Chapter 306 The income of the Ginza store reached a new high, gathering everyone to discuss the layout of Dongying
"Boss, the staff of our marketing department conducted a sample survey on the customers who came to the restaurant to eat today, and the customer satisfaction rate of all the samples reached 70%, and some customers may not be used to the burger, so they couldn't accept it for a while, so they said they were not very satisfied, but they did not say that our burger was not delicious."
Zheng Juan is still very satisfied with the results of this survey, where in the world is everyone likes food, mountain and sea delicacies, jade plate delicacies, and some people are not used to eating them.
"This result is not bad, and the next step is to continue to improve the R&D personnel of the catering department, and strive to make burgers suitable for most of Dongying's tastes as soon as possible."
Zhang Zhonghua is also satisfied with the 70% satisfaction rate, although he has also organized Dongying locals before
"Rest assured, President, we will not disappoint the company. The main reason should be the problem with bread, we will keep improving. ”
Naoki Ishihara said to Zhang Zhonghua very respectfully.
"Boss, our site selection team has selected more than 50 prosperous locations in Dongjin, and when the market research report comes out, various branches will open one after another."
Zheng Juan said.
"Well, that's good! Next, we will strive to improve our hamburger bread problem within half a month to adapt to the local taste of Dongying, and then choose a suitable factory to produce bread in Dongying CFC restaurant in the future.
However, there is no way to transport meat, it can only be transported from Hong Kong Island, Dongying's materials are imported from Southeast Asia, and local meat is too expensive, and our CFC can not afford it.
However, I have negotiated with the charter king of the global shipping group, and have reached a long-term cooperative relationship, and the materials we need to transport from Hong Kong Island are transported by the ocean freighters of the global shipping group, so there is no need to worry about this.
As for other materials needed by the restaurant, try to find suppliers in Dongying in the future, and control the cost well, which can also form a local industrial chain and drive local economic development. ”
Zhang Zhonghua thought for a while and said, as long as your company involves enough people, no one will dare to move you on trumped-up charges, otherwise the government will not be able to stand the problem of tens of thousands or even hundreds of thousands of people.
"There is no problem with this, the industry here in Dongying is relatively developed, and it is very easy to find suppliers of various materials. The procurement department has also been built, and I believe it will be built soon, and then these things will be handed over to the procurement department. ”
He Jiliang said.
The economy is developed here, the education is also relatively developed, and the number of college students far exceeds that of Hong Kong Island and other East Asian countries.
"Good, that's good! In the next two to three years, most of the company's resources will be inclined to the Dongying branch, and we will strive to reach 500 stores in the Dongying area within two years.
The store should cover the entire Dongying, even if a small part of the store does not make much money, or even does not make money at all, it will lose a little, and other store subsidies are needed, and our store will also open! Only in this way can we occupy the entire Dongying market and let the whole Dongying people know about our CFC restaurant! ”
As long as the CFC restaurant covers the entire Dongying market, so that all Dongying people adapt to the CFC restaurant, the future is willing to fight chicken and sell knife labor into Dongying can not do anything, even if they are powerful, as long as CFC does not make mistakes themselves, it will firmly occupy a large part of the fast food market in Dongying.
As for whether he can completely occupy the Dongying market, and the squeezed Ken Beat Chicken and Sell Knife Labor can't gain a foothold, then Zhang Zhonghua can only hehe, he is still a little self-aware.
It is impossible to completely make Kenda Chicken and Knife Selling unable to gain a foothold in Dongying, let alone Dongying, even Hong Kong Island, the base camp of CFC, will definitely be divided into a part of the market by Kenda Chicken and Knife Selling in the future, which is inevitable.
"No problem, it's trivial to support four or five stores here in Ginza, and you can also open a flagship store here in Marunouchi, and then we will expand to all of them at all costs."
Zheng Juan said seriously.
Zheng Juan was the first senior executive of the CFC company to follow Zhang Zhonghua, and she was also the first person to understand Zhang Zhonghua's style of CFC expansion, so she did not disagree with Zhang Zhonghua's order.
The ordinary workers in Dongying are three or four times the income of Hong Kong Island, not to mention those elite talents, and there are even more foreigners, and the consumption power is enough, if the funds are enough, they can directly open two or three hundred, and the goal of more than 100 people under them is to earn less, or even not to make money directly.
And according to the current development trend of Dongying, even those stores that do not make money or even lose a little bit will soon begin to turn losses into profits and even make a lot of money.
On New Year's Day, January 1, Higashitsu Ginza held a grand New Year's Eve event, and more than a million people flocked to Ginza Commercial Plaza.
As the most popular store in Tojin Ginza recently, the CFC restaurant is crowded by tourists, countless people walk into the CFC restaurant to taste the burgers from the ugly country, and many soldiers from the Dongying garrison come to the CFC restaurant, and the hamburgers in the barracks are too unpalatable.
In the past two days, the turnover of the CFC restaurant Higashitsu Ginza 4-chome store has reached 13,000 US dollars, and the profit of 8 is more than 10,000 US dollars.
Seeing these soldiers of the Ugly Country, Zhang Zhonghua remembered that after World War II, in order to control Dongying and fight against Mao Xiong, the Ugly Country had a lot of garrisons in many places in Dongying, including the army, air force and fleet, which can be said to be complete with the navy, land and air force, and the mess added up to 100,000 garrisons.
Yes, yes, there can be a lot of customers now.
Those ugly soldiers are not the same as the locals of Dongying, most of the people in Dongying eat hamburgers just to eat a fresh and stylish taste, but ugly people can't do without hamburgers, which is their staple food, although the canteen of the ugly army base also provides hamburgers, but it is definitely not as delicious as their own CFC burgers.
A few days after New Year's Day, Lou Xiao'e had enough fun in Dongying, so she returned to Hong Kong Island directly, while Zhang Zhonghua continued to stay on Hong Kong Island and continue to recruit talents.
Most of the people who come to support CFC restaurants from Hong Kong Island and Wanwan Province are going back, and most of the employees of Dongying Branch will still be mainly Dongying people in the future, otherwise they will be easily criticized by local people, which is not conducive to the development of CFC in Dongying.
However, it would take a few months for these people to return to Hong Kong Island and Bend Province, and the last recruited Dongying locals took over the work.
On January 20th, the New Year's Day boom had passed, and the business of CFC restaurants had dropped somewhat, but the daily turnover was stable at 7,000 US dollars, and the new bread that had been improved by Zhang Zhonghua and his people working overtime was also successfully adapted to the taste of the Toei people, and was very popular in Ginza.
The reason why CFC is going to open a new store so soon is because of Zhang Zhonghua's expansion strategy, and on the other hand, because the flow of people in the 4-chome store is too large, and many tourists need to queue for a long time, so CFC has lost a lot of customers in vain.
The core office area of Dongjin is also the Marunouchi where the CFC Dongying branch is located, and the CFC company has also purchased a 500-square-meter bottom merchant store, which has made the free and transferable liquidity on the account of the CFC Hong Kong Island headquarters plummeted instantly, and there is currently less than 3 million Hong Kong dollars left, which has increased the pressure on the entire CFC catering company, including the entire Jade Emperor Group.
Xin Xiaoling, who is already the director of the finance department of the Jade Emperor Group and the manager of the finance department of the CFC catering company, urgently took a plane from Hong Kong Island to the Dongjin branch from Hong Kong Island, ready to discuss with Zhang Zhonghua.
After Xin Xiaoling arrived at the manager of the 4-chome store, she was a little dumbfounded when she saw the hot situation of the 4-chome store, and then she smiled a little from ear to ear, the low cost of Hong Kong Island and the high profits of Dongying, these two sides are making money every day, and after CFC covers the entire Dongying, she is a little afraid to imagine how much profit will be made every day in the future.
After Zhang Zhonghua met Xin Xiaoling, he immediately took Xin Xiaoling to Sumitomo Bank in Ginza, and the store and copyright mortgage Lou's father guaranteed and Zhang Zhonghua's identity as a well-known writer, and successfully lent a huge amount of $10 million from Sumitomo Bank.
Marunouchi.
In the conference room of CFC Dongying Branch, everyone gathered together again.
Zhang Zhonghua looked at the managers and said: "This time, we borrowed US$7 million from Sumitomo Bank, and kept US$1 million for leasing factories, warehouses and purchasing vehicles, and the remaining US$6 million was used to purchase stores in Dongjin.
As for the money for renovation, the profits of the 4-chome store and the Hong Kong Island area are also enough, and the purchase of kitchen equipment and so on is almost enough. ”
"Boss, there are more than 50 stores in the spare locations we have selected in Dongjin, and the area of 200 square meters is basically between 10 and 120,000 US dollars, and we can barely win them all."
Zheng Juan said.
She knew that her boss had always been resolute, but she didn't expect it to be so big, this loan was really a stroke of genius, and there would be no financial pressure to expand in the future.
"The store can be quickly taken here, Xin Xiaoling will fully cooperate here, and the store will continue to mortgage and borrow from Sumitomo Bank after the purchase is successful."
This is the legendary snowball, which gets bigger and bigger until it eventually becomes a hop. Directly swept the entire Dongying, everyone felt that Zhang Zhonghua said at the beginning that the five hundred stores in two years were a bit conservative, and if this continues, CFC restaurants may be stationed in major cities in Dongying within a year, and 500 stores are relaxed and happy.
"You can rest assured that our financial staff will cooperate with everyone's work, and we have established a good cooperative relationship with Sumitomo Bank......
Xin Xiaoling introduced Dongying's financial situation.
"We Tianzhou Logistics will build a fleet in Dongjin as soon as possible, and will screen out suitable warehouse locations in Dongying to establish a complete transportation network."
Jia Jinghua said.
It's going to be going fast, and it seems that I'm going to fly around a lot in the future, and it seems that there are no more people in the company who know more foreign languages than me.
"There is no problem with procurement, our suppliers used to have a branch in Dongying, I can contact them directly, and it is still very easy to poach people from Dongying."
Everyone also laughed, a company senior management brings countless contacts, or to recruit more talents from large companies.
"Let's work together, and strive to be listed in Dongying and Hong Kong Island at the same time around the year before 1971, and it is not a problem for everyone who is doing it to be worth millions each, and I will not treat you badly."
What corporate culture, what PUA in Zhang Zhonghua's view is, the company's senior management is only full of motivation when there are shares, just by painting cakes is not a long-term solution, there is no benefit, how can the management be willing to work like a cow and treat the company as their home.
Zhang Zhonghua looked at the smiles on everyone's faces after hearing that they would be worth millions in the future, so he said:
"Our task in the future is very arduous, CFC company is not only as simple as constantly opening stores, but also to build a complete system, and the key parts cannot be faked by others.
Our central kitchen is a top priority, and we need to develop our own advanced assembly line technology to meet the needs of our future expansion. ”
Zhang Zhonghua said that waiting for everyone to digest and think about the company's development issues, the company must have its own core competitiveness, a company does not have its own core technology sooner or later will be choked, shopping malls like battlefields is not a joke.
"Hong Kong Island science and engineering talents are scarce and do not have the foundation for the development of industry, so Dongying is not only our important market but also our important talent base, the development of the company is inseparable from a variety of talents, I think we CFC can fund to send a talented but difficult family to study in Dongying, finalize the contract in advance, let Dongying taste us to cultivate all kinds of talents."
Although the assembly line equipment does not require 200,000 people to cooperate in the development of the Apollo moon landing program, it must be at least hundreds or even hundreds of people, and it is difficult to find hundreds of science and engineering talents in the Hong Kong Island area, let alone recruit them into the CFC.
"Understand the boss, we will set up the largest talent reserve center in Dongying, and then send outstanding students from Hong Kong Island to study in Dongying in the name of student assistance, so that Dongying can continuously cultivate outstanding talents for our CFC company."
He Jiliang said solemnly, he felt that the boss's trick was very clever, not only won a good reputation, but also cultivated CFC descendants.
Zhang Zhonghua feels that the management team he recruited is very strong, and he is thinking about revenge in Dongying in the future.
"Boss, now we are going to set up our own printing company, and as the store increases, the pads of our dinner plates will be constantly replaced. That pad can also post some small job postings, so that the recruitment of talent is more extensive. ”
Zheng Juan once again put forward her own request.
"Well, it's okay, after Dongying builds a printing factory, cultivate more talents, and the printing factory on Hong Kong Island can choose a place in Tin Shui Wai, such as Shui Wai today. In short, the more employees under him, the better, and driving the people around him to live a good life is also what a conscientious entrepreneur should do. ”
Zhang Zhonghua plans to build an industrial park in Yuen Long in the future, and the residents will move to Tuen Mun, and Yuen Long and Tuen Mun will be their own territory in the future. As for Li Chaoren, it's nothing, you can develop wherever you like!
With a total area of more than 220 square kilometers in Yuen Long and Tuen Mun, Cheung Chung Wah even thought that after the CFC occupied the Tung Ying market, he would stake land in the Yuen Long and Tuen Mun areas with the huge cash flow provided by Tung Ying, until he bought the entire Yuen Long and Tuen Mun and built it into his base camp.
At that time, Yuen Long and Tuen Mun, whether it is mountains, rivers or flat ravines, will be surnamed Zhang, and Zhang Zhonghua's hundreds of thousands of employees will definitely say nothing on Hong Kong Island, and a sneeze can make it rain on Hong Kong Island.
However, this is only Zhang Zhonghua's YY, and he directly bought 200 square kilometers of land, and it is difficult to say whether the Hong Kong government can agree to it.
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