What is a self-built supply chain?

As the name suggests, it is "a supply chain built by oneself", which can also be understood as "a supply chain controlled by oneself".

There are two ways to build your own supply chain.

Article 1: Acquisition of factories and self-built brands.

The factory is its own, the brand is also its own, and the price is of course up to you.

This operation method is the most straightforward, but the risk is relatively large, and the operating and management costs are very high.

Only being a M company, it can operate lightly, backed by the dividends of Douyin's development, and basically can make steady profits without losses; But if you put your hand into the manufacturing industry, you must be managed by the group, not to mention how much manpower and material resources will be consumed, first of all, the manufacturing industry is not so easy to do, once the management is not good, and it is common for you to eventually go bankrupt and go bankrupt.

Li Chuan didn't want to get to the end and lose all the money he earned.

Of course, he also understands that if this kind of thing works well, the future prospects are the broadest.

In the mouth of many professionals: making a brand is the ultimate way to sell goods!

However, many of the top anchors in later generations have participated in the action of "creating their own brands", but few have succeeded in the end.

This made him very hesitant.

Article 2: Participate in the form of "shareholding", reach strategic cooperation with manufacturers and brands, and obtain the right to price goods.

Compared with the "self-created brand", this mode of operation is softer, the risk is controllable, the operation and management costs are lower, and the pricing power is also up to you.

Li Chuan personally prefers this model, and the company can continue to operate lightly without him worrying too much.

Of course, the most important reason is that the time for him to do live broadcasts is too short, with no more than ten live broadcasts in total, and it has not stabilized.

At this stage, it is very difficult to "create your own brand", and it is easy to get into trouble if you do it, and after that, his live broadcast business is completely stable, and he has enough anchors with goods, he can try it.

But for now, the second path is more reliable.

Since the "Double 11 Special", Li Chuan has met many manufacturers and brands who want to give him shares.

That's right, it's "send", the kind that doesn't cost a penny!

However, Li Chuan did not agree.

Because these manufacturers and brands are very inferior, they are basically about to go bankrupt, many of them owe a lot of debts, and they send shares out, either out of desperation and want to find a way out, or they may be ill-intentioned and want to find someone to take over.

Li Chuan won't fall for this, if he takes the shares, he doesn't make a penny, and in the end he has to lose a lot of money, it will really be wronged.

What he wants is the kind of high-quality manufacturers and brand shares, it doesn't matter if you make money or not, first of all, the product must be good enough, reduce the cost or something, you can wait for later, the quality of the product in the early stage must not be a problem.

Of course, this kind of manufacturer and brand owner is not so easy to find, and even if it is found, it is not so easy to buy shares.

Investment is a very complex matter, the early negotiation, the mid-term investigation, the later supervision, none of which can be sloppy, which often requires the hiring of some professional investment personnel, or the establishment of a special investment department within the company...... Well, it feels far away to think about.

And, most importantly, there are no particularly suitable investment targets yet.

Finding an investment target is also quite a troublesome task.

The more Li Chuan thought about it, the more he had a headache, and he couldn't help but sigh and said, "Alas~, building your own supply chain is a long way to go." ”

"What's wrong?"

Zhu Fang came out of the kitchen with the dishes, and happened to hear Li Chuan complaining, but he didn't hear what he was talking about.

"It's fine."

Li Chuan didn't want to talk more, waved his hand, got up from the sofa, walked straight to the dining table and sat down, and shouted, "Eat, eat." ”

……

At one o'clock in the afternoon, Li Chuan and Zhu Chenwei converged and rushed to Xiaoshan Airport together.

Zhu Chenwei deleted the comment last night until six o'clock this morning, and he had just woken up and didn't eat, so he followed Li Chuan to the airport.

Li Chuan is also a compassionate employee, and on the way to the airport, he sold Zhu Chenwei a piece of bread, a large ham sausage and a bottle of water.

However, as soon as Zhu Chenwei finished eating on his front foot, before he had time to catch his breath, Li Chuan assigned him another task.

Zhu Chenwei's new task is to record video, and Li Chuan gave him a single-lens reflex camera and let him shoot and record the whole process.

The purpose of Li Chuan's move was to shoot a gameplay video.

His store visit video has not been updated for more than a month, and the recent promotional videos have been released, which has made many of his previous fans have opinions.

With this in mind, he decided to make a video of the game to make up for it.

He didn't write the script for the play video, and he didn't have a specific plan in his head, only a general direction.

The general direction is to record his trip to BJ, in the middle of which he will randomly do some program effects, and finally select some wonderful clips, edit them into a two- to three-minute short video, and release it.

In the future, this will also become his norm.

There's no way, all his energy now is focused on live streaming and managing the company, and he is really powerless in terms of short videos.

Give it to others, he is not at ease; Being on Douyin, you can't give up completely.

After thinking about it, I came up with such a solution.

In the future, he will often let Zhu Chenwei hold a camera to record his life, and make random effects in the middle, neither delaying work nor thinking about it, the program effect is enough, and it will be edited into a video and sent out; If the effect of the program is not enough, it will be kept as a backup and not released for the time being.

This was the best solution he could think of.

……

The plane crossed half of China and landed at BJ Airport.

At four o'clock in the afternoon, Li Chuan and Zhu Chenwei walked out of the terminal, and from a distance, they saw a petite figure at the exit in front of them.

The corners of Li Chuan's mouth lifted, and he said to Zhu Chenwei behind him: "Hold the camera up and face me." ”

Zhu Chenwei did as he was told.

"It's BJ, guess who's going to pick me up?"

Li Chuan said to the camera, and after speaking, he took the camera, pointed the lens at the petite figure in front of him, and at the same time sped up his pace.

"You...... What are you doing? ”

Although Feng Timo was wearing a mask, there was still a trace of confusion and dissatisfaction in her eyes.

Just now, she saw Li Chuan coming over and was about to rush over for a bear hug, but when she saw Li Chuan holding a camera, she instantly flinched.

"Take a video."

Li Chuan smiled, turned the camera to selfie mode, and the whole person came to Feng Timo's side, and said, "Such a short person, guess who she is?" ”

"You're looking for death."

Feng Timo was annoyed and said, "Good and decent, what kind of video to shoot?" ”

"Didn't you say before that there are a lot of CPs scolding you, let's shoot a video together to clarify."

Before Li Chuan said this, he pressed the pause button, and after speaking, he pressed the record button again, and said with a smile: "Dear Comrade Feng Timo, how do you feel when you see your big brother on the list?" ”

“……”

This Internet celebrity who provides you with no wine on the table of the great god is too rich to update the fastest, so that you can see the fastest update of this book next time, please be sure to save the bookmark!

Chapter 120 Self-built Supply Chain Free Reading.