Five hours passed in a flash, and at 11:22 p.m., Li Chuan sold out the last product.

"Today's live broadcast was a great success, thank you for your support and companionship."

Li Chuan said, stood up from the chair, bowed to the camera, then looked at Wu Xuanyi, and said, "In addition, I would like to thank Xuanyi, who accompanied me live for more than five hours, and I didn't even drink saliva in the middle, so I worked hard." ”

"No, no."

Wu Xuanyi waved his hand, took a bottle of mineral water from the side, took a sip, and said, "Won't I just drink it?" ”

"Haha......"

There was a burst of laughter around them.

"Haha, she's quite humorous, did you notice?"

Li Chuan was also amused, and subconsciously grabbed Wu Xuanyi's arm and communicated with Wang Chengyong next to him.

Wang Chengyong smiled and nodded.

Li Chuan looked at Wu Xuanyi again and said, "Xuanyi, what's the matter with you today, you are a goddess, why did you suddenly become a funny girl?" ”

"Who's a funny girl?"

Wu Xuanyi retorted, and Yu Guang secretly glanced at his arm that was being grabbed by Li Chuan, and there was no movement at the moment.

"Look at the barrage."

Li Chuan pulled Wu Xuanyi in front of the screen and asked her to watch it.

【Hahaha】

[The house collapsed (crying)]

[Xuanyi is so cute]

【Hahaha】

[Hahahahaha]

[Xuanyi becomes a funny woman (crying) (crying)]

【Hahaha】

[Xuanyi is a little silly (laughing and crying)]

[Haha]

【……】

Seeing this, Wu Xuanyi's face turned slightly red, and she hurriedly explained: "I'm not a funny girl, I was just thirsty just now......

Li Chuan: "Okay, don't explain, your image has been ruined." ”

Wu Xuanyi: "I want to ...... Salvage it again. ”

Li Chuan: "I can't save it, your image of a "funny girl" has been deeply rooted in the hearts of the people. ”

Wu Xuanyi: "What should I do then?" Accompany you to broadcast live, my image will be ruined, are you responsible? ”

Li Chuan: "Huh? What am I responsible for? I invited you to be a guest, and I didn't ask you to be a funny girl, you said it yourself, what does it have to do with me? ”

Wu Xuanyi: "If you don't quibble, you are the one who harmed you!" ”

Li Chuan: "You're young, I'm here to touch porcelain, right?" ”

Wu Xuanyi (couldn't help laughing): "Haha, I just touched porcelain, what's wrong?" You're going to have to compensate me...... Million! ”

Li Chuan (pretending to be surprised): "One million?!" Sell me soon. ”

Wu Xuanyi: "Haha, okay, just sell it in the live broadcast room...... Mr. Sen, such a big living person, only 9 yuan 9 today, get in the car! ”

Li Chuan (laughing nonstop): "Hahaha...... Got it, huh. ”

Wu Xuanyi: "It's okay to learn." ”

Li Chuan (thumbs up): "Yes, hahaha......"

“……”

After a few minutes of playing, the two returned to normal.

"Okay, okay, it's almost twelve o'clock, it's really time to go down."

Li Chuan said, bowed again, and then said, "Everyone rest early, good night." ”

Wu Xuanyi: "Good night." ”

Li Chuan: "Bye-bye." ”

Wu Xuanyi: "Bye-bye." ”

At 11:28 p.m., the live broadcast was closed.

Bang Bang ......

The familiar applause rang out again.

Li Chuan ignored it, turned his head to Wu Xuanyi and said, "Hard work, Xuanyi." ”

"It's okay, it's not hard...... I did okay today. ”

"Yes! Absolutely! ”

Li Chuan nodded again and again, gave two thumbs up and said, "To be honest, before I invited you to come, I didn't expect your show to be so good." ”

"Nothing."

Wu Xuanyi waved his hand, a little embarrassed, and said, "You took me to do it." ”

"You're too modest."

"No, no."

"Okay, okay, let's not talk about this, it's not early, you can go back to the hotel early to rest."

"Hmm."

"I'll send you down."

“……”

Li Chuan sent Wu Xuanyi downstairs, opened the car door very gentlemanly, and after Wu Xuanyi got into the car, he pretended to walk to the cab and gave instructions to Zhu Chenwei, who was temporarily acting as the driver.

The black Alpha started slowly, and several people waved goodbye through the car window.

When the vehicle went away, Li Chuan immediately returned to the company, rushed into the live broadcast room, lay down in front of the center console, and began to check today's live broadcast data.

Live duration: 5 hours and 29 minutes

Views: 27.016 million

Peak popularity: 684,000

Average popularity: 412,000

Average order value: 87.5 yuan

Conversion rate: 10.9%

Total sales: 258 million

Compared with the "New Year's Eve Special", this data has a large discrepancy, with "Views", "Peak Popularity", and "Total Sales" all decreasing, but "Average Popularity", "Average Customer Unit Value", and "Conversion Rate" all increasing.

The decrease in "Viewership" was mainly due to the shortening of "Live Duration".

It's easy to understand that the longer you go live, the more people watch it.

In the previous "New Year's Eve Special", Li Chuan broadcast for more than nine hours, and today's "Taobao New Year's Festival", he only broadcast for less than six hours...... Under such conditions, the decline in the number of "viewers" is inevitable.

There are two reasons for the decline in the "peak popularity".

First, the novelty of some viewers is gone, and after they have seen it once, they don't want to watch it a second time;

Second, Wu Xuanyi's popularity may be worse than Yang Chaoyue.

There are also two reasons for the increase in "average popularity".

First, the interaction between Li Chuan and Wu Xuanyi is relatively good, which can attract the audience to a large extent;

Second, the "average popularity" of the "New Year's Eve Special" is somewhat stretched.

The reason for the spanning is because the time has dragged on for too long, especially after 12 o'clock in the evening, Li Chuan added the broadcast for more than three hours, and the audience at that time has basically rested, and only tens of thousands of people are left in the live broadcast room...... The data of these few hours has seriously dragged its feet, resulting in the "average popularity" of the "New Year's Eve Special" is only more than 200,000.

The increase in "average customer unit value" is mainly due to Wuliangye.

Wuliangye, 999 bottles, 50,000 orders were all sold out, which greatly increased the "average customer unit price".

The "conversion rate" also improved, but not by a large margin, at 0.4 percentage points.

This degree of change is a normal fluctuation, it may be that today's goods are more in line with the audience's appetite, or it may be that Li Chuan is in a better state today, the rhythm control is relatively smooth, and the product explanation is more in place...... This phenomenon is difficult to sustain, and it may wait until the next live broadcast and then go back again.

However, Li Chuan is not dissatisfied, and it is already very rare to be able to maintain a conversion rate of more than 10%, so there is no need to be too demanding.

The main reason for the decline in "total sales" is "live broadcast time".

It's also easy to understand that the longer the live stream lasts and the more products you sell, the higher the sales will be.

In the previous "New Year's Eve Special", Li Chuan sold for more than nine hours, with a total sales of 336 million, breaking the "single sales record"; Today's "Taobao New Year's Festival", he only sold for five and a half hours, with a total sales of 258 million, which is also a very good achievement.

In fact, with tonight's sales trend, if we continue to sell, it is possible to break the record again.

However, Li Chuan did not do this because of three words - "unnecessary".

The "single-game sales record" is already his, breaking the ...... again Although it can also be compared, it is not of great practical significance, and at the same time, he has to consider the problem of "excessive consumption".

He is not just broadcasting this one, if the fans and viewers are consumed too seriously, there may be many adverse effects in the later stage, which is really unnecessary.

Moreover, not breaking the record did not affect his earnings.

The average profit margin of this live broadcast has created a record high since he engaged in live broadcasting, with a specific value of 32.3%.

32.3%, which may not seem high, but this is diluted.

The diluted body is still the 50,000 bottles of Wuliangye.

Wuliangye, although not as good as Moutai, is not low in popularity in China, and it is "China's second most famous liquor" after Moutai.

This kind of famous wine is easy to sell, but the profit margin is very low, Li Chuan is relatively high, but it is only 6%.

50,000 bottles of Wuliangye were sold, accounting for nearly one-fifth of sales, which largely lowered the "average profit margin" data.

If Wuliangye is excluded, the average profit margin of this live broadcast can actually reach 40%!

Some people may wonder why the average profit margin of the previous live broadcast was only about 30%, why can it reach 40% today?

Speaking of which, we have to trace back to the previous "New Year's Eve Special".

In the "New Year's Eve Special", Li Chuan created sales of 336 million, breaking the "single sales record" previously held by Sister Ya in one fell swoop...... The news was deliberately hyped up by Li Chuan, and it was on the hot search on Weibo, causing a lot of influence.

After this battle, the three words "Mr. Sen" soared in the live broadcast industry, once overshadowing Sister Ya, and became the "darling" of many manufacturers and brands.

After the "New Year's Eve Special", manufacturers and brands who took the initiative to find the door... There are so many that the staff of the e-commerce department are overwhelmed, and they can't work overtime every day.

At the same time, a question arises:

Many products of the same category come to the door together, the price is about the same, the quality is also about the same, how to choose products at this time?

There is no other way, but whoever gives the highest profit margin will be on whom!

This can't scold Li Chuan for being "greedy for money", after all, he is a company and a business, and it is the nature of an enterprise to pursue profits, and whoever sits in his position will make the same choice.

In this way, after some "fighting", most of the goods were eliminated, and the rest were all high-profit and high-quality goods.

That's why the average profit margin is 40%.

Of course, 40% is just a pseudo concept, and the real average profit margin of this live broadcast is still 32.3%.

The total sales volume is 258 million, the average profit margin is 32.3%, and the profit is 83.334 million!

83.334 million, minus 6% of the platform deduction points, 5% of the return rate, 1.5 million for inviting Wu Xuanyi and other expenses, the final net profit is 72.917 million!

More than 70 million again!

More than 70 million, plus 80 million in the "New Year's Eve Special", plus the company's inherent funds, the funds in Li Chuan's hands have exceeded 170 million!

"What is the listing price of the No. 16 plot of the Future Science and Technology City Haichuang Park?"

"It seems to be 218 million."

"218 million and 170 million...... That's less than 50 million. ”

"One more live broadcast, it's almost there!"

Li Chuan thought secretly in his heart.

His next live broadcast is the "Douyin New Year's Festival".

Douyin official attaches great importance to his live broadcast of the "New Year's Festival", and the traffic or anything is open to supply.

Under such conditions, it should not be difficult for him to make a sales volume of two or three hundred million.

"If the sales volume reaches 200 million, the profit will be 50 or 60 million...... In this way, it is quite simple to buy a piece of land and build a building. ”

Li Chuan thought like this, and the corners of his mouth slightly curled.

……

At twelve o'clock in the evening, all employees of the company got off work.

Li Chuan was the last to go, and when he left, it was already one o'clock in the morning.

Why so late?

Because he just finished the live broadcast, he wanted to go back to the Peach Blossom Garden Villa, take a good bath, and pull Cheng Lulu to do some exercise by the way...... The Peach Blossom Garden Villa was too far away, and he had to drive there, and the car had already been driven away by Zhu Chenwei to send Wu Xuanyi.

At 0:56 in the morning, Zhu Chenwei returned to the company, handed back the key, Li Chuan simply cleaned up, and then left the company.

At 1:22 in the morning, Li Chuan returned to the Peach Blossom Villa.

He walked into the master bedroom on the second floor and found that Cheng Lulu had fallen asleep.

He didn't bother, he turned around and walked into the bathroom, closed the door, came to the bathtub, opened the water valve, and began to release water.

As soon as the water was halfway down, the door of the bathroom suddenly opened, and Cheng Lulu, who was wearing pajamas, rushed in with a fruit knife and violently.

"! What are you doing! ”

Seeing this, Li Chuan was taken aback.

"Huh?!"

Cheng Lulu saw Li Chuan clearly, and the whole person breathed a sigh of relief, at the same time, her eyes began to redden, tears began to flicker, and at the moment when the tears were about to fall, she threw the fruit knife and threw herself into Li Chuan's arms: "Woo...... You're scaring me......"

"You scared me! Your posture just now...... I thought you were going to kill me. ”

"I thought there was a burglar in the house, I ......"

"Oh."

Only then did Li Chuan react.

Indeed, he had been live streaming before, and he didn't tell Cheng Lulu that he was coming back, Cheng Lulu was home alone, and when he heard the movement in the middle of the night, he naturally felt scared.

"My fault, my fault, I just saw you asleep, so I didn't bother, I ...... Should wake you up. ”

Li Chuan gently hugged Cheng Lulu and comforted him vigorously.

"Woo...... Husband, this house is too big, I live alone...... Afraid. ”

"Huh?"

Li Chuan raised his eyebrows, a little playful: "Isn't this the big house you want, what?" Not satisfied again? ”

"Satisfaction is satisfaction, that is...... It's too big, and I live alone...... Not good. ”

Cheng Lulu said, and began to be coquettish again: "Husband, can you come back every day?" ”

"This ...... It's too far away, when I'm usually busy with work...... Inconvenience. ”

"Then what should I do, you can't leave me alone." Cheng Lulu pouted, his face very dissatisfied.

"Aren't you looking for a nanny, nanny can live at home, how are you looking? Did you find it? ”

"I found one, but ...... The babysitter lives on the first floor and the second floor...... It's still empty. ”

"Then there is no way, this is what you want."

"Hmm~~~Husband~~"

"Hey young, it's okay, the security measures here are very tight, thieves or something, can't get in."

"What if?"

"In case ......"

Li Chuan didn't know what to say for a while.

Cheng Lulu's eyes rolled, and he suddenly said: "By the way, husband, you call all your women over, and we live together......"

"Huh?!"

Li Chuan's eyes widened, and he looked at Cheng Lulu in disbelief, he really didn't expect the other party to be so bold.

Cheng Lulu knew that he had a lot of women, because he said it himself when he was "doing things" before.

He said that the main reason was to dispel Cheng Lulu's idea of always wanting to marry him, and after Cheng Lulu heard about it, the whole person was depressed for most of the day, and later, she seemed to have figured it out, so she didn't continue to be a demon.

He said that he had a lot of women, but he didn't say who it was, and Cheng Lulu only guessed a Feng Timo through information on the Internet, and the others didn't know.

"What's wrong? We live together, we have a look after each other, what do you want to do...... It's also convenient, isn't it? ”

"Hmm... Good is good, but ......"

Li Chuan was entangled.

Cheng Lulu is right, if you can gather all your women in one house, it will be really ...... It's so exciting!

However, this can only be thought about.

Who can move here?

Feng Timo and Wu Jinyan are definitely impossible, the two of them still think that they are Li Chuan's only girlfriends, let them move over, Li Chuan will have to take off at least a layer of skin.

Zheng Lingfang, there is a daughter to take care of, it is definitely inconvenient.

Zhu Fang is possible, but people have money, and it is not uncommon to live in any big villas.

Not to mention the eye girl, no one can find it.

After some analysis, there is no suitable one!

"It's not going to work." Li Chuan didn't explain, and directly shook his head and vetoed.

"Hmm~~~Husband~~"

"Oh, I'll get you an extra babysitter... Isn't that enough...... Well, this house is so big, one nanny probably can't pack it up, two nannies... It's a good fit. ”

"This ......"

"Stop talking nonsense, hurry up and undress."

"Huh? Why do you take off your clothes? ”

"Take a bath, don't you see that the water is full."

"But...... I've soaked it before. ”

"Soak again!"

“……”

This Internet celebrity who provides you with no wine on the table of the great god is too rich to update the fastest, so that you can see the fastest update of this book next time, please be sure to save the bookmark!

Chapter 170: More than 70 million again! Free to read.