At 12:36 p.m., that is, at 0:36 the next day (January 20), Li Chuan sold out the last product.

The phrase "the last product" is not accurate enough.

In this "Douyin New Year's Festival", the e-commerce department prepared a total of 51 products according to the standard of "one product in seven minutes".

"One product in seven minutes" is Li Chuan's normal explanation rhythm, and generally speaking, there will not be much difference.

However, tonight, starting at 7 o'clock in the evening, he greatly accelerated the pace of explanation, and "one product in seven minutes" became "one product in four minutes".

The 51st product, he sold out at about ten o'clock in the evening.

The follow-up sales were re-found from the commodity warehouse by the staff he instructed the staff, most of which were some goods that he had sold before and did not sell today, and had a large inventory.

There are many such goods, which have been saved up before, and if they are to be sold out, I am afraid that they will have to be sold until the next morning.

Sold until the next morning...... Li Chuan is actually willing, after all, this is his last live broadcast a year ago, and he can sell a little more, as long as the traffic in the live broadcast room is sufficient, he is very willing to fight.

However, the problem lies in the traffic.

Douyin's support for his traffic is not unlimited, although he has set a bottom line - the popularity of the live broadcast room cannot be less than one million, but this bottom line also has a time limit, and the specific time limit is: 11 o'clock in the evening.

Before 11 o'clock in the evening, the popularity of his live broadcast room was hardly less than one million; After 11 o'clock in the evening, the "abnormal push" ended, and the popularity of the live broadcast room fell below one million people, and it did not rise again in the future, and began to decline according to the normal trend.

At 12 o'clock in the evening, there were only 500,000 people left in the live broadcast room, and after another half an hour, the popularity fell below 300,000.

Li Chuan also couldn't stand the traffic, so he decided to go off the air, if the popularity of the live broadcast room can always be maintained at more than one million people, even if he risks sudden death, he is willing to fight...... There are one million people in the live broadcast room, which is really tempting, and whatever you sell, it's a lot of money, and you are not willing to broadcast it at all.

However, this is just a thought, and it is destined to be impossible.

Li Chuan was also spoiled...... He had been watching "more than one million people in the live broadcast room" for a long time, and there was a gap in his heart, and at this time, looking at the number of "more than 200,000 people", he suddenly had no interest in continuing to broadcast.

"It's past twelve o'clock in the evening...... The record has been broken, and the traffic is not good, so let's just go down. ”

After Li Chuan finished selling a product, he secretly said in his heart and immediately decided to broadcast it.

In this way, the product he just sold out naturally became the "last product".

"Okay, that's all for today's live broadcast."

Li Chuan said, got up from his chair, and took two steps back.

Seeing this, Meng Meiqi next to her also hurriedly got up and stood with Li Chuan.

"It's past twelve o'clock in the evening now, and I'm still in the live broadcast room, basically all of them are iron fans, thank you very much for your continued support, there is still half a month to celebrate the New Year, I am here to wish everyone a happy New Year in advance."

After Li Chuan finished speaking, he bowed to the camera.

"Happy New Year."

Meng Meiqi also bowed.

"I wish you all a smooth career, learning progress, a happy family, a safe and healthy ...... in the new year"

Li Chuan said a lot of auspicious words, and then bowed again.

Immediately afterwards, he took two steps forward, sat back in his chair, and said to the camera: "Today is my last live broadcast before the year, and the next live broadcast will wait until the year after the year, the specific time has not been determined, but you don't have to worry, I will send a video to notify everyone in advance before the official broadcast, and if you don't pay attention to it in the live broadcast room, give me a little attention, and I won't be able to find it in the future......"

"Okay, it's not early, everyone rest early, and we'll see you in the new year! Bye! ”

"Bye-bye." Meng Meiqi also waved goodbye to the camera.

"Good night."

"Good night."

“……”

At 0:38 on January 20, Li Chuan turned off the live broadcast.

Bang Bang ......

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Automatically blocking out the applause around him, Li Chuan turned his head to Meng Meiqi next to him and said, "It's hard work today." ”

"It's fine."

Meng Meiqi waved her hand, and there was a hint of tiredness between her eyebrows.

For people who don't broadcast live often, it's actually quite tiring to broadcast for more than six hours in a row, but if you get used to it, it will be much better.

Meng Meiqi is obviously not used to it, and it is normal to feel tired.

In fact, according to the contract signed at the beginning, she could leave directly after half past eleven in the evening, but she probably remembered the previous accident (touching off false eyelashes, touching up makeup, causing the live broadcast delay), and wanted to make up for it, so she kept sitting honestly without any movement.

On the contrary, it was her assistant who kept making eyes on the side, causing a lot of trouble to them in the normal live broadcast.

In this regard, Li Chuan was not used to it, and directly raised his hand and pointed (Meng Meiqi's assistant) and said, "You, go out, don't be an eyesore here." ”

In a word, it is quite calm, but it is full of unquestionable meaning.

The assistant, obviously frightened, hesitated for a moment next to him, and then obediently left the live broadcast room and ran outside to the punishment station.

After these small twists and turns, Meng Meiqi also became more honest, and in the end even became Li Chuan's "repeater" - what Li Chuan said, what she said, most of them only repeated the last few words.

"Go back and rest early, I'll send you down."

Li Chuan patted Meng Meiqi on the shoulder and wanted to send her downstairs.

However, as soon as he walked out of the live broadcast room, the mobile phone in his trouser pocket rang.

He took it out and saw that it was Fan Han's call.

"Excuse me, a big call."

Li Chuan said sorry words on his lips, but there was no apology on his face, and he didn't wait for the other party to reply after speaking, he turned back to himself and said to Zhu Chenwei behind him: "You send Teacher Meng and them down, and send them directly to the hotel, remember, you must be entertained well, don't make any mistakes." ”

"I'm sorry."

Li Chuan raised his hand again.

"It's fine."

Meng Meiqi replied in a daze, like a thoughtless robot.

"Hmm."

Li Chuan nodded, didn't say anything more at the moment, walked back to his office in a few steps, closed the door, and chose to connect the phone.

Li Chuan: "Hey, Sister Fan." ”

Fan Han: "Hey, Xiao Li, congratulations, it's a record breaker again." ”

Li Chuan: "Sister Fan, if there is no official support, how can I break the record so easily, I still have to thank the official for being able to give me such a large amount of traffic." ”

Fan Han: "Traffic is only one aspect, or you are good enough to be able to undertake it, and if you are replaced by someone else, it may all be lost." ”

Li Chuan: "Haha, Sister Fan, if you want to say that, I will be disrespectful." ”

Fan Han: "Yes...... the "New Year's Festival" is very successful, and our department can have a good year, thanks to you." ”

Li Chuan: "See you outside, Sister Fan, I beg for a life on the platform, and it is right to contribute to the platform, besides, this is also for myself." ”

Fan Han: "Well, you're right, we're a win-win situation. ”

Li Chuan: "Yes, win-win, haha." ”

Fan Han: "Xiao Li, the "New Year's Festival" is finished, how are your own New Year's goods prepared? ”

Li Chuan: "Huh? I haven't prepared yet, haven't you been busy lately? ”

Fan Han: "Here in our department, after the welfare, there is still some left, and I will send you some tomorrow?" ”

Li Chuan: "Okay, thank you Sister Fan, I hung the wall calendar you gave me last time, I hung it in the office, it looks good." ”

Fan Han: "Well, I'll find someone to arrange it tomorrow and send it to you...... By the way, Xiao Li, when I watched your live broadcast just now, I said, you finished this live broadcast, and you won't be going to broadcast live before the year? ”

Li Chuan: "Well, it's almost the New Year, there are still a lot of things to be busy, so I won't broadcast live for the time being." ”

Fan Han: "What about the new year, what are you going to do live?" ”

Li Chuan: "It's not decided after the year, at least ...... We'll have to wait until the end of February. ”

Fan Han: "End of February? So late? ”

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Li Chuan: "No way, the company has to move after the New Year, there are too many things, and I can't spare time for a while." ”

Fan Han: "Oh, that's okay, when you broadcast live, tell me in advance, and I'll arrange it for you." ”

Li Chuan: "Okay, thank you, Sister Fan." ”

Fan Han: "No need...... Okay, I'll hang up first if there's nothing to do, and I wish you a happy new year in advance. ”

Li Chuan: "You too. ”

“……”

Hanging up the phone, Li Chuan put away his mobile phone, left the office quickly, came to the live broadcast room, lay on the center console, and began to check today's data.

Live duration: 6 hours and 25 minutes

Views: 110.833 million

Peak popularity: 1.756 million

Average popularity: 927,000

Average order value: 65.2 yuan

Conversion rate: 5.7%

Total sales: 411.268 million

The number of viewers, as Li Chuan expected, really exceeded 100 million, and it exceeded 10 million.

What does it mean to have more than 100 million views?

Douyin's current daily active volume is less than 300 million, and 110 million views mean that half of the users who opened Douyin tonight have watched Li Chuan's live broadcast!

It can be seen that Douyin's official support for him is so strong that he is almost exhausted.

The peak popularity is 1.756 million, and the average popularity is 927,000...... This data has also blinded countless people's eyes.

Li Chuan was proud, and even felt that he had broken the record.

Since the birth of the webcast, I have never heard of anyone who can get such terrifying popularity data, whether at home or abroad.

He thinks he may have broken the world's popularity record for live webcasts, but there is no evidence, and the relevant data is not easy to query......

The average order price is 65.2 yuan, which is within the normal range and slightly low...... This is mainly because Li Chuan did not make high-priced welfare products.

High-priced welfare products are those goods with high unit prices, best-selling and obvious discounts, such as: Moutai, Wuliangye, high-end cosmetics, gold and so on.

Well... Gold is also a frequent visitor to live broadcasts, and many anchors with goods sell gold in the live broadcast room in order to rush sales, unit price, and transaction volume, without earning a penny, and losing a lot of money...... They do this purely for the sake of good data, and of course, there are some illegal activities.

The conversion rate is 5.7%, and Li Chuan is still quite satisfied.

Although it is nearly half compared with the 10.9% of the "Taobao New Year Festival", the platform attributes are different, and he can't be too demanding.

Taobao is a professional selling platform, the traffic is relatively accurate, and it is normal for the conversion rate to be high; Douyin is an entertainment platform, and the e-commerce attribute is not strong, and it can get a conversion rate of 5.7%, which is already a very dazzling achievement.

Total sales: 411.268 million.

This data is what makes Li Chuan most excited.

not only broke the previous single-game sales record held by him, but also raised the total amount of the record to more than 400 million...... Now, there are materials that can be hyped and promoted.

However, this time the hype and publicity should not be done by him himself, and Douyin should exert its strength.

Although Fan Han mentioned this matter to him, he could guess it if he thought about it with his ass.

Douyin first promoted him to "Star Detective" for publicity and warm-up for this "New Year's Festival Live Broadcast", and later gave him hundreds of millions of traffic support, what is the reason for such a big effort?

It's not to use him as a signboard to attract many anchors with goods to join, so as to develop their own live broadcast e-commerce business and shape the e-commerce atmosphere of the platform.

How could they miss such a good publicity opportunity right now?

If Li Chuan guessed correctly, when he gets up tomorrow morning, he will find a lot of videos promoting his data on Douyin, and the news from the outstation is estimated to be no less.

He is still looking forward to this.

However, in this regard, he expects to return, but he is more concerned about tangible benefits than these false names.

The average profit margin for this live broadcast was 37.2%...... This data can no longer be considered high

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。

With Li Chuan's increasing influence in the live broadcast industry, the profit margin of goods is becoming higher and higher, 37.2%, which is already the result of his restraint, if not restrained, the profit margin of this live broadcast will inevitably exceed 40%!

The total sales were 411.268 million, the average profit margin was 37.2%, and the profit was 152.992 million.

After removing the platform deduction points, return rate, invitation to Meng Meiqi and other expenses, the final net profit is 135 million!

A live broadcast earned more than 100 million ...... This is the power of live streaming!

135 million, plus the funds of about 170 million that Li Chuan had before, the money in his hands now has exceeded 300 million!

This time, not only is the money enough to buy the land, but even the money for follow-up development is about the same.

Now everything is ready, just wait for next year's development and construction.

"This year, it seems that it will be very pleasant."

The corners of Li Chuan's mouth twitched slightly, and then he laughed uncontrollably.

He was quite excited, and it took a long time before he regained his strength.

After calming down, he sat down in front of the computer again, began to check some detailed commodity data, and after viewing, he opened the Douyin M backstage of Miki Media and browsed it.

Account Number: Mr. Sen

Number of fans: 35.723 million

"Huh?"

Seeing this number of fans, Li Chuan couldn't help but raise his eyebrows.

He remembers that when he started broadcasting, the number of fans was less than 34 million, and it seemed to be ...... 33.648 million.

from 33.648 million to 35.723 million, an increase of ...... 2.075 million!

A live broadcast has increased by more than 2 million fans!

Well... This may seem like an exaggeration, but it's actually normal.

After all, the number of viewers of today's live broadcast reached 110 million, 110 million viewers, and 2.075 million fans, with a fan increase rate of less than 2%...... Actually, it's not that high.

Even so, though, he was extremely excited.

After all, Douyin is his main battlefield in the future, and the number of fans is still very important.

"35,723,000...... With this number of fans, it should be able to rank in the top five on Douyin. ”

Li Chuan was curious, so he checked it on the Internet.

As a result of the query, he just surpassed Angbaby, who had 35.257 million followers, and ranked fifth on Douyin.

The top four are:

1. Dear-Di Lieba: 4166.2

2. Chen He: 4038.5

3. Brother Li3O3922.8

4, Liu Erdou who can talk 3628.4

"It's just right."

Li Chuan said secretly, and the corners of his mouth raised a trace of curvature.

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『』