Friday, July 1.

In the midnight scene of "Resident Evil", the 'Bite Cane Gang' rushed in, and the main creative team that had sat down in advance was a little nervous - waiting for the reaction of the Bite Cane Gang. When I first heard that it was a big production from DreamWorks, almost no one hesitated to join it.

In the final analysis, the brand "DreamWorks" has been louder than Golden Harvest and Shaw Brothers in recent years, but it has become famous and gone downhill quickly.

The reason why it is going downhill is because DreamWorks is known as 'DreamWorks production, it must be a high-quality product', so DreamWorks almost does not make 'bad movies', and 95% of the dozens of movies released are tens of millions at the box office.

In the past year, DreamWorks has not had a single work, which has caused a lot of discussion in Xiangjiang; Coupled with the investment of $16 million in "Resident Evil", if the box office of Xiangjiang is not good this time, I am afraid that most people will think that DreamWorks is going to withdraw from the film industry.

Is it really as DreamWorks President Pan Cheng said, after reaching its peak in 1992 (the local box office was 1.28 billion, the overseas box office was 1.9 billion, and local films accounted for 82% of the local box office), it would inevitably go downhill until it almost disappeared?

In fact, last year and the first half of this year were indeed going downhill, and last year's local films only accounted for 73% of the domestic box office, all because "Jurassic Park" became the box office champion.

Of course, Pan Cheng said this, and many media thought that he was promoting the new movie, which means that DreamWorks will be the company that will save Heung Kong Films.

Well, everyone will see.

Soon, "Resident Evil" began to be broadcast, which is a 2b-rated movie, which is not suitable for children and needs to be watched with parents.

The umbrella logo begins to appear on the screen, as well as some grid-like special effects, and the movie begins to explain the background.

After adaptation, the umbrella of "Resident Evil" is the world's largest profitable company in the middle of the 21st century, and the headquarters location has also been changed to Xiangjiang, after all, it is a movie shot by Xiangjiang people!

As the movie progressed, the entire cinema sometimes exclaimed and sometimes held its breath, and it was clear that "Resident Evil" was not a problem with good reviews. This movie has a lot of 'future science fiction', after all, it was already the Internet era when it was filmed in the previous life, and the current Internet era has not begun, so the artificial intelligence in it is more shocking. Although artificial intelligence was mentioned by Americans as early as the fifties and sixties, it was obviously just a concept at that time, but in "Resident Evil", according to computer special effects, the red queen has been holographic.

The audience gasped.

On the screen, a team member was swept by a grid laser, and the special effect made these viewers gasp.

For this effect, it probably cost hundreds of thousands of dollars more, which was produced by Hollywood's computer special effects.

"Is this a sci-fi film in Xiangjiang?" Some viewers couldn't help but ask.

"Of course not, Xiangjiang's sci-fi films aren't like dogs don't even watch them!" My friend muttered.

"Kao, DreamWorks is a real TMD cow, and it has made a blockbuster effect in Hollywood."

For a while, the praise was overwhelming, which surprised the main creative team.

This movie is not only the quality of the shooting, but also the creativity of this era, zombies are old antiques, and zombies will be the new kings. Zombies don't really exist, but will zombies really exist in the future, because this is caused by biological weapons.

It's very topical!

Probably, the film came out a few years earlier and would have caused better results.

.........

"Resident Evil" has caused a lot of repercussions in Hong Kong, and the box office in the first week is good, with industry insiders predicting that it may reach 35 million Hong Kong dollars; This achievement is already amazing, after all, although the subject matter is novel, it is a zombie movie after all, and many people will not watch it.

The film was released on Taiwan Island only one day apart, so the response on Taiwan Island was also relatively good, and it was transmitted back to Xiangjiang through the film company. For a time, DreamWorks boosted morale.

You must know that Xiangjiang is losing the market on Taiwan Island, especially in 1992, when Taiwanese film companies pressured the relevant departments of Taiwan Island to develop the restrictions on Taiwan Island for Hollywood blockbusters, and Xiangjiang Films has a tendency to lose its 'gold owner' and 'largest market'.

Of course, although "Resident Evil" performed well in both places, the media and commentators still commented that DreamWorks is still unlikely to recoup the cost of 120 million Hong Kong dollars, unless the film can be released in the United States and achieve good results.

In an interview, Pan Cheng said: "This movie will pay for itself, but it will take a long time. Not only that, the game copyright of this movie has been won by the brother company Wanhui Media, and the price is quite ideal, reaching 15 million Hong Kong dollars. ”

For a while, everyone was amazed, Lin Shoufu is really developing the cultural industry in an all-round way!

However, is Hong Kong suitable for the development of games and software?

Unknown!

In short, if Lin Zuhui hadn't done it, the media would have already sent comments of 'not optimistic' and 'wasting money'. Considering that Lin Zuhui has not failed in a certain industry, everyone will wait and see.

........

ATV Building.

Lin Zuhui stood in front of his office window, and the scenery of the entire ATV City was unobstructed, giving people the feeling of 'incredible'. Although ATV Group can only be said to be a small industry for Lin Zuhui's net worth, it can give him a sense of satisfaction.

ATV Group is an important part of Lin Zuhui's layout of the 'cultural industry', and the other link is of course Wanhui Media. No matter which country the cultural industry is in, it will be an important component of GDP in the future, and in the 21st century, the cultural industry of the general country will be more than 5%. The cultural powerhouses of the United States and South Korea are even more than 10%, which is admirable.

Of course, it is unknown whether South Korea in this life can grow in the scale of its previous life, but Xiangjiang will definitely come to Lin Zuhui's planning to reach about 10% of the local GDP (4.4% in the previous life).

Looking through the window and looking at ATV City, I felt quite remarkable. Lin Zuhui is a real estate developer, I have never seen any huge building complex, ATV City covers an area of not large, except for ATV Building, other buildings are not high.

But there are handsome guys and beauties here, and the atmosphere of culture is gathered, which makes Lin Zuhui, a businessman full of copper smell, feel very remarkable.

After a while, ATV director Zhao Zhenqiang came to Lin Zuhui's office.

Zhao Zhenqiang has good ability, can fully complete the tasks arranged by Lin Zuhui, and can expand Lin Zuhui's creativity. For example, in addition to the seven outlines given by Lin Zuhui, ATV Group has filmed almost 20 Hong Kong dramas, with good results, and have been introduced in large quantities by many countries and regions.

"Boss, the ratings of "Journey to the West" are 40%, and the audience response is particularly good!" Zhao Zhenqiang happily reported. Generally speaking, the boss doesn't care about this, and he doesn't want to report the ratings of the series, but this series was proposed by the boss, so he naturally has to report to the boss.

Lin Zuhui said with satisfaction: "It seems that you have made the right move!" Speaking of which, I also watched Zhou Xingchi's "Journey to the West", which had a good effect, so I handpicked this series, and it seems that we got it right. ”

"The dramas hand-picked by the boss have been the most popular dramas so far." Zhao Zhenqiang slapped a sycophant, although it was true.

"Don't spread it out and make me more trouble!"

"Don't worry, boss, I didn't tell anyone."

Many dramas, I know that Lin Zuhui participated, and as for Zhao Zhenqiang alone, he really won't talk nonsense, after all, he is the only one who leaks the news.

Speaking of which, in the first half of this year, ATV's hit drama "The Withered Heroes" was also hand-picked by Lin Zuhui; However, this year as a whole, Lin Zuhui has not interfered with the development of ATV's dramas.

Lin Zuhui was on a whim, and then said: "You guys make another Hong Kong drama, probably an 'older leftover girl', she is neither beautiful, nor slender, nor has anything to show off, but this is not all she has, she has tenacious, upright curiosity, and the spirit of moving forward bravely regardless of the depths of the situation...... Such an 'ordinary' heroine, but by coincidence, she had a bloody love story with a handsome and rich restaurant owner......"

Zhao Zhenqiang immediately said: "This theme is good, it can satisfy the daydreams of many ordinary girls, and it is similar to the story of Cinderella and Prince Charming." ”

Lin Zuhui said with a smile: "In the past, our Hong Kong dramas were all handsome men and beautiful women, which is our characteristic. But this time our heroine is not so beautiful, which can be regarded as a subversion. But it doesn't matter, we just want to grasp the real mentality of most Hong Kong women, and blend comedy and romance in one ......."

Zhao Zhenqiang nodded, and also suggested: "Actually, we can also choose the heroine, and then let her gain weight!" ”

Cruel!

However, Lin Zuhui agreed and said: "You look at it, I just have an occasional idea." ”

"Okay!"

Finally, Lin Zuhui said: "You ask the company's team to think about whether some Hong Kong dramas can be 'filmed and broadcast', and if the audience does not respond well, you can immediately change the script." With this model, the market can be felt at any time. Of course, there is no need to rush this model, you can study it slowly, and it can be regarded as improving the depth of Hong Kong dramas. ”

Zhao Zhenqiang had to admire the boss's whimsical ideas, but it seemed to make sense.

"Okay, I remember!"

.......

In the conference room of New Era Group, the senior executives are gathering around a round table, there are about a dozen people, and they are all core executives. Today, the company has developed into a large number of talents, with 500 senior staff and more than 20,000 employees, making it a veritable large-scale group in Heungjiang.

After a while, Lin Zuhui came to the conference room, and everyone looked at him, but they didn't get up, nor did they say hello, and the meeting no longer engaged in those superficial efforts.

Lin Zuhui sat down and immediately said in English: "Let's start!" Colbert, you come first! ”

High efficiency has always been what Lin Zuhui pursued.

Generally speaking, only property executive meetings will be in Cantonese, and group meetings will be in English.

Of course, the core senior foreign of the New Era Group is only the president of the 'New Era Hotel Group', Cowbert. However, English is one of the official English of Hong Kong, and the English of the bourgeois elite is one of the standards, so there is no problem in holding meetings.

Colbert reported immediately, and this is a weekly high-level meeting, although if the core executives are overseas, there is no need to come back for the meeting.

"Club Med has agreed to a full takeover for US$288 million...... The Atlantis International Project Team has been formed and is currently working on the design......"

Lin Zuhui listened very carefully, although the profit margin of the development hotel is not high (the rate of return is about 6~8%), it is very necessary; The simplest reason is that assuming that at the end of the 90s, the New Era Group cashed out 80 billion yuan in the U.S. stock market, 25 billion yuan in the Japanese stock market, and made a profit of 100 billion yuan from the sale of the British Telecommunications orange subsidiary, and the income of more than 200 billion yuan at once, how to digest it?

The best answer is not to buy later, but to expand early and pay off the debt at that time.

What's more, the New Era Group will definitely cash out tens of billions of real estate before Jiuqi, which can also be used as a move to resist risks.

Lin Zuhui asked: "How do you plan to change after the acquisition of Club Med?" ”

"I've been lobbying Yabuli, a senior Disney executive in Europe, to become president of Club Med, and I hope he can turn Club Med into a Disney-like service company," Colbert said....... In addition, I also hope that he will do a better job in cost savings, focusing on the model of light assets, heavy culture and heavy brand...... He's already interested in joining us. ”

Lin Zuhui nodded with satisfaction, Colbert is definitely a top talent, and of course, it is the New Era Hotel that has cultivated him.

"I acquired Club Med in the hope of laying out the 'cultural tourism' industry....... The hotel industry has long been no longer just providing accommodation, but is developing towards a comprehensive and comprehensive development....... Atlantis is also a part of the cultural tourism industry, as 'Water World' is also one of its features...... Of course, I'm talking about a bit of a long-term plan, but we can think about it now. ”

New Era Group also has a tourism industry, which is the tourism industry of Miramar Hotels, which accounts for more than 20% of the travel agencies in Hong Kong and the mainland, while the government-run travel agencies in the mainland occupy 70% of the share.

A group of people listened very carefully, the overall plan of the boss is the soul of the new era group, and they are the executors of these plans.

Corbett was also very inspired, and immediately said: "What the boss means is that in the future, the New Era Hotel Group will be divided into two business divisions, one for the cultural tourism industry and one for the hotel industry." ”

Lin Zuhui said: "You can distinguish the key points internally in this way, but they all have to operate in a group mode. ”

Cobbert nodded and said, "I see! ”

Lin then said: "We are optimistic that our New Era Group will have a lot of cash income in the future, so I intend to strengthen the development of the group's assets. Coubert, Li Mingtao, your hotel group is looking for the acquisition of high-end brands in Europe and the United States, this time we are no longer just willing to be a major shareholder, but to wholly own, you can investigate the Langham Hotel in the UK. ”

Everyone's spirit was shocked, the boss is really a comprehensive expansion, the shopping center 'Amazon' in Europe and the United States...... Now there is an increase in hotel assets.

But everyone has no doubts, because the boss is a god! In addition, it is now the era of rolling profits, which also provides good conditions for overseas expansion.

Colbert and Li Mingtao nodded and agreed.

New Era Hotel Group, in fact, has a lot of assets, but the high-end hotel brand 'Grand Hotel' (Peninsula Hotel) can only be regarded as the assets of the Kadoorie family, although it is a major shareholder, and Lin Zuhui is currently the chairman of its board of directors (in turn), but the management is managed by the Kadoorie family.

In addition, the mid-range hotel brand 'Miramar Hotel' is also the main management of the Yang family, and has not yet been truly incorporated into the hotel system of the new era.

Therefore, in the next few years, the new era hotel will also start the road of acquisition, and then through integration.

Lin Zuhui has a macro figure for the income of the New Era Group in the 90s, so he decided to vigorously develop the hotel industry, after all, if you have money, you have to invest. As long as you run past the 'high inflation', you can invest.

After the meeting, Lin Zuhui called Liang Zhenxun and said: "Take out 500 million Hong Kong dollars to short the US dollar and yen, and use 20 times leverage!" ”

Liang Zhenxun nodded, and immediately understood that the boss only needed to give a general trend, and then it was the matter of the company's investment department. Although the leverage is high, New Era Group will leave sufficient funds to cover the position at any time, so there is no need to worry about the rebound factor.

After Liang Zhenxun left, Lin Zuhui fell into thinking, this year's real estate net profit itself may be about 15% higher than last year, and this year's net profit of the group company is still expected to exceed last year's 16.5 billion (last year's non-recurring profit of 2 billion).

However, the real estate adjustment still has a certain impact, otherwise the net profit of real estate will increase by about 30%. (10% increase in supply, higher sales in the first quarter)

But in any case, New Era Group has invested in too many long-term projects, which has led to a slow increase in the group's net profit. And now, because of the increase in hotel investment, Lin Zuhui plans to let the New Era Group earn some more 'non-recurring profits'.

Compared with Cheung Kong Group, New Era Group lags behind in many fields.

For example, in the retail field, the Watsons brand effect is too good, with nearly 100 stores overseas, or wholly-owned or joint ventures; The retail industry of New Era Group is currently limited to Hong Kong, and there are two joint venture stores in the mainland. So, this gap is huge.

For example, in the energy sector, Hutchison Whampoa has many power plants in Southeast Asia and the mainland, which is also not involved in New Era Group.

New Era Group has many growth points, such as beverages and food, but this will take the 21st century to explode, after all, the consumption level of the mainland is there.

In addition, the biggest advantage of New Era Group is, of course, the global real estate project, which will take a little time to bring rich returns.

Therefore, in order to maintain the growth of profits, Lin Zuhui can only consider the non-recurring profits of the New Era Group in financial investment.

Of course, over time, New Era Group will leave Cheung Kong Group behind, that's for sure.