Chapter 87: Inviting Stars
The previous Li Chuan, whose status in the live streaming industry was insufficient, was not qualified to invite celebrities, so he could only settle for the next best thing and set his sights on Internet celebrities.
But with the success of the "Double 11 Special" and a series of hype that followed, he has stepped into the ranks of "head anchors".
Now he is fully qualified to invite celebrities, and he will not have too high a premium.
The benefits of inviting celebrities are obvious.
The comprehensive influence of celebrities is much greater than that of Internet celebrities, influence means traffic, and traffic means sales.
Throughout the development of the entire live streaming industry, celebrities are an indispensable part. And in terms of inviting celebrities, there is actually a hidden bonus period.
At this stage, there are very few celebrities participating in the live broadcast, and whenever the audience sees a familiar star, they will basically click into the live broadcast room to watch it for a while.
In later generations, there are more and more celebrities participating in live broadcasts, and the audience is not surprised by this.
The audience in 2022 has long been immune to the live broadcast of celebrities, and many viewers don't bother to click in to take a look even if they see the stars they know.
In 2019, inviting a second-tier star may attract two million viewers; In 2022, inviting a first-line star can only attract a million viewers.
This is the bonus period of "Invite Stars".
Li Chuan saw this, so he decided to "invite stars" as a strategy for his future career development.
He plans to invite all the stars in the entertainment industry one by one in the next year.
If everything goes well, a year later, he will completely sit on the throne of "the first brother with goods".
Of course, that's all for later.
At the moment, what he needs to consider most is who should be invited to the "Double 12 Special"?
He had thought about this question before, and he had probably clarified some ideas.
First of all, please fire or not?
Fire, of course!
Celebrities who are not popular are not as influential as Internet celebrities, they cannot achieve the effect of attracting traffic, and the cost performance is particularly low, which is meaningless.
Secondly, where to find the star of fire?
Of course, it is from many popular products in the entertainment industry!
In 2018, many popular products were born in the domestic entertainment industry.
In terms of movies, there are "Operation Red Sea", "I Am Not the God of Medicine", "Detective Chinatown 2", "Later Us", "Wushuang", "The Richest Man in Xihong City" and so on.
Among them, the main actors can be used as the invitation target of this "Double 12 Special".
However, Li Chuan did not have much hope for this.
As far as he knows, movie actors are at the top of the chain of contempt in the entertainment industry, and all the shelves are very large.
In 2018, the domestic film and television industry is at its peak, and at this point in time, film actors are unlikely to accept invitations to live broadcasts.
It is precisely because of this that Li Chuanfang feels that the success rate of inviting film actors will be very low.
However, a low success rate does not mean that you will fail.
Anyway, it's always a good idea to give it a try, and what if someone says yes?
In terms of TV series and online dramas, there are "Yanxi Raiders", "The Legend of Ruyi", "Fragrant Honey Sinks Like Frost", "Soul Town", "Fuyao" and so on.
The difficulty of inviting TV series and online drama actors is less than that of movie actors, and TV series and online dramas are a gathering place for traffic stars, and the cost performance is much stronger than that of movie actors.
From a personal point of view, Li Chuan really wanted to invite Yang Mi, the heroine of "Fuyao", to come over.
He is not a fan of Yang Mi, and the reason why he wants to invite Yang Mi is because Yang Mi is one of the stars he is most familiar with.
He doesn't pay much attention to the entertainment industry, if you ask him which star is most familiar?
As a child, he would definitely say "F Bingbing"; Now, the first thing he thinks of is "Yang Mi".
In his impression, Yang Mi has been popular for a long time, and it seems that he has been popular since he was in junior high school, until 2022, more than ten years have passed, Yang Mi is still the top of the entertainment industry, and he has never disappeared.
This is very rare.
Moreover, he also heard that Yang Mi is the only star in the entire entertainment industry who has won a bet.
He didn't know if the news was true or not, but Yang Mi's achievements in business were enough for him to take a look at it.
As we all know, stars in the entertainment industry, especially traffic stars, are under the protection of the team and fans every day, and their brains are a little ...... Not very shrewd, often played by all kinds of capital.
Under such background conditions, Yang Mi can grab food from the hands of capital, which is indeed outstanding.
This is the reason why Li Chuan has a soft spot for Yang Mi.
Of course, Yang Mi is not so easy to invite.
Among the actors in TV dramas and online dramas, Yang Mi is a relatively large coffee position, and she is at the peak of her career, she is the boss herself, she is not bad for money, and she is unlikely to accept the invitation of live broadcasting.
However, Li Chuan's idea is the same as before, whether it works or not, try to invite it first, what if he agrees?
Not only Yang Mi, but he will also use the same measures for the main actors of other popular TV series and online dramas.
In this era when celebrities have not yet widely participated in live broadcasting, if you want to invite celebrities, you can only do it by casting a wide net, you can't be too greedy, and you can count one by one.
As for the fact that many celebrities agreed to the invitation at the same time, what should I do?
This is not a problem at all.
The celebrity show, Li Chuan is not just holding it once, he has already decided that in the next year, he will invite all the stars he can invite one by one.
Many celebrities agreed to the invitation at the same time, and he only needs to schedule here, and he doesn't just need to stare at the "Double 12 Special".
Celebrities lined up and came one by one, which saved trouble.
In terms of variety shows, there are also a lot of hits, the most influential of which is "Creation 101".
Li Chuan has rubbed several waves of "Creation 101" traffic before, and the effect is very good, which also makes him have a special emotion for the show "Creation 101".
The eleven students of "Creation 101" will be the target of his key invitation.
He personally likes Yang Chaoyue the most, and the reason is similar to Yang Mi.
Although he has a special emotion for "Creation 101", he himself has not watched the show in its entirety, but has only seen a few clips on Douyin. Among all the students, he only knew Yang Chaoyue.
He personally thinks that Yang Chaoyue should be the most popular among all the students of "Creation 101", and the invitation fee can be more than ten or two hundred thousand more than other students.
In addition to "Creation 101", "Let's Run Season 2", "Longing for Life Season 2", "Extreme Challenge Season 4", "Star Detective Season 4", "Singer 2018", "Heartbeat Signal", "Tomorrow's Son Season 2", etc., the popularity is also not bad, and some major guests can be selected for invitation.
The above is Li Chuan's preliminarily planned plan.
The specific invitation list has not yet been determined, and he originally planned to meet tomorrow to discuss it, but it seems that he can talk to Wang Chengyong first.
"Lao Wang, in the next live broadcast, I'm going to invite a star over, what do you think?" Li Chuan looked up at Wang Chengyong and asked in a moment's time.
"Huh?"
Wang Cheng raised his head bravely, frowned and thought for a while, and then nodded affirmatively: "I think it's good!" ”
"Well, that's what I thought......"
“……”
Li Chuan and Wang Chengyong discussed for more than two hours, and a list of forty or fifty people faintly appeared in their minds.
However, he did not rush to make a decision.
The next morning, he called Wang Chengyong, Yu Jie, Chen Chen and others to the conference room, and several people exchanged ideas together for a morning, and finally determined the list.