Tomorrow is Sunday, which is also National Day.

Li Chuan announced that except for the e-commerce department, all employees will have a three-day holiday.

The e-commerce department only has one day off.

There is no way to arrange it in this way.

The company's business in short videos has gradually taken shape, and it doesn't matter if you have three days off, but it's different with live streaming.

The business of live streaming has just started, and the e-commerce department has just been established, and all aspects of work have not yet been coordinated, so it is too much to take a three-day vacation.

In order to avoid problems with the pace of work in the future, Li Chuan can only work hard for his colleagues in the e-commerce department.

However, he did not squeeze his employees either.

The e-commerce department belongs to overtime, and each person can get 500 yuan of overtime pay per day.

Except for Wang Chengyong, the other employees of the e-commerce department have just joined the company.

They have only been on work for a few days, and their thirst for vacation is not high, and the overtime pay given by Li Chuan is generous enough, they have no complaints, on the contrary, they are very happy.

After arranging all this, Li Chuan went home from work.

The next day, he had a rare sleep.

Since the establishment of the company, Li Chuan has not rested for a day, and he finally has a day off, of course he has to enjoy it.

Wake up at 10 a.m.

After waking up, he didn't get up, but lay on the bed and brushed Tik Tok.

However, as soon as he opened Douyin, he found one thing - the number of followers of the account of "Mr. Sen" exceeded 20 million!

Li Chuan was pleasantly surprised, but also a little strange.

He remembers that when he watched it yesterday, the number of his fans was only 19.66 million.

The gap of three or four hundred thousand, if you don't post a video, it will take almost a week to rise.

And he hasn't posted a video for five days, why did he increase 400,000 fans overnight?

This is definitely not a normal phenomenon.

There must have been an unexpected circumstance that would cause his fans to suddenly skyrocket.

'What's going on?' ’

Li Chuan was puzzled and clicked on the message page.

Subsequently, he found some clues.

From last night to now, more than 20,000 video comments have been added to the Douyin account of "Mr. Sen".

Li Chuan briefly browsed and found that most of the new comments were discussing his live broadcast.

Suddenly a large number of followers, is it caused by live broadcast?

Li Chuan thought about it and felt that it was unlikely.

The reason is very simple, the number of viewers of his live broadcast yesterday was 369,000.

Last night, 369,000 people watched his live broadcast on Taobao, however, he gained more than 400,000 followers on Douyin.

How unreasonable this is.

There must be other reasons. ’

Li Chuan thought so, and continued to explore deeply.

Ten minutes later, he finally figured out what was going on.

It turned out that when he was live broadcast yesterday, he was screen-recorded by one of his fans.

The fan edited some of his live broadcast clips into a video and posted it on Douyin.

Then, the video exploded.

When Li Chuan found this video, he found that its likes had reached 1.26 million.

1.26 million likes, at least 30 million views.

And this fan is very measured, and when he released the video, he @ "Mr. Sen".

Millions of viewers climbed over the pole, which made "Mr. Sen" gain more than 400,000 fans overnight.

After figuring out these, Li Chuan couldn't help but feel a little emotional.

This is really "unintentionally inserted into the willows".

This video can be regarded as a great help to him.

is not only "helping him to break through 20 million fans", but more importantly, letting more people know the news that "he is bringing goods on Taobao live broadcast".

Previously, Li Chuan worked hard to publicize and used fans to create thousands of promotional videos, but the effect was not as good as this video.

It is estimated that the next time the live broadcast is broadcast, the popularity will reach a new high. ’

Li Chuan thought like this, and his heart was suddenly full of joy.

However, there is one thing that he is still more confused.

He couldn't figure out why this video went viral.

Judging from the content alone, there are indeed conditions for explosion.

Last night, during the live broadcast, Li Chuan deliberately made several program effects, such as the air fryer.

The video cut out all the highlights of this part, and with good editing skills, the final video effect is very good, no worse than some funny jokes.

In addition, Li Chuan's face is very recognizable on Douyin and can attract a part of the audience, so it is not surprising that the video will explode.

However, this is only analyzed from a content perspective.

Don't forget, this is Taobao's live broadcast screen.

Although the word "Taobao" does not appear in the video, Taobao's unique picture special effects are clearly displayed there, and those who are interested will know where this is the live broadcast screen when they see it.

Even if there are many people who don't know, the video comment section will tell them the answer.

This is a video that drives traffic to Taobao, and although the publisher of the video may not have such an idea himself, it does have this effect.

Such a video, Douyin will not delete it or remove it from the shelves, and it will be pushed back.

Li Chuan really couldn't figure it out.

Is it that the official reviewers of Douyin didn't react?

Or is Douyin and Taobao cooperating?

Could it be that the Douyin pattern is big enough?

Li Chuan will never believe the "big pattern".

No matter how big the Douyin pattern is, it is impossible to play like this.

If you let other platforms suck your own blood, you will definitely be sucked dry.

The commercial society is not the twilight zone, and vampires are vampires, and there is no good stubble.

If Douyin and Taobao reach a cooperation, Douyin allows Taobao to be promoted on its own platform, which is undoubtedly what Li Chuan is most willing to see.

Because he can continue to use fans to post promotional videos on Douyin, and continue to attract traffic for himself in Taobao's live broadcast room, without worrying about being sanctioned.

However, this is also unlikely.

Li Chuan worked in Ahri in his previous life, and he had never heard of Taobao and Douyin reaching a cooperation.

At best, it is a Taobao customer who has been on Douyin for a while.

In 2019, Douyin was able to mount third-party links.

Douyin's move is mainly to cultivate its own live broadcast e-commerce environment, and by the way, it can also charge a part of the promotion fee.

At that time, there were many anchors with goods, live broadcast on Douyin, selling Taobao goods.

However, this policy has only been in place for just over a year.

In April 2020, after Douyin's live broadcast e-commerce developed, it completely banned third-party links and concentrated on its own interest e-commerce.

Therefore, Douyin and Taobao are in a relationship of mutual use, and they are not partners at all, and Douyin does not want to or need to attract traffic to Taobao.

As for "whether the official reviewers of Douyin did not react", although it seems a bit outrageous, it is actually the most likely to happen.

Don't assume that big companies don't make mistakes, because big companies make no fewer mistakes than small companies.

In particular, Douyin is currently in a stage of rapid development, and personnel, management and other aspects cannot keep up, and it is normal for some mistakes and omissions to occur.

In Li Chuan's view, the reason why the video went viral was probably because of the negligence of Douyin's official reviewers.

As it turned out, he was not badly expected.

After he watched the video, it disappeared in less than an hour......