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With less than a week to go before the Spring Festival, "My Youth is All You" sprung up, and various publicity channels grabbed other films.

From a professional's point of view, the publicity and distribution methods of "My Youth Are All You" can be described as rough to the extreme.

- Nothing else, it's just to smash it with money, what kind of fire to smash it, and its publicity and distribution methods are quite a bit of the posture of "Ten Mile Ocean Field 2", giving people the feeling that there is one, hao, local tyrant!

Due to the-stirring behavior of the crew of "My Youth is All About You", many of the movies released during the Spring Festival that are ready to make the final sprint have been disrupted by the rhythm of publicity.

And the first one is "Laughing Rivers and Lakes", because "My Youth is All About You" grabbed many publicity channels from "Laughing Rivers and Lakes".

At the same time, the cost of publicity and distribution of the movies to be released during the Spring Festival has greatly increased because of the need to maintain their own publicity channels.

This also makes the war of this year's Spring Festival stalls more and more cruel.

……

February 13, Chinese New Year's Eve.

Tang Yun's younger brothers Tang Mai and Tang Mao, who were watching the Spring Festival Gala, saw that Xu Li and Ma Lili's sketch "Help or Can't Help" started, and hurriedly shouted Tang Scar's eyes and Qu Xiuxiang: "Dad, Mom, come and see, my brother-in-law is on the Spring Festival Gala!" ”

Before Tang Scar's eyes came, he said unhappily: "Brother-in-law, what brother-in-law, how can you have a brother-in-law?" ”

Qu Xiuxiang also frowned and said, "It can't be Xu Li's one who killed a thousand knives, right?" ”

While speaking, Tang Scar's eyes and Qu Xiuxiang came to the TV.

Xu Li: (drags a crashed bicycle to the field) Oops... Ah... Ah... You say that I have one of the biggest shortcomings, that is, I am too nosy. No, I saw a car on the road just now that the trunk was not closed, and I rode behind to chase it, thinking about telling someone. As a result, someone braked suddenly, and I got into the trunk of someone's house. As soon as I climbed out, a kind policeman came over and patted me on the shoulder and said, "You are fully responsible." I lost 200 yuan, do you think I'm nosy? I swear, if I want to be nosy in the future, I won't be called Hao Jian, I'll be called very cheap!

Ma Lili: (playing) Uh...... Yes...... Ah......h Ay...... Oops (falling)

Xu Li: (as if nothing happened) I didn't look at anything.

Ma Lili: Oops......

Xu Li: Oh......

Ma Lili: Oops......

Xu Li: Oh......

Ma Lili: Oh mamma......

Xu Li: (turns) You won. Auntie, are you alright?

Ma Lili: Seventy-nine, slap on the ground, what do you say?

Xu Li: Oh, let's see if it's broken? Does it hurt?

Marili: Oh, my elbow! Oops, my Bolengayer! Oops, my waist coil! Oops, it doesn't hurt......

Xu Li: (speechless) No, auntie, it's all here, so don't use the elimination method. Since it doesn't hurt, let's try to see if we can still walk.

“……”

“……”

Although Tang Scar's eyes and Qu Xiuxiang tried their best to control them, their faces still couldn't help but twitch.

Obviously, Tang Scar's eyes and Qu Xiuxiang were amused by Xu Li.

Tang Scar's eyes and Qu Xiuxiang really didn't see it before, and Xu Li, who looked okay when he looked at it, was so humorous.

Seeing that Tang Scar's eyes and Qu Xiuxiang were amused by Xu Li, Tang Mai had the courage to say: "Dad, Mom, brother-in-law is not what it used to be now, he has played an important role in several film and television dramas, and he even starred in the comedy movie "Charlotte Troubles" that will be released tomorrow, he is now a star, and you can't stop his marriage with my sister anymore." ”

Tang Scar's eyes snorted heavily: "What kind of star is he." After hesitating for a moment, Tang Scar said again: "At best, he is just a little better than before." ”

"It's better than that, my sister told me that the house they live in now is more than 10 million, and each car they drive is more than 1 million, and my brother-in-law's new drama "Charlotte's Troubles" is paid 10 million." Tang Mao said.

As soon as she heard that Xu Li was so powerful now, Qu Xiuxiang hurriedly pulled her words back: "Your father and I don't look down on Xu Li, but marrying a daughter-in-law and giving a bride price is our custom, he doesn't give a bride price, how can your father and I let your sister marry him?" ”

Tang Scar's eyes also said: "Yes, your mother's attitude and I have not changed, Xu Li must give 50 ...... if he wants to marry your sister No, you have to give 1 million dowry! ”

"I said Dad, I don't know if you're really stupid or really stupid, now in this situation, don't say that you want 1 million dowry with my brother-in-law, you just ask him for 2 million dowry, and people can just take it out and smash it in the face of our family, but this money, as soon as we ask for it, we will offend my brother-in-law, that is, a hammer deal, and when the money is spent, our family will have to be poor." Tang Mao said.

Tang Mai also said: "Xiao Mao is right, and if we get along with my brother-in-law, with my brother-in-law's current reputation and status, just give me and Xiao Mao some livelihood, and we may earn back one or two million in a year or two." ”

When Tang Scar heard that Tang Mai and Tang Mao could earn 1 or 2 million in a year or two, he couldn't help but be moved, and he couldn't help but ask: "Xu Li is really so powerful now?" ”

Tang Mao said conclusively: "Maybe it's not just us who say it so much, you don't know, my brother-in-law's eldest brother is the hottest Yu Qingyun now, that is the emperor superstar who is more powerful than Zhen Universe, the kind that can earn hundreds of millions of dollars by filming a movie, think about it, with him covering my brother-in-law, my brother-in-law doesn't want the wind to be the rain now!" ”

Tang Mai also said: "Dad, Mom, my sister has found a good family, you can't be blind anymore, if you make my brother-in-law anxious, and don't want my sister anymore, then our family will lose the opportunity to soar." ”

Tang Mai said again: "Besides, what is my brother-in-law's identity now, if you don't ask him for this bride price, he may be able to give it to you." ”

Tang Scar's eyes rolled his scarred eyes and said, "Hmm...... Go back to the two of you, no matter who it is, call your sister and let her and Xu Li have time to come back. ”

Qu Xiuxiang also said: "Yes, yes, let them come back, just say that I prepared a good meal for Xu Li." ”

Tang Mao hurriedly said, "I'll call my sister." ”

After speaking, Tang Mao ran to call Tang Yun.

And Tang Mai took out four tickets for "Charlotte's Troubles" after Tang Mao left, and said: "This is the movie ticket for "Charlotte's Troubles" starring my brother-in-law that I finally grabbed, you don't know, the tickets for tomorrow's "Charlotte's Troubles" have already been sold out, I bought it from a scalper, and I spent double the price, let's support my brother-in-law tomorrow, right?" ”

……

"Help or Not" is a highlight of this year's Spring Festival Gala language program, and many of the lines in it are witty and humorous, full of deep meaning, and have become a popular phrase in this year's Spring Festival Gala.

Xu Li and Ma Lili and others were also praised for their outstanding acting skills.

Combined with the current high-frequency news of society "The Old Man Falls", the work starts from the sharp core point, runs the joke through the plot, and falls on the perfect ending of positive energy, and the effect of laughing and thinking makes the audience shout wonderful after the end, and the simple and down-to-earth sentences are immediately imprinted in the minds of the audience.

This also invisibly added a wave of traffic to "Charlotte's Troubles".

Among the major schedules of Chinese films, the Spring Festival is always an important schedule that has repeatedly set records.

This year's Spring Festival stalls coincide with Valentine's Day in the West, which makes the competition more intense, "Charlotte's Troubles", "Ten Mile Ocean Field 2", "Funny Jianghu", "God of Wealth", "Happy Events 2010", "Love in the City", "Werewolf", "Arthur and His Mini Kingdom 2" and "My Youth is All You" and other movies have all joined the box office war menacingly.

Actually-

The war of Spring Festival movies did not start on the first day of the new year, but from the midnight show on Chinese New Year's Eve.

As soon as the New Year's bell rings, the midnight screenings of a number of movies that are released on the first day of the new year are released.

Due to the relatively large competition, the theater chain allocated screening halls to a number of films released on the first day of the Lunar New Year according to the lineup, investment, publicity and distribution scale of major films.

The first to bear the brunt is "Ten Mile Ocean Field 2".

This movie is under the banner of investing more than 2 billion, and the publicity and distribution cost alone is nearly 200 million, starring Tan Xinyi, Zhang Chen, Li Haoguang, Lin Qi and other first-line celebrities, with a luxurious cast, coupled with the brilliant box office results of nearly 1.8 billion in the previous "Ten Mile Ocean Field", making "Ten Mile Ocean Field 2" a strong contender for the box office champion of this year's Spring Festival.

Therefore, all major theaters have made a great tilt to the film scheduling of "Ten Mile Ocean Field 2", making the film scheduling rate of "Ten Mile Ocean Field 2" account for 37.1%! Gu Yi

In addition to the super high scheduling rate, the ticket price of "Ten Mile Ocean Field 2" is also extremely expensive.

——The investor of the film, that is, Zhao Qihang and others, sent a notice of price increase to major domestic theaters offline: the minimum ticket price of Class A cities (such as Kyoto, Modu, Pengcheng, etc.) shall not be less than 70 yuan. Previously, the minimum ticket price of domestic blockbusters was generally 30 yuan, while the normal ticket price of luxury theaters was generally twice the minimum ticket price. In other words, the highest ticket price of "Ten Mile Ocean Field 2" has reached 140 yuan.

Be.

Last year's Hollywood blockbuster "The Gods of Heaven" landed strongly in major theaters, and its 3di version of the ticket price was once sold for 150 yuan a piece in Kyoto, and even higher in other big cities such as Magic City and Pengcheng.

But "Ten Mile Ocean Field 2" dares to sell at such a high price, and even dares to call out the top Hollywood blockbusters, which is really proud.

Of course, Zhao Qihang and others are so biding, it is not unreasonable, who made last year's "Ten Mile Ocean Field" win "Heavenly Gods"?

Moreover, the cumulative number of people who want to watch "Ten Mile Ocean Field 2" has exceeded 5 million, far exceeding other movies, and even surpassing "Charlotte's Troubles", becoming the first film to achieve this achievement.

Coupled with the high production costs.

It's no wonder that Zhao Qihang and others dare to be so dark.

In second place is "Charlotte's Troubles".

To be honest, in terms of casting, investment, publicity scale and other hardware, it is impossible for "Charlotte Troubles" to rank second.

But who asked Xu Kai to take advantage of the favorable wind of the nearly 200 million publicity cost of "Charlotte's Troubles" by Yesumen and "Ten Mile Ocean Field 2" to build the fame of "Charlotte's Troubles" without losing "Ten Mile Ocean Field 2"?

In addition, Xu Kai is a director who created the myth of a prolific box office.

This made the major dealers give "Charlotte's Troubles" a 28.9% scheduling rate after comprehensive consideration.

In terms of movie ticket prices, Xu Kai didn't dare to be as crazy as Zhao Qihang and others, he just asked Chen Ruoxi to send a price increase notice to major domestic theaters offline: The minimum ticket price in Class A cities shall not be less than 35 yuan. In other words, the highest ticket price of "Charlotte's Troubles" is only 70 yuan, which is a very normal ticket price.

In addition to "Ten Mile Ocean Field 2" and "Charlotte's Troubles", there is another movie with a scheduling rate of more than 10% - "Funny Jianghu" has a scheduling rate of 13.1%.

All the remaining films share less than 30% of the remaining film scheduling rate, and the proportion of individual films is less than 10%.

It is worth mentioning that because the nouveau riche of "My Youth is All About You" generally dropped nearly 100 million yuan in publicity and distribution costs, and because the first day of the Lunar New Year is also a Western Valentine's Day romance movie, "My Youth is All You" also got a 7.7% film scheduling rate, and the film scheduling rate of "My Youth is All You" in Longxing Cinemas is as high as 70%!

……

Chinese New Year's Eve midnight show.

"Charlotte's Troubles" has a high attendance rate of 45.5%, and "Ten Mile Ocean Field 2" also has an attendance rate of nearly 40%.

Judging from the intuitive figures, the box office of "Charlotte's Troubles" and "Ten Mile Ocean Field 2" both exceeded 10 million, and "Ten Mile Ocean Field 2" exceeded 15 million.

Among other movies, "Funny Jianghu", which has the best box office performance at zero point, is only more than 3.5 million.

It can be said that at midnight, "Charlotte's Troubles" and "Ten Mile Ocean Field 2" opened up a gap with other movies.

The next day, on the first day of the Lunar New Year, Valentine's Day in the West, the box office war of Spring Festival movies officially kicked off.

There is no suspense, "Ten Mile Ocean Field 2" is far ahead of other Spring Festival movies with a first-day box office of more than 176 million.

And "Charlotte's Troubles" ranked second with a box office of 100.8 million.

The box office of "Laughing Rivers and Lakes" was less than 20 million on the first day, but even so, "Laughing Rivers and Lakes" still ranked third.

What is very surprising is that the box office of "My Youth is All You" on the first day turned out to be more than 7 million.

……

Along with the first-day box office, the word-of-mouth of each movie was born.

The director changed from Yu Qingyun to Bai Ge and lacked "Little Brother Ma 2", not only the shaping of the characters' emotions is slightly inferior, but the plot has become particularly far-fetched, missing the true essence of the hero's true character promoted by "Ten Mile Ocean".

But one thing to say, Bai Ge and Du Feng also tried their best to imitate Yu Qingyun to interpret the unyielding perseverance under the cruel fate, Tan Xinyi and Zhang Chen's superb acting skills are still highlights, and finally "Ten Mile Ocean Field 2" still made a tearful interpretation of what is the true character of a hero promoted by the "Ten Mile Ocean Field" series.

On the other hand, in terms of visual effects, "Ten Mile Ocean Field 2" is better than the first part, the church is flying all over the sky, and the heroes holding two guns are crisscrossing the screen, making the white dove symbolizing peace and tranquility form a strong visual contrast with the bloody and violent guns, Bai Ge has obviously learned Yu Qingyun's violent aesthetics, which makes "Ten Mile Ocean Field 2" can also become a dog-tailed serk that can move people's hearts. ”

"There are many unreasonable and spoof plots in "Laughing Jiangjiang", such as the little shoemaker can easily get martial arts cheats such as "Sunflower Treasure Book"; Some viewers said that the actors in the play speak the local language a little nondescriptly, and even do it too much. Some scenes are relatively copycats, Shen Yang acted too stiffly, and his facial expression was not enough. The film is typical of Zhao Laogen and Shen Yang style, but there are very few really funny places, which is disappointing. And the story framework is simple, so that the audience lacks the whole-hearted substitution after the dark scene of the theater, and the jokes are rushed, and many episodes are old-fashioned. ”

"I never expected that there would be an invincible bad movie like "My Youth is All You" in the Spring Festival file, it is so bad that it is so bad that it is too bad to be honest, if it weren't for Hu Man's acting skills, appearance, and figure are all online, the extremely boring plot, the audience is afraid that they would have already brushed their sleeves away.

This film is really bad to the point where the author has no heart to comment, too heavy and exaggerated, meaningless, an unrequited love of licking a dog licking from head to tail, compared with it, the second male who decisively took away the female protagonist Yixue is more suitable to be the male protagonist, obviously, if you are a woman, you will definitely like the male second, and a fool will choose a man who is useless except for licking, the male protagonist really deserves to end up like that, and it is better not to shoot such a big bad movie.

In the end, the author can't help but say, the film is rotten, and it is a waste of good resources, or is it all the money of the producer of "My Youth is All You", which is blown by the wind? ”

"I always feel that comedy is the most difficult genre to film, it is not like other themes, the audience can judge through different angles and different standards, and comedy has only one standard, that is, whether the audience will laugh when watching it, how many times will they laugh, and further, after laughing, will they be able to leave something. "Charlotte's Troubles" undoubtedly met the audience's demand for comedy, and there was constant laughter during the movie.

The movie poster reads "Hahaha together", which makes me have a certain expectation of the "laughing fruit" of the movie, but I am still a little worried about the campus, crossing, and first love, whether the stalks that have been played badly can still arouse the audience's appetite? I believe that Yu Qingyun should have thought of this, so he riveted all the way to the fire, all the crazy, every stalk is carefully designed, and finally convinces the audience of the necessity of crossing and campus, and also opens up a new chapter for it, which is the old bottle of new wine, it doesn't matter what bottle is, whether the wine is good or not is the key.

I have to say that Xu Li and Ma Lili are indeed the best CPs on the stage. I didn't pay attention to these two newcomers in the film industry before, and I began to like them, it was "Happy Comedian" from beginning to end, the twelve phases of the competition were like clouds, and Happy Maizi could finally win the championship, the strength is undoubted, aside from the comedy elements, Xu Li's team is the most sincere, carefully polished scripts, complex props, from the first issue to the championship period, their attitude towards creation and stage, coupled with the best sketch of the Spring Festival Gala "Help or Not", let me go to the theater to watch "Charlotte's Troubles", and I was right, Charlotte's troubles are far beyond my expectations, good movie!!

This film can be regarded as a big movie with the song "To Youth", the classic songs sung by familiar songs are all here, only more, no less, with the plot, the interpretation is just right, just like a Spring Festival Gala with a full song, both new and old fans can find your own dishes in the film.

Charlotte, who started again, bravely kissed her first love, violently beat the hateful teacher, outwitted the social gangsters, overturned the school bully, and played the guitar to attract a large number of fans...... He fulfilled almost all the boys' ideals when he was a student. And all of these jokes hit the nail on the head. In addition to the four protagonists, Yuan Hua, Qiu Ya, Da Chun, Teacher Wang, Meng Tejiao, Xia Luo's mother, and Zhao Laogen, who was a guest principal, also had a good performance, the laughter of "Charlotte's Troubles" is from the inside out, and the solid script has created a group of brilliant characters, coupled with the lines and body language full of jokes, which is enough to make the audience laugh and dance with the characters. But when I saw the end, I found that the singing and laughter along the way was actually deliberately trying to make you cry, and this reversal of emotions made the movie profound and difficult to let go. ”

As soon as the word-of-mouth of the Spring Festival movie came out, it was immediately distinguished.

First of all, the first one out has actually been produced, and that is "My Youth is All About You".

"My Youth is All About You" is undoubtedly the worst movie in this Spring Festival file, and its score is even less than 3.5 points.

Plus Valentine's Day is only one day.

As a result, it didn't arrive for three days, and all the other theaters except Longxing Cinema drew "My Youth is All You".

Longxing Cinema Line barely lasted for a week, and all of them painted "My Youth is All You".

In total, the total box office of "My Youth is All You" can be more than 10 million, compared to the total production cost of nearly 180 million (including publicity and distribution costs), "My Youth is All You" can be said to have lost all its money.

And just after the first day of release, the winner is actually decided.

——Major platforms have changed their predictions that "Charlotte's Troubles" will win the Spring Festival champion.

Under the leadership of Yu Qingyun, "Charlotte's Troubles" bucked the trend all the way, won the single-day championship in only 3 days, and dominated the Spring Festival stalls in only 4 days, grabbing more than half of the box office ratio.

The box office in the first week is even brighter, and generally exceeds 1 billion!

"Ten Mile Ocean Field 2", to be honest, the shooting is not bad, the scene is magnificent and atmospheric, and the actors are also acting online, but it is difficult to hide the fact that it is far inferior to "Ten Mile Ocean Field", plus the film placement advertising is too blunt, it is even more uncomfortable, plus the ticket price set by the film is too expensive, the key is the reputation of "Charlotte's Troubles", and the reputation of "Ten Mile Ocean Field 2", which was given up by Xu Kai, is seriously underestimated, and even caused disgust from many people.

In just three days, the scheduling rate of "Ten Mile Ocean Field 2" has dropped from nearly 40% to just over 20% - on the contrary, the scheduling rate of "Charlotte's Troubles", which has the best reputation during the Spring Festival, has risen to 47.8%, ranking first.

In addition to the decline in the film scheduling rate, the attendance rate of "Ten Mile Ocean Field 2" has also dropped seriously.

As a result, "Ten Mile Ocean Field 2", which won more than 176 million at the box office on the first day, was only more than 460 million at the weekly box office, and was far behind by "Charlotte's Troubles".

And the reputation of "Funny Jianghu" is not high, only relying on the popularity of Zhao Jiaban's people to support it, and being crushed by the strength of "Charlotte's Troubles" and "Ten Mile Ocean Field 2", as a result, its first-week box office did not even reach 80 million.

……

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