Mid-January.

Lin Zuhui was active in the capital and had a meeting with the presidents of various brands of Hengchang Beverage and Food, and the venue of the meeting was selected in the conference room of the Great Wall Hotel.

"Jinmailang's turnover last year was 2.36 billion Hong Kong dollars, which should be much higher than our competitor Master Kong, and as for unification, it is much more backward."

"Nongfu Spring's turnover last year was 430 million, and bottled water contributed 260 million, and the sales volume was already higher than that of Wahaha and Robust."

"Wang Laoji's turnover last year was 280 million yuan, and his performance achieved a 60% increase."

"Red Bull's turnover last year was 80 million RMB, and its performance achieved a 110% growth."

The four presidents of the sub-brands have made detailed reports, so that Lin Zuhui knows the situation at a glance. For this, everyone has been preparing for a long time.

Lin Zuhui said: "For a follower like Master Kong, we must come up with a plan to suppress it fiercely." What measures do you have in place? ”

Dingxin Group (Master Kong's parent company) is also listed in Xiangjiang, with a market value of more than 6 billion Hong Kong dollars, which makes Lin Zuhui very unhappy!

Although Master Kong was the first to produce 'braised beef instant noodles', Jinmailang was also the first to produce 'Laotan sauerkraut instant noodles', iced black tea, iced green tea, and jasmine tea, and at the beginning, Jinmailang's funds were far stronger than Dingxin Group, and it stands to reason that it should be pressed hard.

However, this is not the case, Master Kong is still chasing after him; However, Jinmailang's 'Dekes' has become a new growth driver.

President Du Huilun hurriedly said: "Yes, we plan to strengthen the 'distribution capacity' and 'channel capacity'.

This plan is not bad, Lin Zuhui nodded with satisfaction.

Jinmailang has many advantages, channels, advertising is particularly prominent, because it is four brands, the channel was established very soundly early; Mom-and-pop shops in some mountain villages have been included in this channel, which is a symbol of strength.

Lin Zuhui asked: "What about marketing, are there any new ideas?" ”

Du Huilun immediately lowered his head and said, "Not yet, but don't worry, boss, our marketing is better than Master Kong and Unification." ”

It can't be said that Jinmailang didn't do a good job in marketing, but he didn't have a genius-like 'creativity' to reply to the boss, so Du Huilun didn't say it. After all, if it is a simple and good marketing strategy, it will not attract the boss's attention if you talk to the boss.

Lin Zuhui looked at his watch and said: "Give you three minutes to think about it, remind you that our biggest advantage is not quality and marketing, but more money!" ”

Everyone immediately began to think, and Du Huilun racked his brains even more, and he didn't have time to think about anything else, so he immediately considered new countermeasures.

Du Huilun grabbed the word Qian Duo and began to think, because this must be the key.

"Do a promotion!" Du Huilun said quickly. At this point, there was some excitement on his face.

Lin Zuhui nodded and said, "Go on!" ”

Du Huilun said: "I remember the boss said that instant noodles should be paired with braised eggs and ham sausages, so that they can be eaten with relish. Therefore, instead of letting Master Kong and Tongyi chase after each other, it is better for us to take the initiative and carry out a big promotion, buy instant noodles and send braised eggs or ham sausages, so that our market share will be further increased."

Listening to everyone's frequent nods, everyone knows that the group does not expect Hengchang Beverage and Food to contribute much profit in the nineties, in the words of the boss, the initial investment is the main thing, and the market share is the main thing.

Lin Zuhui said with satisfaction: "Yes, after a dozen promotional activities, it may not be Master Kong who falls, but the unified brand will definitely be greatly damaged." There is also our tea series, the market share is only 30%, sorry for the name of the founder, I suggest printing 'another bottle' on the inside of the bottle cap for marketing, you can get a 20% winning rate. In this way, not only does it increase the fun, but it also makes a name for itself. ”

Du Huilun nodded when she heard it, and recorded them one by one!

In the past few years, the money of the New Era Group has been blowing like a strong wind, and if you don't do a 'big promotion' at this time, when will you do it again!

Jinmailang is a huge brand, not only making instant noodles of various flavors, but also making beverage series (iced black tea, iced green tea, jasmine tea), snack series (shaqima, sandwich biscuits, eight-treasure porridge), junk food series (pickled pepper phoenix feet, spicy strips), and a foreign fast food brand - Tekes.

To be honest, these are the layouts in Lin Zuhui's mind, and Du Huilian can lead the team to complete this layout. What surprised Lin Zuhui the most was that when he said that he wanted to make pickled pepper phoenix feet and spicy strips last year, it turned out that these two products did not exist in the mainland, but fortunately, according to Lin Zuhui's description, they were developed.

It's a pity that the classic products are all European and American, and they have a history of nearly 100 years, such as Oreo and Snickers.

communicated with Du Huilian about the Jinmailang brand, and Lin Zuhui gave some advice, and his experience is undoubtedly valuable; It's not that the traverser is invincible in these undertakings, but once the traverser has the wealth and gathers a large number of talents to work for him, then his experience is undoubtedly as important as a 'lighthouse'.

Next, Lin Zuhui said to Yu Hai, the president of Nongfu Spring: "Nongfu Spring defeated Robust and Wahaha in bottled water, to be honest, it is not a big deal, you have not taken out our advantages." ”

Yu Hai's admiration for Lin Zuhui can be said to be to the point of 'worship', why Nongfu Spring can lead the bottled water of the old Wahaha and Robust's is because the company's funds, channels, and marketing are almost invincible in China.

"What the boss means: we are mineral water, Wahaha and Robust are pure water, and we have not explained to consumers the superiority of mineral water?"

Lin Zuhui nodded and said, "Since you know, why don't you do it, for fear of offending people?" Is there an opponent in the mainland that we need to be afraid of? ”

What is Hong Kong capital in this era?

That's the master!

Not to mention private enterprises like Wahaha and Robust, even state-owned enterprises like Huayan, they can only be junior brothers.

The premise is that as long as it is 'not illegal', who dares to provoke Hong Kong enterprises, especially Lin Zuhui's enterprises, and deduct a 'hat', the matter will have a big impact!

Yu Hai immediately said: "Yes! The purified water they make lacks trace elements needed by the human body and is not beneficial to human health. I also understood the meaning of the slogan 'We don't produce water, we only work as porters of nature', but I really didn't let the customer understand it. ”

Lin Zuhui nodded and said, "Since this is the case, we must let the customer understand." Just hold a press conference and announce that we are no longer producing purified water (we used to have a bottled water business) because it is not good for the human body. At the same time, a commercial film was placed on CCTV and each David TV, in which two pots of daffodils were raised with pure water and natural water, and the growth rate of daffodils cultivated in natural water was significantly faster than that of pure water. In addition, thousands of primary schools across the country were invited to participate in the 'Little Scientists' activity. In short, 'we don't produce water, we just work as porters of nature' should really be carried forward. ”

The success of Nongfu Spring is currently more about the sentence "Nongfu Spring, a little sweet", and the sentence "We don't produce water, only be the porter of nature" has not yet been brought into play, and it is time to give the opponent a fatal blow.

Yu Hai's spirit was shocked and said, "Okay, I will definitely make a careful plan." ”

The boss's blow is simply a fatal blow to thousands of pure water across the country, stepping on the white bones to take the position!

Lin Zuhui thought for a while and said: "Plan secretly first, it's best to be real-time at the beginning of next year, after all, the bottled water market is not too big, so as not to hit mosquitoes with anti-aircraft guns." ”

Yu Hai nodded and said, "Hmm"

Indeed, the current bottled water market is indeed not large, Nongfu Spring is the first, and it has a turnover of more than 200 million; And more than 200 million, many of which are contributed by overseas, are actually less than 200 million in sales.

Nongfu Spring not only has a juice series, but also a high-end water brand, Baisui Mountain, which sells very well in Xiangjiang and overseas. The main thing is that the 'princess and mathematician' ad is well played, and the bottle looks good.

Lin Zuhui handed over the idea of 'screaming' functional drinks to Yu Hai and asked him to develop fiber-based, peptide-based, and plant-based functional drinks. There is no need for a formula or anything, anyway, Nongfu Spring has a R&D institution, and there is no big problem with R&D if you talk about what type you like.

Lin Zuhui only needs to go to the streets of the mainland to know which products have not yet come out, such as Assam milk tea. You can arrange your subordinates to start the research and development of these products.

It doesn't matter if the taste is different from the previous life, people are habitual behaviors, as long as the taste is good.

Wang Laoji and Red Bull, without much to say, just continue to advertise until the market explodes.

Red Bull, on the other hand, is still losing money, after all, in addition to advertising, it also has to sponsor sports events.

The prospect of Hengchang Beverage and Food is already a Fortune 500 company. With the advent of the Asian financial crisis, Lin Zuhui will immediately take Hengchang Beverage and Food to start the road of overseas acquisition.

In fact, the overseas business of Hengchang Beverage and Food has begun to take shape, and of course it is just the beginning.

After the meeting with a group of high-level officials, it was already more than four o'clock in the afternoon, and Lin Zuhui did not leave the Great Wall Hotel, but planned to dine here.

The Great Wall Hotel is the property of Langham Hotel Group, accounting for 51% of the shares, which is equivalent to the property of Lin Zuhui; This is a foreign-related hotel, not far from the 'heaven and earth'.

Of course, heaven and earth have nothing to do with the Great Wall Hotel, the only relationship is that the property is the Great Wall Hotel.

"Boss, Miss Fan Binbin has arrived!" Lin Zuhui walked out of the conference room, and assistant Li Ke stepped forward and said.

Lin Zuhui knew that his Yanfu was coming.

When he came to the capital this time, in addition to official activities and corporate inspections, he also made a special trip to the crew of "Huanzhu Gege"; He is the chairman of the board of directors of ATV Group, and it is not out of place to go to condole, of course, under the guise of 'drop-by' and 'whim'. Besides, there are no paparazzi in the mainland, and no one dares to post his photos on the news, so it is very safe.

After eating Lin Xinru, Lin Zuhui was thinking about Fan Binbin, and he couldn't find time to make a special trip, so he took advantage of this opportunity to take it.

So the day before yesterday in the crew, Lin Zuhui also deliberately chatted with Fan Binbin for a few words, which can be regarded as a preliminary impression. When Fan Binbin met Lin Zuhui, he was as nervous as meeting the country's leaders, after all, Lin Zuhui had too many 'books' in the mainland. I don't know how many people engraved his name on their desks, and then they were angry and tried to be the richest man in the world.

Moreover, the books about Lin Zuhui in the mainland are all beautified, which can be said to be very perfect. Lin Zuhui didn't pay for advertising, it was all done by the mainland publishing house itself, and he didn't talk a word about his affairs about women, and the mainland books didn't talk about it.

"Well, take me!"

"Okay, they're in the box!"

I went to an insurance store at the Great Wall Hotel with Li Ke, and when I opened the door, I saw Fan Binbin, who was only a certain year old, and a female staff member of ATV.

"Miss Fan, we're meeting again!"

Lin Zuhui greeted him warmly, and stretched out his hand to hold Fan Ye's hand.

He behaves like a gentleman, although he can directly submerge ~ rules, but Lin Zuhui has always liked to communicate with both thoughts and bodies, rather than hard work.

"Hello, Mr. Lin!"

At this time, Fan Ye was young and a little weak. But the looks have indeed been opened, and it is certain that she has no plastic surgery.

Next, the two made an appointment for dinner, and ATV staff and assistant Li Ke retired one after another.

In the huge box, Lin Zuhui and the nervous Fan Binbin were left, but Lin Zuhui quickly resolved the situation.

After all, he is only 32 years old, his appearance is still young, and his conversation can be mature and young, Fan Binbin soon felt a lot more relaxed.

During the period, Lin Zuhui asked: "The filming is over!" ”

Fan Binbin nodded and said, "Well, it officially ended yesterday!" ”

"It's not over, I heard that there is a second part, and you have to shoot it this year!"

"Really? That's great! ”

Fan Binbin looked at Lin Zuhui happily, just like a little girl.

This made Lin Zuhui's heart ripple, she was still so fan, she didn't know what Ma Zhen was; Very good, it seems that I am really suitable for finding an eighteen-year-old (404 reasons).

Lin Zuhui asked, "Didn't you study?" ”

Fan Binbin replied: "I study at Xie Jing School in the magic capital, but you can go to class after filming!" ”

To put it bluntly, it's a training institution!

However, this made Lin Zuhui's mind active.

New Era Group (Huaxia) owns many luxury villa properties in the mainland, such as the courtyard houses in Beijing, the old western-style houses in the magic capital, and the mansions in the West Lake, etc., which are actually proposed by Lin Zuhui to buy, that is, to make investments, but also as a place for Lin Zuhui to enjoy.

In fact, it is unlikely that Lin Zuhui will stay in the mainland for a few nights, it is just a decoration.

However, the appearance of Fan Binbin made Lin Zuhui feel that it was a good idea to keep her in the magic capital house.

That night, Lin Zuhui accompanied Fan Binbin to dinner, and went to the heavenly and earthly box to sing, but he didn't open the room directly.

The next day, Lin Zuhui specially took time to drive a car with Fan Binbin to go shopping, shopping, and eating in the capital.

In this way, Fan Binbindi Lin Zuhui no longer had any resistance, and he went with the flow at night.

That same evening.

"Binbin, stay with me tonight!" In the suite, Lin Zuhui hugged Fan Binbin's small waist, lowered his head and approached Fan Binbin's slightly green, but very beautiful face.

The breath of a man came to her face, Fan Binbin only felt that she was surrounded by 'love', although she knew that Lin Zuhui had a wife, but she didn't think about it so much at all, she only had one idea, that is, to become this man's woman.

Handsome, rich and powerful, the world he depicts is like a fairy tale world, and only by becoming his woman can he enter that fairy tale.

"Well, Brother Hui, I listen to you, I will be your person in the future!" Fan Binbin did not hide his inner 'ambition' and looked at Lin Zuhui with affection.

Seeing the chick raise her head, she couldn't help but get closer, Lin Zuhui was not polite, but pasted it.

Just a kiss is full of skill, Lin Zuhui is undoubtedly a master in this, and after a minute, Fan Binbin is already dripping water.

Although the winter in the capital is cold, this is the presidential suite of the hotel, and the temperature is pleasant, and soon the two will be frank and honest.

"Brother Hui, I'm NO.1"

Just when it was about to be tight, the answer came. After all, the mainland is not so open in this era, and Bingbing is a young time.

"Okay, follow me with peace of mind in the future, live in a big villa, wear a famous brand"

Fan Binbin's face was full of thoughts about a better life, and suddenly, she felt a pain, and in an instant, she changed from a girl to a woman.

Lin Zuhui is gentle, after all, he knows that he is too big, and if he conquers it savagely, it will inevitably leave a nightmarish impression on the girl. In this way, a lot of fun is lost.

Therefore, he used topics to distract Fan Binbin's energy, and then took advantage of the situation to achieve his goal.

Next, he stays still and moves slightly, don't look at this small movement, it requires good control from a man.

Then, slowly intensify the movements.

(End of chapter)