Second, on January 4 (yesterday), the company's entertainment live broadcast business has achieved profitability!

Although Li Kun's live broadcast made the company lose 1,000 yuan, the company's other anchors created a turnover of 437,000 yuan and made a profit of 41,000 yuan for the company.

Of course, this does not include personnel salary expenses.

27 offline anchors and 28 operation personnel (including Yu Jie and two personnel specialists) all need to get a basic salary, and the operation staff also need to get a part of the commission, which is about 32,000 yuan (a single day).

If you include rent, water, electricity, equipment depreciation, and other expenses, the net profit of the entertainment live broadcast business on January 4 was about 5,000.

Five thousand is not much, but it is significant.

The company's live entertainment business has just started, and it has achieved profitability in 10 days, which shows that their development strategy is very correct, and if they continue to stick to it, the future will be very bright.

In addition, there is another noteworthy data, that is, since January 2, the average turnover of the company's anchors (excluding Li Kun) has increased significantly.

The average turnover on January 1 was 5,788.2 yuan, and on January 2, it soared directly to 12,045.2 yuan, more than doubled, and then on January 3 and January 4, the average turnover declined, but it has been maintained at more than 10,000.

The reason for this phenomenon is not because the live broadcast ability of the company's anchors has been improved, nor does there be any traffic surge, there is only one reason, that is, "Jasmine" has been launched.

"Jasmine" signed a formal brokerage contract with Miki Media on January 1, that is, on New Year's Day, and after a short break, it was officially launched on Douyin the next day.

"Jasmine" was in Kuaishou before, but Kuaishou's live broadcast ecology has been basically finalized, and the upside is limited, far less than the development in Douyin, and almost all of Miki Media's resources are concentrated on Douyin, "Jasmine" stays in Kuaishou alone, and the company can't help much.

Thinking of this, "Jasmine" also shifted her main battlefield to Douyin.

"Jasmine" is a "thousand-person anchor" in Kuaishou, and after coming to Douyin, with Li Kun's drainage and help, her popularity has not decreased, but has skyrocketed.

"Jasmine" premiered on "Douyin" on January 2, with the highest popularity reaching 162,000, the average popularity of 67,000, and the gift turnover of 231,000.

In the next two days, the popularity of "Jasmine" declined, but Li Kun looked for her every day to connect with the microphone and play PK, which also made her popularity always maintain a very high level.

[January 3, Jasmine live broadcast data]

Live duration: 4 hours and 25 minutes

Peak popularity: 89,000

Average popularity: 42,000

Views: 3.725 million

Average stay: 2m16s

Live broadcast fans: 263,000

Gift flow: 189,000 (yuan)

[January 4th, Jasmine live broadcast data]

Live broadcast duration: 4 hours and 47 minutes

Peak popularity: 82,000

Average popularity: 38,000

Views: 3.561 million

Average stay: 2m11s

Live broadcast fans: 252,000

Gift flow: 203,000 (yuan)

The single-day turnover of "Jasmine" is maintained at about 200,000, which greatly increases the average turnover value of the company's anchors, and there is a trace of "big sister" style within the company.

In addition, "Jasmine", as an electric female anchor, also has a certain representativeness in its live broadcast data.

If you compare the live broadcast data of "Jasmine" with Li Kun's live broadcast data, you can see the differences between some male and female anchors.

Most of the male anchors rely on their personal charm and live broadcast effect, their popularity is relatively stable, and the audience's stay time is relatively high; Most of the female anchors rely on their appearance and talent, their popularity fluctuates greatly, and the audience's stay time is relatively low, but the speed of fans is very fast, and the efficiency of creating flowing water is also very high.

Although the "head entertainment anchors" are basically male anchors, the threshold for female anchors is low, the training cost is small, and it is easier to start, and the average value created is definitely much higher than that of male anchors.

Nowadays, almost all M institutions or live broadcast unions mainly focus on recruiting and cultivating female anchors.

Miki Media currently has 40 anchors (excluding Li Kun), of which 35 are female anchors, accounting for nearly ninety percent of the total...... This is not the most exaggerated, some companies do not recruit male anchors at all, making the number of female anchors account for 100%!

This is the overall ecology of the entertainment live broadcast industry.

After reading the business data, Li Chuan communicated with Yu Jie about the personnel structure of the operation department.

During this time, the company has successively recruited three more operators, bringing the number of employees in the operation department to 28 (26 operations + 2 recruitment specialists), and the four operation teams are currently full, and even one more person has been added.

The extra one person was assigned to the operation group, bringing the number of personnel in the operation group to 7 and 6 people in each of the other three groups (excluding Yu Jie).

Today, the staffing of the operation department is in conflict with the original structure.

After discussion, Li Chuan and Yu Jie decided to draw two people from the operation group and one person from each of the other three groups to gather five people and set up the fifth operation group.

The leader of the fifth operation group is set as Wang Xu.

Wang Xu, male, 24 years old, joined the company in September last year, didn't understand anything when he came, and now he can take charge on his own, which is mainly due to Wu Wenfan's training.

Wang Xu has been working with Wu Wenfan since he joined the company, and he is an apprentice of Wu Wenfan, and later followed Wu Wenfan into the operation group.

The reason why Li Chuan chose Wang Xu to be the leader of the fifth operation group is because Wang Xu's own work ability is relatively strong and he can take on this responsibility; The second is to prepare for the subsequent expansion of the operation department.

If all goes well, he plans to set up the "Second Operation Team" (referred to as the "Second Operation Team") after the year, Wu Wenfan will serve as the head of the Second Operation Team, and the Fifth Operation Group will also be under the Second Operation Team.

Li Chuan's promotion of Wang Xu can be regarded as cultivating "his own people" for Wu Wenfan.

After some exchanges, the time came to eight o'clock in the evening.

At eight o'clock in the evening, it was the time for Li Kun to start broadcasting.

As usual, Li Chuan watched Li Kun's live broadcast throughout the whole process, and stayed up until 12 o'clock in the evening to check the business data of the day.

[1.5: Li Kun live broadcast]

Live duration: 3 hours and 35 minutes

Peak popularity: 437,000

Average popularity: 308,000

Views: 23.124 million

Average stay: 4m2s

Live broadcast fans: 303,000

Gift flow: 1.576 million (yuan)

[1.5: Company investment and profit (Li Kun)]

Paid traffic: 26,000

Gift loss: 63,000

Company profit: 132,000 (Li Kun's net flow is 1.324 million)

Actual attrition: -43,000

[1.5: Other anchors of the company (except Li Kun)]

Number of anchors in the company: 40

Normal number of broadcasts: 39

Average start time: 6 hours and 55 minutes

Average turnover:11024.4(RMB)

The company's total background turnover: 430,000 (yuan)

Company profit: 40,000

……

As expected, Li Kun's live broadcast successfully achieved profitability today!

Paid traffic + gift loss, the company spent a total of 89,000, and Li Kun created a net flow of 1.324 million, and the company received 132,000, so calculated, Li Kun's live broadcast today created a profit of 43,000 for the company!

Coupled with the 40,000 profits created by the company's other anchors, the cumulative profit of the entertainment live broadcast business on the day was 83,000...... After deducting personnel salaries, rent, water and electricity, equipment depreciation and other expenses, the net profit has also reached more than 50,000 yuan!

5,000 yesterday and 50,000 today is enough to see that the entertainment live broadcast business has a great future!