Li Chuan called Yu Jie over to discuss with him the follow-up hype of the "Double Eleven Special".

Hyping this kind of thing, Wang Chengyong and Chen Chen are not professional, Yu Jie has been in the entertainment industry for several years, and he is somewhat familiar with this aspect.

After listening to the story, Yu Jie probably understood what Li Chuan was going to do, lowered his head and thought for a while, and then said:

"In this way, I asked Xiao Zhou (an employee of the operation department, proficient in PS) to make a poster for you, and then post it on Weibo with a piece of copywriting.

You try to contact the previous guests and ask them to help forward it, and I will buy some more press releases here, and strive to quickly top the hot search on the topic.

In addition, you record another video and post it on platforms such as Douyin, Kuaishou, and Bilibili to expand your influence...... What do you think? ”

When Li Chuan heard this, he frowned slightly.

In his opinion, Yu Jie's plan is not good, nor is it bad, it can only be said to be too conventional.

The effect will definitely be there, but don't expect it to explode.

"Do you think it's wrong?" Yu Jie saw Li Chuan's hesitation and asked.

Li Chuan didn't answer, he was silent for a long time, and then asked a seemingly unrelated question.

"How much did Sister Ya sell for Double 11?"

"Huh? Sister Ya? This one...... I'll look it up. ”

Yu Jie is mainly responsible for the short video business, and he doesn't pay much attention to the e-commerce section, and he doesn't know much about some relevant data, so he needs to check it online.

"Found it."

Yu Jie fiddled with his mobile phone for a while and replied, "Sister Ya's Double Eleven, a total of 328 million was sold." ”

"328 million!"

Li Chuan's eyes widened.

He knew that Sister Ya's Double 11 would definitely break 100 million again, but he didn't expect it to exceed 300 million.

'That's amazing!' ’

Li Chuan was stunned for a while before he reacted and continued to ask, "How many am I?" ”

"Second."

"Oh?"

Li Chuan's face was overjoyed, and he hurriedly asked: "This time on Double Eleven, are we the only two of us who have broken 100 million?" ”

"Well, the third place is more than 80 million."

"That's it!" A smile appeared on Li Chuan's face.

"What's wrong?" Yu Jie was a little strange.

"What did you just say you were going to do to promote it? Buying the manuscript right? ”

"Yes."

"Don't just write about me alone in the press release you bought, bring Sister Ya with you."

"Huh? Why? Let's spend money and give her publicity for nothing, we ......"

Yu Jie was halfway through his words, and suddenly reacted.

He looked at Li Chuan and asked tentatively, "Do you want to...... Playing bundle hype with Sister Ya? ”

"Hmm."

Li Chuan smiled and nodded.

The "bundling hype" in Yu Jie's mouth is just a relatively nice statement, if it is replaced by a bad one, it is one word - "rub".

Who rubs whom?

Of course, it's Sister Li Chuan.

Sister Ya is currently recognized as the "first sister with goods", and Li Chuan is the "first brother with goods" that no one recognizes, and the gap between the two in the industry is not ordinarily large.

The reason why Li Chuan asked to bring Sister Ya in the draft is to make the words "Mr. Sen" and "Sister Ya" appear together.

The two of them report and publicize together, and the audience who doesn't know the truth will subconsciously think that "these two people are similar".

Sister Ya is the "first sister with goods", and Mr. Nathan should be the "first brother with goods"!

This is a psychological association effect, which seems to be unreliable, but it actually has a great effect.

For example, Zhang San and Ma Yun ate and drank together.

Although the audience doesn't know Zhang San, they will subconsciously think that Zhang San is a business tycoon.

In fact, Zhang San may just be a primary school teacher, he and Ma Yun are classmates, the two haven't seen each other for a long time, and they happen to have a meal and a drink together.

That's where the association effect comes into play.

People associate it for a long time, and what is fake can become true.

If Zhang San eats and drinks with Ma Yun every day, he can become a big guy even if he is not a big guy.

In the same way, if Li Chuan is tied up with Sister Ya every day to hype, he is not a "first brother with goods", and he can eventually become a "first brother with goods"!

"I see what you mean, but it's not easy to do." Yu Jie looked hesitant.

"What's the hard thing to do?"

"100 million vs. 300 million...... It's a bit worse. ”

"It's fine."

Li Chuan waved his hand directly and said: "Don't say the specific number, just say 'break 100 million'." In this year's Double 11, only the two of us broke 100 million, so it is reasonable to mention it. ”

"But the specific numbers will always be reported, and the audience can also search the Internet if they want to know, and they can't hide it at all."

"This ......"

Li Chuan scratched his head, thought for a while, and then said: "It's okay to say the specific number, but you have to add two key words." ”

"What keyword?"

"Newcomer streamers and veteran streamers."

Li Chuan elaborated: "Although 'Mr. Sen' sells less, he is a rookie anchor and broadcasts no more than five times...... It can create a feeling of 'the old anchors are still strong, and the new anchors are menacing'. ”

"Great idea!" Yu Jie was pleasantly surprised.

"Well, if you think you can, then it's decided."

Li Chuan nodded and ordered: "You go back and make a simple plan, and then implement it immediately, and you will do it this afternoon, and you can't delay...... In the past two days, you don't have to be busy with anything else, just keep an eye on this matter for me, and don't make any mistakes. ”

"Okay, I see."

“……”

After Yu Jie left the office, Li Chuan sat on the sofa and began to use his mobile phone to contact the previous guests.

What he just revised was only part of Yu Jie's overall plan - buying the draft.

Nothing has changed except for this one.

He still has to post on Weibo, or contact guests to help him forward and create heat.

The process of contacting the guests was quite smooth, and most of the guests were willing to sell him a face, except for "Panzi".

"Panzi", this guy, sent it over on WeChat, and didn't reply for half an hour; The call came and refused.

Li Chuan was also forced to be anxious, and directly transferred 50,000 yuan on WeChat.

As soon as the transfer was confirmed, the words "The other party is typing..." appeared in the upper left corner of the chat interface.

A few seconds later, "Panzi" replied.

[I'm sorry, Xiao Li, there was something just now...... What do you mean by transferring money to me? 】

Li Chuan had a toothache for a while, but patiently replied:

[Mr. Pan, you can take a look at the message I sent before. 】

After another half a minute, "Panzi" replied again:

[Retweet a Weibo, no problem, it's a trivial matter. 】

Li Chuan resisted the urge to scold in his heart, and replied respectfully:

[Trouble Mr. Pan! ] 】

"Panzi" became invisible, and even with it, the 50,000 yuan also became a state of "received".

……

At four o'clock in the afternoon, Li Chuan posted on Weibo.

[I haven't been doing live broadcasts for a long time, less than two months, and the number of live broadcasts can be counted on one hand...... I'm a rookie streamer, and I'm really excited to get this result, and thank you for your support......

In addition, I would like to give a special thanks to the guests who were present yesterday @Pan Changjiang, @雪梨, @冯提莫, @摩登兄弟-Liu Yuning, @疯狂小杨哥, @彤宝宝, @吴小白的游乐园, this achievement is the ...... we created together]

Underneath the copy is a poster.

There are three main contents of the poster:

1. The cumulative sales of Double 11 exceeded 100 million!

2. The number of people online at the same time exceeded 1.6 million!

3. Total sales: 104.486 million!

Within half an hour of the release of Weibo, seven guests helped forward it, and at the same time, many marketing accounts also swarmed up.

At 4:42 p.m., [Mr. Sen's special session broke 100 million] appeared on the hot search.