Li Chuan didn't guess wrong, he did break the record, and it came quickly.

At 6:23 p.m., after he sold his third product, his total sales exceeded 60 million.

At 6:35 p.m., the total sales exceeded 70 million.

At 6:57 p.m., total sales exceeded 80 million.

At 7:13 p.m., the total sales exceeded 90 million.

At 7:28 p.m., the total sales exceeded 100 million!

The sales of this field exceeded 100 million, and it only took him less than an hour and a half!

However, this is just the beginning.

At 7:43 p.m., total sales exceeded 110 million.

At 7:57 p.m., total sales exceeded 120 million.

At 7:59 p.m., the total sales reached 122 million, officially breaking the single sales record of 121 million he created in the "Double 12 Special"!

From the start of the broadcast to the breaking of the record, it took him exactly two hours!

However, this is not the end of the road.

An hour passed in a hurry.

By the time Yang Chaoyue left the scene at nine o'clock in the evening, Li Chuan's total sales had reached 182 million!

After Yang Chaoyue left, the popularity of the live broadcast room declined, but the decline was not large, there were about 50,000 fewer people before and after, and the popularity of the live broadcast room remained above 300,000.

These more than 300,000 people are basically accurate shopping traffic, and the purchasing power that has exploded is not much weaker than before.

At 9:23 p.m., the total sales exceeded 200 million.

At 9:59 p.m., total sales exceeded 230 million.

After ten o'clock in the evening, because it was time to rest, the popularity of the live broadcast room began to gradually decline.

At 10:16 p.m., the popularity of the live broadcast room fell below 300,000.

At 10:25 p.m., total sales exceeded 250 million.

At 11:17 p.m., the popularity of the live broadcast room fell below 200,000.

At 11:56 p.m., the total sales exceeded 300 million!

The total sales exceeded 300 million, which was an achievement that Li Chuan had never achieved before.

He was proud to do this.

It's almost twelve o'clock in the evening now, and it stands to reason that he should be off the air, holding a report card of "single sales exceeding 300 million", he can also sleep beautifully.

However, instead of doing so, he chose to keep sowing it.

Why keep broadcasting?

Because at this time, he is very close to Sister Ya's record!

So far, the highest single sales record in the entire live streaming industry is the "328 million" created by Sister Ya during the Double 11 period.

300 million, 328 million away, only 28 million left!

He is very hopeful of breaking this historical record today!

To this end, he decided to give it a go.

It's January 2, 2019.

At 0:23 a.m., the popularity of the live broadcast room fell below 100,000.

At 0:38 a.m., total sales exceeded 310 million.

At 1:21 a.m., total sales exceeded 320 million.

At 1:46 a.m., the popularity of the live broadcast room fell below 50,000.

At 2:24 a.m., the total sales reached 329 million! Officially broke the previous record of the highest single sales held by Sister Ya!

！

When he learned the news, Li Chuan almost collapsed to the ground.

After more than eight hours of high-intensity live broadcast, he didn't know that he had survived, he was really tired.

Before breaking the record, he had been holding back a lot of energy in his heart, and he didn't feel tired much; And after breaking the record, a strong sense of exhaustion swept over him, and he felt so confused that he almost couldn't stand up and fell to the ground.

However, he finally gritted his teeth and persevered, and continued to sell for more than half an hour.

One might ask, why sell when records are broken?

Because the number of "329 million" is too embarrassing, it seems that it is simply done to "break the record...... Although Li Chuan really thinks so, he can't show it so obviously, after all, he is still a public figure, and his face and pattern have to be pretended to be after all.

At 2:28 a.m., total sales exceeded 330 million.

At 3:02 a.m., Li Chuan went on the air, and the total sales were finally fixed at 336 million.

Bang Bang ......

Probably a record-breaking relationship, this time the applause was more enthusiastic than ever.

However, Li Chuan still ignored it.

He sat down in his chair with his elbows propped up on the table, his hands over his face, motionless.

After about five minutes of silence, he rubbed his cheeks vigorously to sober himself up a little, then stood up, walked to the center console, and began to check the data of today's live broadcast.

Live broadcast duration: 9 hours and 3 minutes

Views: 46.313 million

Peak popularity: 776,000

Average popularity: 256,000

Average order value: 69.2 yuan

Conversion rate: 10.5%

Total sales: 336 million

The nine-hour live broadcast made the number of viewers reach more than 40 million, which basically emptied Taobao's traffic.

The highest popularity is more than 700,000, and the average popularity is more than 200,000...... The average popularity seems to be a bit stretched, mainly because Li Chuan dragged out the live broadcast for too long, especially after 12 o'clock in the evening, the popularity declined very seriously, if he can get off the air before 12 o'clock in the evening, the average popularity should be maintained at about 400,000.

The average customer unit price is 69.2 yuan, which is a normal level, and there is nothing to say.

Conversion rate10.5%...... This is the data that excites Li Chuan the most.

The conversion rate basically represents the real level of an anchor's delivery.

It is very difficult to improve the conversion rate (the level of delivery), especially for those anchors who have already taken shape, unless there is a big change in their own style and positioning, it is basically impossible.

Among Li Chuan's previous live broadcasts, the highest conversion rate was "Winter Solstice Special", with a value of 4.5%.

Jumping directly from 4.5% to 10.5%, this span can be described as "horror".

However, Li Chuan's live broadcast style and positioning have not changed, he only expanded his popularity and influence through the "low-price dumping incident", and at the same time labeled himself as "selling goods very cheaply".

His person hasn't changed, and the live broadcast hasn't changed, but the public's impression of him has changed...... It is not easy to do this, and it is much more difficult than changing one's own style and positioning.

Li Chuan can do it, but also because of coincidence, coupled with his own suitable conditions, ordinary people have no way to imitate it.

The conversion rate of 10.5% is definitely considered to be a masterpiece, even if it is as strong as Sister Ya, it is almost this level, and it is not high.

This made Li Chuan particularly excited.

For the first time in his life, he felt that he really had a little bit of the style of "a brother with goods".

After a while, the mood gradually calmed down, and Li Chuan operated the mouse again and called up the product details.

He wanted to calculate how much money he had made today.

[Average profit margin: 27.3%]

The total sales volume was 336 million, and the average profit margin was 27.3%, which was calculated as a profit...... 91.728 million!

After removing the 5% return rate, 6% of the platform deduction points, and subtracting the 1.6 million that invited Yang Chaoyue, the final commission amount is ...... 80.313 million!

In today's live broadcast, he earned 80 million in one go!

！

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Chapter 139 Highest Single Sales Record Free Reading.