On the morning of December 5, a propaganda wall was erected outside a five-star hotel in Hangzhou.

On the propaganda wall, there is a huge poster of Li Chuan, with a line of large characters written below:

【Mr. Mori National Investment Association】

Underneath the large letters, there is also a line of small print:

[Start time: 9:00 on December 5th]

At this time, in a large venue inside the hotel, many manufacturers and brands gathered here, each of them guarded a table, on which a variety of products were placed, and dozens of employees of Miki Media shuttled back and forth in the venue, constantly communicating and negotiating with manufacturers and brands.

The huge venue, carrying more than 2,000 people, bustling, full of voices, with a variety of products, like a large store.

This lively scene lasted for a whole day, and it was not until 7 o'clock in the evening that it gradually subsided.

At the gate of the venue, Wang Chengyong sent away many manufacturers and brands, raised his hand to wipe the fine sweat on his forehead, and then walked straight to a small lounge next to the venue.

The door opened, and a tall young man was sitting on the sofa, drinking red wine gracefully, who else could it be if it wasn't Li Chuan.

"Done?"

Li Chuan saw Wang Chengyong come in and put down the wine glass in his hand.

"I'm done."

Wang Chengyong said, sat on the sofa, picked up a bottle of mineral water from the coffee table, and filled most of the bottle in one go.

"After this time, it should be about the same." Li Chuan waited for Wang Chengyong to finish drinking the water and asked.

"Hmm."

Wang Chengyong nodded and said, "Go back and sort out the information, (the selection) will be over for the time being." ”

"Can cosmetics meet the standards?"

Li Chuan asked again.

Cosmetics are the key categories of this investment promotion.

The e-commerce department has put a lot of effort into this area, with a total of more than 6,000 samples, nearly a quarter of which are cosmetics.

Why?

Because at the end of last month, Miki Media successfully signed Wu Xiaobai.

Wu Xiaobai's signing process was quite tortuous, Wu Xiaobai had lived in BJ for many years, was reluctant to leave, and he himself wanted to start a business, so he formed a team and registered a company.

Under normal circumstances, it is unlikely that a person with a strong sense of autonomy like Wu Xiaobai will sign it, but Chen Chen's impossible thing has become possible, she has been stalking for more than ten days, like a Xiaoqiang who can't be killed, and finally successfully facilitated the signing.

Miki Media bought Wu Xiaobai's company for 1.6 million yuan and accepted his entire team.

After the completion of the acquisition, Miki Media re-signed a five-year contract with Wu Xiaobai, and Wu Xiaobai became a contracted beauty blogger and e-commerce expert under Miki Media, with a share of 30%.

The "30%" here refers to profits, not sales.

For example, if the sales volume is 100 yuan and the profit margin is 20%, the profit is 20 yuan. Wu Xiaobai can take 30% of 20 yuan, that is, 6 yuan, and the remaining 14 yuan belongs to the company.

Anchors with goods are not the same as entertainment anchors.

The success of entertainment anchors has a certain relationship with the company's training, planning, operation, etc., but it mainly depends on themselves, so in terms of gift sharing, entertainment anchors generally take the lion's share (regardless of the platform).

Anchors with goods are different.

Whether the anchor with goods can do it, although it also depends on himself, but the supply chain, live broadcast planning, streaming and other factors provided by the company are very critical, and it is not possible without these things, so the anchor with goods generally can't get the lion's head.

Newcomers bring goods anchors, and the share is only 5% to 10%;

More than 15% are relatively mature anchors with goods;

More than 20% are very mature and powerful anchors with goods;

More than 30% are first-line anchors;

More than 40% are head anchors.

More than 50% of the cases are also used, but generally only for those who have a particularly high influence, such as celebrities.

The celebrities who participated in the live broadcast in later generations basically signed a contract with a certain MCN company, and they all took a share from the MCN company like ordinary anchors with goods, but their share was much higher than that of ordinary anchors with goods.

The average celebrity anchor with goods is divided into about 30%, and those who exceed 40% are relatively few.

As for more than 50%, it is unlikely unless it is the top stream, or the ability to carry goods is particularly strong.

In view of this standard, the company gave Wu Xiaobai a 30% share, which is already a very good condition.

A few days ago, Wu Xiaobai and his team had moved to Hangzhou.

Wu Xiaobai has rich experience in bringing goods, and he does not need to be trained, he only needs to run in for a period of time, and he can go directly to work.

However, Miki Media's supply chain in cosmetics is relatively lacking, so it took the opportunity of this investment promotion to invite many cosmetics brands to participate in order to make up for this shortcoming.

"No problem."

Wang Chengyong replied very simply: "We have selected a lot of cosmetics this time, and the quality and price are good, which is enough for Xiaobai to sell for a while." ”

"Well, that's good."

Li Chuan nodded and said, "After sorting out the results of this investment promotion, let Wu Xiaobai start the broadcast directly, and use my live broadcast room for the time being." ”

"Okay."

Wang Cheng responded, and then said hesitantly: "What about you?" When are you going to start broadcasting? ”

"Me?"

Li Chuan raised his eyebrows: "Wait for 'Double Twelve', I still need to plan it well." ”

When Wang Chengyong heard this, he was silent for a while.

Since the "Double 11 Special", Li Chuan has not broadcast live again.

There are two main reasons for this.

The first reason is that the company has had too many things going on lately.

The new office space that has just been rented, drawing planning, decoration material selection, etc., all need to be personally seen and supervised by him. This is a big deal, and he can't be lazy, otherwise the future office space will not meet the requirements and will slow down the development pace of the entire company.

Then there is the China Merchants Association, as well as Wu Xiaobai's negotiation and signing matters, all of which require him to coordinate in person.

During this time, although he did not broadcast live, he did not have much free time.

The second reason is mainly his own problems.

Previously, in order to compete for the throne of "the first brother with goods", he formulated and implemented a hype plan, tied himself to Sister Ya, and forcibly flattened the gap between the two by creating an antagonistic relationship.

The hype plan is going smoothly, and from the perspective of public opinion alone, the competitive relationship between him and Sister Ya has been initially established, which has greatly enhanced his influence in the live streaming industry.

The reason why this investment promotion conference can attract thousands of brands to participate is that the hype plan has played a great role in it.

However, as his status in the live streaming industry has grown, so has the pressure on him personally.

As the saying goes, "the higher you climb, the harder you fall", he has now been praised, and if the results of the next live broadcast are not as expected, he is likely to fall directly from the peak back to the bottom.

He was afraid that something like this would happen, so he was a little afraid to broadcast live.

However, he will not be held to the end.

Live streaming is definitely going to continue, but in order to avoid a waterloo, he must try to minimize all the factors that may fail.

He set the time of the next live broadcast on Double 12 for this consideration.

The influence of Double 12, although it is not as good as Double 11, but compared with usual, Taobao's traffic will also soar.

When Taobao's traffic is high, sales will have a basic guarantee, which is still very crucial.

Setting the start time for Double 12 is one of them, and in addition, he also thought of a way - to invite celebrities.