Chapter 724 Monopolized by a Foreign Industry
Why did Chen Qi open this procurement conference, and why almost all of the participants were foreign pharmaceutical companies, not to mention the current situation of domestic science and technology in 1990.
Speaking of the current situation of medical devices, you may not understand, just explain it like this, in that era, when you went to the hospital to see a doctor, almost all medical devices were imported.
Even if it's not imported, it's a joint venture.
This joint venture is very funny, and it is shameful to say it.
For example, the core part of a color ultrasound machine, including the ultrasonic transmitter and receiver, signal processor, display, image processor, etc., are all imported from abroad.
Then the main components of the color ultrasound machine, such as the probe and the built-in computer, are all purchased from foreign products.
Subsequently, the shell, wires, monitors, mice, keyboards and other accessories with the most non-technical content of the color ultrasound machine are domestic.
In the end, all these products are assembled, and then trademarked, and advertised, which is a Sino-foreign joint venture company's products sold to hospitals.
It is equivalent to these domestic manufacturers earning an assembly labor fee, and the majority of the money is taken away by foreigners.
Yes! Seeing this, do many people have a sense of déjà vu? Who comes to mind?
Therefore, Chen Qi wants to introduce the most advanced equipment and the best drugs, so he can only look outward and invite major international pharmaceutical companies to participate in the procurement conference.
The reason why the major pharmaceutical giants are willing to appear in Vietnam and China is that the purchase amount of 30 million US dollars is honestly not eye-catching to them.
The most important thing is that if the procurement of Vietnamese-Chinese hospitals can be carried out smoothly, it will be equivalent to the first large-scale entry of foreign medical devices and drugs into China, and the demonstration in this is of great significance.
For example, some color ultrasound machines, if you tell you which hospital in China has introduced them, and the effect is good, you may be tempted and buy them together.
At that time, as long as the Vietnamese and Chinese hospitals purchase it, apply it to the clinic, and achieve very good results, then when they recommend related products in the future, there will be examples to prove it.
Therefore, it is not so much that the major pharmaceutical giants are giving face to the Vietnamese and Chinese hospitals, but rather to give face to the huge medical market of Huaguo.
But capital is always bloody, it is to earn the last copper plate, and not every pharmaceutical giant is friendly to China, and in the face of interests, there will always be a part of capital that will collude together.
For example, Dongmenzi, Xishiba, and General Motors have reached a price alliance.
The product they want to target is exactly the five CT machines that the Viet-Chung Hospital is preparing to purchase in one go.
However, the most advanced 64-row CT machine in this era can only be produced by Dongmenzi, Xishiba, and General Motors, which is in a monopoly position in the jargon.
And the first product on the procurement catalog is CT.
5 CT is not a small number, Chen Qi deliberately put it in the first position, that is, he wanted to win the CT machine with the fastest and lowest price under the premise that the major manufacturers have not warmed up.
As long as the largest CT machine is won at a low price, then the tone will be set, and all subsequent tenders can avoid sky-high prices.
But no matter how beautiful Chen Qi thinks, the development of things will not all be according to his ideas.
The procurement conference officially began, and as the host and the person in charge of the Vietnamese-Chinese Hospital, Chen Qi began to speak in English.
"Ladies and gentlemen, on behalf of the Vietnam Central Hospital, please allow me to express my most sincere gratitude to all the delegates for coming, believing that we can spend this pleasant day together, and we have sent you all the procurement rules in advance, so I will not say more.
What I need to pay attention to is that since everyone's products are the most advanced in the world, most of the products have not been sold in our country, so we need the manufacturer to be responsible for training our medical staff in this purchase.
In addition, I can say very bluntly that in the past few days, countless delegates have approached me and promised me all kinds of benefits personally, and now I solemnly state that I do not need these benefits. But I'd like to translate that part of the benefits into a different model.
That is, the medical company that succeeded in the final bidding should be responsible for helping us arrange some places for overseas study, this hospital must be a first-class hospital standard, and all the study expenses will be helped by your medical company and pharmaceutical company. ”
As soon as Chen Qi's words fell, there was a lot of discussion in the audience, because the medical representatives of various countries had encountered those who wanted kickbacks and wanted to arrange for their families to go abroad, but they had never encountered those who wanted to arrange for doctors from the other hospital's hospitals to go abroad for further study.
In fact, this requirement is not difficult for major medical companies, but it is just for further study, and it is not for arranging people to work.
But businessmen always like to bargain.
Principal Li in the audience whispered to Vice Principal Kong next to him:
"No wonder this kid said yesterday that he had a way to arrange 300 college students, it turned out that he wanted to borrow chickens and eggs, and take advantage of the opportunity of procurement to arrange these students to go out for further study, obediently, then these students come back from further study, and the Vietnamese Hospital will pay it back?"
The pessimistic Vice Principal Kong shook his head slightly:
"I'm afraid things won't be so simple, how many public students in our country will go abroad and then they will not return at all, don't let out 300 students, and come back less than 30, that is, make wedding clothes for them."
Principal Li was also shocked when he heard this, and his gaze at Chen Qi was much deeper.
At this time, a medical representative in the audience was protesting:
"Chen, this is unfair, we can be responsible for medical device technical training, but you doctors want to study abroad, this is not our responsibility, and we have to bear all the costs, which is not a small amount."
Chen Qi was not annoyed, and explained with a smile:
"Sir, I'm asking for a place to study, and that's a very simple thing for you, isn't it? And if your products can be successfully introduced to our hospital, then our medical staff, including the doctors who have returned from training, will all learn to operate your machines.
Do you think they will become faithful believers in your products? Even if our products need to be upgraded and repurchased in the future, doctors who are accustomed to using your products will definitely purchase your products in the end, which is a good emotional investment. ”
This psychology is similar to some people who are used to a certain brand of mobile phone, so when they change their mobile phone after a few years, they often continue to choose that brand, cultivating loyalty.
For example, there is a term in the mobile phone industry called "fruit powder", which is because this group of people update and upgrade their electronic products, and it is difficult to adapt to other brands of mobile phones after getting used to Apple, and the reason is the same.
Chen Qi continued to flicker seriously:
"You must have already visited the new building of our Viet Cong Hospital, and you should have heard of the names of Ms. Chen Qi and Ms. Lan Lijuan, and our goal is to build Viet Cong Hospital into a first-class hospital in the world.
Therefore, the purchase of 30 million US dollars is just the beginning, there will be more purchases in the future, and the pharmaceutical companies that have a good impression of our Vietnamese and Chinese hospitals and our country today will definitely gain our friendship, and we will definitely give priority to these pharmaceutical companies when we purchase again in the future. ”
Many of the medical representatives were nodding their heads slightly.
When many foreign products enter China, the first thing must be to brush up the national favorability.
For example, before this commodity entered China on a large scale, they first sold their domestic film and television dramas and cartoons to domestic TV stations in a half-sell-half-give-away manner.
After these TV series, movies, and cartoons became popular, the public's favorability of the book skyrocketed, and then Japanese goods began to enter domestic sales on a large scale.
From Japanese cars, to Japanese home appliances, medicines, clothing, cosmetics, etc., it is a lot of money.
Xiao said that the sales strategy he wanted to get, of course the Europeans and Americans also wanted it, so Chen Qi's explanation was still recognized by everyone.
However, there are also bar spirits who are skeptical of the pie painted by Chen Qi:
"Mr. Chen, if I remember correctly, the hospitals in Huaguo are self-financed, and you said that 30 million US dollars is a phase of procurement, so how can you ensure that your Vietnamese and Chinese hospitals still have enough funds to support your plan? If you don't have this strength in the future, then won't our emotional investment and profit-making behavior become useless? ”
There was laughter at the scene, and Chen Qi was not so serious, and asked rhetorically like chatting:
"Sir, could you have imagined half a month ago that one day a hospital in such a small place as Yuezhong could actually spend 30 million US dollars to purchase medical equipment?"
The man shook his head.
"Well, our Vietnamese and Chinese Medicine Hospital can earn the first 30 million US dollars, and naturally we can earn the second 30 million US dollars, when we have so many advanced equipment and medicines, our technology and level will only be higher, and the money will only be more, this is a virtuous circle, isn't it?"
There was another chuckle at the scene.
Chen Qi saw that the atmosphere was almost over, so he picked up the procurement catalog and began to say:
"Okay, now let's start today's procurement as soon as possible, this long 8 pages, enough for us to be busy for half a day, our first purchase is the latest 64 rows of CT machine five, please gentlemen and ladies quote!"