soon as possible.

"You all know fleece clothes, right?" Lin Zuhui said.

Everyone nodded!

Just kidding, the boss knows that they don't know what kind of system they have become when they deal with clothes and fabrics these days.

Chen Xing, President of LEIT's manufacturing plant, said: "Polar fleece is made of polyester velvet that is brushed, sheared, and then polarized, so that the surface of the fabric forms small grains of fleece. As a substitute for wool, polar fleece has 2 times the cold resistance of merino wool and 4 times that of cotton under the same conditions. In addition to its ability to withstand the cold, polar fleece's lightness, comfort and strong hydrophobicity have made it one of the top 100 inventions of the 20th century by Time magazine. For a while, the polar fleece was very popular, and the price was also rising."

Lin Zuhui immediately asked, "Can we produce it?"

Chen Xing thought for a moment and said, "The inventors of polar fleece have not applied for a patent, and they are confident that those who imitate will always be left behind. Therefore, many manufacturers are trying to break down technical barriers and get a share of the polar fleece market, and of course we can also carry out the research and development of these fabrics."

Lin Zuhui said resolutely: "It's not a good thing to research, what I need is to make the price of a polar fleece sweater more than 100 Hong Kong dollars. The cost of the product has been reduced to achieve high quality and low price."

The crowd was amazed.

Since the 80s, walking on Fifth Avenue in New York wearing a fleece mountaineering suit is like walking on the streets of Harbin wearing a mink coat now. In polar fleece has been invented for more than a decade, it has always been a symbol of high-end.

Chen Shiwen, the president of the group, immediately said, "Surely! First of all, we have invested a lot in technology research and development, and secondly, we have leveraged our supply chain system, which is definitely a huge advantage."

LEIT Group's factories in mainland China include the entire production chain of textiles, dyeing and garment making, which has a considerable "cost advantage".

Seeing Chen Shiwen make a "military order", Lin Zuhui nodded with satisfaction, you said that the high-tech industry can't play by itself, he can understand; If you want to say that you can't play foreign players in the field of textiles and clothing, then Lin Zuhui really can't understand it.

"That's good! I might as well tell you - my plan, I plan to make a best-selling item, which is the fleece....... My goal is to set the price in the range of 100~200 Hong Kong dollars, and the global sales volume will reach 10 million pieces. By the way, Jeanswest brand has revised its development strategy, we don't need to spend too much energy on "fashion", and pay more attention to basic clothing. Giordano is more focused on "fast fashion", and Jeanswest is more focused on "fast sales".

The crowd wrote it down.

Chen Shiwen said: "I have also done a survey in this area, and I found that many people don't really pay much attention to fashion, but the kind of "ordinary" style is more popular with them, and there are still a lot of people in this group. If Jeanswest is so positioned, then to

Long-term development with high quality and low price is not easy to overlap with the Giordano and crocodile shirt business."

Lin Zuhui likes this kind of discussion atmosphere, and he will talk about the experience of future generations, and everyone will discuss together to formulate the overall strategy of the company.

LEIT Group's net profit has reached more than one billion this year, and it is a real giant clothing giant, stronger than the current Uniqlo, larger than Zara's scale, and there is no reason why the development is not successful.

"In the production area, we can also develop a new model where we can concentrate all the industrial chains in an area of Dongguan, and we will hand over some of the industrial steps to other partners to build factories near our factories. In the long run, that area will become a huge factory with a whole industry chain. The efficiency is high, the cost is low, and then the quality is grasped, and the best production process is formed. Of course, I just suggest that you should take the lead on this issue, Chen Xing, and come up with a plan as soon as possible and discuss it together."

Chen Xing immediately straightened his waist and said seriously, "Okay!"

Just crocodile shirts, Giordano, Jeanswest, these three brands, there are many things that need to be studied, and it is not so easy for clothing companies to become bigger and stronger. For this purpose, the LEIT Group has a dedicated studio that provides the Group with various optimization solutions and market research.

In addition to these three brands, LEIT Group also has many clothing brands, and even the "Hong Kong Stream" clothing brand has been born three, as well as hat brands, sunglasses brands, crocodile shirts and leather products, the group's business is very wide.

The business is wide, and the stores have to be opened a lot, and Lin Zuhui has always attached great importance to this point. Jeanswest brand stores are self-operated and will not be open to franchising; However, Giordano and Crocodile Shirts have opened up the franchise model, but the conditions are very harsh, so the proportion of self-operated stores is still an absolute advantage.

LEIT Group's multi-billion dollar portfolio of properties, including more than 60 stores across Asia; When the Asian financial crisis hits, LEIT Group will take the opportunity to buy stores and open a large number of stores to expand. With this alone, LEIT Group was able to leave its competitors far behind, such as expanding against the market after the '08 financial crisis, or joining the Internet sales early.

The effect of these strategies can be said to be no less than the planning of clothing brands.

.........

On Saturday at the end of March, the Big D Club and his party came to Clear Water Bay Golf Club.

The environment here is beautiful, and you can fully feel the breath of spring, especially in part of the golf course, which is like a large marina, with the sea on three sides, and the scenery is very beautiful.

During the party, Fang Jin privately found Lin Zuhui and said, "Big man, Lippo Company intends to invest 650 million yuan to buy my Chongqing Mansion."

Lin Zuhui said with a smile: "Then sell it, anyway, you are a speculator, and you have a net profit of nearly 500 million, and you are not satisfied!"

Fang Jin replied curtly: "I do plan to sell, but I want to be a developer!"

Lin Zuhui was stunned for a moment, and immediately said unceremoniously: "Where do you have the strength to be a developer in Xiangjiang, do you know how many residential units are sold in a year, the seventh largest real estate company in Xiangjiang?"

Fang Jin's business was still quite familiar, and said, "It seems to be six or seven hundred! I don't want to be a developer in Hong Kong, I want to invest in the mainland."

Not to mention the seventh largest real estate company, except for New Era, Sun Hung Kai, Cheung Kong, and Henderson, the rest of the real estate companies are all lagging behind in the development of real estate. The annual supply of residential units in New World and Hang Lung is less than 1,500, which is about one-third of the top four.

Over time, Hang Lung will also fall behind, as the Chen family will spend all of its money on rent-collecting properties and develop in the mainland.

As for New World, it has also invested money in the hotel industry; Of course, New World has abundant rental properties, and still has the strength to strengthen some real estate development.

Lin Zuhui said, "It's good to invest in the mainland, what are you going to invest in?"

Fang Jin said: "I plan to set up a commercial building near the Bund of the Magic City, collect rent for a long time, and prepare to invest 1 billion!"

"This

It's a good plan, so I'll do it once I've got it in mind."

Fang Jin suddenly knew what to expect, and hurriedly said, "Big Brother Xie for your advice!"

Lin Zuhui nodded, climbed Fang Jin's shoulder, and walked towards everyone. For Fang Jin, the little brother, Lin Zuhui has always taken care of him, although he is not needed now, but it does not hinder the friendship between the two.

And now, Fang Jin's net worth is also two or three billion (listed companies), and he is also the number one person in Xiangjiang.