San Francisco, mid-July.

On the site of an 'Amazon' shopping mall that is being renovated, Amazon's management is accompanying Lin Zuhui on his inspection.

Amazon's management is almost all localized in the United States, and the president is a Jewish Steven, which is specially arranged by Lin Zuhui to 'raze people'. Because he has great ambitions, that is, to become the top three shopping center brands in Europe and the United States, managing hundreds of shopping centers all over Europe and the United States, with assets of tens of billions of dollars.

Therefore, the management of the entire Amazon shopping mall is in the management team led by Steven, and Steven is equivalent to a professional manager.

Of course, New Era Business Management has the right to supervise Amazon's management, and Lin Zuhui has the right to directly interfere in anything with Amazon, including letting Steven and others get out.

In terms of the management of the company, Lin Zuhui is the only one of the several major families in Xiangjiang who has handed over the president to outsiders, and the presidents/general managers of New Era, Cheung Kong, Sun Hung Kai, and Henderson are actually all served by the four major families themselves.

The reason why he delegated power was because his son was too young to take over in a short period of time; At the same time, there are too many group companies, unlike other major families, which all classify their businesses under one large group.

He had also thought about merging all his businesses into one group, but found it difficult; First of all, the TV license of ATV Group, according to the Hong Kong government, is not allowed to be in the hands of subsidiaries; Secondly, Octopus Financial Group and New Era Group are also incompatible; In the end, the major groups seem to have great development prospects, and the implementation of the 'sub-sealing system' in the future is more in line with the Lin family.

As a professional manager, Steve did not dare to underestimate Lin Zuhui, who was the world's largest real estate developer, so he accompanied him seriously.

Lin Zuhui pointed to the 'Amazon' mark and said proudly: "Steve, you have to remember that it is the Amazon River that brings together countless life species, not countless life races, and creates the Amazon River. ”

An excellent entrepreneur, an entrepreneur in charge of tens of thousands of people, the most important thing for an enterprise is the soul.

Steve said seriously: "The boss is right! We at Amazon Mall, the emphasis is on the brand, he can bring customers from all over the world here, instead of opening a store in the center of the crowd, I always remember these words of yours. ”

Lin Zuhui nodded with satisfaction, Amazon and Central Plaza are completely different; Central Plaza is about location, while Amazon is about convergence.

Steve then reported, "We have a number of strategies in place, such as increasing sales per unit area by introducing premium brands; Increase occupancy rates by customizing retrofit properties for anchor tenants....."

Lin Zuhui listened carefully, and after Steve finished speaking, he said: "At the beginning of Amazon's establishment, I told you to look at Australia's Westfield Group and the United States' GGP Real Estate, they are our competition and learning objects. At the moment, how do you think we should compete with them? ”

After thinking about it, Steve said, "We should expand the scale and determine how many Amazon malls we want to build or renovate each year, especially some traditional malls, into integrated shopping malls." With the advantage of scale expansion, we can better establish close cooperative relations with large national chain enterprises, such as Macy's, Sears Holdings, JY and other large department stores. ”

Indeed, it is only when your own strength is strong that others will be more willing to surround you. Like the United States, the truth is under his fist, and the world is almost all his friends; It's like, Lin Zuhui's rich people and officials in the countryside in his previous family, their friends and interpersonal relationships don't know much more than your ordinary/difficult family, a little bit of something, a bunch of people come up to help.

Lin Zuhui nodded and said, "I support your idea!" Amazon currently owns 19 shopping malls, but has almost no debt (the acquisition debt is in the name of the group), so you can come up with your expansion plan and hand it over to New Era Business Management. This wave of economic growth in the United States is afraid that it will have to be more than ten years old! ”

The surrounding high-level officials were not surprised at all when they saw Lin Zuhui analyzing the trend of the US economy, and they felt that it was very reasonable. The richest man in the world who is less than 30 years old does not rely on the technology industry, so what does that mean? It shows that other people's general view of the situation is very powerful, no worse than those economists.

Steve's confidence is shocked, and as a professional manager, his favorite thing is to expand the company and add a great resume to his career.

"Okay, I'm going to be arranging the renovation of the current 19 shopping malls and planning for next year's expansion, and I'm going to try to set some goals to complete every year."

Lin Zuhui nodded, this is what he wants, he remembers whether he doesn't know if it's Xitian or GGP, there were more than 200 shopping malls before Lehman, with assets worth more than 30 billion US dollars.

In this way, it is hoped that Amazon can also have 150~200 shopping malls at any time. However, there is a disadvantage in the development of Amazon, Xitian and GGP, that is, Amazon will not support the 'real estate fund model'.

Therefore, Lin Zuhui said to Steve's management team: "The development of Amazon can only be funded through loans and the support of the group, and will not choose financing and real estate funds. Of course, you don't need to worry about the lack of funds, which will affect your development. The group has always had a lot of cash, and you just need to talk to you in advance. ”

Steve smiled and said, "No problem! However, there is no need for group support to fund the expansion next year, after all, we are currently a net worth company, and it is very convenient to take out loans. ”

In the short term, Amazon Shopping Center does not consider listing, if there is a good opportunity, Lin Zuhui will consider it, so as to maximize the benefits.

Next, after inspecting the renovation site, Lin Zuhui pointed to the surrounding vacant land (open-air parking lots, squares) and suggested: "Those lands can consider adding apartments, hotels, and office buildings to improve land use efficiency." Of course, you have to decide on a case-by-case basis, but I think most shopping malls can do it. ”

As a real estate developer, he has a keen eye, and the United States is not an inch of land, and there is indeed a lot of land around the shopping center, if it can be used, it is quite a lot of income.

Shopping malls in the United States, to put it bluntly, are built in open places, and then there are people with cars in all directions, gathering here, covering the population without too much, and it is estimated that 20,000 people can build a shopping center.

Wal-Mart in the United States, which claims to be in a small town with a population of 5,000, can open a supermarket and ensure profitability.

Sure enough, a group of high-level executives echoed it, thinking that Lin Zuhui's proposal was very good.

Steve immediately said: "Boss's suggestion is very good, we will sort out this development strategy as soon as possible, and use the surrounding land more efficiently in the future, and will also ensure that there are enough parking spaces." ”

It seems that only on-site investigation can formulate a good strategy according to local conditions.

Lin Zuhui also has an idea that may help Amazon become more competitive in the future, that is, if he successfully invests in Bezos's Internet business, he will allow Bezos to change the company's name to 'Amazon'. I believe that at first, Bezos will not realize that his company is very promising (it is a broken website), but intends to use the sign of "Amazon" shopping mall to launch his online bookstore.

And, a good name is really hard to come by.

In this way, Amazon Internet bookstore and Amazon shopping mall can be linked.

In the end, the biggest beneficiary is, of course, Amazon Mall.

After dealing with the Amazon shopping mall, Lin Zuhui held a meeting of managers of Matrix Capital in Silicon Valley, Matrix Capital (USA) does not have the position of president, only managers.

These managers can look for investment projects, but there is no final investment decision, so venture capital projects must be finalized by Lin Zuhui.

In fact, Lin Zuhui is just doing it for others to see, he only wants to have one or twenty projects (in China and the United States), but he has to make 100 projects to hide people's eyes.

Of course, if these 100 successful examples are successful, then it is the credit of the manager. After they select the project, they will state the reason for the investment in the report, and Lin Zuhui will read it. In fact, he will also consider the cost of investment, which is generally less than $5 million. Unless the manager has a good reason or Lin Zuhui knows that the project has good prospects, then it is possible to invest more.