"The one I'm taking you to see this time is called Xiao Foke. I don't know if you've heard of it, he used to be quite famous in the mobile phone circle. Chen Taosheng said.

Shaw Foco?

Jiang Zheng was a little embarrassed, he didn't have any impression of this name.

"Is this Shawfoko famous?" Jiang Zheng asked.

Chen Taosheng glanced at Jiang Zheng and said with a smile: "He is not famous now, but he was famous before." You also know that in the past, in our domestic mobile phone industry, all kinds of manufacturers sprung up. Xiao Fuke was at that time, more famous. ”

Hearing this, Jiang Zheng nodded suddenly.

He had a little impression of this, but he was still young at that time, and he was only in junior high school.

Of course, Jiang Zheng at that time didn't know much about these, but he only remembered that there were a lot of mobile phone advertisements at that time, which especially affected him to watch cartoons.

At that time, it was an era of booming economy, people had money in their hands, and the demand for mobile phones also increased.

In the past, mobile phones were the kind of big brothers, one hundred or twenty thousand, and the per capita salary in that era was only tens or hundreds, and one or two hundred thousand big brothers, which were not something that ordinary people could afford.

Later, with the development of the times, mobile phones slowly began to become popular, and the price became cheaper and cheaper, from tens of thousands to more than a thousand or even hundreds of yuan to buy a mobile phone.

And the era that Chen Tao pointed to was that era.

It was the era of feature phones.

Later, when Jiang Zheng was in high school, the era of smart machines came.

Chen Taosheng continued: "Xiao Fuke was active in the era of feature machines, and at the beginning of the era of smart phones, he was also active. He also created a brand of smart phones, called small shell mobile phones. I don't know if you're impressed. ”

Jiang Zheng shook his head, he really didn't have any impression of this. At that time, he was only in high school, and he was out of reach for smart phones.

Don't say anything, even if you can have a smart phone, it's already very good.

"It's normal that you haven't heard of it, because the small case mobile phone went out of business less than two years after it was founded." Chen Taosheng said.

"Uh......" Jiang Zheng didn't know how to complain for a while.

Chen Taosheng said: "Do you think it will go out of business too quickly? ”

Jiang Zheng nodded.

Chen Taosheng continued: "In fact, it is not easy to persist for two years. In those days, there were too many short-lived phones. Moreover, feature phones have not completely withdrawn from the historical stage, and are still active in the market, and the competition in the mobile phone market is very fierce. Many mobile phones, let alone two years, may not last for a year. ”

Jiang Zheng nodded and said: "The competition in the mobile phone market has been fierce until now. ”

Chen Taosheng shook his head and said: "It's different, the current mobile phone market is actually a bit like a pool of stagnant water, which seems to be fiercely competitive, but in fact, all major manufacturers are rotten." ”

Jiang Zheng was puzzled: "That's what you say? ”

Chen Taosheng said: "Do you recall that the previous smartphones, each generation of release, have there been particularly big changes? Either something new has been added, or something has been made extraordinary. If you look at the present, what are the selling points of mobile phones, charging, color, photography, resolution, these are these things back and forth in the past few years, and there are very few really new things. ”

Hearing Chen Taosheng's remarks, Jiang Zheng fell into deep thought.

He is about to enter this market, and it is necessary to have a full understanding of the mobile phone market.

"So, it seems to be true." Jiang Zhengdao.

"So, the competition in that era was ten times stronger than it is now. All kinds of mobile phones appear, even if they are not suitable for the market, but someone will always do it, unlike now, mobile phones are almost the same. Chen Taosheng said.

"Then it seems that at that time, if you can hold out for two years at that time, this Xiao Fuke still has some strength." Jiang Zheng said.

"Yes, he has strength, but his luck is a little bad." Chen Taosheng said with some emotion.

"What's bad luck?" Jiang Zheng was a little interested.

"His positioning of the mobile phone has been skewed. The market will not give you the opportunity to change, especially in that era, one wrong step, one wrong step. Finally went out of business. Chen Taosheng said.

Jiang Zheng asked: "Since they have all gone out of business, why are they still there now?" ”

He clearly remembered that Chen Taosheng said that this is a mobile phone factory on the verge of bankruptcy, and it is on the verge of bankruptcy, that is, it has not yet closed down, and there is a difference between the two.

Chen Taosheng said: "It was that brand that he went bankrupt, but the factory has not collapsed. It's just that because the brand can't be made, he can only make some copycat machines to maintain it now. In recent years, the market has not been very good, and the domestic manufacturers have reduced their dimensions, so that the copycat machine has almost no living environment. ”

"No, I remember that there are still a lot of copycats now, and it is impossible to say that there is no soil for copycats to survive. Because there are always some people who can't afford to buy big-name phones, even if these brands make the phones less than 1,000. Jiang Zheng said.

"You're right, as long as there are still people who can't afford big-name mobile phones, then copycats will always have the soil to survive. This soil, not only domestically, but also abroad. Chen Taosheng said.

Jiang Zheng nodded, this is the case.

"However, there is also competition in copycat machines, and Xiao Fuke wants to do as well as possible because of his pursuit of quality, even if it is a copycat machine, but there is no soil for survival." Chen Tao ascended.

When Jiang Zheng heard this, he was a little surprised, and then he was a little sad.

What is the logic of wanting to do a good job of quality, but there is no soil for survival?

However, Jiang Zheng thought about it and was able to figure it out.

The only advantage of copycat machines is the price. A brand new copycat machine can be sold for four or five hundred units.

With such a low price, if you want to have enough profits, you must only have a low enough cost.

And if Xiao Fuke wants to improve the quality, it will inevitably increase the cost. The cost is raised, but the price cannot go up, and the profit will naturally be reduced.

"I guess I understand." Jiang Zheng said.

"You just understand, by the way, this Xiao Fuke has not given up on the mobile phone industry. The reason why he has been making copycat machines to maintain the factory is that he wants to make a comeback one day and occupy a place in the domestic mobile phone industry. Therefore, if you want to buy his factory, the hope is not too big, and when the time comes, let's talk about it, and you don't have too much hope. Chen Taosheng said.

"Idealist?" Jiang Zheng asked.

"No, if you were an idealist, you wouldn't be a copycat. He was simply unwilling, and he was very hopeful to occupy a place back then. Chen Taosheng said.

"Well, then I understand." Jiang Zheng nodded in response.

"Well, that's all I know, you can talk to him more when the time comes, if this doesn't work, I'll help you inquire." Chen Tao ascended.

"Brother-in-law, thank you." Jiang Zhengdao.

"You're welcome." Chen Taosheng replied with a smile.