At seven o'clock in the evening, Li Chuan had just returned to the company when he was blocked by Yu Jie.

Li Chuan: "What's the matter, so anxious?" ”

Yu Jie: "Douyin made an announcement this afternoon. ”

Li Chuan: "What announcement?" ”

Yu Jie: "Douyin live broadcast is going to be fully opened. ”

Li Chuan: "Huh? ”

……

Five minutes later, the general manager's office.

After reading the official announcement of Douyin, Li Chuan leaned back on the boss's chair and fell into deep thought.

The announcement is not long and contains several main points.

The first important point is the opening hours.

According to the announcement, Douyin Live will be open to all users at 0:00 on December 26, 2018.

The second point is the division rule.

There is nothing to say about the sharing rules for individual users, the platform and the user each take half, and the share is a fixed 50%.

The focus is on the sharing rules of the M institution.

In the later generations of Douyin live broadcasts, the official assessed M institutions by assigning tasks, and then divided the specific sharing ratio according to the assessment results.

The assessment is conducted once a month, and the division is also divided once a month.

For an M institution, the share ratio is 60% this month, it may only be 55% next month, and it may become 65% next month, without a fixed value.

Of course, that's all for later.

Today's Douyin has just set foot in live broadcasting, the business is not familiar, the staffing is not in place, and the complex evaluation system of "task-assessment-division" cannot be operated at present.

Therefore, in order to avoid management confusion, Douyin has adopted a one-size-fits-all "fixed share model" for the sharing of M institutions.

Namely:

Occupancy: 55%

Content level: 60%

Core: 65%

Strategic: 70%

Miki Media is a resident M organization of Douyin, so it can only get a 55% share.

However, this does not reflect the current strength of Miki Media.

Today's Miki Media has two accounts with more than 10 million fans (Mr. Sen, Tong Baobao) and three accounts with more than 1 million fans (Crazy Brother Yang, Ratian Girl, and Mr. Kun), and these two points alone have already met the evaluation criteria of "content-level M institutions".

The reason why Miki Media has not become a "content-level M organization" is mainly because Douyin has a rigid requirement for a "content-level M organization": the company must be established for more than half a year.

In fact, the "entry-level M institution" also has this requirement, but the "entry-level" can be "separately approved", as long as the review is passed, but the "content-level M institution" does not have the option of "separate special approval", and the company must be established for more than half a year, otherwise there will be no play at all.

Miki Media was established on August 16, 2018, and before February 16, 2019, it could only honestly be a "resident-level" M organization.

Unless there is a temporary change in Douyin's policy, which is unlikely at the moment.

The third important point lies in the constraints of "full opening up".

Previously, Douyin Live was still in the testing stage and was only open to some powerful M institutions; Starting from 0:00 on December 26, 2018, Douyin will be open to all users, but it will also come with a restriction, that is, the number of Douyin fans must reach more than 10,000.

Therefore, this "comprehensive opening-up" is not a comprehensive opening up in the true sense.

In the true sense of full openness, just like the Douyin live broadcast in later generations, there are no restrictions, and a new account with "zero fans" can also be broadcast directly.

Douyin's request for "more than 10,000 fans to start broadcasting" is actually biased towards M institutions, because at this stage, only M institutions have the ability to produce accounts with more than 10,000 fans in batches.

Such background conditions are undoubtedly a good opportunity for the development of small and medium-sized M institutions such as Miki Media.

However, this opportunity came a little quickly, and Li Chuan was not ready.

The new office space is still in the renovation and renovation stage, and it will take at least another month and a half to complete.

Without a sufficient number of offline live broadcast rooms, it is difficult for him to develop the live broadcast business, because he has no way to effectively manage and train the anchors, and he can't open the company to the homes of various anchors, which is simply messy.

In fact, it is a better choice for him to develop the live broadcast business after the year.

After the New Year, it is mid-February 2019.

By then, the new office space has been renovated and renovated, and the company has a sufficient number of offline live broadcast rooms; Miki Media has also met the requirement of "established for half a year" and can be promoted to Douyin's "content-level M organization", and everything looks quite perfect.

However, from December 26, 2018 to mid-February 2019, there is a month and a half in between, and there is still a month to go before the Spring Festival.

This month's time was wasted, and Li Chuan was unwilling.

No one knows better than him the dividends in the early stage of Douyin live broadcast, at the beginning of Douyin live broadcast, there are few anchors and large traffic, and any live broadcast room can reach hundreds or thousands of people, and there are not so many twists and turns, and there is no need to engage in any operation tickets, the audience is bold, and the gifts are received softly, which is no different from picking up money.

Picking up a month's less money, he lost not a small amount.

And, more importantly, in this month's time, he can also do a lot of things, such as: recruiting anchors, training anchors, recruiting employees, cultivating teams, sorting out the company's structure, etc., these tasks must be done in the later stage, and the sooner it is completed, the company can enter the track of rapid development one day earlier, which is of great significance.

Li Chuan thought about it for a long time, but still felt that this month's time was very critical and could not be easily wasted.

Although there are not enough offline live broadcast rooms at the moment, this problem is not unsolvable.

He thought of a short-term rental apartment, which is the same kind of apartment as a standard hotel room, a small room, a table, a bed, and some also have a small bathroom, with an area of more than ten or twenty square meters, and the rent for a month is only 1,800 yuan.

He can rent dozens of rooms in one go to act as a temporary live broadcast room for the company's anchors, and the rent is only tens of thousands, and at most it will not exceed 100,000.

It's also very simple to set up a live broadcast room.

Now there are many people on the Internet who are selling anchor background walls, which are actually just a piece of cloth, and when you paste them on the wall, it looks high-end and high-grade. An anchor background wall costs dozens of yuan, and dozens of them will not add up to more than 10,000 yuan.

As for the lights, computers, cameras, mobile phones, headphones and other equipment needed for live broadcasting, these are all to be bought sooner or later, he can buy them in advance and use them first, and then move them all over after the new office space is renovated and renovated, without delay.

In this way, there is basically no problem with entertainment live broadcast.

Li Chuan thought about the specific formula, and immediately called Yu Jie into his office.

The two discussed for more than half an hour, reached an agreement, and then went to the conference room and held a meeting with all the employees of the operation department.

At the meeting, Li Chuan described in detail the plan he had planned, and arranged the work one by one.