Chapter Seventy-Six: Sales Should Pay Attention to Methods
The business of ten Zhidong sneaker brand stores, in fact, the sales volume is steadily increasing, with a certain number of repeat customers, the current daily sales are stable at about five or six hundred pairs, this data is really quite good for a new brand sneaker store.
But the shoe factory's daily production capacity is 3,000 pairs, and it only sells five or six hundred pairs of shoes a day, which is obviously too much worse, so the factory warehouse is full of goods, and the product backlog is serious.
According to this sales volume, at least 50 more brand stores will be opened to meet the normal production of the factory.
The daily sales of the ten brand stores are nearly 100,000 yuan, and the monthly sales are nearly 3 million yuan.
If 60 brand stores are opened, the monthly sales will be 18 million, and the annual sales will exceed 200 million yuan.
But to open another fifty brand stores, it will cost another three million, and the factory account can't get such a large amount of money, Jiang Youzhi can only discuss with his sister and brother-in-law, after all, the shares of the shoe factory, his sister and brother-in-law already account for the majority.
When he arrived at the Peninsula Garden, Jiang Youzhi made a phone call to Chen Weidong, and Chen Weidong heard that the second brother was coming, so he asked him to give his mobile phone to the doorman and let the doorman let him go.
Chen Qian was at home today, and when she saw her second uncle coming, she was still carrying a bag of fresh fruits in her hand, and she was very happy.
"Second uncle! Are you here to see Sissi? Are these fruits bought for Sissi? Chen Qian asked mischievously.
"That's right! The second uncle came to see you, you see, the second uncle also bought your favorite fruit. Jiang Youzhi was also very happy when he saw Chen Qian, a lovely niece, and said with a smile.
As he spoke, he hugged her and kissed her twice on the face.
"What about Sister Qiuyi? Why didn't you bring Sister Qiuyi over to play? Chen Qian asked again.
"Sister Qiu Yi has gone to cram school, next time let your father or mother take you to your second uncle's house to play with Sister Qiu Yi, okay?" Jiang Youzhi said with a smile.
"Good! Sister Qiu Yi and I haven't played together for a long time. Chen Qian said.
"Where's my grandmother? Did she miss me? I miss my grandmother a little bit. Chen Qian said again.
"Grandma is at home with her little brother! Of course, my grandmother misses Sissi too. Jiang Youzhi said.
"Sissi! What are you doing? Chen Weidong walked over and said.
"Daddy! My second uncle came to see me and bought a lot of fruit. Chen Qian immediately said happily.
"Hurry down! How old are you, and you still want your second uncle to hold you. Chen Weidong said with a pulled face.
"It's my second uncle who wants to hold me." Chen Qian said aggrievedly.
"Second brother is here! Why do you bring things with you? There is no shortage of these at home, put her down, don't spoil her too much, she is so old now, why are you still holding her? Chen Weidong smiled at Jiang Youzhi and said.
"It's okay, Sissi is only six years old, and she's not very big, of course girls should be spoiled." Jiang Youzhi said while putting Chen Qian down.
"Second brother is here, why do you have time to come over to play today?" Jiang Li walked out of the kitchen and said.
Knowing that the second brother was coming, Jiang Li was busy freezing two cases of beer in the kitchen, and she knew that the second brother liked to drink beer.
In fact, Chen Weidong also likes to drink some beer, but no one accompanies him to drink it, he only drinks one bottle at a time, and he rarely drinks it, only when he wants to drink it and is interested in drinking it.
But it's different when a guest comes, drinking with the second brother, it is estimated that there will be nothing left over from the second case of beer.
If you want to drink more, of course Jiang Li won't let them drink too much, getting drunk is not a good thing, it is easy to hurt the body.
"Let's take a look at the sales of the brand's stores." Jiang Youzhi said.
"Oh! So how did you see the situation? It should be okay, right? Jiang Li asked with concern.
"It's okay! A brand store sells fifty or sixty pairs of shoes a day. Jiang Youzhi said.
"Fifty or sixty pairs of shoes are sold in a day, is that okay?" Jiang Li said with some confusion.
"Hmmm! We are a newly founded brand, and we don't have much publicity and advertising, and we have such a result, which is already very good. Jiang Youzhi said.
"And each store has almost 10,000 yuan of sales a day, which is 300,000 a month, excluding the store rent and labor costs of 20,000 yuan, and the shoes can earn at least about 150,000 yuan according to the factory price, which is already very good, and the ex-factory price is higher."
"Those ten stores only have an income of 1.5 million a month, is it enough for the expenses of the factory?" Jiang Li asked again.
"That's definitely not enough, the factory is now in normal production, and it can produce 3,000 pairs of shoes a day, but ten specialty stores can only sell five or six hundred pairs of shoes a day, so we still have to continue to open specialty stores! According to the current sales volume, at least 50 brand stores will be opened. Jiang Youzhi explained.
"Then continue to choose a place to open a brand store! Anyway, the more brand stores you open, the more you earn. Jiang Li nodded and said.
"The company has no money in its account, and it still owes a lot of money to suppliers! It's the end of the month soon, and the money for wages has not yet been settled, and if the work is stopped, the workers will not earn much wages, and they will change jobs. Jiang Youzhi said.
Jiang Li wanted to say something, but in the end she didn't say anything, she turned her head to look at her husband Chen Weidong, some things still have to be decided by her husband, it is more appropriate.
"How much does it cost? It's okay to lend it to you, just forget about the financing, and if the shares are diluted, the second brother won't have many shares. ”
Chen Weidong looked at Jiang Li, and he could guess what Jiang Li meant, so many years of husband and wife, it was not for nothing.
"There are a few more brand stores, but I think you can try it online and open a flagship store online, and the effect should be good." Chen Weidong said again.
"Put it on the net, Taobei net?" Jiang Li said with wide eyes.
"I've bought something online and I think it should be good, I can try it."
"It doesn't have to be Taobei.com, you can also try it on Jingdong and Yihao stores!" Chen Weidong said.
"And Ali! Next time you shop online, you can go to the store, Jingdong, don't you know that we are the majority shareholders of these two companies? I don't support my own company, it's too unusual. ”
"Huh! My husband is right! I forgot that my husband has also invested in several Internet companies, and there is one called Weipinhui, which specializes in women's clothes, cosmetics, and bags. Jiang Li said with a smile.
"Put your own company to sell online, I can say hello and let them recommend it on the homepage of the website, the effect will definitely not be bad, but you have to negotiate the courier fee yourself and strive for the best price." Chen Weidong said.
"If it sells well on the Internet, it is estimated that your output of 3,000 pairs a day will not be available."
"By the way, the sales method is also very important, for example, if you have a pair of shoes for 150 yuan, you can make a special sale, the original price is 168 yuan a pair, and now it is only sold for 99 yuan a pair, and the original price will be restored tomorrow."
"Another example is selling a pair for 300 yuan, buy one get one free, buy a pair and get a pair free."
"The physical stores of your brand stores should also often launch some special prices, buy a pair and get a pair, buy shoes and socks and other promotional activities to attract people into the store and increase sales."
"You can't just open the door every day and don't do any activities to attract customers, just like Jiang Taigong fishing, and those who wish to take the bait. That's definitely not going to work. ”
"It's best to change some activities from time to time to attract customers, and sometimes you have to be a little more generous, and give customers some benefits, don't be afraid of losses."