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There is no traffic star blessing, no huge investment, not even a special effect, and sketch actors Xu Li and Ma Lili as the starring actors, although it is directed by Xu Kai, the box office champion director of domestic films, but "Charlotte's Troubles" can be said to be not optimistic at the beginning, but what is unexpected is that the movie's reputation has counterattacked, with a Douban score of 8.3 points, and the box office has also risen.

Charlotte wanted to be a singer, but she never had a job;

Ma Dongmei has been practicing javelin, wanting to become an athlete, but in the end, she is in the company of tricycles and fire cups all day long;

Qiu Yayang's ideal must not be to marry a man as old as her father;

Yuan Hua is so handsome and talented, but his stage has always stayed on a stage as big as a slap at the dinner table......

The characters in "Charlotte's Troubles" actually didn't realize their ideals, and none of them were successful, but you can't say they're unhappy.

After a long dream, the moment she woke up she knew what was most precious, and in the entanglement of not getting and what she had lost, Charlotte finally understood where her happiness was.

It is also at this moment that makes people cry like rain, and keeping their ordinary, tasteless life is the greatest happiness.

Charlotte didn't understand it when he was a student, and he didn't understand it when he was obsessed with Qiuya, but when he got it and lost it, he finally understood.

And this kind of insight and relief of life is actually applicable to every audience struggling in ordinary life.

Therefore, "Charlotte's Troubles" is a movie made for those ordinary audiences, with feelings of reminiscing about the past time, as well as reflections on life, which can resonate with the majority of ordinary audiences.

This also allows the majority of ordinary audiences to see the great sincerity of the producer of "Charlotte's Troubles", which can also be said to be its soul Xu Kai.

It is precisely because of this that "Charlotte's Troubles" has won the enthusiastic support of a large number of ordinary audiences.

On the contrary, "Ten Mile Ocean Field 2", which is a virtual Jianghu, let Zhao Qihang and others get rid of it.

"Ten Mile Ocean Field 2" originally wanted to rely on the huge legacy left by "Ten Mile Ocean Field", which is like harvesting leeks from ordinary audiences.

There is nothing wrong with that. The world is bustling, all for profit; The world is crowded, all for profit.

But the problem is that Zhao Qihang and others are too ugly to eat - they doubled the ticket price of "Ten Mile Ocean Field 2" at once, like a red-eyed vampire.

If only "Ten Mile Ocean Field 2" could really reach the height of "Ten Mile Ocean Field", the problem is that "Ten Mile Ocean Field 2" is really a big difference to "Ten Mile Ocean Field" in other aspects except for the picture.

The audience is not stupid, after hearing what kind of movie "Ten Mile Ocean Field 2" is, why should they let Zhao Qihang and others slaughter this knife?

As a result, within three days of its release, the box office of "Ten Mile Ocean Field 2" began to plunge.

Seeing this, Zhao Qihang and others held a meeting overnight to sum up the lessons learned, and finally realized that the ticket price was set too high to cause trouble, so they hurriedly lowered the price, and the ticket price of "Ten Mile Ocean Field 2" in some individual areas even dropped to a lower price than "Charlotte's Troubles".

But the sudden price reduction of "Ten Mile Ocean Field 2" not only failed to save the box office of "Ten Mile Ocean Field 2", but instead confirmed the bad reputation of "Ten Mile Ocean Field 2", which led to the attendance rate of "Ten Mile Ocean Field 2" falling faster.

The theater side will always have milk and mother, seeing that "Ten Mile Ocean Field 2" is not good, but "Charlotte's Troubles" next door is getting more and more popular, and many viewers who have obviously watched it are still in the second, third, fifth, seventh, and even more than a dozen brushes, so they cut off part of the schedule of "Ten Mile Ocean Field 2" and gave "Charlotte's Troubles".

As a result, just a week later, the scheduling rate of "Ten Mile Ocean Field 2" dropped to less than 20% (only 16.5%), while the scheduling rate of "Charlotte's Troubles" rose to more than 60% (as high as 63.7%)!

As a result, the box office gap between "Charlotte's Troubles" and "Ten Mile Ocean Field 2" is getting bigger and bigger.

has not arrived for ten days after its release, and the box office of "Ten Mile Ocean Field 2" is less than a fraction of that of "Charlotte's Troubles".

On February 26, the single-day box office of "Charlotte's Troubles" was as high as 197 million, almost reaching 200 million!

And on this day, the single-day box office of "Ten Mile Ocean Field 2" was only about 51 million.

The popularity of "Charlotte's Troubles" has caused huge pressure on the producers of "Ten Mile Ocean Field 2", seeing that if they don't think about a way, then "Ten Mile Ocean Field 2" may not even be able to maintain the current 16.3% film scheduling rate, Zhao Qihang and others quickly made a countermeasure to save the market, that is, to save the number of films with high subsidies.

Soon, the distribution of "Ten Mile Ocean Field 2" was convenient to introduce a subsidy policy for key theaters, saying that during the event, if the theater gives a film scheduling rate higher than 20%, you can enjoy a discount of 5.1 yuan for the number of events, which means that theaters with a film scheduling rate higher than 20% can buy movie tickets cheaper by 5.1 yuan.

At the same time, it also gave the theater a large subsidy, trying to make the theater tilt the number of films scheduled for "Ten Mile Ocean Field 2" and attract some audiences to watch "Ten Mile Ocean Field 2".

Although the audience pays more attention to the content and word-of-mouth of the movie, the ticket price also has an impact on the audience.

——Many audiences favored "Ten Mile Ocean Field 2" from the beginning, but because the ticket price was too expensive, they were reluctant to watch it, and now the ticket price is so cheap, even cheaper than other movies of the same period, many viewers still can't help but go into the cinema to see how bad "Ten Mile Ocean Field 2" is?

I have to say that the filmmakers of "Ten Mile Ocean Field 2" used capital to intervene in the market and leverage the box office, which is simple and crude, but effective.

However, even if the filmmakers of "Ten Mile Ocean Field 2" adopt a high subsidy method to save the box office, it is impossible to shake the box office champion of "Charlotte Troubles", and the most it is to make the box office of "Ten Mile Ocean Field 2" not so ugly.

By the way, from the moment the filmmakers of "Ten Mile Ocean Field 2" came up with the subsidy policy, they have already begun to lose money and make money.

Of course, "Ten Mile Ocean Field 2" is like this, and it is not doing meaningless things - Zhao Qihang The main reason why they did this is to make the box office of "Ten Mile Ocean Field 2" look good, and then get back a little more on major platforms and overseas markets to help them return their blood.

Originally, the filmmakers of "Ten Mile Ocean Field 2" discussed with the theater that it would be released for 90 days before the painting.

It can be said that Zhao Qihang and others have thought about everything, but they didn't expect that "Ten Mile Ocean Field 2", which actually invested more than 500 million, was beaten by "Charlotte's Troubles", which invested less than 50 million.

In less than 20 days after its release, the single-day box office of "Ten Mile Ocean Field 2" dropped to less than 10 million.

What's even more undesirable is that the single-day box office of "Ten Mile Ocean Field 2" is seriously declining every day.

A month after its release, the capital can't change the box office of "Ten Mile Ocean Field 2", and it will definitely not pass the finale of 1 billion.

In the end, the box office of "Ten Mile Ocean Field 2" stopped at more than 870 million.

and "Charlotte's Troubles", which was only ready to be released for more than 30 days, was constantly begged by the theater to postpone the release because of the strong box office, so as to make up for the huge blank period left by "Ten Mile Ocean Field 2".

As a result, "Charlotte's Troubles" dragged on until May Day.

In the end, "Charlotte's Troubles" won a box office of 2.936 billion, almost entering the 3 billion box office mark!

Someone persuaded Xu Kai to hold on for a while, but it really didn't work, he bought tens of millions of box office by himself, and broke the 3 billion box office mark.

But he was rejected by Xu Kai.

Xu Kai said with a smile: "What's the hurry, I didn't just leave the film and television industry." ”

Hearing Xu Kai's words, everyone closed their mouths.

- After experiencing "Ten Mile Ocean Field" and "Charlotte's Troubles", everyone believes that the box office of 3 billion is definitely not Xu Kai's limit, and Xu Kai's legend will definitely continue.

Xu Kai continued to write the myth of "Ten Mile Ocean Field" and became a veritable blockbuster box office director.

This directly leads to the fact that the capital that wants to cooperate with Xu Kai is about to be lined up on the moon, and their conditions are higher than the other, and some even need Xu Kai to hang the name of a producer and are willing to give Xu Kai hundreds of millions of money for Xu Kai to spend as he pleases.

It is actually understandable that capital is so touting Xu Kai.

First of all, the almost invincible box office result of 2.936 billion allowed Xu Kai to earn 1.1 billion just at the box office, and this is still a net income after removing all costs!

In addition, some experts predict that the revenue of "Charlotte's Troubles" on the platform is conservatively estimated to be 1.5 billion.

And half of 1.5 billion is 750 million.

The only regret is that the overseas box office of "Charlotte's Troubles", which is too Chinese, is definitely not good.

But then again, "Charlotte's Troubles" is the box office champion of Chinese movies after all, and the overseas box office will definitely sell somewhat.

All in all, it may be a little difficult for "Charlotte's Troubles" to make Xu Kai earn 2 billion, but it is definitely not a big problem to make 18 or 900 million.

A movie has earned nearly 2 billion, and it is too normal for those capitals to target Xu Kai and send money to Xu Kai, wanting to make money through Xu Kai's hands.

It's a pity that this is just wishful thinking on the part of those capitals.

Now Xu Kai is not short of money, and he also has a reputation and status that is enough to protect himself, so if it is not necessary, how can Xu Kai let others come to his bowl to grab his own meat to eat?

As for the behavior of those capitals who sent money to Xu Kai and wanted to buy Xu Kai's name, Xu Kai ignored it.

- Xu Kai didn't want to mess up his reputation, and then lose a big one because of a small one.

It is worth noting that the explosion of "Charlotte's Troubles" has benefited not only Xu Kai, but also Xu Li has become a first-line star, and there are more people looking for him to make movies and appear in variety shows.

However, Xu Li has been busy with his marriage recently, and he really can't take care of these things.

At the end of February, Xu Li and Tang Yun went to Tang's house and were warmly received by the Tang family, Qu Xiuxiang prepared twenty dishes for Xu Li, Tang Scar's eyes accompanied Xu Li throughout the whole process, and he was extremely affectionate.

During the banquet, Xu Li tentatively proposed to Tang Scareye and Qu Xiuxiang that he and Tang Yun wanted to get married next month.

Tang Scar agreed without saying a word, and said that Xu Li and Tang Yun's marriage, Xu Li and Tang Yun just made their own decisions, and they must support it wholeheartedly.

During the whole process, Tang Scar's eyes and Qu Xiuxiang didn't mention the bride price or anything.

Tang Mai and Tang Mao, Xu Li's quasi-brother-in-law, are also very close to Xu Li, and keep surrounding Xu Li to inquire about things in the entertainment industry.

In short, that meal, Xu Li, who had been aggrieved for many years, ate very pleasantly.

A few days later, the two families met, and Xu Kai also put aside everything else and came over in person.

This time, the two sides talked very happily, just like Tang Scar's eyes and Qu Xiuxiang said before, Xu Li and Tang Yun's marriage, how the Xu family decides, the Tang family has no opinion.

In the face of Xu Yun and Cui Min's somewhat arrogant attitude, the Tang family still responded with a smile, and they really didn't have the slightest temper.

But—

Xu Yun and Cui Min didn't go too far, after all, with Tang Yun's face, they just couldn't look down on the snobbish Tang family anymore, how could they stop Xu Li from marrying Tang Yun?

After talking, Xu Yun took out a card and pushed it in front of Tang Scar's eyes, and said lightly: "Here are two million, you sell female ......"

Xu Kai kicked Xu Yun's calf under the table without a trace.

Xu Yun reluctantly changed his words: "This is the bride price that our family gave Tang Yun." ”

Hearing that the Xu family took the initiative to give their family two million bride price, how could Tang Scar not understand that his two sons were right?

A little greedy glanced at the bank card in front of him, Tang Scar's eyes finally reluctantly pushed the bank card back to Xu Yun, and said: "In the past, the two of us were small, but now we understand that the children's own happiness is more important than anything else, so don't laugh at us with this bride price money anymore, we can't accept this money." ”

The two sides pushed and conceded several times, but neither Tang Scarring nor Qu Xiuxiang asked for the bride price that made the Xu family disgusted.

In the end, it was Xu Li who took the money back, and then said: "My eldest brother has set up a studio for me, and now is the time to employ people, if Tang Mai and Tang Mao don't have any other good places to go, just follow me." ”

As soon as Tang Scar's eyes and Qu Xiuxiang heard that Xu Li took the initiative to find something to do for their two sons who didn't have a serious job, the feeling of loss because Xu Li took back the two million was immediately filled a lot.

Tang Mai hurriedly said, "Brother-in-law, we are willing to go with you." ”

Tang Mao also said: "Yes, brother-in-law, we are willing to go with you, we will do whatever you ask us to do." ”

Xu Li said to Tang Scar's eyes and Qu Xiuxiang again: "Our house is a little old and a little small, I have discussed it with Xiao Yun, if you two elders like to go to Hengdian, Xiao Yun and I will buy a new house for you two elders in Hengdian, if you two elders don't like to go to Hengdian, where do you two elders like, Xiao Yun and I will buy a new house for you two elders, you must not have any ideas, Xiao Yun and I are purely filial to you, nothing else." ”

When Tang Scar and Qu Xiuxiang heard this, they couldn't help but burst into tears, regretting that they shouldn't have done so badly in the first place.

In this meeting, Xu Kai greeted him with a smile throughout the whole process, except for kicking Xu Yun's calf and telling Xu Yun not to say so ugly, Xu Kai really didn't say anything.

The reason why Xu Kai is like this is, of course, to highlight Xu Lilai.

In fact, it is not necessary for Xu Kai to do this.

has experienced the champion of "Happy Comedian", experienced the Spring Festival Gala, and starred in the best-selling "Charlotte's Troubles", Xu Li has grown into a hot star, and now even Xu Kai can't completely block Xu Li's light.

However, even so, Xu Kai retreated to the back, making Xu Li the absolute protagonist.

As for Xu Li's choice, although Xu Kai doesn't like the Tang family very much, he doesn't look at the monk's face and looks at the Buddha's face, after all, there is Tang Yun's relationship.

Xu Kai thought that at the wedding of Xu Li and Tang Yun, Tang Yun, a kind woman, what she wanted most might not be the wedding of the century prepared for them by the Xu family, but the heartfelt blessings of her parents and two younger brothers, right?

If this is the case, then Xu Li is not wrong at all in deciding this.

You must know that Tang Yun came over with Xu Li step by step when Xu Li was still in his last place, and Xu Li made a little concession for Tang Yun, which was too deserved.

Then again, even if it wasn't like this, Xu Li decided so, Xu Kai would not interfere with Xu Li.

- From beginning to end, Xu Kai never thought of controlling Xu Li and letting Xu Li be a marionette, but hoped that Xu Li could live according to his own preferences.

This is not difficult to see from the fact that Xu Li has just made some achievements, Xu Kai set up his own studio for Xu Li, and let Xu Li run his own life.

In a word, although Xu Kai can give Xu Li anything, Xu Kai still hopes that Xu Li can live as the real Xu Kai, not Xu Kai's younger brother.

For this reason, when it is time to disappear in front of Xu Li, Xu Kai will definitely disappear in front of Xu Li without hesitation, and then hand over the stage belonging to Xu Li to Xu Li......

……

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I've been fishing for a few days, and I really hope to have some more motivation, which big guy can fulfill me?

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