Chapter 726 [Big Landlord of the World]
Time flies, and it's June in the blink of an eye.
On this day, Gao Kelin, president of the ninth city, came to Kingsoft in the mainland and was received by Qiu Bojun and Rebus.
It turned out that "Legend of Blood" officially landed in the online game market in the mainland through the agency of Xishanju, a game company under Kingsoft.
The three games developed by City Nine, "Legend of Blood", "Miracle MU" and "Ragnarok", have all been very successful overseas, making Hong Kong an important region for online games.
However, due to the speed of the Internet and other reasons, the mainland has not set up servers, but the Ninth City and Xishanju have been reviewing the Internet environment in the mainland.
Last year, Cyber Genesis came to the mainland through a simulation server developed by a third-party software vendor called "Sphere". Although it is impossible to appreciate the charm of the official server, the name of UO still fascinates people who have been longing for a long time, and they are feverishly downloading the UO client and working towards the 600M UO world with 3.6K kittens. Although the stability or the upper limit of the number of people cannot be compared with Origin's regular server, although the pause occurs, although the system crash is commonplace, and even many Sever have player data cleared. But to paraphrase a player at the time, "We can play UO, and that's enough." β
Although "Online Genesis" is one step ahead, it is not a server in the real sense, and it does not have good experience and channels in online game operation, so it is not a real online graphics game in the mainland.
Now, "Legend of Blood" is coming, and even the bloody slogan of "No Brothers, No Legend" is played in Internet cafes in major cities.
After some politeness, the three of them sat in the office and chatted.
Qiu Bojun said happily: ""Legend of Blood" has set off a 'legendary wind' in Internet cafes in major cities, and in a short period of time, the number of registered people has exceeded 100,000, and the number of people online at the same time is as high as 3,000. β
Gao Kelin said unexpectedly: "It's only been half a month, and the development is so rapid? β
Qiu Bojun said with a smile: "Yes, the main reason is that the publicity work is done well, and many Internet cafes have put up our posters. In addition, "Legend of Blood", as the world's first real graphic online game, has a great influence in itself, in the eyes of game lovers. β
Gao Klin nodded, but he knew that "Legend of Blood" was overseas, far less popular than "Miracle MU" and "Legend of Ragnarok", and "Legend of Blood" was very hot in Greater China.
Rebus also said: ""Legend of Blood" provides a blueprint for online game operation in the mainland, providing a game program client for free, and charging through services (click on), and major media have exclaimed that the new operation model will eliminate the cloud of piracy that has long shrouded the game industry in one fell swoop, bringing infinite vitality and hope to the game industry." β
Gao Klin said with a smile: "This model is normal overseas! By the way, seeing that online games are so promising, your "Swordsman Love" IP is very good, do you have any plans to network. If not, let us develop it. β
Rebus hurriedly said: "The project is already being established, President Gao may be disappointed!" β
Goklin immediately laughed and said: "Haha, it's serious, where will I be disappointed, I'm happy for you." β
At this time, Gao Klin knew one thing, that is, the game developed by the Ninth City, in addition to Xishanju can be an agent, the penguin side will also be a good channel.
After chatting for a while and exchanging experiences, Gao Kelin planned to visit Internet cafes in the mainland, mainly to know the development trend of online games in the mainland.
An Internet cafΓ© in the magic capital.
""Legend of Blood" actually has to be charged, it's really a CAO egg, shouldn't the Internet be free!"
"yes, I won't play if I pay a fee!"
Hearing such a conversation, Goklin was a little surprised, and he thought that this mentality could be a common psychology, so does it mean failure for the first person to eat crabs?
The ninth city attaches great importance to the mainland market, and if it is represented by an online game, it can get 30% of the revenue, which is a proper cash cow.
So for "Legend of Blood", even the boss has personally paid attention to it.
Just when Goklin was feeling a little bad, he found that many people gathered behind the players who played "Legend of Blood" and watched it with relish.
"Damn, you can kill people and explode equipment, this is so interesting!"
"yes, the skill has to be stacked with proficiency, which is really creative!"
"Kill the multi-hooked cat"
"The gang system, this is fun, it's really no brothers, no blood"
The discussion is endless, and the players ignore it at all, just enjoying the fun of killing monsters and slashing people.
"Buy some cards, no matter how expensive it is, you have to play, such a fun game!"
"Yes, it must be sold!"
Soon people started buying recharge cards and preparing to sign up for Legend of Blood.
Gao Kelin smiled, even if the mainland market is not mature, only the game products are good enough, it is enough to attract more and more users. When the mainland market gets used to this model, "Miracle MU" and "Ragnarok" should also land in the mainland next year.
Back in Hong Kong, Gao Kelin reported to his boss Lin Zuhui.
After listening to this, Lin Zuhui said with a smile: "As long as the work is good, the number of people in the game will increase, there is no need to worry about the mainland market, we must always look at the whole world." β
At this time, he was very confident in the prospects of the ninth city, which could be said to be almost equivalent to the national power of Korea in his previous life.
Gao Kelin nodded and said, "At present, the three games we have developed have achieved great success in Taiwan, Japan, Singapore, Europe and the United States. For emerging markets, including Southeast Asia and the Mainland, we are also working hard to develop. β
Lin Zuhui said with satisfaction: "It is necessary to maintain such an enterprising spirit, but you should not develop other projects in the future, and strive to upgrade the existing games, which is the best way." β
Goklin said seriously: "Okay! β
At present, the media group has a total of two game companies, one is Ninth City, which also annexed ATV's game studio, and the other is Sina Games; Because Sina is a listed company, it is not suitable to merge.
There are two reasons why Lin Zuhui did not let Gao Kelin develop a new online game:
First, existing online games need to continue to upgrade new versions and develop new maps; And the previous IPs "PokΓ©mon", "Resident Evil", and "Age of Empires" all need to develop follow-up versions. There are things to do!
Second, early next year, Lam plans to let City Ninth find a different way to develop casual online games, such as the 2D side-scrolling game "Maplestory", the casual racing game "Running Martin", and the Hong Kong game "Audition". You must know that in the previous life, at the beginning of the 21st century, there were people in the Internet cafΓ© who were playing "Legend" and "Warcraft", and there were many people playing casual online games, which were these three classics.
Therefore, for the development of the ninth city, he has a very good plan in mind. And in the future, if the ninth city is listed, it will at least be a game giant with a market value of 300 billion Hong Kong dollars. Of course, as a cash cow, Lin Zuhui has no intention of going on the market again.
New Era Group.
Chen Bin and Chen Xiaofen came to Lin Zuhui's office together and handed over a document.
"Boss, this is the bidding information for the 567th phase of the Jiulong Station, you can see it!"
Lin Zuhui nodded, there was a trace of turmoil in his heart, and he could even be said to be slightly excited.
Although he now has a wealth of trillions of Hong Kong dollars, his love for property is deep in his bones; As a simple example, Li Jiaxin is his woman, and Lin Zuhui is inconvenient to speculate in real estate, so he often communicates with Li Jiaxin about flipping in real estate, and he just wants to get involved.
How much property does Li Jiaxin have?
That's a lot!
Taking Cyberport's residential properties as an example, Li Jiaxin has six or seven hundred units in her hands, which are bought on a building-by-building basis. At present, the housing price in Cyberport is 4,800 yuan per square foot, and even if it is, it is not a good seller; So Lin Zuhui simply asked Li Jiaxin and Li Zi to buy in large quantities. It can not only share the pressure of selling houses of the 'Cyberport Company', but also complete the comfort of Lin Zuhui's house speculation.
You must know that the house over there in Cyberport will be worth 40,000 Hong Kong dollars per square foot in the future, and there is no problem, which is the Silicon Valley of Xiangjiang. With so much water, Lin Zuhui is also very hot.
Lin Zuhui looked at the tender of the subway company, and was very excited, of course he didn't show it.
After a brief reading, Lin Zuhui said: "Our biggest competitor should be Sun Hung Kai, I hope you can beat Sun Hung Kai and win the bid of Kowloon Station Phase 5, 67 and Phase." β
Chen Bin and Chen Xiaofen nodded hurriedly, they knew that in the past year or so, although the Hong Kong government has auctioned many official lands, the boss has never said that they will strive to auction it; Come to think of it, the boss doesn't like those projects.
Chen Bin said: "At present, the major developers in Hong Kong are still relatively cautious, which is one of our advantages. For example, last year's residential land in Kowloon could build 580,000 square feet, and we took it for 1.36 billion Hong Kong dollars, and the floor price was only more than 2,300 square feet. β
Lin Zuhui nodded, Chen Bin was right, even if it was Li Chaoren, he was very cautious about Xiangjiang Real Estate. To be honest, these people are not very clear about the future trend of real estate, and they have enough land in their hands, so the competition is not great.
"In any case, you should study and study more, especially when it comes to the 5.5 million rent-collected area, which is very important for the New Era Group, and keep in touch with me at any time."
"Good boss!"
After the two left, Lin Zuhui also slowly studied the project.
The fifth phase of Kowloon Station Phase 567 was supposed to be a separate tender, but it was finally divided into the sixth phase.
In this way, the plot ratio of the fifth phase can be moved to the sixth period;
Phase 5 will be built into a 750,000 sq ft shopping mall, and a lot of the plot ratio (floor area) left in Phase 5 will be transferred to Phase 6;
So.
In the sixth phase, two 270-meter-tall twin towers can be built, which can be used for two luxury hotels (ultra-luxury hotels), hotel management residences, and pure residences, with a total floor area of 2 million square feet.
Phase 7 is a 113-storey office tower (tentative height) with a commercial area of 2.8 million square feet.
The overall plan, it must be that the Hong Kong government has formulated an outline, after all, this is urban planning; And when it comes out for bidding, real estate developers don't know how much floor area to build, how can they dare to bid?
The entire project is expected to invest more than 20 billion yuan, although the property area is 700,000 square feet more than the 'IFC', but this is only West Kowloon, not even the Tsim Sha Tsui tourist area, first of all, the value of the lot is less than half.
At the same time, the real estate situation in Hong Kong has deteriorated a lot compared with the original bidding for the IFC, so it is naturally cheaper.
At the beginning, the consortium formed by the New Era Group spent 23 billion Hong Kong dollars on the land of the IFC.
Now the land of Kowloon Station is more suitable for 6 billion Hong Kong dollars, so the total investment is more than 20 billion.
Originally, in West Kowloon, the commercial area of 5.5 million square feet may not be able to be built.
However, the four bids in front of Kowloon Station are all residential projects, and they have been built into Yangri Residence, Qingtian Peninsula, Triumphal Arch, and King's Landing, four residential communities, with nearly 6,000 residential units.
In addition, the sixth phase of the twin towers, there are also many residences and hotel-style management residences, which has boosted the popularity of this area.
Incubating the commercial prospects of this area with residential buildings is the overall development model of the Kowloon Station roof.
Lin Zuhui is very optimistic about this project, not to mention the commercial prospects, that is, the residential prospects of the sixth phase are very large, and the peak price in the previous life was more than 40,000 yuan, which shows its prospect value.
For the office tower (Phase 7) of this project, Lin Zuhui did not have much requirements for height, and did not even want to exceed the second phase of the International Finance Tower.
Of course, the Hong Kong government has already set a certain height, and there is no need to reduce it, after all, it is all money.
In this way, after completion, the tallest buildings in Central and Kowloon will be Lam Cho-fai's, and the two top five high-rise buildings in Asia are like two door gods, standing in Hong Kong.
It is self-evident whose Hong Kong is Hong Kong!
The bidding for the 567th phase of Kowloon Station was launched, which also set off a heated discussion in Hong Kong.
"I am most optimistic about this project!"
"Not necessarily, the strength of the Cheung Kong Department is not weak, and Sun Hung Kai should also compete. Although the investment is huge, it is not the only one that can eat it. β
"That being said, don't forget that Mr. Lin Zuhui has always been keen on renting properties. The vast majority of this land is commercial area, and it is more related to who is the tallest building in Xiangjiang, do you think others have won the New Era Group with more than 100 billion cash flow? β
"This is also true, Mr. Lin Zuhui is really keen on renting properties, otherwise how can he be the world's largest landlord, a big landlord who receives soft rent collection in the world."
Xiangjiang citizens and critics are generally optimistic about the New Era Group, and for a time they also put a lot of pressure on Sun Hung Kai and Cheung Kong.
Fortunately, Li Chaoren doesn't like to hold too many rent-collecting properties, and in the past two years, the Yangtze River Center has moved in, and he has also bought the Central Center Building.
On the contrary, Sun Hung Kai Properties, which has not made much progress in recent years, can only develop rental properties in remote new towns.
Sure enough.
Sun Hung Kai Properties.
The three Guo brothers got together to discuss the bid, and everyone's faces were very solemn.
The boss Guo Bingxiang is still the mastermind at this time, but he is also restrained by the second and third children.
Guo Bingxiang said: "If we can get this bid this time, then our Sun Hung Kai can be regarded as a signboard. Besides, the New Era Group already has an IFC, and it can't really let them dominate Hong Kong. So, I decided to offer very good terms to bid! β
"No way!" Guo Bingjiang and Guo Binglian stopped together.
Kwok said: "Now that the real estate situation is unclear, and Sun Hung Kai does not have a large amount of cash reserves, how can he make a desperate bet. We still need to calm down, analyze the project carefully, and treat the tender with a normal mind. β
Guo Binglian echoed: "Boss, don't be too impulsive, have a calm mind. At the beginning, Lin Zuhui not only cashed out frantically during the peak period of real estate, but also did not take an inch of land. Even in the past year or so, the New Era Group has performed generally in the official land, which shows that others do not look at the future for the time being. After all, with that 85,000 plan hanging there, who knows if real estate will rise again. β
Seeing that the two younger brothers directly denied themselves and had the intention of squeezing, Guo Bingxiang was a little unhappy.
"That's a rent-collecting property!"
"Just because it is a rent-collecting property, it should be more cautious. Rental properties have a long payback period, unlike residential properties that can be 'rotated', and you should not forget how Sun Hung Kai has developed. β
"You guys. . . And do you take me, the eldest brother, the board of directors to heart, and carry guns and cannons everywhere, what do you mean? β
Guo Bingxiang was furious, and he was against it, but his two younger brothers always attacked him, which made him a little unhappy!
There is a contradiction!
Guo Bingjiang also said weakly: "Big brother, it's not that we don't take you to heart, but your personality has changed a little since that incident."
"Shut up, don't mention it again! Keep the discussion going! β
Guo Bingjiang and Guo Binglian glanced at each other and skipped the topic just now.