Chapter 38: Review

The next morning, Li Chuan called everyone from the e-commerce department to the conference room.

He was going to do a collective review of the live broadcast the day before yesterday.

Reviewing and summarizing the live broadcast process can speed up the team's running-in, and can also find and solve problems as soon as possible.

Later generations of live streaming companies basically did this.

As the boss, Li Chuan naturally has to pass on the good way of working, so as to lay a good foundation for future development.

Everyone sat down at the conference table.

Li Chuan connected the laptop to the projector, then clicked on the live recording and pressed the play button.

The live broadcast was presented on the screen, and at the same time, the prelude to "Tarzan Next Door" was also heard from the speaker......

It was the first time for Li Chuan to observe the picture of himself singing up close, he was a little ashamed, and he wanted to fast-forward this paragraph, but in order to review the overall atmosphere, he finally held back.

After patiently reading the clip of the singing, Li Chuan couldn't help but breathe a sigh of relief.

'It's okay, it's not too embarrassing. ’

Li Chuan said secretly in his heart.

Although his singing is average, his voice is really good, and the high-tech bonuses such as sound cards and reverberation are even better than imagined.

He sang it like that, and it was quite like that.

It's not amazing, but at least no one in the barrage said that he sang ugly, but many people were brushing "666".

The singing and the hot scene are over, and the next is the clip of selling toilet paper.

When he saw that he shouted the password of "get on the bus", but the link did not pop up for a long time, Li Chuan pressed the pause button.

"When this happens, it affects the rhythm of the live broadcast very much. You must remember that when you broadcast live in the future, you must make preparations in advance, and you must not make such low-level mistakes again. ”

Li Chuan said very calmly, and there was no accusation in his tone.

He was really angry when it happened, but he was relieved when he thought about it later.

After all, the team has just been formed, and the members are not familiar with his live broadcast style, and it is normal for some cooperation to be in place.

There is no need for him to be too harsh.

When problems are discovered, problems are solved, and the whole team is slowly put in place, this kind of situation will naturally disappear.

Li Chuan didn't dwell on this topic for too long, and after making some pointers and getting some positive feedback, he pressed the play button again.

Two minutes later, a clip of Li Chuan and Wang Chengyong acting appeared on the screen.

This plot was specially designed by Li Chuan in order to mobilize the shopping atmosphere in the live broadcast room.

The toilet paper was originally 3,000 orders, but he only ordered 1,000 at first, and it was quickly sold out. Many people didn't grab it, so they began to swipe the screen in the live broadcast room. He took the opportunity to ask the staff (Wang Chengyong) to call the manufacturer. So, Wang Chengyong went to the penalty station outside the house, and returned to the live broadcast room a minute later, shouting "Another 2,000 orders".

The plot design is very simple, but Li Chuan found a problem - Wang Chengyong's voice is too small, and if he doesn't turn up the volume to the maximum, he can't hear what he said clearly.

This problem, if it weren't for watching the live broadcast video and review, he really wouldn't have found out.

Because he communicated with Wang Chengyong very smoothly at that time, there were no obstacles.

However, his personal feeling is different from what the audience sees in the live broadcast room.

The fact is that he thinks he is communicating and acting with Wang Chengyong normally, but in fact, in the eyes of most audiences, he just acted in a very embarrassing one-man show.

Thinking of this, Li Chuan's face instantly turned ugly.

With a "pop~", he hit the pause button fiercely, and then got up directly and went to the live broadcast room.

Things have already happened, and it's useless to be upset.

The most important thing now is to get the problem out.

In this regard, Li Chuan didn't want to wait for a minute.

Coming to the live broadcast room, Li Chuan tested and studied the microphone, and finally found that it was a problem with the microphone.

The microphone I used before had a somewhat narrow range, and it was difficult to pick up the sound coming from the side.

Once you've figured out what's wrong, the rest is easy.

Microphone doesn't fit?

Just change it.

At the suggestion of Li Chuan, he placed an order on the spot and bought a capacitor wheat of more than 30,000 yuan.

It only took Li Chuan ten minutes to resolve the matter, and then he returned to the conference room and continued to review.

Near noon, the review ended.

During this period, Li Chuan found more than a dozen problems, large and small, a large part of which were his own problems.

For example, when he introduced the product, the action of looking at the teleprompter was too obvious, which gave people a bad impression.

In this regard, Li Chuan's solution is to change the position of the teleprompter.

Previously, the teleprompter was placed in front of his left, which caused him to turn his head every time he looked at it, and it was quite large.

After discovering the problem, Li Chuan moved the teleprompter to directly in front of him, and when he looked at it like this, he only needed to lift his gaze up, and the range of movement was very small, and it was not easy to be found.

Another example: in the middle and late stages of the live broadcast, his rhythm of bringing goods was obviously chaotic.

In this regard, Li Chuan knew very well what was going on.

In the first half of the live broadcast, he sang and acted, explaining goods, talking and chatting very passionately, and from time to time he had to engage in a wave of program effects.

In this way, by the middle of the process, he was already feeling a little tired.

In the second half of the live broadcast, he became more and more tired, and his voice was a little hoarse. At that time, he was very tired, both mentally and physically. In such a state, he unconsciously wanted to speed up the pace and end the live broadcast quickly.

This problem is more troublesome to solve.

Li Chuan thought of three methods:

The first is to strengthen exercise to make your physical strength and energy more abundant.

The second is to pay attention to conserving physical strength, don't be particularly passionate as soon as you come up, and try to soothe the speed and rhythm of speech.

The third is to divide the live broadcast into two sessions, one and the next, with a break in between.

Li Chuan thought about it carefully and felt that these three methods could be carried out at the same time.

Of course, try not to use the third method.

Separate live broadcasts are also very disjointed, unless there are a lot of products and the live broadcast time is particularly long, there is no need to separate live broadcasts.

If you can finish it in one go, try to finish it in one go.

After the review, Li Chuan held a small meeting with everyone in the e-commerce department, focusing on the selection of products.

He went live and wanted to re-select the products.

There's no way around it.

Some products are not good*** such as a 99 yuan ceramic teacup, he sold it for two minutes before, and the sales volume was only in single digits.

Products like this that are difficult to sell must be eliminated as soon as possible.

As for those that sell well, they can continue to sell in the future, but they can't be sold again in a short time.

For example, the air fryer has sold more than 1,600 pieces, and the sales are good, but there is almost no possibility of repeated purchases of this thing, and most people will basically not buy it again after buying it once.

Another example is laundry pods, there is a possibility of repeated purchases of this thing, but Li Chuan sells a large amount, and it may take a year for the audience to buy it back. Within a year, they will hardly buy again.

Two live broadcasts in a row, selling the same goods, sales will definitely be very bleak.

Unless you can change the audience.

But it's unlikely, huh...... At least not anytime soon.