More than two hours later, Li Chuan finished bringing the last product.

At this time, there was a trace of tiredness between his eyebrows, and his voice was a little hoarse.

"Thank you all, I had so many people with me on my first live broadcast, and there are still more than 9,000 people who have not left, thank you from the bottom of my heart."

"If nothing else, I'll be here every Saturday to meet with you."

"It's not early, let's rest early, we'll see you next Saturday at eight o'clock in the evening!"

After Li Chuan finished speaking, he made a "goodbye" gesture to the camera, and then turned off the live broadcast.

Bang~Bang~Bang~Bang......

There was a round of applause in the live broadcast room.

Li Chuan raised his eyes and saw that Wang Chengyong was leading all the staff to applaud him.

"Alright, alright, alright."

Li Chuan waved his hand with a smile, a little embarrassed.

The first live broadcast, the process was quite successful, which is indeed something to celebrate.

But there is no need to applaud in public, it is a little embarrassing.

Moreover, this is not his own work.

The applause faded out.

Li Chuan walked to the center console, he wanted to see the overall data of today's live broadcast.

Live broadcast duration: 3 hours and 11 minutes

Views: 369,000

Peak popularity: 35,000

Average popularity: 18,000

Total sales: 1.627 million

"1.627 million, well, that's not bad."

Li Chuan nodded secretly and muttered to himself.

He had known before that today's live streaming market is far less hot than in later generations, and there are not many live broadcast sales exceeding one million.

In Taobao, if the sales of a single game exceed one million, you can basically get to the top ten of the day's rankings.

Of course, this refers to weekdays, weekdays.

Today is Saturday, and the day before the National Day, the student party and office workers are on holiday, and there are a lot more people watching the live broadcast than usual.

The overall traffic of the platform is large, and the sales of each live broadcast room are naturally rising.

1.627 million, in normal times, basically in the top ten, but today, it is really not necessarily.

"Can we make it to the top 10?" Li Chuan asked a staff member.

"Pretty much." The staff operated the computer, called up a set of data, and replied: "There is still more than half an hour before the end of today, and we are temporarily ranked seventh...... At this time, most of the anchors are off the air, and the top ten should be about the same. ”

"Hmm."

Hearing this, Li Chuan nodded with satisfaction.

If you can really squeeze into the top ten, it can be regarded as a "good start".

This can play a certain role in motivating the morale of the company.

Looking back, Li Chuan began to calculate how much money he earned in this live broadcast.

1,627,000 is not the final sales because there will be returns.

Live streaming and return of goods are inevitable, everyone knows this.

The return rate has a lot to do with the category.

The return rate is higher, such as women's clothing, which is generally above 30%.

The category made by Li Chuan belongs to the general department store, and the return rate is not high, generally around 3%.

Many people have a misunderstanding, that is, they feel that the return rate of live streaming is very high.

This is mainly influenced by a lot of marketing accounts and some extreme case news.

Are there any incidents where the return rate is as high as 70% or 80%?

Yes, but very little.

In this case, there are basically only two possibilities.

The first is that there is a major problem with the quality of the product, and the second is that the anchor himself is a ghost.

There is not much to say about the first one.

If there is a problem with the quality of the product, you can return it as soon as possible, this is already the best solution, if it is broken out by public opinion, it is not only the return that can be solved, the lawsuit, losing money is the most basic, and the guarantee will be blocked, more serious, and even possible to go to jail.

The second is not as severe as the first, but it is also very disgusting.

In this case, it is generally a star or a big anchor.

Many celebrities and big anchors belong to the type of strong and middle-class cadres, they look famous and powerful, but in fact, they are just like that, without some special means, they can't sell too many goods at all.

However, it is precisely because they are famous and good-looking, so they have the conditions to charge pit fees from merchants.

What if they take the pit fee, but the sales volume is not up to standard?

It's simple, fake!

Under their operation, out of ten purchase records, only two or three may be true.

Relying on fake orders to brush up sales, what should I do after that? Do you want to buy the real thing?

Of course not!

Then they will have to pay for their deaths.

The best way is to wait for the sales to reach the standard, and then clean up the fake orders in the form of returns.

In this way, there is a phenomenon of "the return rate is as high as 70 or 80 percent".

Once this kind of phenomenon appears, it is often hyped and spread by many marketing accounts, and many users who do not know the truth see it and mistakenly think that the entire live streaming industry is like this.

In fact, if it is a normal delivery, no fake orders, and there is no problem with the quality of the product, then except for some specific categories, the return rate will generally not exceed 10%.

3% is the most common.

1.627 million, deducting 3%, the actual sales are 1.58 million.

Today's 22 products, the average commission ratio is 30.6%.

Calculated in this way, the commission that Li Chuan can get is about 480,000.

However, the 480,000 still has to pay another 6% technical service fee.

The technical service fee is the official language, which is actually the platform deduction point.

This is easy to understand, after all, the platform is not a charity, if it doesn't make money, why should they do live streaming.

From an objective point of view, Taobao's deduction point is relatively low, only 6%.

You must know that in later generations, Douyin has a deduction of 10%.

Of course, this is not too high.

Because whether it's 6% or 10%, it's deducted on the basis of commissions, not sales.

For example, if the sales volume is 100 yuan, the commission ratio is 30%, and Taobao will deduct 6% on the basis of the 30% commission, which is 1 yuan 8, and the actual commission of the anchor with goods is 28 yuan 2.

In the same way, the future Douyin only deducted 3 yuan, and the anchor with the goods actually received 27 yuan.

From this point of view, the deduction point of the platform is not very high, which is completely acceptable.

After some calculations, Li Chuan found that the money he could get in the end was about 450,000.

This is similar to the commission he pays for shooting a video and adding an advertisement, and he is quite satisfied.

After all, it's just the beginning, and you can't ask for too much.

From the perspective of making money alone, the upper limit of live streaming can be much higher than simply shooting videos and receiving advertisements.