At eight o'clock in the evening, the wind and rain stopped.

Li Chuan leaned on the head of the bed, hugged Zheng Lingfang with one hand, and swiped Douyin with his mobile phone in the other.

"Double 11 has come to an end, and Ahri Baba is once again the biggest winner.

Tmall Double 11 opened for 2 minutes and 3 seconds, with a total transaction volume of more than 10 billion; 1 hour and 46 minutes, with a total turnover of more than 100 billion; In 15 hours, 40 minutes and 19 seconds, the total turnover exceeded 168 billion, exceeding the full-day turnover of last year's Double 11; At 21:32:57, the total turnover exceeded 200 billion; The cumulative turnover of Tmall Double 11 was 215.2 billion.

According to statistics, on the day of Double 11 in 2018, the national online retail transaction volume exceeded 300 billion, setting a new record high......"

Whew, next.

"After ten years of development, the growth rate of Double 11 has slowed down significantly, and in this context, live e-commerce has become a new bright spot.

In this year's 'Double Eleven', Taobao's veteran beauty anchor 'Sister Ya' has created an astonishing sales figure of 328 million!

Another anchor, 'Mr. Sen', invited many celebrities and Internet celebrities to help during the Double 11 period, which made the live broadcast room very popular, with more than 1.6 million people online at the same time, and the cumulative sales exceeded 100 million throughout the day!

It is reported that 'Mr. Sen' was a short video expert before, with nearly 30 million fans on the whole network, and he began to transform into a live broadcast in October this year, and reached hundreds of millions of sales in just over a month, which has the potential to catch up with Sister Ya......

Live streaming e-commerce represented by 'Sister Ya' and 'Mr. Sen' is booming, and it is likely to become a new growth pole in the e-commerce industry in the future......"

Zheng Lingfang was lazily lying on Li Chuan's body, enjoying the afterglow of the "battle", and the sound came into her ears, which made her can't help but raise her head.

"Is the video talking about you?"

"Hmm."

Li Chuan smiled and nodded.

Although this video was randomly swiped by him, he knew very well in his heart that it must have been bought by Yu Jie.

Yu Jie originally only planned to buy a batch of press releases on Weibo, not involving short video platforms such as Douyin, but Li Chuan disagreed.

Creating popularity on Weibo can make his fans very high, but the actual influence is not as great as imagined.

Douyin is the traffic center of the future, and it is not too much now, and this propaganda position cannot be given up no matter what.

In the afternoon, Li Chuan recorded a video and uploaded it to the Douyin account of "Mr. Sen", and at the same time asked Yu Jie to carry out large-scale publicity and placement on Douyin.

He approved Yu Jie with a hype fund of 2.2 million yuan, stipulating that at least 1 million yuan should be invested on Douyin, and the remaining 1.2 million yuan would be appropriately allocated to mainstream platforms such as Weibo, Kuaishou, and Station B.

2.2 million, not all spent in one go, the general process is: spend half of it in the early stage to create enough heat; The remaining half is used for follow-up.

The whole hype plan will continue until the end of the year, and the cycle will be about three months.

The current video, which fits Li Chuan's intentions in all aspects, is obviously part of the hype plan.

This hype video was not badly produced, and within three hours of its release, it received more than 10,000 likes, more than 800 comments, more than 2,000 retweets, and more than 1,000 favorites.

Li Chuan nodded with satisfaction, and then opened the comment area.

[Isn't Mr. Mori the Internet celebrity who drives a big cow around the restaurant? ] 】

Seeing this hot comment with as many as 3,000 likes, Li Chuan couldn't help but shake his head.

He thought that he had successfully transformed, but according to the current situation, there are still many people who don't know that he has started to do live broadcasts.

"Alas~, the transformation is really a long way to go."

Li Chuan sighed and continued to look down.

[328 million, how much can they earn? ] 】

[Mr. Sen is live on Taobao? 】

[I will never buy anything in the live broadcast room, I can't trust these anchors! ] 】

[-I think it's good to buy things in the live broadcast room, they have a selection link, which is much more reliable than what we read on the Internet ourselves, and the price is really cheaper. 】

[It's annoying to see these anchors selling goods! ] 】

[It can really blow, it will break 100 million at every turn, do you know what the concept of breaking 100 million is? ] The Golden Crown store can't sell so much in a year! 】

[-You haven't watched the live broadcast, you won't say this kind of thing if you have watched the live broadcast, in front of these anchors, what is the Golden Crown store, they can sell millions of dollars in a few minutes, it's not an exaggeration at all. 】

[I bought more than a dozen packs of sanitary napkins in Mr. Sen's live broadcast room......]

[-What sanitary napkins do you buy for a big man who picks his feet all day long? 】

[Sure enough, excellent people can succeed in anything, Mr. Mori is amazing! 】

【-@森先生】

[What does Mr. Sen compare with Sister Ya? He invited a bunch of talents to sell 100 million, and Sister Ya sold more than 300 million single-handedly, how can this compare?

This Mr. Sen, I don't know where it came from, after a few days of live broadcasting, I wanted to touch Sister Porcelain, I really laughed to death. 】

[-You're laughing at me.] 】

[-If you want to die, you will die, no one will stop you. 】

[-Which eye did you see Mr. Mori compare to Sister Ya?] The author is just using them as an example, you have a lot of ideas. 】

[-Mr. Sen is not qualified to represent the live streaming industry! ] He's only been live streaming for a few days, and he's never heard of this person before, so he suddenly popped up without knowing what's going on. 】

[-Mr. Sen's live broadcast for more than a month, and the sales directly exceeded 100 million! ] I'll just ask your sister if you're afraid? 】

[-I'm afraid of hair!] Sister Ya sleeps in the live broadcast room, and she sells more than him! 】

[-Wait, at most three months, Mr. Mori will be able to completely trample Sister Ya under his feet. 】

【-Hehe】

[Sister Ya is the "first sister with goods", Mr. Sen doesn't know who it is. 】

[-All the live broadcast rooms, I only believe in Sister Ya. 】

[Who is Sister Ya? Never heard of it. 】

[-It's your mother!] 】

[-You're so sick! What did I say? Is it wrong that I don't know her? 】

[-If you don't know, keep your mouth shut, don't be conspicuous here.] 】

[-I'm willing, can you handle it?] 】

[Mr. Sen, the future brother with goods, cow! ] 】

[-He is the first brother with fart, and Sister Ya is the real king! 】

[-Are you okay, isn't Sister Ya a woman? ] She still wants to grab a brother with goods? 】

[Come on, Mr. Mori!] Kill Sister Ya! 】

【……】

In the comment area, Mr. Sen's fans and Sister Ya's fans scolded each other.

Seeing this scene, the corners of Li Chuan's mouth slightly curled.

At this stage, he doesn't care if someone scolds him, especially Sister Ya's fans.

He really hopes that Sister Ya's fans will scold him, and if Sister Ya's fans don't scold him, he will also find a way to make Sister Ya's fans scold him.

Like this time.

The speculation fund of 2.2 million yuan is not only used for publicity and delivery, but also includes the cost of hiring a water army.

There are two main tasks of the water army: one is to publicize Mr. Sen; The second is to appropriately provoke the fans of Mr. Sen and Sister Ya and force the two to form an antagonistic relationship.

The second point was specially ordered by Li Chuan, and the reason why he did this was to benchmark Sister Ya in all aspects.

In this way, he wants to replace Jiaqi in his previous life, and become the "peerless double pride" in the live broadcast industry with Sister Ya.

To accomplish this, the first step is to establish an antagonistic relationship.

Judging by the results so far, this first step has gone quite smoothly.