WeChat Reading...

Zhou Yan knew that he had to consider Zhang Long's suggestion.

He didn't pay attention to it before, but paid more attention to the development of the reading app.

But now that I think about it, WeChat reading is currently the safest way to develop WeChat profit channels.

A two-pronged approach is not necessarily impossible, but it is also necessary to consider the current situation of chasing waves.

To develop an app alone, you have to worry about a series of cost issues such as traffic, servers, and operations, and at the same time, you have to beware of Penguin, the biggest opponent in the current wave.

The penguin coldly kicked the waves, enough for his small company to drink several pots.

Now 360 and Ali have withstood the pressure of penguins in front, and even because Xiaoyi and Qin Ya led 360's acquisition of YY, and 360's high-profile announcement to enter the EB instant messaging market, it can be said that Xiaoma's attention has been greatly attracted.

Although YY is not a well-known instant messaging software, if 360 technical forces join, coupled with YY's own traffic, maybe it can really compete for a piece of meat in the EB instant messaging market, so Penguin attaches great importance to it, and I haven't seen any penguin action on the mobile side these days.

On the contrary, on the EB side, Penguin issued several statements in succession, and even re-raised the issue of 360 Security Guard, accusing 360 of making a big fuss about using Security Guard, not only seriously infringing on the privacy data of Penguin users, but also seeking improper benefits from the stolen privacy data.

Zhou Yan looked at these statements, and even felt that the penguins' public relations were much better, but since the last tough speech, 360 has become no longer low-key, and counterattacks the penguins on the basis of not attracting public opinion.

The hot searches in recent times have basically revolved around the topics of penguins, 360, and "small companies" micro-chat.

From the beginning of the 3Q war to the current micro-Q war, it has really fed a series of melon-eating people.

Zhou Yan also saw a topic, for example, the current Weichat Technology was founded by Zhang Long, who was separated from Penguin at that time, in order to fight back at the unfair treatment of Penguin on project issues, and even did not hesitate to cooperate with Penguin's old rival 360, and there was also another party who insisted that Zhang Long was actually poached from Penguin by Zhou Hong, the chairman of 360, and Weichat Technology Company is a subsidiary of 360, the purpose is to divert Penguin's attention, after all, if Weichat Technology appears in Beijing, it is very likely to be related to 360, This is contrary to the previous 360 response to instant messaging.

And now 360 is bright, the mobile terminal has, it can be said to be shirtless, and the front of the penguin is just right, and naturally there is no need to hide the relationship between Zhang Long and 360.

There are many people on the Internet, and there are people who have any opinions, and Zhou Yan is also a little envious of the Internet atmosphere at this time.

In the future, it is basically a few well-known big Vs singing high-pitched, but it is not as lively as it is now.

And he, a butterfly who returned to this era from the future, also set off a gust of wind, although it did not change the pattern, but at least it also affected some people and things.

Zhou Yan didn't sit idle to watch the flowers bloom and fall in front of the court, and some only had a little bit of spirit to stir up the wind and clouds and scold Fang Xuan.

In the final analysis, while being physically young, Zhou Yan has also become younger psychologically.

Those "yesterday" events in the past, far less than the things that are implemented now, can bring him more intuitive feelings and impacts.

Now that the domestic Internet is about to usher in a new round of changes, he has caught up with the best times.

At this time, Xiaomi mobile phones have not yet appeared, Apple mobile phones have not yet harvested a bunch of fruit fans, Huawei has made a fortune in a muffled voice, and penguins are also holding back a force to engage in communication and games, as for Ali... Still vote for whoever dies.

Zhou Yan doesn't believe in metaphysics very much, but he also insisted that he did not let Ali invest in Weichat Technology, after all, Ali's investment black history is there, and everyone has to consider it carefully.

And to wrestle with these elders, the most important thing is to be cautious, God knows if the former opponent will become a friend, the former friend will become an opponent, the Internet is very deep, and sometimes a piece of cake is moved

, but also weigh who is the interest behind this cake.

To be honest, if it weren't for the good prospects of the mobile market, Zhou Yan really didn't want to offend the penguins now.

However, if you are offended, you will be offended, and you should find as many allies as possible and establish your own interest system, so that you can mix up in this deep pool.

Zhou Yan's mind sank slightly, and he decided to go to Zhang Long again.

Now he is not like in his previous life, following some big companies to do content and eat mixed food, as the helm of an emerging technology company, there are some things that must be cautious.

Maybe it's because success came too easily, Zhou Yan is now a little overestimated the volume of Chase Wave Technology, and he has to come step by step.

....

Chase Wave Technology, Deputy General Office

Zhou Yan knocked on the door.

"Enter." Zhang Long's voice came from the back room.

Zhou Yan pushed the door open and saw that Zhang Long was stretching his legs in the rest area next to the office at this time.

"Senior brother." Zhou Yan said hello with a smile.

"Zhou Yan, you're looking for me." Zhang Long said with a smile.

"Well, let's talk about WeChat operations."

Zhou Yan found a place to sit down, and Zhang Long made Zhou Yan a cup of hot tea, "Tell me."

"App development can be put on the back burner, I just looked at the part of the financial report related to WeChat, and found that there is no profit channel." Zhou Yan said.

"That's right." Zhang Long also sat down on the sofa next to him and said quite seriously: "This is also the most important problem of WeChat now, although it has docked with Zhou Wan and Xiaole QR code payment, bicycle projects, and some scanning projects, but the current volume is still too little profitable."

Zhou Yan just read the financial report and knew that it was only the QR code, and the revenue of Chase Wave Technology was not very impressive, only a few hundred thousand.

This is also a matter of no choice, the Hongda QR code project is still advancing to the university town, and it will take time to establish a merchant-user QR code payment ecology.

The same is true for campus bicycles, because it is a project that is about to participate in the Zhichuang Cup competition, so it is not overly promoted, and it is only partially promoted in cooperation with colleges and universities in the university town, and the share can be said to be pitiful.

At best, it's mosquito meat.

The lion's real profit of Chase Wave Technology fell on the fast use app, and even the e-commerce website that Zhang Long temporarily started to operate before was hundreds of thousands of yuan more than this mosquito meat.

Zhou Yan looked at Zhang Long, "What is Senior Brother's current thoughts, can you tell me about it?"

Zhang Long pondered for a while and said to Zhou Yan: "I was about to tell Zhou Yan about this matter, at present, our WeChat registered users have steadily increased because of the slashing activity, and the user activity index has also increased a lot compared to before, it can be said that this activity is progressing very well, but there is also a problem."

"At present, Ali has attracted more people to register on Taobao with the help of this chopping activity, and many of them are also highly active and high purchasing power data, so it can be said that Ali can not only not lose money in this activity, but also make a lot of money, I am afraid that when the time comes, WeChat will bother to drain the traffic and become Ali's wedding dress."

Zhou Yan listened to Zhang Long's words and fell silent.

The main business of Ali and Zhulang is not in conflict, which is also the basis of cooperation between the two parties, and this event is also a small attempt.

Ali invested 15 million yuan and Zhulang invested 5 million yuan to jointly operate this slashing activity, which also comprehensively considered the role and volume of the two parties for the company.

The form is more similar to traffic sharing.

In other words, it's your users, it's my users, my users, not necessarily your users.

Although the contribution of Chase Wave is small, if this event, it is Ali who makes the most money, and it is obviously not willing to see Chase Wave.

Zhou Yan could understand Zhang Long's concerns.

No matter how much traffic WeChat has, there is no way to monetize, so it can only be someone else's wedding dress.

The better the data, the more he worries.

Zhou Yan knew that when Brother Xiao Ma was doing the QQ project at that time, he probably thought the same thing

over this issue.

But he is not a little brother after all, he can't do a one-size-fits-all approach, do something that restricts registration, in his opinion, these flows are just silver for nothing.

Others don't know how to monetize traffic, he knows.

Zhou Yan actually knew that he was a little anxious, it was like you had a treasure trove with endless treasures, but every time you could only take out a precious financial report, you couldn't take the gold and silver mountains inside, and everyone had to go crazy.

Obviously, Zhang Long also has this concern.

"At present, my idea is to negotiate with Ali and develop a small program on WeChat, instead of jumping directly to Taobao to do activities."

"The website that the Mini Program connects to can be the fun shopping website we developed before." Zhang Long said in a deep voice.

"Senior brother, is it to take the opportunity of this event to attract traffic to our e-commerce website and develop our shopping ecology?"

Zhou Yan vaguely understood Zhang Long's thoughts, and at the beginning of talking about cooperation with Ali, Zhou Yan also mentioned his own e-commerce website, but Mr. Ma's attitude was ambiguous, and Zhou Yan also knew that this cooperation could only be regarded as a trial of the sincerity of both parties, so he did not count the e-commerce website developed by Zhang Long into the scope of cooperation.

It's just that now the slashing activity is very popular, and it is obviously not a very smart thing to completely abandon your own e-commerce website to complete other people's websites.

"That's right." Zhang Long nodded and said, "Originally, my idea was to also develop an e-commerce app, but now it seems that it will be more appropriate to make a small program, and when the time is ripe, it is not too late to make an independent app."

Zhou Yan actually knows that only by getting rid of Ali and using his own e-commerce website to operate a bargaining project can he maximize the traffic realization of WeChat users, but now Zhulang and Ali are allies, and it is impossible to bypass Ali in e-commerce.

Therefore, we have to make a detour and borrow Ali's hand to make WeChat's traffic fission, and at the same time improve the viscosity of WeChat, and Ali is also draining and generating income in the process.

"Looks like we need to talk about it." Zhou Yan said to Zhang Long.

"We'll have to talk about it."

Zhang Long: "If we can gain a foothold in e-commerce, the WeChat project can be regarded as a real landing, which is an advantage that Penguin does not have."

Hearing Zhang Long say this, Zhou Yan frowned, he suddenly realized something more important, and he said quite seriously: "We still have to make two preparations, in case the penguins see the success of our activity, they will also follow the model..."

This kind of ambiguous thing is familiar to the penguins, and Zhou Yan really thinks that the other party can do it.

Zhang Long smiled: "Actually, don't worry too much about this aspect, if the penguin dares to do e-commerce, Ali will not sit idly by."

"But we'll have to consider the copyright of the Slash Campaign." Zhang Long reminded.

Zhou Yan smiled and waved his hand: "There is no need to worry about this, when I registered the trademark at that time, I had already registered related trademarks such as a knife by the way, if the penguin really planned to engage in this kind of activity, the patent was enough for it to be uncomfortable."

At that time, Zhou Yan not only registered the trademark of Double Eleven, but also did not let go of any fight, slash, group and so on, and registered them all once, Zhou Yan can still recall the lively scene when the Patent Office was in full swing to make thousands of patent applications for him.

"Looks like you've thought of it a long time ago." Zhang Long was also surprised.

He knew that Zhou Yan was meticulous, which was also something he valued.

In this young man, not only is he vigorous, but also capable.

Zhang Long also thought about what kind of family could cultivate Zhou Yan, and after knowing that Zhou Yan was just an ordinary family, he could only believe that there might really be a business genius in this world.

"Then the matter of e-commerce has been decided, senior brother will help me check it, if there is any problem, I can discuss it with Mr. Ma in person." Zhou Yan was not stingy with his trust in Zhang Long, and said with a smile.

"Yes." Zhang Long nodded, and suddenly said, "Zhou Yan, you came to me, you shouldn't just listen to my advice

Let's go."

"And the app development thing."

Zhou Yan: "I thought about it, the conditions for making an app are not yet mature, since WeChat lacks a monetization channel, it is better to add a reading applet, cooperate with Jinyun @, operate e-books, and we WeChat will be a channel for Jinyun and give them a share."

When Zhang Long heard Zhou Yan's words, he nodded: "That is to say, the focus is on the development of the Mini Program."

"That's right."

Zhou Yan said with a smile.

He knew that his previous self valued the experience of his previous life too much and was not really realistic.

The explosion of the app is true, but now it is 2010, some conditions are not mature, it is better to "adapt measures to local conditions", through the traffic development of WeChat, and Jinyun also has a two-way drainage.

In this regard, Zhou Yan has to admit that his vision is not as good as Zhang Long.

This genius operation of later generations, the vice president of Penguin, still has a unique vision.

"The webmaster of Jinyun @ will come over in the next few days, let's connect with her, senior brother, you are in charge of e-commerce, and you don't have to worry about other trivial things." Zhou Yan said.

Zhang Long knew that Zhou Yan was trying to share the pressure on him, so he smiled and said, "Okay, when the time comes, just let Fang Bo and the others communicate with you about technical matters."