At 6:29 p.m., the "liquor special" began.

In three minutes, the popularity of the live broadcast room exceeded 100,000!

In five minutes, the popularity of the live broadcast room exceeded 200,000!

In seven minutes, the popularity of the live broadcast room reached its peak - 237,000!

To be honest, at this stage of Double 11, the heat has almost subsided.

In such a situation, the popularity of Li Chuan's live broadcast room can still exceed 200,000, which is really a bit amazing.

There are two main reasons for this.

First, the time period is good.

During the prime time at night, the overall traffic of Taobao is much higher than during the day.

The second is thanks to the face of "Panzi".

Before today, no celebrity has ever participated in live broadcasting, and "Panzi" can be regarded as a precedent.

Although "Panzi" is not a big traffic star, he has been in the Spring Festival Gala all the year round, and his national popularity is very high, especially the older audiences, who basically know him.

Many passers-by who visit Taobao often feel very novel after seeing the face of "Panzi", and their curiosity drives them to click into the live broadcast room.

They are not fans, they may watch it for a while and leave, but between entering and exiting, they also contribute a traffic.

There are not a few such people, and when they are gathered, they have created a popularity of 200,000 gabytes.

In the face of such high popularity, Li Chuan will certainly not waste it in vain.

He used 3,200 bottles of low-priced Moutai as bait and successfully left a group of audiences.

With the help of this group of audiences, the sales of the "Baijiu Special" have been rising.

At 8:11 p.m., the "liquor special" ended, with a cumulative sales of 18.462 million yuan (including 3,200 bottles of Moutai).

After this campaign, the total sales reached 85.731 million!

At 8:13 p.m., Von Timo appeared.

The live broadcast room instantly became agitated.

Li Chuan knew that many viewers had been waiting for this moment for a long time, and he didn't want to disappoint this part of the audience, so he didn't rush to sell goods.

He first interacted with Feng Timo and the audience for more than ten minutes, and then asked Feng Timo to sing a song "Buddhist Girl".

Feng Timo's singing of "Buddhist Girl" was written in the contract, and Li Chuan spent an extra 100,000 yuan because of this, so he naturally would not easily forget it.

At 8:32 p.m., that is, during Feng Timo's singing of "Buddhist Girl", the popularity of the live broadcast room reached a new high, reaching 326,000!

Although Feng Timo is not as well-known as "Panzi", her popularity on the whole network is not low at all, and she also has certain traffic attributes, and the comprehensive effect is not bad.

Coupled with the influence of the "Big Brother Incident", as well as the delicate relationship between Li Chuan and Feng Timo, they have a high degree of topic in this live broadcast.

There is popularity, there is a degree of topicality, and the combination of the two has created the highest peak of tonight.

Of course, the "peak" refers only to popularity, not sales.

Li Chuan started selling goods at 8:35 p.m. until Feng Timo left at 10:05 p.m., with a cumulative sales of 11.362 million.

That's a pretty good result.

On the surface, it is much lower than the "liquor special", but if you exclude the factor of Moutai, this data is actually a little higher than the "liquor special".

At 10:06 p.m., Liu Yuning appeared on the stage.

The popularity of the live broadcast room has risen again, but it has not exceeded 200,000, and the highest has only reached 163,000, which is exactly half of Feng Timo.

This is not to say that Liu Yuning's popularity is not good.

In terms of popularity alone, Liu Yuning is no worse than Feng Timo, but he and Li Chuan have not had special incidents such as "Big Brother on the List", and the topic is not strong.

And the time period when he played was not very good, after ten o'clock in the evening, many people rested, and the overall traffic of Taobao fell a lot.

At 11:06 p.m., the cumulative sales of the "Double 11 Special" exceeded 100 million!

At that time, Li Chuan didn't know about it, and he was concentrating on selling goods.

It wasn't until Wang Chengyong took matters into his own hands, arranged for the staff of the center console, and put out a celebration poster on the big screen that he reacted.

On the big screen, the two big words "breaking 100 million" are very clear.

When Li Chuan saw this scene, he was so excited that he almost cried on the spot.

Fortunately, he restrained it in time, and his excited expression turned into a smile that was not shocked.

In the next few minutes, Li Chuan and the staff on the scene celebrated, and Liu Yuning was also forced to open for business, clapping behind Li Chuan.

At 11:11 in the evening, the celebration ended, and Li Chuan and Liu Yuning sat back in front of the live broadcast stage.

At the right time, Li Chuan glanced at the popularity in the upper right corner of the live broadcast room, and there were 37,000 more people than before.

Sure enough, Chinese people love to watch lively.

In the following time, Li Chuan sold more than a dozen products, all of which had been sold before.

In this "Double 11 Special", the e-commerce department has prepared a total of 177 products.

These 177 products were all sold out at 9:40 p.m.

The products sold later were all sold out before, but they were not sold out.

A few or more than ten hours have passed, and the audience in the live broadcast room has changed several batches, and there is no problem with taking out the old products and reselling them.

At 11:55 p.m., Li Chuan stopped selling goods and began to interact with Liu Yuning and chat with the audience.

At 11:59 p.m., Liu Yuning said goodbye to the audience and left.

At twelve o'clock in the evening, Li Chuan said goodbye to the audience and went off the air!

After the broadcast, Li Chuan first sent Liu Yuning away, and then returned to the center console to ask about the final results.

In the last small live broadcast, he sold 7.393 million.

Total sales: 104.486 million

Hearing this number, Li Chuan also secretly said that he was lucky.

Tonight's live broadcast seems to be going well, but in fact, it still hasn't reached the set goal of "30 million sales".

If he hadn't "planned" in advance, there would have been no work today.

For now, though, the results are good.

The total sales successfully exceeded 100 million, which provided a solid foundation for his follow-up "hype plan".

Of course, that's all for later.

Compared with the future development, Li Chuan is still more concerned about how much money he makes.

The average profit margin of this "Double 11 Special" is much lower than before, only 18.9%.

This is also a helpless thing, Double Eleven, the price of the goods must be discounted, otherwise the audience will not buy it.

On the one hand, manufacturers and brands need to reduce the shipping price, and on the other hand, Li Chuan also needs them to make certain concessions in profit margins.

The two sides can be mutually beneficial; Only one side compromises is destined to be short-lived.

Li Chuan will not give up his business reputation for a little profit.

Well, "breaking 100 million" is not a small profit.

There is another reason for the low average profit margin, which is the 3,200 bottles of Moutai.

Moutai, he sold it at a loss, and the profit was negative.

3,200 bottles of Moutai, with sales of more than 7 million, successfully lowered the average profit margin by several points.

The total sales were 104.486 million, minus the 5 million swiping orders, and the real sales were 99.486 million...... Subtract the 6% platform service fee and the return rate of about 5%...... The total revenue is 16.79 million ...... and then deduct various expenses such as guest commissions, venue rentals, swiping expenses, employee bonuses, etc...... The net income is about 14 million.

'Fourteen million! ’

Li Chuan muttered to himself: "Lao Tzu is rich in an instant!" ”