"The other is to take advantage of low-price competition, and our original slogan was to build an "online supermarket that is cheaper than a supermarket".

"Yihaodian has crossed the stage of vertical e-commerce platform, and has not locked in a narrow specific industry, but innovatively proposed to take "home" as the business theme, and sell all kinds of goods closely related to home, including food and beverage, beauty care, household appliances, kitchen and bathroom cleaning, maternal and child toys and other major categories of products. ”

"Due to the large number of purchases and repeat purchases of these goods, people are also more sensitive to price."

"Compared with offline shopping malls and supermarkets, online supermarkets avoid store location and large-scale personnel cost investment, and directly contact manufacturers for supply, the cost is lower, and the price is generally three to ten percent lower than that of ordinary supermarkets."

"Even the relatively cheap 2.5 yuan Master Kong lemon green tea can be cheaper by 0.3-0.4 yuan. At the same time, the store has adopted a variety of means such as group buying, night market rush purchase, famous product sale, promotion, etc., which has triggered a rush of customers to buy. ”

"Not only do consumers save time picking out goods and waiting in line for payment, but they also have someone to help them get the goods home, so why not?"

"In addition, the competition of e-commerce in the end is actually the competition between the back-end logistics management systems. In the entire e-commerce industry chain, logistics management plays a key role. ”

"A strong logistics management system not only has great commercial value, but also has a high competitive threshold once it is built."

"Our Yihao store is already in Qingpu, the magic capital, with a warehouse of 6,000 square meters. The entire supply chain management system is self-developed. ”

"In order to solve the problem of supply and marketing balance of goods, the inventory management system of the store monitors the out-of-stock rate in real time, and when the inventory of goods is below the critical point, the system will automatically place an order to replenish the stock."

"In order to facilitate the turnover of goods, the placement of each shelf in the warehouse is determined according to the analysis of customer purchasing behavior."

"We use an innovative technology platform and a supply chain management system to directly connect high-quality suppliers and loyal consumer groups, reducing intermediate links, shortening the supply chain, and reducing corresponding costs."

"In addition to continuing to maintain the advantages in the magic capital, Yihaodian has formulated the next development plan, in Beijing, Yangcheng, Hanjiang, Tianfu and other places to establish a warehousing and logistics base of more than two or three hundred thousand square meters, and will consider establishing warehousing and logistics bases in Chang'an, Northeast, Fu Province, Quancheng and other places in the future."

"At the same time, with the warehousing base as the center, we will vigorously develop self-distribution, and finally realize the self-distribution coverage of hundreds of large cities across the country."

After hearing this, Chen Weidong nodded and said: "In terms of payment methods, I think in the long run, we should establish our own payment system and apply for our own financial license. ”

"What Mr. Chen said is that we are negligent in this point, but it is not difficult to develop a payment software, the key is to obtain an electronic payment license."

"Hmmm! The other is that I plan to build a fresh supermarket......" Chen Weidong told She Gang and Liu Junling about his idea of opening a fresh supermarket, but it was roughly the model of hippo fresh seven or eight years later.

After Yu Gang and Liu Junling heard this, their eyes lit up, and they felt that Chen Weidong's idea was very good, but said.

"Mr. Chen's idea is very good, and our business model is very similar, but it is very different, our Yihao store is an online supermarket specializing in low prices, to win at low prices, to serve the majority of customers."

"The fresh supermarket that Mr. Chen said is to open a physical supermarket offline, use the Internet and big data, interact online and offline, and serve some high-income people.

"That's probably what it means, right? The two websites are interoperable, but they operate independently of each other, and they affect each other without affecting each other, which can be regarded as a subsidiary of Yihaodian, a member store of Yihaodian, providing VIP services for high-end customers, and featuring fresh food, as well as catering services. Chen Weidong explained.

After listening to Chen Weidong's words, Yu Gang and Liu Junling almost completely understood what he meant, and they also agreed with it very much.

A week later, Shenzhen Shengshi Investment Company officially completed the acquisition of Yihaodian and injected 100 million yuan of funds, and the first online supermarket in China fell into the hands of Chen Weidong, and started a leapfrog development and plugged in the wings of take-off.

After the full completion of the acquisition of the store, the site selection and preparation of the store was officially launched, the headquarters of the store is located in Shenzhen, the first approval to set up ten stores, while the decoration, and the opening at the same time, the website will also be launched at the same time.

But Chen Weidong doesn't have to worry about these things anymore, with Yu Gang and Liu Junling here, he still needs to worry about it!

Time has entered October, the global financial crisis has further intensified, and the country has finally begun to bail out the market, introducing a 4 trillion yuan plan to stimulate economic development.

The number of real estate transactions began to increase, but strangely, as the number of transactions increased, instead of rising, house prices fell further, which made many people who had a house in their hands despair.

The state has introduced a rescue policy of 4,000 billion yuan, but housing prices have fallen instead of rising, which makes everyone very disappointed.

In the case of further decline in housing prices, Chen Weidong ordered Toray Real Estate Rental Company to speed up the speed of investment in real estate, and began to buy a large number of second-hand houses, including some first-hand houses, but mainly decorated hardcover houses.

The land reserve is also further increasing, fortunately, there is the income of the United States oil futures to support, otherwise it will not be able to support, every piece of land, is hundreds of millions of funds, plus a large number of purchased real estate, it is simply a gold-swallowing beast, the 40 billion yuan earned in the stock market, have been spent.

At the beginning of 2008, international oil prices reached a record high of $147.27 per barrel on July 11, supported by factors such as OPEC production restrictions, declining inventories, tight distillate supply, strong demand from emerging economies, a weak US dollar, a shortage of OPEC's remaining capacity, a large number of speculative capital purchases, and geopolitical tensions.

However, in mid-to-late July, due to the intensification of economic worries in the United States, the market expects a decline in demand, the easing of oil supply tensions, and the flight of speculative funds led to a sharp decline in international oil prices, although the recent frequent hurricanes, geopolitical tensions between Russia and Georgia and OPEC production cuts have not reversed the downward trend in oil prices.

On September 15, Lehman Brothers filed for bankruptcy protection, triggering market concerns about financial institutions and putting huge pressure on the stock market and oil market, and the price of crude oil futures on the New York Mercantile Exchange (NYMEX) plummeted by $5.74 to close at $95.71 per barrel, which was the first time since March that it closed below $100, and has fallen by $51.56 or 35.01% in two months.

The next day, international oil prices continued to plunge by $4.56 to close at $91.15 per barrel, the lowest since February 8.

The sluggish economy and high energy prices have led to a significant decline in gasoline demand in the United States since February, and gasoline consumption fell to a five-year low at the beginning of this summer.

After the outbreak of the subprime mortgage crisis, financial market problems continued to erupt, and the financial industry in the United States continued to suffer heavy losses.

The situation is further complicated by reports that mortgage finance giants Fannie Mae and Mortgage Loans have just taken over the US government, and Lehman Brothers, which declared bankruptcy on September 15 due to the outbreak of the mortgage debt crisis, is waiting to be sold.

Investors and analysts alike are now worried about whether the biggest investment banks, such as Goldman Sachs and Morgan Stanley, will also be in a precarious position as confidence in financial markets fades.

Affected by the subprime mortgage crisis, major U.S. investment banks have poured into the oil and other commodity markets, trying to recover losses, resulting in a sharp rise in oil prices in the first half of the year, but with the continuous exposure of subprime mortgage problems, the ability of these investment banks to pay has declined, and they have turned to liquidate their positions, resulting in a sharp drop in oil prices in recent days.

Chen Weidong began to enter the US oil futures market in February, buying 40,000 lots from below $95 to closing all positions at the highest price of $147, making a big profit of more than $50 in price differences.

After that, he changed hands to short U.S. oil futures, starting from $147, and bought 100,000 lots successively, and under uninterrupted operation, the price of U.S. oil futures has fallen to $75 a barrel, down more than $70, and made a profit of more than $10 billion.

The huge profits obtained from the U.S. oil futures market are the huge capital that Chen Weidong can invest in large quantities, and he is not worried about the demand for funds at all!