Chapter 67: Double 11 (Saturday)

When Li Chuan woke up, it was already half past eleven at noon.

With one eye squinted and a messy head of hair, he walked out of the small lounge.

I didn't take two steps out of the house when I bumped into a young woman dressed fashionably and with exquisite makeup.

"Sydney?" Li Chuan was quite surprised.

"I just woke up, Brother Sen." Sydney walked over with a smile and said hello to Li Chuan.

"Ah, why are you here so early?"

"It's not early, it's half past eleven now, and I'm forty minutes early."

"Oh, I'm sorry." Li Chuan scratched his head and said with a smile: "I just woke up, and my brain is a little confused. ”

"I was tired last night, what time did it sell?"

"It's okay, it's off at three o'clock."

"That's hard, too."

"Well, there's nothing that doesn't work."

"Well, that's right." Sydney nodded approvingly, and then asked, "How was last night's record?" Has the GMV exceeded 100 million? ”

"It's still far from breaking 100 million, less than half."

"That's forty or fifty million?"

"Almost."

"It's amazing, I do Taobao store, and I can't sell so much for a few months."

"It's nothing, mainly there are more people on Double Eleven, and things are easy to sell, so in normal times, I will sell one or two million."

"Brother Sen, you are too modest."

"Nope." Li Chuan waved his hand and said, "Sydney, I won't tell you yet, you sit here for a while, I'll clean it up, and we'll talk later." ”

"Okay, you go quickly, the live broadcast will start immediately, don't delay."

“……”

After saying goodbye to Sydney, Li Chuan went straight to the bathroom.

He first took care of his physical needs, then took over a sink and began to wash.

Ten minutes later, after washing up, he went back to the small lounge to change his clothes.

The clothes and accessories are put on, the hairstyle is arranged, and the image of the whole person is back to the peak state of yesterday.

At 11:55 p.m., Li Chuan and Sydney sat in front of the camera.

The two chatted while waiting for the live broadcast to start.

The topics they talked about were all related to live streaming, which was the result of Sydney's deliberate guidance.

Sydney wants to do live broadcast to bring goods, which Li Chuan guessed a long time ago.

Some time ago, he went to Sydney to shoot a promotional video, which also confirmed his conjecture.

During the filming of the video, Sydney asked a lot of questions about live streaming, and the purpose couldn't be clearer.

Li Chuandong watched the fire, but he didn't have any special ideas.

It is inevitable that Sydney will embark on the road of live broadcasting, and she will become one of the kings of the entire industry in the future.

However, Li Chuan did not see her as his future competitor.

To be a man, you have to pay attention to the pattern, there are more powerful anchors with goods, and it is impossible for him to die one by one.

Compared with life-and-death competition, win-win cooperation is a better choice.

Although Li Chuan has no idea of cooperating with Sydney now, there may be opportunities in the future.

Therefore, in the face of many questions raised by Sydney, Li Chuan will basically answer them patiently, although he will not teach them, but he can be regarded as doing his best.

However, at the moment, they didn't have a deep chat, just a simple exchange, because the live broadcast was about to start.

At 11:59 p.m., Li Chuan started the live broadcast.

……

"Let's go down first, brothers and sisters, let's have a meal, rest, and come back at half past six in the evening."

"Yes, the liquor session will be postponed for half an hour, and everyone will tell each other."

“……”

At 5:32 p.m., Li Chuan turned off the live broadcast.

"How much did it sell?" As soon as Li Chuan got off the air, he asked Wang Chengyong in front of him.

"Seven million two hundred thousand."

"Seven hundred and two...... Alas~. Li Chuan sighed deeply.

"What's the matter, Mr. Li, am I not doing well enough?"

When Li Chuan heard this, he turned his head to look.

Less than a meter next to him sat a "woman" dressed in fashion and wearing heavy makeup.

This person, named Wu Xiaobai, is the main guest of this "cosmetics special".

Wu Xiaobai is actually a man, he deliberately made himself into a woman, and the route he took was very similar to Jiaqi, which made people unable to distinguish between men and women at a glance, and spoke with a sharp voice.

Wu Xiaobai's style is due to his personality on the one hand, and on the other hand, it is due to business needs.

A man, dressing himself up as a woman, can attract the attention of female users to a large extent, which is very beneficial for selling cosmetics.

At this time, Wu Xiaobai was quite uneasy in his heart, he didn't know why Li Chuan sighed, or because he didn't do a good job.

"No, it's none of your business, it's our own problem."

Li Chuan explained, and said: "You did a good job, better than I imagined, and today is also thanks to you, otherwise I can't play with cosmetics alone." ”

"Oh, thank you, Mr. Li."

"It's fine." Li Chuan waved his hand and said, "Xiaobai, you haven't eaten yet." ”

"Not yet."

"That's right, we'll eat together in a while...... You go and take a break first, and the takeout will be there soon. ”

“……”

Wu Xiaobai left, and Li Chuan's face showed sadness again.

This afternoon's live broadcast did not go as smoothly as expected.

His original plan was: to sell 20 million in the afternoon and 30 million in the evening, and strive for total sales to exceed 100 million.

However, the three small live broadcasts this afternoon have all ended, and the sales did not break 20 million as he expected.

The first small field was quite normal, and Li Chuan, with the help of Sydney, harvested more than 6 million sales, which can be regarded as a preliminary achievement of the goal.

However, from the second small field, the problem arises.

The guests of the second small session were the brothers Xiao Yang.

They like to be funny, they are good at being funny, and they make the live broadcast room very lively, which has both advantages and disadvantages.

The advantage is that it can attract traffic and retain audiences; The disadvantage is that it is useless, most of the audience comes to watch the excitement and does not buy goods at all.

The result of this is that the second small field in which the Xiao Yang brothers and brothers are in charge is twice as popular as the first small field in Sydney, but the sales are only more than two million.

This result made Li Chuan's egg extremely painful.

He really wanted to scold Brother Xiao Yang and the brothers, but after thinking about it carefully, he felt that it was inappropriate.

Brother Xiao Yang and his brothers are originally in this style, they are good at popularity, not good at selling goods.

This is a disadvantage in Taobao with small traffic, and Douyin with large traffic is an advantage, and it is not wrong at all.

After thinking about it for a while, Li Chuan found that it was not Brother Xiao Yang and the brothers who were wrong, but himself.

He came to the conclusion that he shouldn't have invited Brother Xiao Yang and his brothers to be guests!

This conclusion was verified again in the third small field that followed.

The third session is the cosmetics session.

The cosmetics special session, after the Xiao Yang brothers, is simply a disaster.

The style of Brother Xiao Yang and the brothers is very attractive to male audiences, and it will be much weaker to female audiences.

However, the main audience for cosmetics is women, so ......

Brother Xiao Yang and his brothers stayed for more than an hour, messing up the audience and the overall atmosphere in the live broadcast room, which caused the "cosmetics special" to sell very hard in the first half an hour.

Under such conditions, the "Cosmetics Special" can still sell 7.2 million yuan, which shows how well Wu Xiaobai has done.

Wu Xiaobai's performance was really amazing, Li Chuan saw it in his eyes, and even felt that he was a few points stronger than Jiaqi.

In this "cosmetics special", if there were no Xiao Yang brothers and brothers "making trouble" in front, Wu Xiaobai's record is likely to exceed 10 million.

This is definitely a talent!

The obvious couldn't be more obvious!

When it was broadcast live just now, Li Chuan had already moved the idea of signing Wu Xiaobai to his banner.

But that's all for later.

The most important problem he needs to consider at the moment is how to make the total sales of the "Double 11 Special" exceed 100 million in the remaining time.

Li Chuan's pursuit of "breaking 100 million" is not simply for a number, nor is it to satisfy his vanity, he is thinking about his subsequent development.

From a rational point of view, he has done a very successful job in this "Double 11 Special".

With a single-day sales of more than 60 million, this achievement is only achieved by Sister Ya in the current live streaming industry.

This is no ordinary success, it is a huge success!

And it is precisely because of this great success that Li Chuan saw a glimmer of hope.

What hope?

Hit the hope of the head anchor with goods, and compete with Sister Ya and others!

Li Chuan wants to take advantage of the success of this "Double 11 Special" to hype it up, and if it works well, he can even buckle the hat of "Brother with Goods" on his head.

It's possible to do it, after all, Jiaqi hasn't fully picked up yet, and other male anchors with goods have average results, this is his chance!

Once he becomes the "first brother with goods", the best resources in the whole industry will be concentrated on his side, and at that time, he will develop very fast, maybe he will become a billionaire before the end of this year!

Of course, it's not easy to get there.

First and foremost, he has to have a solid record to back it up.

Sales of tens of millions, it sounds average; And when the sales exceed 100 million, the perception is completely different.

Li Chuan's pursuit of "breaking 100 million" is for such a gimmick that can be hyped.