Time flies, and it's a new year in the blink of an eye.

This year (1997) is a year of multiple significance, and for most Hong Kong residents, their mood to welcome the New Year is not very different from that of other people in the world. In mid-December last year, Hong Kong elected its first Chief Executive, Mr. Tung, which means that Hong Kong has gone through vicissitudes of life from separation to opening of the port, from rise to take-off, and from negotiation to return. In this year, British colonial rule came to an end, and Hong Kong people officially began to govern Hong Kong.

Lin Zuhui knows that this year, after years of rapid growth, the economy, property market, and stock market of Xiangjiang are still performing very well in the first half of the year; However, in the second half of the year, under the impact of the Asian financial turmoil, the economy of Hong Kong also fell from a high level and fell into a long-term recession.

However, he has reason to believe that the economy of Hong Kong in this life has become very different because of his appearance.

He wouldn't be a big hero and play against the general trend, after all, he would never operate against the market.

The real difference in Hong Kong's economy is that it already has a solid foundation for 'rejuvenating Hong Kong through culture' and 'rejuvenating Hong Kong through science and technology'; as long as it becomes a major policy at the government level, then Hong Kong's economy, like South Korea and Singapore, will be the first to recover from the financial turmoil and develop rapidly.

At the same time, Lin Zuhui and his company's huge funds will also invest heavily in the Xiangjiang property market and stock market in a certain period of time, becoming the leader of the economic rebound.

.......

Thursday, January 2.

On the first working day after the New Year, Lin Zuhui came to the office of New Era Group.

In the morning, Chen Xiaofen came to his office. As Chen Bin's work shifted to global business, Chen Xiaofen, a senior executive from a sales elite, began to grasp the real estate business of New Era Group in Xiangjiang, from land auction, design, to construction, sales and other links, she needs to grasp the main responsibility.

Of course, Chen Xiaofen's ability does not need to be questioned, Lin Zuhui is very relieved, not to mention that there are so many senior staff!

"Boss, all 76 residential units in the second phase of Digande Court were sold out yesterday, and the funds returned were 2.366 billion Hong Kong dollars. According to the shareholding ratio, New Era Group can be divided into 710 million. ”

Seventy percent of the equity is owned by Hengjin Real Estate, that is, Lin Zuhui's private ownership.

Lin Zuhui nodded, the real estate market is too good, with an average of more than 30 million mid-level mansions, all of which are used to describe the sales situation.

In the last year, the entire luxury house rose by 40~50%, the ordinary house by 25%, and even the stock market rose by 32%, closing at 13,600 points.

Originally, for such luxury properties, major real estate developers generally launched new luxury properties at low prices at the beginning of last year, and as a result, citizens flocked to subscribe; Subsequently, developers took advantage of the situation to increase the price and price, and if it did not hinder the subscription boom, they continued to push and increase the price to push the luxury homes higher.

Driven by luxury houses, ordinary residences have naturally skyrocketed.

"In the first half of this year, all luxury projects for sale will be sold out. Of course, the third phase of the Digander Pavilion is not considered. ”

Chen Xiaofen nodded and said, "No problem, with the current hot market, there is no sales pressure, and the same is true for ordinary residences." ”

Lin Zuhui immediately said: "Since the market is so good, you let out the rumors that the New Era Group intends to sell the 'Entertainment Building'." I'll give you a minimum price of 3.8 billion, you can look at it and sell it! In addition, such as Excelsior Mall, Sceneview Garden Mall..... Lok Kei Hong Building, Lok Koo Building..... All prepare materials and strive to sell at a high price in the first half of the year. ”

He named five shopping malls and five buildings in one go, all of which are non-Central shopping malls under 200,000 square feet, and the buildings are the four redeveloped properties and entertainment buildings that were originally acquired from Legu Real Estate.

Chen Xiaofen was taken aback in her heart, you must know that in the hearts of these executives, the boss attaches more importance to rent-collecting properties, and is ready to sell five buildings and five shopping malls in one go, what is going to happen?

"Okay, I'll prepare the materials as soon as possible!" Having said that, Lin Zuhui's words are the day of the New Era Group, Chen Xiaofen replied without much thought.

Lin Zuhui nodded and said, "Pay attention to the impact, just sell it in the first half of the year." There are also those scattered rent-collecting properties, which should be considered for sale. ”

"yes, I see!"

In a good year like this real estate market, the amount of property transactions in a year is more than 780 billion Hong Kong dollars, and the market capacity is still very large.

This is also why, when the market was not bad last year, the New Era Group was 'vigorously selling' ordinary residences, and Lin Zuhui intended to complete the sale of 'precious properties' in the first half of this year.

After a while, Liang Zhenxun came to Lin Zuhui's office.

"Boss, last year's net profit was about 28 billion yuan, all of which were normal profits, and overseas income accounted for about 30%." Liang Zhenxun said happily.

In 1996, New Era Group did not make non-recurring profits, because the gold invested had not been liquidated; Even so, the full-year profitability increased by about 10%.

This is a very good result, because the non-recurring profit in 1995 was as high as more than 4 billion Hong Kong dollars, which is equivalent to a surge of more than 20% in normal profit.

Lin Zuhui said with a smile: "The business is about the profitability of the division, let's talk about it!" ”

Liang Zhenxun nodded, and immediately told the story that overseas is mainly office buildings and shopping malls in the United States, as well as hotels are profitable; Heungjiang's extraordinary real estate business is mainly Hengchang Holdings' trading business (automobiles, grains and oils, etc.), shipping, retail, and the mainland business has also begun to contribute more than one billion yuan in profits; The rest is almost the real estate supply of Xiangjiang.

Overall, the profit supply of Heung Kong Real Estate (development real estate and rental real estate) is less than 60%.

Lin Zuhui said: "The company's financial situation is good, continue to maintain!" In addition to the support of Amazon Mall and Langham Hospitality Group, other aspects of the company should be cautious. ”

After following Lin Zuhui for a long time, these high-level executives can see a lot of things from Lin Zuhui's every move, such as Lin Zuhui's intention to reduce his activities in Heung Kong Real Estate in the past year, and his intention to make the New Era Group have abundant cash flow.

"Okay, I've got it! The company's current cash flow of more than 36 billion Hong Kong dollars is a little more than the group's debt! ”

Lin Zuhui nodded and said, "Keep it up!" Recently, the company's cash flow on the account has increased rapidly, and it is necessary to do a good job and do it accurately! ”

"No problem!"

After Liang Zhenxun left, a smile appeared on the corner of Lin Zuhui's mouth, the days of being rich are just right!

In his previous life, he watched an interview with Li Chaoren and found that the most important thing for Xiangjiang businessmen is cash flow, which means that if I have money in my hands, I can invest in some new projects and new fields at any time.

You must know that the Xiangjiang merchants have experienced the historical ups and downs of the '73 stock disaster', the '82 plunge', and the '87 stock disaster'.

When the Asian storm came, the cash flow in the hands of New Era Group was almost 80 billion, which can be called a huge amount.

In addition, when gold futures are closed, billions of Hong Kong dollars may also be returned.

Not to mention, there are also funds in the US stock market, funds in the British stock market, and funds in the Japanese stock market, which were properly hundreds of billions of Hong Kong dollars at the end of the 90s.

Finally, there is also the British telecommunications industry, which can also cash out 800~100 billion.

So much money is enough for New Era Group to become a world giant with assets of nearly one trillion yuan in the millennium.

........

The New Era Group wanted to sell the 'Entertainment Building', which quickly caused a great sensation in the real estate circle, because such an excellent building as the Entertainment Store is simply a hot commodity.

Hysan Land.

Several directors and management of the Ritchie family also met at the first time to discuss the issue of entering Central.

Li Dingchang said in a slightly excited tone: "We need this building very much, New Era Group built the Golden Land Center in our base camp in Causeway Bay, and now, the Entertainment Building is also a good opportunity for us to advance into Central!" ”

Talking about the Garland Center, everyone looked at Li Dingchang, and said in their hearts that if you didn't go to be a white knight and offend others, you wouldn't let others launch a 'blitzkrieg' and quickly acquire the old property at any cost in Enping Road, and in the end, even No. 1 Enping Road of the Li family could only be surrendered.

It was a 600,000-square-foot building, which was much more valuable than the current entertainment building.

Li Yunlian said cautiously: "Lin Zuhui is a person who attaches more importance to rent-collecting properties, why does New Era Group sell the entertainment building now?" ”

Lee Hysan is an opium tycoon, with a total of 17 children, generally speaking, the outside world only knows that Lee Hsiao-wo and Lee Ming-ze are the most famous, and they are all very influential; And Li Yunlian is the daughter of Li Xiaohe, and Li Dingchang is the child of other houses.

There are many members of the Lee family, but there is no family dispute, but it is more united; Not only that, the Ritchie family has many talents, and there is no such thing as 'retribution'.

Perhaps this retribution has been used up in Lee Hysan, and the descendants of the Lee family have relied on their own efforts to change the fate of the family; For example, Li Mingze followed the father of the nation and fought against Little Japan, this is virtue. Therefore, 'retribution' does not exist completely, and the key is to change fate.

Li Dingchang said: "This is not simple, the IFC has invested a total of 45 billion Hong Kong dollars, a full 4.8 million square feet of property, and it is reasonable for New Era Group to give up small buildings." ”

Everyone nodded, they didn't suspect anything, after all, the market is just right now, that is, someone is pointing a gun at everyone, and everyone also thinks that the market is good, and the economic prospects of Xiangjiang are still unlimited after the return.

Director Lee said, "Not bad! Over the years, we at Hysan Land have used our own properties and Ritchie properties to carry out redevelopment and upgrading, and now we have completed all these projects, collecting 4.5 million square feet of rental properties, which can actually compete with Hongkong Land in Central and Wharf in Tsim Sha Tsui. It's time to forge ahead. ”

Dominate the party, everyone immediately agreed with this statement!

Of course, New Era Group is a big rent collector who dominates Hong Kong.

Soon, Hysan Land decided to join the entertainment industry and showed a lot of desire.

........

A few days later, Chen Xiaofen came to Lin Zuhui's office and told him good news.

"Boss, the entertainment building has been sold, with a total price of 3.96 billion Hong Kong dollars, and the buyer is Hysan Land!"

Lin Zuhui raised his head, the expression on his face was very determined, because he calculated that after Hysan Land completed the renovation of its own property, it was bound to be eager to continue to develop 'rent-collecting properties', how could they give up such a good opportunity!

"Good price!" Lin Zuhui praised.

Chen Xiaofen said with a smile: "In the first half of this year, we will continue the real estate boom in the second half of last year, so the property is not worried!" You don't know, even Xie Ruilin has begun to enter the real estate industry in a big way, and plans to conquer real estate for the third time, and it is said that there are 2 billion funds! ”

Lin Zuhui was stunned for a moment, and couldn't help but whisper: "There are people with this kind of luck!" ”

It turned out that as far as he knew, Tse Ruilin made a set of jewelry, which was the third in Heung Kong Jewelry, second only to Chow Tai Fook and Chow Tai Sang, and even higher than Luk Fook Jewelry under the Leit Group. Of course, this is also because the mainland has not yet opened up the jewellery market, otherwise Luk Fook Jewellery would not be like this.

Both Android and Apple are available. 】

In 1981 and 1982, Xie Ruilin was not satisfied with the simple jewelry business, so he rashly set foot in the real estate and eyewear retail business, and used the funds earned from the jewelry business to buy shops and properties. At this time, Hong Kong encountered a storm of confidence caused by the Sino-British negotiations, and real estate prices plummeted. He then returned to his old jewellery business, and after a hard work, Tse Sui Lun Jewellery was officially listed in 1987.

Shortly after the company went public in 1987, the ambition that had been pent-up for years made him a little eager for quick success. In 1990, he successfully took control of Yuxing Real Estate Company as the flagship of the Group's investment in real estate. He bought a large number of properties at once, making the group's debt ratio as high as 140%, and the interest expense alone has reached 70 million yuan. Heavily indebted, Tse had to find a way to reduce his debts, so in June of the same year, he sold his equity in Yuxing and the land in Wan Chai to Yeung Shoucheng, chairman of the Emperor Group, for $200 million. Unexpectedly, the Hong Kong British government and the mainland gradually became clear on the new airport, and signed a memorandum of understanding for the new airport in mid-July of that year, and the property price rose like a rocket, as a result, Yang Shoucheng built the Emperor Group Center on the land, with a total value of about 2 billion yuan, and Xie Ruilin could only watch this "fat roast chicken" fall into the mouth of others. Xie Ruilin was so angry that he almost vomited blood, and in just a few months, he lost his life's wealth.

The two real estate failures did not let Xie Ruilin learn from experience, and now it is the third time.

This time there will obviously not be so good luck, because this time the real estate fell the most, the cycle was the longest, and there were more bankruptcies than in 1982.

Since Xie Ruilin is looking for death, Lin Zuhui decided to find a way to buy 'Xie Ruilin Jewelry', so as not to see the arrogance of the little old man. It turned out that Lin Zuhui once went out to eat with his own woman, and Xie Ruilin actually brought a young girl to say hello. There was nothing wrong with this, but he had a 'contempt' for his own women, probably because he felt that Lin Zuhui was the same as him, he was such a casual man, and he casually found a girl to eat with. As everyone knows, the women who can go out to eat with Lin Zuhui are all his concubines.

After Chen Xiaofen left, Lin Zuhui seemed to be in a good mood in the office!

Watching others lose money seems to be easier for him to satisfy than making money himself, and I don't know what the truth of this mentality is.

In the end, Lin Zuhui comforted himself that this was because of the dominance of his thoughts in his previous life.

........

The Entertainment Building, sold at a sky-high price of 3.96 billion Hong Kong dollars, caused a huge sensation in Hong Kong.

The unit price is more than 22,000 per square foot, which is a record for property transactions in Hong Kong.

As for whether there are any careful people who pay attention to why the New Era Group wants to sell the entertainment building, there must be, but they don't care too much.

In recent years, the New Era Group has invested a lot of money overseas, although the reason given by the New Era Group is that "Xiangjiang is too small to accommodate the New Era Group", but everyone still knows that Mr. Lin Zuhui's eyes are the world; at the same time, the property on the Central Railway Terminus, with a full investment of 45 billion, is also a confusing existence, after all, if Lin Zuhui is not optimistic about Xiangjiang, he will not spend a huge amount of money to invest in this project.

Therefore, the impact of the sale of the entertainment building is there, but it is a positive impact, and the transaction of Heung Kong Property is more active in the stimulation of this news.

In fact, the entertainment building was sold to Hysan Land for more than 3.6 billion yuan in the previous life, and it was also listed as a classic example of Liu Luanxiong by the Hong Kong business community, because when Hysan Land was sold in 2005, it was only 2.7 billion, a loss of more than 900 million.

It is not unusual for the New Era Group to be sold at a price of more than 300 million, and there is a possibility of such an increase in one or two times; What's more, there are no very specific standards for this kind of edifice.