Time passed slowly, and the popularity of the live broadcast room gradually declined.

Five minutes, 603,000.

Ten minutes, 534,000.

Twenty minutes, 471,000.

Thirty minutes, 416,000.

……

An hour passed, and there were only 228,000 people left in the live broadcast room.

Of course, this is normal.

Although Li Chuan has made the popularity of the live broadcast room reach 600,000 plus by talking about gossip, such high popularity is destined to be impossible to maintain.

Once he started selling, his popularity was bound to decline, but much faster than he expected.

In just one hour, the popularity of the live broadcast room dropped from 657,000 at the peak to 228,000, which looks quite miserable.

However, this also earned more than 32 million sales!

More than 32 million were sold in an hour, and the efficiency was not much worse than that of the "Double 11 Special".

However, the popularity of this live broadcast is much worse than that of the "Double 11 Special".

The efficiency of selling goods is about the same, but the popularity is a big difference, what does this mean?

It shows that the conversion rate of this live broadcast has gone up!

Conversion rate = (number of customers who generated a purchase / total number of people who watched the live stream) × 100%

For example, if a live broadcast is watched by a total of 1 million people, and 10,000 people actually place an order to buy it, then the conversion rate of this live broadcast is 1%.

For vegan streamers, conversion rates are pretty much the only criterion for evaluating their abilities.

Celebrities and Internet celebrities are not included in this list, because celebrities and Internet celebrities have a popular base, and no matter how low their conversion rate is, they sell more than ordinary amateur anchors.

Live broadcast brings goods, and heroes are judged by GMV.

No matter how you sell, as long as you sell more than others, you are the better one, and everything else can be ignored.

However, for celebrities and influencers, the conversion rate is also a very important indicator.

Whether they can continue on the road of live streaming in the future largely depends on the conversion rate.

Prior to that, Li Chuan's conversion rate was around 1.6%.

This data is barely reasonable in Douyin and Kuaishou, but it is a bit bad in Taobao.

Because Taobao is accurate shopping traffic, the conversion rate is much higher than that of platforms such as Douyin and Kuaishou.

There are many reasons for Li Chuan's low conversion rate, such as many viewers in his live broadcast room are attracted from Douyin, which is not accurate shopping traffic in a strict sense; For example, when he first started live broadcasting, he lacked experience in introducing products, driving the atmosphere, controlling the rhythm, etc., and could not meet the standards of an excellent anchor with goods.

The above two examples, in the current live broadcast, have not been significantly improved.

A large part of the traffic of this live broadcast is still attracted from platforms such as Douyin and Weibo; Although Li Chuan's ability to introduce products, drive the atmosphere, and control the rhythm has improved a lot, compared with the "Double 11 Special" a month ago, his improvement is not great.

So why did the conversion rate suddenly increase so much?

The reason is very simple, after the "Double 11 Special", Mr. Sen's role label and status in the live streaming industry have undergone tremendous changes.

Before the "Double 11 Special", the three words "Mr. Sen" gave people the feeling that he was still more of an "entertainment Internet celebrity", and there were not many ingredients of "anchors with goods".

After the "Double 11 Special", Mr. Sen has achieved great success in live broadcasting, coupled with a series of subsequent hype and marketing, the label on Mr. Sen has changed.

Now Mr. Sen, the first feeling he gives the audience is "anchor with goods", not "entertainment Internet celebrity".

Don't underestimate this change, it involves a question of "whether you are professional or not".

Anyone who has ever done sales knows that if you come across as unprofessional, customers will be suspicious of you, and then they will be suspicious of the products you sell. And if you come across as professional, customers will feel that you are more reliable, and they will also have a little trust in the products you sell.

It's the same with live streaming.

The audience feels unassured, no matter how much you say, they won't buy it: the audience feels relieved, they don't need you to remind them, they will also take the initiative to place an order to buy.

This is the benefit of Mr. Sen's role label after the change, he successfully transformed into an anchor with goods, giving the audience the feeling of being more professional, and the audience buying things in his live broadcast room, less doubts, and more peace of mind, which is very important.

In addition, he has also played a great role in the promotion of his status in the live streaming industry.

Psychologically speaking, the greater a person's fame and status, the higher the audience's trust in him.

is like Sister Ya, but any product she hangs in the little yellow car, even if she doesn't introduce it, many viewers will buy it with their eyes closed.

The reason is very simple, Sister Ya is the No.1 in the live streaming industry, and many viewers believe in Sister Ya's strength because of this, and they feel that they can buy the best and cheapest goods here.

This absolute head effect also made Sister Ya's conversion rate as high as more than 30% at one time, which was extremely terrifying.

Li Chuan's current status is not as good as Sister Ya, but he has successfully become a "head anchor with goods", and there is a faint momentum of "first brother with goods", and the audience's trust in him is still very high.

The successful transformation into a delivery anchor, coupled with the huge improvement of the industry's status, these two factors have directly increased the conversion rate to a higher level.

This made Li Chuan particularly satisfied, and he felt that he was on the right path of development.

Therefore, even if he saw a serious decline in popularity in the live broadcast room, his mentality was not affected.

However, as time went on, something stranger happened.

From 7:52 p.m., the popularity of the live broadcast room has increased instead of decreasing.

In less than a minute, it rose by more than 30,000 people.

Li Chuan didn't have any live broadcast effect, just selling goods normally, and his popularity suddenly soared, which made him a little confused.

However, his doubts did not last long, because the audience in the live broadcast room had already begun to swipe the screen.

【Hot Search】

【Hot Search】

【Hot Search】

[It's on the hot search! ] 】

[Toilet paper is out of stock]

【Hot Search, Hot Search】

【Hot Search】

【Hot Search】

[You're on the hot search! ] 】

【……】

'On the hot search? ’

Li Chuan was a little dazed, and after a while, he reacted violently.

He remembered what he said about the "expansion period" at the beginning, and his heart jumped.

Is it because of this? ’

Li Chuan thought about it and felt that it was very possible, because his remarks were indeed very topical, especially with the factor of Wu Jinyan.

Turning his head to look, he saw that Wu Jinyan had already taken out his mobile phone and operated it.

Wu Jinyan, as a person in the entertainment industry, is much more sensitive to the word "hot search" than Li Chuan, so his reaction is much faster.

At this time, Wu Jinyan had already opened Weibo.

Seeing this, Li Chuan leaned his head to look.

No. 31 on the Weibo hot search list: [Wu Jinyan's expansion period]

That's right! ’

Li Chuan sighed secretly.