Lu Chong seemed to have come to find a problem today, and still did not answer Fang Dongxing's question, but continued to ask: "Mr. Fang, you are the founder of Boehua State Network, and your understanding of the online world is far above me. () I want to ask you, why the Mu Zimei incident was able to bring so much traffic to the blog Huaguo.com?"

Regarding this question, Fang Dongxing obviously thought about it at a very deep level, and immediately replied: "Mu Zimei's sex diary, although there is no sex, but it is popular with the public, so it immediately attracted widespread attention. As for us, it is at this time to hint that maybe there is more content on top of the blog that interests them, which naturally converts the curiosity of netizens into website traffic. ”

"It can be said that the elites know about blogs because of our eastward journey, while the masses know about blogs because of Mu Zimei. But at the end of the day, what really keeps that traffic on our site is the amount of content that people are updating on their blogs with the columnists we hire. ”

It can be seen that Fang Dongxing still analyzes the influence of the "Mu Zimei Incident" very well. But in his heart, he still insists on the improvement of website traffic, which is inseparable from his attention to content and planning.

There is no doubt about this, and Lu Chong has no intention of denying Fang Dongxing's achievements, but he seems to be carrying the "Mu Zimei Incident" today. This time, though, he didn't ask any more questions, but began to state his opinion.

"Mr. Fang, you are right, the reason why Mu Zimei's incident was able to drive the traffic of the website was because the public was interested in these diaries published by her. () In my opinion, the reason why the public is interested in this event is because of two things, one is the common human voyeurism, and the other is because it involves a famous rock singer. ”

"You must know that before August, Mu Zimei has actually been updating her blog, and the content is almost the same, the only difference is that the blogs she updated in August involve well-known people, which Fang always agrees, right?"

Although Fang Dongxing was a little dissatisfied with Lu Chong's constant pulling away from the topic, Lu Chong's analysis was indeed reasonable, and he had to nod and admit it.

Seeing that Fang Dongxing nodded in agreement, Lu Chong continued: "Whether it is for the development of the website or for the promotion of the blog, greater traffic is needed, after all, traffic is the cornerstone of a website's survival, and it is also the largest capital of total financing of Fang, which must be more profound than me." ”

In fact, in Fang Dongxing's heart, there is a bit of a literati romantic temperament, and on the occasion of the founding of the blog Huaguo, he put forward slogans such as "five minutes a day to cheer for thoughts" and "the habitat of independent thought", which also shows his original intention of founding the website.

But when he wanted to continue to make the website bigger and raise funds, almost all investors talked about the traffic of the website at the first time, and the question he asked was how to use the funds they invested to bring a lot of traffic to the website in a short period of time.

The ideas of originality, spiritual home, and personal media that Fang Dongxing focuses on must all make way for traffic, which is also the reason why Fang Dongxing has repeatedly failed in financing during this period of time, because he does not want to give up his original pursuit and dream.

Seeing that Lu Chong finally mentioned the word traffic, Fang Dongxing's eyes showed a hint of disappointment, it seems that Lu Chong is no different from those previous investors, and this may become another failed negotiation.

However, at this time, Fang Dongxing is still not ready to give up his pursuit, if it is only for traffic, then what is the difference between the blog Huaguo and other websites, this is definitely not what Fang Dongxing wants to do!

"Mr. Lu, traffic is important, but there must be a premise, that is, to make an improvement under the condition of adhering to the characteristics of the blog Huaguo.com. In fact, if the blog Huaguowang loses its current characteristics, I am afraid that it will immediately disappear from the public, and even the original traffic may not be maintained, let alone improved. ”

In Fang Dongxing's words, he faintly expressed his dissatisfaction with Lu Chong's deliberate pursuit of traffic, but Lu Chong was not annoyed at all, but added another point to him in his heart.

As a leader of a company, it is important to be able to listen to opinions, but having your own opinions is a more important quality, and Fang Dongxing's performance at this point is satisfactory to him.

"Mr. Fang, I think you misunderstood what I meant, I definitely didn't mean to let Blogger Huaguo change his characteristics, otherwise I wouldn't have come to you today. On the contrary, I want to let the blogger Huaguo dig deeper into its own characteristics on the basis of the current one, and attract more netizens to the website. ”

Hearing Lu Chong's explanation, Fang Dongxing's eyes lit up, and he immediately said with some eagerness: "I heard it in detail!" In fact, although Fang Dongxing is known as the godfather of blogging, he is also in the stage of crossing the river by feeling the stones, and he is extremely interested in any opinions that can promote the promotion of blogs.

Lu Chong smiled slightly: "Since Mr. Fang has seen the reason behind the popularity of Mu Zimei's incident, why didn't he think about copying this successful model in the past? ”

Fang Dongxing originally thought that Lu Chong would put forward some constructive suggestions, but he didn't expect that what he was talking about turned out to be a celebrity blog, and he immediately shook his head with some disappointment and said: "In a sense, what we run now are celebrity blogs, and the columnists we invite are all the choices of the moment in their respective fields, and every blog post they have ......."

"No, no, no, Mr. Fang, I think you misunderstood, the celebrities I am talking about here are not the columnists you are talking about, but stars, stars who are really down-to-earth and really have a very wide range of fans among the public. Whether it's a pop star, a movie star, a sports star or even a political star, as long as they have a large number of fans, they are all goals we can strive for. ”

Lu Chong didn't wait for Fang Dongxing to finish speaking, he interrupted him, those columnists invited by Fang Dongxing, the articles may be really beautiful, but when it comes to fame, they are really far from the word celebrity.

PS: I know that some friends may find these chapters a bit boring, but it is often impossible for a media leader like Fang Dongxing to convince Lu Chong in three or two sentences and bow down to his door, which is inevitably too unrealistic. In fact, writing this kind of chapter, I often need to spend a lot of time looking up information and analysis, but for the sake of the authenticity and logic of the story, I can only do my best.