'Wang Chengyong? Why did he call at this time? ’

Li Chuan was unhappy, but he still chose to connect.

"Hey, Mr. Li, you ......"

"It's called 'Mr. Sen'."

Li Chuan interrupted directly, and his tone was slightly stern.

These people in the company are used to being called "Mr. Li", and they have obviously told them many times, but they still can't change it.

"Oh, Mr. Sen." Wang Chengyong reacted and said.

"What's the matter?" Li Chuan asked straight to the point.

"Did you watch the live stream tonight?"

"Live streaming? Look, how do you ......?"

Li Chuan was a little strange at first, how did Wang Chengyong know that he was watching the live broadcast tonight, but halfway through the words, he reacted that he might have misunderstood, so he asked, "Whose live broadcast did you say?"

"Sister Ya."

"Sister Ya?"

Li Chuan raised his eyebrows and asked, "What's wrong with Sister Ya?"

"Don't you know? Sister Ya had a big show tonight and invited Qi Wei. ”

"Qi Wei?"

Li Chuan's face was stunned.

Sister Ya wants to invite celebrities, and the first guest is Qi Wei...... He seems to have seen this news somewhere before.

However, he didn't take it seriously when he saw it, because it was just a rumor.

Now, the rumors have been confirmed, and his mentality has changed a little.

'Did Sister Ya start inviting celebrities so soon? ’

Li Chuan's eyes narrowed slightly.

In her previous life, Sister Ya did invite many celebrities to her live broadcast room as guests, but that only started in the second half of 2019.

In the second half of 2019, it was a time period when the live streaming industry exploded, and many celebrities saw the opportunity and began to participate in it.

Now it's 2019, but January hasn't finished yet, and the time for Sister Ya to invite celebrities is more than half a year earlier than in her previous life.

Why is this so? ’

Li Chuan thought about it and felt that it was very likely that it was because of his birth that Sister Ya felt the pressure.

Objectively speaking, his rise is indeed too fast and too strong, and in less than three months, he has grown from a novice to the top name in the live broadcast industry.

From Sister Ya's point of view, as the former "No.1 in the industry", will she do nothing and willingly give way in the face of the impact of a newcomer?

Answer: Obviously, it is impossible.

If Sister Ya was really such a Buddhist person, she would not have persevered for more than two years after standing at the top of the pyramid without falling, but became more and more courageous and stronger.

There is no doubt about Sister Ya's heart and competitiveness, in the face of Mr. Sen's impact, she can't sit still, and she will inevitably do something to maintain her influence.

What exactly is to be done?

Sister Ya and her team may feel that Mr. Sen has grown so fast to a large extent because he has used the influence of celebrities...... After they had this understanding, they began to follow the cat and the tiger, and also tried to invite celebrities.

The trajectory of history changed at this moment.

This kind of change, Li Chuan thought about it carefully, and felt that it was quite normal, including that the last star invited by Sister Ya was Qi Wei, which is also normal.

As far as he knows, Qi Wei is one of the stars in the entire entertainment industry who has the deepest relationship with Sister Ya.

Why?

Because Qi Wei later joined Qianxun Company (Sister Ya's husband's company), and participated in the live broadcast to bring goods, she became an employee under Sister Ya.

At the end of 2021, Sister Ya's tax turmoil broke out, accounts on various platforms were blocked, and Sister Ya herself was forced to retreat behind the scenes after suffering a huge fine...... Qianxun Company lost the banner of Sister Ya, suffered heavy losses, and fell from the throne of "All First M Company".

However, they did not sink.

After all, Qianxun Company is the industry leader, although they have lost their sister Ya, they still have many star anchors to support, and Qi Wei is one of them.

Starting from 2022, Qianxun Company has set Qi Wei as a key support object, and they want to make Qi Wei a head anchor.

Qi Wei belongs to the kind of star who has a relatively popular audience, no masterpieces, and no big capital, but her popularity and traffic are not low, she may not be a first-line in the entertainment industry, but the second-line is definitely more than enough.

Such a star anchor is still relatively popular.

Qianxun Company has worked hard for more than half a year, and Qi Wei has touched the threshold of "head".

However, everything is not smooth sailing, and in August 2022, Qi Wei suddenly encountered a "fake storm", which attracted all the criticism.

Of course, that's all for later.

At this stage, Qi Wei has not joined Qianxun Company.

Li Chuan sorted out his thoughts a little, and asked into the phone, "What time did they start live broadcasting?"

"At six o'clock in the evening, it's been broadcast for two hours now, and the sales have reached 180 million, and according to this trend, they have a good chance of breaking your 'single sales record'."

"Huh?!"

Li Chuan's face changed, but he quickly calmed down and asked, "180 million in two hours...... Is this data normal? ”

"Abnormal! There are less than 300,000 people in their live broadcast room, and just now a cosmetics box sold 120,000 orders, this ratio is too exaggerated, I suspect they are brushing! ”

Li Chuan didn't speak, because he thought so too.

In a live broadcast room of less than 300,000 people, 180 million were sold in two hours, which is absolutely impossible!

A simple calculation shows that the popularity of the live broadcast room is calculated according to "300,000", with an average stay of 3 minutes, two hours, and 12 million viewers, 180 million divided by 1200 million...... With a guaranteed conversion rate of 100%, an average of 150 yuan per user will be consumed!

Li Chuan never dreamed of this data.

It's so fake!

Wang Chengyong said, "I suspect that they are brushed", which is a bit conservative, in Li Chuan's opinion, this 10,000 percent is brushed!

In the early stage of the development stage of live streaming, "swiping orders" is not uncommon, even a big anchor like Sister Ya is not exempt from vulgarity...... In 2022, the situation has improved, but there are still a large number of "brushing orders".

This is also the reason why live streaming has a particularly high return rate in the eyes of many people.

The single amount is brushed out, and there is always a way to solve it in the later stage.

There are only two ways to solve the problem, one is to send empty packages and take logistics; The second is to go through the return process.

Sending empty packages and taking logistics, you can not increase the return rate, but you need to pay a certain cost, the amount of the order is large, the cost is high, and you will lose hundreds or tens of millions if you don't do it, many people don't want to pay, or don't want to pay so much, they will take the second way, return or partial return.

Under this background condition, the return rate of an anchor can be maintained at about 30%, even if it is very conscientious, a return rate of about 50% is very common, more than 70% is not an exaggeration, and even more, it can be as high as more than 90%!

In fact, if they don't swipe orders and advertise truthfully, the return rate will generally not exceed 10%.

For example, Li Chuan's return rate has been maintained at about 5% for a long time.

Some people may ask, why do streamers like to swipe orders?

The answer is very simple, an anchor with goods, the higher the number of orders, the greater its influence.

What are the benefits of having a big influence?

First, the greater the influence of the anchor, the higher the audience's trust in him, and with a hint of herd mentality, it will be easier to sell goods.

Second, the greater the influence of the anchor, the heavier his own right to speak, and in the face of manufacturers and brands, he can get lower prices, better conditions, and more pit fees.

The above two points are only part of the story, and there are many other benefits.

All in all, influence is very important for a streamer.

Sister Ya invited celebrities and swiped orders this time, also for this.

"What are we supposed to do?"

In Wang Chengyong's view, Sister Ya's behavior is a counterattack against them, and it is quite strong, and in the face of this situation, they should also react and deal with it.

Li Chuan didn't answer immediately, he pondered for a long time, and then said, "You don't have to do anything."

"Don't have to do anything?!"

Wang Chengyong was surprised, and his tone was full of incomprehension.

"Hmm."

Li Chuan let out a soft "um", but it gave people the feeling of being extremely firm.

"They're coming for us, we're ......"

"I know."

Li Chuan opened his mouth and interrupted: "If they want to come, they can come, record that thing, they can break it if they want to, don't take it to heart."

"But ......"

"It's nothing, they broke the record, they didn't affect me much, and...... It's almost the New Year, let's stop doing those messy things, what's the matter, let's talk about it after the year. ”

"Oh."

Wang Chengyong responded, still a little incomprehensible in his tone, but Li Chuan insisted, and he had no choice, and finally agreed: "That's okay, I know."

"Well, when you're busy with work, go home early to rest, don't work overtime until ten o'clock every day."

"Okay."

"Well, that's it."

“……”

Hanging up the phone, Li Chuan threw the phone aside, leaned his back on the sofa, and fell into a deep groan.

Of course, he knew in his heart that Sister Ya's actions tonight were specifically aimed at him.

But what if he knew it? Do you report Sister Ya for "swiping orders"?

Although "Sister Ya's swiping" is a fact, he has no evidence in his hand.

One might say that he could look into it privately.

Yes, he can investigate privately, and then get some evidence of "Sister Ya's swiping", but if the evidence is obtained, who should he report to?

Market Authority? Or is it a treasure?

How many years has this kind of thing been in China, and if the market administration can manage it, wouldn't it have been managed long ago? Why wait until now?

Not to mention a certain treasure, no one knows how to "swipe orders" better than them...... In this regard, they want to govern, but are they governed?

"Swiping orders" is the norm in the live streaming industry, and it is impossible for a certain treasure to be unclear about this, will they block the account of a head anchor on their platform because of this trivial matter?

It's impossible to think about with your ass!

Some people may also say that after Li Chuan finds the evidence of "Sister Ya's swiping", he can publish it on the board and create a wave of public opinion.

Yes, he could have done that, but the consequences of doing so were too severe.

Although he and Sister Ya are in a competitive relationship, it is only a competition at the commercial level, and there is no personal grudge involved, so it will not be a fight to the death.

If he starts too hard and too dark, Qianxun's side can completely ignore business ethics and use the same means to target him in turn, and when the time comes, they will eat dog, and the result will definitely be a lose-lose situation.

For businessmen, competition is okay, but it can't be without a bottom line, and it is necessary to pay attention to the minimum business ethics, otherwise the situation will get out of control and pull all parties into the abyss.

From another point of view, there are too many anchors and companies involved in "swiping orders", and if Li Chuan takes the initiative to announce this matter, it will be equivalent to being the enemy of the entire live broadcast industry, and the loss cannot even be measured by money.

Thinking of this, Li Chuan decided not to do anything.

Do nothing, will there be consequences?

There is no consequence, the only consequence is that his "single sales record" will be snatched away by Sister Ya.

The record was robbed, did it affect him?

It has an impact, but it's not big, after all, his rank has already gone up, and it's not so easy to fall down again.

The current Mr. Sen, even if the record is robbed, it does not affect him at all that he is one of the top anchors in the live broadcast industry.

This is what Li Chuan just thought.

In addition to that, he thought of a factor.

Since he broke the "single sales record" again during the "Douyin New Year Festival" and appeared on the hot search on Weibo, the public opinion about him on the Internet has begun to deteriorate.

He carefully analyzed this matter, and finally came to the conclusion that his identity was a red and his social status was too low, which led to public dissatisfaction.

To this end, he made a special move - to add an "entrepreneur" identity to himself.

He arranged for Yu Jie to label himself as "founder of Miki Media" and "highly educated red" by hiring a marketing account, but the effect was not very good, and the society's public opinion on him was still biased.

He thought about it carefully and felt that it might be because he had developed too fast and been in the limelight too much recently, which caused all parties in society to subconsciously resist him.

After coming to this conclusion, he thought about it for a long time, and finally made a decision: for a period of time in the future, he should try to keep a low profile, use time to dispel the negative resistance of all parties in society, and when the public has almost dissipated, he will raise his profile again.

This decision has been made, and now he meets Sister Ya who wants to break his "single sales record", which is exactly what he wants.

Sister Ya made a big move tonight, in order to restore her influence...... In this way, after she breaks the "single sales record", she will inevitably carry out large-scale publicity.

As soon as the publicity begins, the society's attention to the live streaming industry will shift from Mr. Sen to Sister Ya...... According to the current public opinion, while Sister Ya regained her influence, she also attracted scolding from all walks of life.

In Li Chuan's opinion, this can be regarded as helping him share the firepower.

With this help, the resistance of all parties in society towards Mr. Sen will be dissipated more quickly, and the time he needs to keep a low profile will be reduced a lot.

This looks like good news!

After groaning for a long time, Li Chuan picked up his mobile phone again, opened a certain treasure, found Sister Ya's live broadcast room, and clicked to enter.

On the screen, Sister Ya was working hard to explain a facial mask, and Qi Wei next to her also said a few words from time to time, and the scene was quite enthusiastic.

Two minutes later, the product hit the shelves, and more than 20,000 orders were snapped up in an instant, and then it lasted for another three minutes, and the sales of the mask reached 116,000.

At this time, Li Chuan glanced at the popularity in the upper right corner of the live broadcast room: 241,000.

There were 241,000 people in the live broadcast room, and 116,000 orders were sold. ’

Li Chuan scolded secretly and withdrew from the live broadcast room.

Then, he turned off his phone, slipped into his trouser pocket, got up from the couch, and went upstairs.

Halfway up the stairs, he paused and frowned slightly.

'How do you feel like you've forgotten something......

He thought about it, but when he didn't think about it, he shook his head and didn't bother with it anymore.