Hearing that the star map advertisement was about to be launched, everyone's expressions were relatively relaxed, but Wu Wenfan wanted to stop talking.

"Wen Fan, do you have any other ideas?" Li Chuan discovered Wu Wenfan's abnormality and asked.

"Uh, that...... I want to ask, isn't the company thinking about doing live streaming? ”

"Live?" Chen Chen took the lead and said: "It's too early to think about this, the live broadcast section of Douyin has not yet been officially opened, and we can't do it if we want to." ”

Everyone nodded their heads.

At this point in time, Douyin's live broadcast function has actually been launched, but it is still in the internal testing stage and is only open to some users.

"Some users" is the official language, which is actually several MCN organizations under Douyin.

Moreover, not all MCN institutions can get live broadcast permissions, only core-level and strategic-level MCN institutions have opportunities, such as Vision Entertainment, Worry-free Media, etc.

As a start-up company, it is impossible for Miki Media to get the live broadcast permission, and it can only enter this field after Douyin Live is fully opened.

According to the memory of Li Chuan's previous life, Douyin Live was fully opened, probably from the end of 2018 to the beginning of 2019, and the real rise was after 2020.

"I'm not talking about Douyin Live." Wu Wenfan replied: "The most popular live broadcast platform at the moment is Kuaishou, why don't we go to Kuaishou and give it a try?" ”

"Kuaishou?" Li Chuan's eyebrows moved slightly.

Wu Wenfan is right, Kuaishou is indeed the hottest live broadcast platform at present.

In the field of short videos, Kuaishou is much earlier than Douyin. Kuaishou was born early, developed early, and the commercialization process was relatively fast, and when Kuaishou Live was officially launched, Douyin had just been born.

Affected by the wave of mobile Internet, the audience of the live broadcast platform has shifted from the computer to the mobile side, and in this process, Kuaishou Live has sprung up and become the hottest live broadcast platform at the moment.

Nowadays, a number of old live broadcast platforms such as Douyu, Huya, and Crooked have touched the ceiling, and only Kuaishou Live is booming, and it seems that the future is limitless.

However, Li Chuan was not confused by the appearance in front of him, although the current hot state of Kuaishou live broadcast is very tempting, but as a reborn person, he clearly knows that Douyin live broadcast is the future!

Thinking of this, Li Chuan muttered: "Although Kuaishou live broadcast is popular, there are too many MCN companies staring at this piece of fat, and we are a new company rashly killing it, I'm afraid it will be difficult to stand still." ”

"That's right." Yu Jie echoed on the side: "I have done Kuaishou, and I know better, if it was a few years ago, it would have been easier to be Kuaishou, but now it is very difficult, on the contrary, Douyin is a new platform, and the traffic dividend is greater, which is more suitable for the development of a new company like ours." ”

"Hmm." Li Chuan nodded, and said: "There is also a problem of standing in line, Kuaishou and Douyin are both short video platforms, which belong to strong competition, we are developing and growing on one side, and the other side will definitely be suppressed, as far as our current situation is concerned, the most suitable for us is Douyin." ”

"Oh." Wu Wenfan looked a little disappointed.

Li Chuan raised his eyebrows and asked, "Wen Fan, do you have a lot of research on live broadcasting?" ”

"Ugh." Wu Wenfan scratched his head and said, "I can't talk about research, I just usually like to watch live broadcasts, and when I watch more, I feel ...... Engaging in live broadcasts is comparable to making short videos to make money. ”

"You're right!" Li Chuan agreed: "In terms of making money, doing live broadcasts is indeed better than making short videos, and it is not half a star." ”

There are also many kinds of Internet celebrities, some Internet celebrities mainly do live broadcasts and belong to anchors; Some Internet celebrities mainly make videos and belong to short video experts. The main business of the two is different, and there are big differences in monetization methods and monetization capabilities.

In terms of monetization ability, anchors are much stronger than short video experts on the whole.

Li Chuan understands this very well, after all, his ex-girlfriend Zhao Yueru in his previous life is a female anchor.

Zhao Yueru's number of fans is not high, only more than one million, but the popularity of her live broadcast room has been maintained at about 5,000 for a long time, which is barely a big anchor.

Once, a female Internet celebrity with more than 10 million fans wanted to find Zhao Yueru Lianmai, but Zhao Yueru ignored it at all, because the popularity of this female Internet celebrity's live broadcast room was only a few hundred. Afterwards, Zhao Yueru also complained to Li Chuan, saying that this female Internet celebrity with tens of millions of fans wanted to rub off on her popularity.

This is the ecology of the Internet celebrity world, and the status of anchors is higher than that of short video experts.

How so?

The reason is that the anchor has a stronger monetization ability.

Because you have money, you are strong!

Of course, this is only the opinion of the industry and does not represent the opinion of the audience.

In the eyes of many viewers, the copper smell on the anchor is too strong, and in comparison, it is more pleasing to the eye than the short video talent.

Li Chuan is now a short video expert, but in addition, he is also the owner of an MCN company, in line with the principle of "making money first", he values the anchor more.

In Li Chuan's plan, the live broadcast is definitely to be done, not only to do it, but also to do it as the main business.

In the future, Miki Media will inevitably be an MCN company with anchors as the main focus and short video experts as supplements.

The reason why Li Chuan is not doing it now is entirely because of the limited environment and the fact that Douyin live broadcast has not yet been officially opened.

However, Wu Wenfan's suggestion also gave him a wake-up call.

It's already the end of August now, and in a few months, Douyin Live will be officially opened, and if he wants to eat the first wave of dividends, he should start preparing now.

"Wen Fan, I'll give you a task." After thinking about it, Li Chuan instructed: "When you recruit talents in the future, limit one group of people, and don't recruit those simple short video talents, only recruit anchors or those who have experience as anchors." ”

"Oh? Mr. Li, do you want to prepare for the Douyin live broadcast in advance? Wu Wenfan asked.

"Well, Douyin Live has been in internal testing for more than half a year, and it is estimated that it will be officially opened soon, and it may be a little late to start preparing now, and your courage is not light. Well...... You may not be able to do it alone, so let's do it, I'll send Li Kun to you and ask him to help you. ””

When Li Kun heard this, he hurriedly nodded: "Okay, brother." ”

"Hmm." Li Chuan responded, looked at Wu Wenfan again and said: "Wenfan, Li Kun, this kid is young and has no experience, you usually take him with you, he is quite smart, and he should be able to help you." ”

"I understand, Mr. Li." Wu Wenfan nodded seriously.

"Brother, don't worry, I will study hard with Angkor." Li Kun also said on the side.

"Well, Lao Yu and Zhang Jun are responsible for recruiting short video talents, Wu Wenfan and Li Kun are responsible for recruiting anchors, and Chen Chen is responsible for grasping the administration, personnel, and logistics.

"Wait a minute." Chen Chen stopped the people who were about to leave.

"What's wrong?" Li Chuan turned around and asked.

"I would like to recommend someone."

"Huh? Who? ”

"One of my junior high school classmates, I think she is very suitable to be a short video expert, and she herself is also interested in this aspect."