Chapter 66: It's not financing, it's acquisition

Yu Gang and Liu Junling, the two founders of Yihaodian, suddenly received a call from Xia Yu, the general manager of Shengshi Investment Company, inviting the two of them to go south to Shenzhen, and even Mr. Chen Weidong, the president of the investment company, hoping to meet them and talk to them about investing in Yihaodian.

The two of them were very happy to be able to get a personal appointment with Chen Weidong, the president of Shengshi, which shows that Shengshi Investment Company attaches great importance to their financing application, and they have great hopes to obtain financing from Shengshi Investment Company.

The number of members has just exceeded 10,000, and it is the time when it needs to be vigorously developed, and the demand for funds is imminent.

Since its establishment, it took half a year to put the website into operation, burning more than 2 million.

After the online operation, the speed of burning money was faster, and in less than two months, another three million were burned.

In the future, the speed of development will be faster and faster, and the speed of burning money will be faster and faster.

The two have worked in the United States for many years, although the income is not low, but after all, they are only part-time workers, and the income is very limited, no matter how high the income is, the two of them together, all the funds that can be taken out are at most 20 million, but now it has only been online for two months, and it has burned out three million, plus the previous one is five million.

If they continue to burn like this, the remaining 15 million funds they still have can only be burned until next year at most, and they have to be burned carefully, and if they burn fast, I am afraid they will not last for a year.

Therefore, they must raise funds as soon as possible, and only when the funds are sufficient, can they quickly make the Yihao store bigger and stronger.

However, the financing does not seem to be smooth, they ran dozens of investment companies, but none of them are interested in investing in them, and under the global financial crisis, everyone has basically stopped investing in projects, and is making every effort to return funds, so they will not be willing to invest in the Yihao store they just founded at this time.

Submitting a financing application to Shenzhen Shengshi Investment Company, in fact, neither Yu Gang nor Liu Junling had great hopes.

In the eyes of the two of them, although the Shengshi Investment Company is rich and has directly donated 200 million yuan to the investment company for disaster relief, it must be rich without thinking about it, but the more this is the case, the more it may not be able to look down on their number store.

But now, to their surprise and surprise, they actually received a personal invitation from Chen Weidong, president of Shengshi Investment Company, inviting them to go to Shenzhen to meet and discuss in detail.

With the financial support of Shengshi Investment Company, Yu Gang and Liu Junling were immediately full of confidence in the future of Yihaodian.

The two happily took a plane from the magic capital and rushed to the Shengshi Investment Company in Shenzhen City, Chen Weidong actually took Xia Yu and others at the door of the company to greet the arrival of the two, which made the two very surprised, and their hearts were also moved.

In this situation, many investment companies, it is very good to be able to meet you, the boss personally greets you, don't even think about it, without an appointment, it is difficult to meet people, see.

"Mr. Chen! You're so polite, how can you let you come and greet us in person? We're so embarrassed. Yu Gang and Liu Junling shook hands with Chen Weidong under the introduction of Xia Yu, and said excitedly.

"Mr. Yu and Mr. Liu are both elite talents of returnees, and they can give up their high salaries overseas and choose to return to China to start a business, and I appreciate you very much." Chen Weidong said with a smile.

"The economic development of our country needs more talents like you who have culture, technology, strength, and work experience in overseas large enterprises to join in."

After the two sides said some kind words, when they arrived in the company's conference room, Yu Gang was about to introduce the current development of Yihaodian and the future development plan, but was stopped by Chen Weidong.

"The development of your company, and the future development plan, these are not important, what matters is how much your company is worth now, frankly speaking, I hope to buy your Yihao store, are you willing to accept our company, the acquisition of your Yihao store?" Chen Weidong asked directly.

When Yu Gang and Liu Junling heard this, they were dumbfounded, they were here to raise money, but they didn't think about selling the company.

"Mr. Chen! We want financing, but we haven't thought about selling the company, and your request is difficult for us to accept. Liu Junling said with difficulty.

"You two shouldn't have understood what I mean, although I acquired Yihaodian, but the operation and development of Yihaodian, these are still up to the two of you, I will not meddle in anything in the company, and you two can still retain 20% of the company's equity, and this 20% equity will never be diluted before the company goes public." Chen Weidong said.

"Our company's first investment in Yihao Company is at least 100 million RMB, do you think this condition is acceptable?"

Yu Gang and Liu Junling looked at each other, the first investment was 100 million yuan, which made them so surprised, with this investment of 100 million yuan, the development speed of Yihaodian can definitely be like riding a rocket.

Although they only have 20 percent of the shares left, the 20 percent of the shares are never diluted, although only before the listing, but this is already a very good condition.

The key is that the management rights of the company are still in their hands, and the management rights of the company are all decided by them.

"If the company's management rights are still in our hands, then we can accept the acquisition of Shengshi Investment Company."

After Yu Gang and Liu Junling were silent for a while, they reached a consensus and said.

"Now you can talk about your company's business philosophy, development plan, etc." Chen Weidong nodded appreciatively and said.

Under the company's development prospects and personal interests, Yu Gang and Liu Junling decisively chose the company's development prospects, and did not consider personal interests too much, which is not something that ordinary company founders can do.

"Mr. Chen! The core business philosophy of our company is "to meet customer needs and pursue the most perfect customer experience." ”

We always adhere to the concept of win-win, create value for suppliers and customers, and reflect our own value.

It is the mission of every employee of No.1 Store to provide the industry's No. 1 customer experience, so that hundreds of millions of family users in China can enjoy the convenience and fun of one-stop shopping without leaving home. ”

THE CORPORATE CULTURE OF YIHAODIAN IS CALLED THE EIGHT-CHARACTER MOTTO, THAT IS, "INTEGRITY INTEGRATY, CUSTOMER CUS TOMER, EXECUTION AND INNOVATION".

Among them, putting "integrity" in the first place is because integrity is the foundation of everything. According to the number of the store commitment to customer integrity, dealer integrity, staff integrity. ”

"In addition, the core competitiveness we have formulated for the company, the first is membership marketing, and we pay great attention to membership marketing according to the number store. There is a unified point system and system, most of the goods can be obtained after the purchase, the points of different products are different, and the points enjoyed by members of different levels are not the same. ”

Members can also earn points for shopping and community interactions. Points can be redeemed directly for merchandise or purchased in the form of cash plus points. ”

The second point is payment and delivery, we currently support four payment methods to meet the needs of customers with different conditions.

The first is virtual payments (points, gift cards, vouchers), and then there's cash on delivery, which collects cash directly from customers.

In addition, it is online banking payment and bank transfer.

There are two main delivery methods for our delivery, namely ordinary express delivery and EMS.

Some areas are also equipped with special express delivery services such as expedited express delivery or "three deliveries a day". At the same time, there will be corresponding shipping preferential measures in different regions, such as free postage for purchases over 100 yuan.