(Hint: This chapter may have a bit of a lot of data, but it's actually only a third of the word...... I don't think it's water, the data is very hard... I put it up to let you see the development of the protagonist company more intuitively, please forgive me if you don't like it)

December 31, 2018.

[12.31: Li Kun live broadcast]

Live duration: 3 hours and 32 minutes

Peak popularity: 326,000

Average popularity: 281,000

Views: 15.563 million

Average stay: 3m44s

Live broadcast fans: 323,000

Gift flow: 1.97 million (yuan)

[12.31: Company investment and profit (Li Kun)]

Paid traffic: 66,000

Gift loss: 202,000

Company profit: 116,000 (Li Kun's net flow is 1.162 million)

Actual loss: 152,000

[12.31: Other anchors of the company (except Li Kun)]

Number of anchors in the company: 32

Normal number of broadcasts: 29

Average start time: 7 hours and 11 minutes

Average turnover:5922.2(RMB)

The company's total background turnover: 172,000 (yuan)

Company profit: 15,000

……

January 1, 2019.

[1.1: Li Kun live broadcast]

Live broadcast duration: 4 hours and 02 minutes

Peak popularity: 446,000

Average popularity: 301,000

Views: 22.178 million

Average stay: 3m52s

Live broadcast fans: 429,000

Gift flow: 2.214 million (yuan)

[1.1: Company investment and profit (Li Kun)]

Paid traffic: 83,000

Gift loss: 165,000

Company profit: 155,000 (Li Kun's net flow is 1.554 million)

Actual attrition: 93,000

[1.1: Other anchors of the company (except Li Kun)]

Number of anchors in the company: 35

Normal number of broadcasts: 32

Average start time: 6 hours and 47 minutes

Average turnover: 5788.2 (RMB)

The company's total background turnover: 185,000 (yuan)

The company's profit: 17,000

……

January 2, 2019.

[1.2: Li Kun live broadcast]

Live broadcast duration: 3 hours and 21 minutes

Peak popularity: 405,000

Average popularity: 286,000

Views: 18.123 million

Average stay: 3m52s

Live broadcast fans: 293,000

Gift flow: 1.664 million (yuan)

[1.2: Company investment and profit (Li Kun)]

Paid traffic: 52,000

Gift loss: 133,000

Company profit: 113,000 (Li Kun's net flow is 1.132 million)

Actual loss: 72,000

[1.2: Other anchors of the company (except Li Kun)]

Number of anchors in the company: 35

Normal number of broadcasts: 34

Average start time: 6 hours and 55 minutes

Average turnover:12045.2(RMB)

The company's total background turnover: 409,000 (yuan)

Company profit: 40,000

……

January 3, 2019.

[1.3: Li Kun live broadcast]

Live duration: 3 hours and 33 minutes

Peak popularity: 422,000

Average popularity: 299,000

Views: 19.627 million

Average stay: 3m49s

Live broadcast fans: 267,000

Gift flow: 1.515 million (yuan)

[1.3: The company's investment and profit (Li Kun)]

Paid traffic: 43,000

Gift loss: 106,000

Company profit: 109,000 (Li Kun's net flow is 1.092 million)

Actual loss: 40,000

[1.3: Other anchors of the company (except Li Kun)]

Number of company anchors: 37

Normal number of broadcasts: 35

Average start time: 6 hours and 36 minutes

Average turnover:10823.6(RMB)

The company's total background turnover: 379,000 (yuan)

The company's profit: 35,000

……

January 4, 2019.

[1.4: Li Kun live broadcast]

Live duration: 3 hours and 12 minutes

Peak popularity: 356,000

Average popularity: 283,000

Views: 20,038,000

Average stay: 4m12s

Live broadcast fans: 279,000

Gift flow: 1.432 million (yuan)

[1.4: Company investment and profit (Li Kun)]

Paid traffic: 32,000

Gift loss: 80,000

Company profit: 111,000 (Li Kun's net flow is 1.112 million)

Actual loss: 1,000

[1.4: Other anchors of the company (except Li Kun)]

Number of anchors in the company: 40

Normal number of broadcasts: 38

Average start time: 7 hours and 12 minutes

Average turnover:11511.8(RMB)

The company's total background turnover: 437,000 (yuan)

The company's profit: 41,000

……

On the fifth floor of the IKEA apartment, in Yu Jie's temporary office.

Li Chuan looked at the business data of the past five days and found many bright spots.

The first is that as of yesterday, the company has 40 anchors...... The recruitment speed is much faster than he imagined.

And according to the current trend, before the Chinese New Year, the number of anchors in the company has a good chance of breaking through the 100 mark.

One hundred streamers, what is the special significance?

It doesn't have any special significance, but it represents the company's entertainment live broadcast business, which is developing very quickly and benignly.

Among the company's existing 40 anchors, there are 23 offline anchors and 17 online anchors.

Twenty-seven offline anchors have good appearance and professional attitude, and those anchors with poor conditions and poor professional attitude have now turned into online anchors.

The process of transformation did not make too many waves.

Those anchors with poor dedication attitudes, most of them are free and casual by nature, their live broadcast time is not enough, and they can't get much basic salary, so they can broadcast at home by themselves, they don't need to go to work on time and on time, and the company doesn't deduct gift sharing, which is also very in line with their own wishes.

As a result, the imaginary quarrels, commotions, and the like did not happen, and the whole process of transformation went exceptionally smoothly.

It is also worth mentioning that several of the company's short video experts have now become anchors.

Miki Media used to do short video business and signed more than 40 short video accounts, but after fully switching to the live broadcast business, the owners of four accounts made it clear that they were unwilling to do live broadcasts and only wanted to do short videos.

At that time, their attitude was unusually firm, and it was useless to persuade anyone, but today, the situation has changed somewhat.

After New Year's Day, the owners of three accounts successively expressed their willingness to try live broadcasts.

The reason why their thinking has changed is because of two words - "greed".

Relying on the huge dividends in the early stage of Douyin live broadcast, each anchor of the company has earned a lot of money, ranging from hundreds a day to tens of thousands a day, while those who stick to short videos have only a basic salary of a few thousand yuan a month because they can't receive advertisements for the time being.

Everyone is in the same company, looking down and not looking up, watching others make a lot of money, but they have nothing...... Who is this for, who is not greedy?

The power of money can change ideals.

Today, three of the four "stubborn" short video accounts have betrayed their ideals and become anchors, and only one person is still holding on...... It was a young woman named "Zhou Mengxue", in her early twenties, very beautiful, and her dream was to be a movie actress......

My dream is to be a movie actor, but now I signed a company M, which is ridiculous.

Li Chuan wanted to fire her directly and let her pursue her dreams, but was stopped by Yu Jie.

Yu Jie said: Zhou Mengxue's conditions are not bad, you can try to cultivate in the direction of the plot number.

Li Chuan didn't say anything about this, he didn't know Zhou Mengxue, since Yu Jie said that the other party was worth cultivating, let's try it, anyway, there is no loss, it's just a basic salary of a few thousand yuan per month.

In addition to the number of streamers, there are several other data items that are particularly significant.

First, it is the investment and profitability of Li Kun's live broadcast.

In the live broadcast on January 4th, that is, yesterday, the company invested a total of 112,000 yuan for Li Kun, and through Li Kun's net flow, he earned 111,000 yuan.

In this live broadcast, the company only lost less than 1,000 yuan!

This shows one point - Li Kun's live broadcast is about to be profitable!

If all goes well, it will be done tonight!

This result surprised Li Chuan.

He originally thought that Li Kun's live broadcast would be lost at least until the end of the year, and the funds spent would be at least several million, but only ten days had passed, and the total funds spent were less than two million.

Ten days, less than two million, cultivated a head entertainment anchor...... Does anyone believe this?

It is estimated that there are very few people who believe, but it really happened.

The reason for this lies in the dividends in the early stage of Douyin live broadcast.

In the early stage of Douyin live broadcast, the number of anchors is small and the quality is not high, there are few anchors on the entire platform who can get on the stage, and the level is not good, Li Kun's personal charm is strong, the live broadcast effect is good, and among the big anchors, it can be regarded as a standout.

Today's Li Kun is the ceiling in the field of Douyin entertainment live broadcast, looking for Douyin, there is not even a decent opponent, and the head effect is too obvious, which has led to the rise of others' morale and the flow of gifts exceeding one million every day.

Of course, this situation will not last long, only a year or two at most.

With the follow-up development of Douyin live broadcast, the number of anchors is increasing and the quality is getting higher and higher, and Li Kun's head effect will definitely gradually weaken.

However, this does not mean that Li Kun will "pull".

Li Kun took the lead in occupying the title of "the first king", and his status in the rivers and lakes has been guaranteed, as long as the follow-up operation is good, Li Kun will not fall from the position of "head entertainment anchor" so easily.