Chapter 119: Harvest and Reflection

When I woke up the next day, it was close to noon.

Zhu Fang got up early and prepared "breakfast" for Li Chuan.

She was busy in the kitchen when she was suddenly attacked and hugged from behind.

"Yikes!"

Zhu Fang was startled at first, then smelled a familiar smell, a smile appeared on his face, and said, "Are you awake?"

"Hmm."

Li Chuan answered, holding Zhu Fang's body and swinging slowly, the tip of his nose rubbing back and forth between the soft hair, and trying to bite the other party's ear.

"Stop making a fuss."

Zhu Fang's face was red, and she struggled: "Don't you have to go on a business trip to BJ in a while, don't delay."

When Li Chuan heard this, his mind cleared up, and he immediately stopped moving.

"You go and sit down for a while, and the meal will be ready in no time." Zhu Fang breathed a sigh of relief and hurriedly said.

"Good work."

Li Chuan kissed Zhu Fang on the cheek, then exited the kitchen and sat on the sofa in the living room.

He took his phone out of his trouser pocket and pressed and held it to turn it on.

He didn't turn on the machine last night, and he doesn't know how the follow-up to the "low-price dumping incident" was handled.

After turning on the phone, he opened Weibo and found that [Mr. Sen's response] and [Mr. Sen's suspected low-price dumping] had both fallen off the hot search, but there was still an entry about "low-price dumping incident" on the hot search, called ["Business Value Forum" account was blocked].

Last night, after the Weibo account of the "Business Value Forum" was blocked, it set off an uproar**, and the entry ["Business Value Forum" account was blocked] quickly topped the hot search, and caused many financial bloggers to speak out one after another.

The tone of financial bloggers is quite unanimous, and they are all criticizing the "Business Value Forum" for maliciously exaggerating, distorting facts, harboring ill intentions, and creating panic.

Under the leadership of these financial bloggers, friends across the country worked together to completely defeat the "black powder group forces" to the ground.

After a night of "hunting", until now, the "black powder group" has completely disappeared, and the voices on the Internet have basically been unified.

The Weibo account of the "Business Value Forum" was blocked, which made the entire "low-price dumping incident" reach the peak of traffic, but this is also the last wave of the incident.

Since then, the popularity of the "low-price dumping incident" has continued to decline, and by 12 o'clock at noon on December 24, [Mr. Sen's response] and [Mr. Sen's suspected low-price dumping] have fallen off the hot search, and [the "Business Value Forum" account has been blocked, but it has only remained at the forty-third place, and it is estimated that it will not take long before it will fall off the hot search.

At this point, the "low-price dumping incident" is basically settled.

The result of this matter was not as good as Li Chuan imagined, but after taking a closer inventory, he gained a lot.

First of all, he has gained a lot of fans on various platforms.

Douyin: Before the "low-price dumping incident" fermented, 30.21 million; After the dust settled on the "low-price dumping incident", 31.87 million, an increase of 1.66 million fans!

Weibo: Before the "low-price dumping incident" fermented, 1.56 million; After the dust settled on the "low-price dumping incident", 2.39 million, an increase of 830,000 fans!

A treasure: before the fermentation of the "low-price dumping incident", 1.62 million; After the dust settled on the "low-price dumping incident", 2.58 million, an increase of 960,000 fans!

Kuaishou: Before the "low-price dumping incident" fermented, 8.71 million; After the dust settled on the "low-price dumping incident", 9.12 million, an increase of 410,000 fans!

Station B: Before the fermentation of the "low-price dumping incident", 260,000; After the dust settled on the "low-price dumping incident", 410,000, an increase of 150,000 fans!

Xiaohongshu: Before the "low-price dumping incident" fermented, 70,000; After the dust settles on the "low-price dumping incident", 130,000 fans, an increase of 60,000 fans!

The increase in the number of fans on various platforms represents the further enhancement of his influence in Quanquan.

Secondly, his public opinion has greatly improved.

Before the fermentation of the "low-price dumping incident", Mr. Sen produced a lot of black fans because of factors such as red identity, live broadcasting, speculation with Feng Timo CP, and competition with Sister Ya, and after the dust settled on the "low-price dumping incident", the number of his black fans decreased a lot.

Selling low-cost authentic products, it is easy to gain the favor of friends; The role of the "victim" is positioned, and it is easy to gain the sympathy of friends. The two buffs were superimposed, prompting his social public opinion to reach its highest point ever.

According to incomplete statistics, more than 90% of the remarks about "Mr. Sen" today are positive!

This is very rare for a highly influential public figure.

Finally, there are the changes in labeling.

Li Chuan originally wanted to label himself as "selling goods very cheaply" through the "low-price dumping incident", but because Douyin was too decisive, his plan failed to meet expectations.

However, the impact of the "low-price dumping incident" is already quite large, and although the label of "selling goods is very cheap" has not been fully affixed, it can be regarded as half of it.

In this way, Li Chuan was also content.

The question he is now thinking about is how to keep the label of "selling goods very cheaply" all the time.

It's hard to put the label "it's cheap" on it, and it's even harder to keep it all the time.

Friends are not stupid, they will compare prices, if you find that the products you sell are more expensive than others, no matter how good you advertise, they will not hesitate to tear off the label on you.

Li Chuan has always attached great importance to this point.

Every time he decides to sell a product, he asks the staff of the e-commerce department to repeatedly compare the price, and once he finds that the price is higher than that of other channels or other anchors, he will immediately reduce the price; If you can't lower the price, you can pass it directly.

So far, he can be sure that every item he sells must be the lowest price in the same time period.

However, it is difficult to maintain the label of "selling goods cheaply" on this alone.

Because many manufacturers and brands give the price to the anchor with goods are uniform, and they do not accept arbitrary price reduction.

The "price" here refers to the selling price, not the price of the goods.

Many manufacturers and brands control the price of their products very strictly, mainly because their sales channels are relatively extensive, and if the price of the anchor with goods is too low, other channels will be damaged, which is very detrimental to their future development.

Before the "Winter Solstice Special", Li Chuan encountered a situation:

A brand wants to find him to bring goods, the product is a multi-functional mop, good quality, the price is 99. He was too expensive and wanted to lower the price to 89, but the brand disagreed, but told him in private: Mr. Sen, you can help me sell it at 99, and for every piece sold, I will give you ten more yuan in addition to the fixed commission, and you will take the ten yuan yourself, so don't lower the price......

This is the strategy of many manufacturers and brands, they strictly control the selling price, but for the price, it depends on the dishes.

Influential anchors, the price they give is low; For anchors with little influence, the price they give is high. It's not absolute, but that's basically the case.

This is also the reason why many anchors with goods in later generations often put the word "price breaking" on their lips, because it is really difficult to "break the price", especially those big brands.

Li Chuan is the head anchor with goods, and he can get a higher profit margin than other anchors, but he can't do anything about the selling price of many goods.

This is not conducive to maintaining the label of "selling goods cheaply".

It's hard to solve this problem, but there's a proven way to do it, and that's to build your own supply chain.