There are 4 e-commerce anchors, divided into 3 groups, and the situation is as follows:

Mr. Sen: Li Chuan;

Wu Xiaobai's amusement park: Wu Xiaobai;

Spicy field girl: Zhou Linlin, Wang Yuting.

"Live streaming" is the biggest outlet in the next few years, Li Chuan knows this, so he has always set "e-commerce live streaming" at the top of the company's strategy, and its importance is much higher than "entertainment live broadcast".

However, the development of the e-commerce live broadcast business is not worthy of its high status, and after a few months, there are only three groups of e-commerce anchors...... In the eyes of some people, Li Chuan is "just talking but not doing" or "just thinking about not doing", where is the "e-commerce live broadcast" as the "first place in the company's strategy", which is clearly a dispensable small transparent business.

Some people think so, it is understandable, after all, there are too few anchors with goods in Miki Media, only three groups.

However, if these people knew about Li Chuan's strategic plan, they might change their minds.

Li Chuan has never paid attention to the e-commerce live broadcast business, he wants to step on the outlet of "live broadcast with goods", make a lot of money, and make himself a top rich man...... This is a plan he has set from the beginning, and it has not changed now, and it will not change in the future.

In the past few months, the reason why he did not develop the e-commerce live broadcast business, or deliberately developed slowly, was because he had to grow himself first.

If the Internet celebrity industry wants to develop rapidly, it is necessary to have a flag bearer who plays a good leading role in the middle.

For example, Miki Media's entertainment live broadcast business.

The reason why the operation department recruited entertainment anchors went so smoothly and the effect far exceeded expectations was largely because of Li Kun's existence.

Li Kun is the top entertainment anchor on Douyin, a full-time entertainment anchor on Douyin, one counts as one, and there are almost no people who don't know him, how many small anchors dream of it and want to connect with him once, but they don't have the chance.

In this case, a group of employees in the operation department, under the banner of "Mr. Kun", said "Mr. Kun is the anchor of our company, join our company, you will have the opportunity to connect with Mr. Kun, and if you are lucky, you may become Mr. Kun's apprentice"...... As soon as this kind of thing is said, the outside world will naturally respond like a cloud.

That's the benefit of having a "flag bearer...... One.

How important is Li Kun as the "flag bearer" of Miki Media Entertainment's live broadcast business?

It is no exaggeration to say that as long as Li Kun does not fall, it is impossible for Miki Media's entertainment live broadcast business to collapse...... Not only will they not fall, but they can also use Li Kun's name to develop and grow rapidly; Once Li Kun falls, although Miki Media's entertainment live broadcast business will not go bankrupt directly, it is basically impossible to develop rapidly.

Li Chuan recognized this from the beginning, so he explicitly forbade the operation of a group of recruiting anchors, the purpose of which was to let Wu Wenfan and them not be distracted and make every effort to ensure that Li Kun's live broadcast would not have problems.

This is the model for the entertainment live broadcast business, and the same is true for the e-commerce live broadcast business.

Who is the "flag bearer" of Miki Media's e-commerce live broadcast business?

Mr. Sen, that is, Li Chuan himself!

Therefore, he must first support himself, and wait for his personal status to be stable, and then consider recruiting and cultivating other anchors with goods.

According to his original plan, at this stage of the year, he was not ready to recruit any anchors with goods...... He wants to let the energy of the e-commerce department be concentrated on him alone, so as to ensure his rapid, healthy and stable development.

However, plans have not kept up with the changes.

When he found Wu Xiaobai, he was really moved, he thought about it again and again, and finally decided to make an exception...... The result of this matter is very ideal, he successfully recruited Wu Xiaobai, although it cost 1.6 million, but Wu Xiaobai came with a team, and did not involve too much energy in the e-commerce department.

As for the spicy field girl, it was because Li Chuan's position at that time was basically stable, and he felt that it was not a big problem to develop a group of e-commerce anchors from within the company at this time, so he implemented it.

Wu Jinyan is the same, when he recruited Wu Jinyan, his position was almost stable, and Wu Jinyan was a popular star, the opportunity was too rare, no matter what, he couldn't miss it.

Of course, Wu Jinyan is not an anchor with goods now, and according to the plan, she will have to wait for a while.

Except for Wu Xiaobai, La Tian Girl, and some special Wu Jinyan, Li Chuan has never recruited or cultivated any e-commerce anchors, basically implementing his strategic plan.

The smooth implementation of the strategic plan also allowed him to reap rich rewards.

Mr. Sen has grown from a novice in live streaming to a top name in the live streaming industry, although the process is a little tortuous, but there have been no major problems, and the development is relatively stable.

Now that Mr. Mori's position is completely secure, the initial strategic plan has been achieved, and it is time to make some changes.

Li Chuan plans to vigorously recruit and train anchors with goods after the year.

In addition to the previously mentioned "The Sun Never Sets Live Room", he is also ready to recruit some experienced, capable, and basic anchors with goods, just like Wu Xiaobai.

The above is the personnel structure and future planning of Miki Media in terms of short video talents, entertainment anchors, and e-commerce anchors.

Li Chuan finished introducing the personnel structure, and then began to introduce the company's performance.

Miki Media is an M organization, and the main source of its performance is the company's anchors, entertainment anchors, and short video talents.

The company has five short video experts and four accounts, and the performance is as follows:

Wu Jinyan: At present, 3 videos have been released, and as of 12 noon today, the number of Douyin fans has reached 3.326 million.

Wu Jinyan's first video, that is, the official announcement video, was shot by Li Chuan for her; The next two videos were shot by Zhu Xiaomin for her.

The content of the last two videos is relatively simple, and they all cater to some of the more popular memes on Douyin recently...... Although there is nothing new in this kind of video, the popularity is not low, and both videos have received more than 30 million views and a large amount of exposure, making Wu Jinyan's Douyin fans easily exceed 3 million.

Tong Baobao: At present, 73 videos have been released, and as of 12 noon today, the number of Douyin fans has reached 16.471 million.

Before Tong Baobao, he posted a video a day, but after the volume was large, he changed it to a video every two or three days...... The frequency of her posting videos is relatively fast compared to "tens of millions of Internet celebrities".

This is because Liu Xintong usually does not have live broadcast tasks, her daily job is to shoot videos, and if she doesn't shoot videos one day, it is equivalent to resting.

Liu Xintong doesn't want to rest, because if he rests, he won't make money...... She has just bought a house in Hangzhou recently, and she is still in the stage of repaying the loan, and she wants to make enough money quickly to pay off the loan for the house.

However, she was not in too much of a hurry.

After all, Tong Baobao is an account with tens of millions of fans, and its popularity is still very high, so it is definitely not okay to mess around.

Now Tong Baobao basically maintains the rhythm of "shooting a store visit video every week and one advertisement after another", her store visit video quotation is about 260,000 yuan, and the advertising price is about 280,000 yuan, which can create two or three million revenue every month.

According to the contract signed by Liu Xintong at the beginning, half of it will be owned by the company, and the remaining half will be shared by her and the business and operation, and her personal hand will be about one million (before tax).

Xueer (Zhou Mengxue): At present, 63 videos have been released, and as of 12 noon today, the number of Douyin fans has reached 139,000.

The last time Li Chuan saw Zhou Mengxue was when she was with BJ and Wu Jinyan, at that time, her Douyin fans were only 73,000, and now it has only been a week, and her number of fans has nearly doubled!

When Li Chuan saw this data before, he was quite surprised, because Zhou Mengxue had been shooting videos for several months before, and the increase in fans had not been ideal...... After three months and 60 videos, it took 73,000 followers to rise, why did it suddenly rise by more than 60,000 followers after a week?

At first, Li Chuan thought it was Zhu Xiaomin's credit, because Zhou Mengxue didn't go back to Hangzhou with him, but stayed in BJ, so he handed over the task of "shooting a video for Zhou Mengxue" to Zhu Xiaomin...... He thought that Zhu Xiaomin helped Zhou Mengxue shoot a video, which exploded.

However, when he took out his mobile phone and looked it up, he found that it was not the case at all.

Zhou Mengxue suddenly gained a large number of fans because Wu Jinyan helped her drain.

In the third video released by Wu Jinyan, there is a supporting actress, which is played by Zhou Mengxue, Wu Jinyan deliberately @了出来 Zhou Mengxue's Douyin account (Xueer) in the title of the video; In addition, Zhou Mengxue also posted a photo with Wu Jinyan on her Douyin account, which received more than 100,000 likes.

These two moves helped Zhou Mengxue skyrocket by more than 60,000 fans in a short period of time.

After knowing all this, Li Chuan couldn't help but raise his eyebrows, and he had a feeling in his heart: Wu Jinyan and Zhou Mengxue...... may really become a best friend.

Crazy Brother Yang: At present, 53 videos have been released, and as of 12 noon today, the number of Douyin fans has reached 6.574 million.

Crazy Brother Yang's jokes have always been a weapon to attract fans, but in the past two months, these two brothers are too "unprofessional", otherwise with their video style, the number of fans is estimated to have exceeded 10 million.

Entertainment live broadcast business, the relevant results are as follows:

From December 26, 2018, the day when Douyin live broadcast was fully opened, to 12 o'clock at noon today, Miki Media's entertainment live broadcast business has created a total of 63.683 million (yuan) of flow.

Of the more than 60 million flowing water, more than half was created by Li Kun alone, and the specific amount was: 41.331 million.

41.331 million is Li Kun's total flow, but not net flow.

At the beginning, in order to support Li Kun to become a head entertainment anchor, the company specially arranged multiple accounts to swipe gifts in Li Kun's live broadcast room, so as to create momentum and cards...... In the early stage of Li Kun's live broadcast, the company invested more in this area, and gradually decreased later, but it has not stopped.

As of yesterday, the company has swiped a total of 10.268 million in Li Kun's live broadcast room (the actual loss is 2.567 million).

4133.1 ﹣ 1026.8 = 3106.3

The net flow created by Li Kun is 31.063 million.

The company can take 10% of it, which is 3.106 million ...... This number is not small, but it does not recover the cost invested in Li Kun.

The company invested in Li Kun, not only the 10.268 million in the live broadcast room, but also 2 million paid traffic.

Before Li Kun's premiere on Douyin, Li Chuan instructed Yu Jie to prepare 2 million paid traffic for Li Kun...... The 2 million paid traffic was used for more than ten days, and after all of it was used up, I didn't buy it again, because Li Kun at that time, the traffic had basically stabilized, and the company usually sent an account in and swiped a few carnivals, and there was no need to pay for traffic.

Therefore, the cost invested by the company in Li Kun is "256.7 + 200", a total of 4.567 million.

At present, 3.106 million have been recovered, and there is still a gap of 1.461 million.

In addition to Li Kun, the remaining 125 entertainment anchors of the company contributed 22.349 million in turnover.

（ 6368.3 - 4133.1 = 2234.9 ）

125 entertainment anchors, including 31 offline anchors and 94 online anchors...... Offline anchors draw 10%, online anchors draw 5%, and the company can make a profit of 1.567 million from a turnover of 22.349 million.

1,567,000 ...... This number is not large, but it has hedged the 1.461 million lost on Li Kun.

After some calculations, Miki Media's entertainment live broadcast business has made a cumulative profit of 106,000 yuan since its inception.

Of course, this does not include the basic salary, rent and other costs of offline anchors and operators, if you count them, the profitability of the entertainment live broadcast business will become negative again...... According to preliminary estimates, it will be about 500,000 minus.

Li Chuan was already quite satisfied with this result.

After all, the company's entertainment live broadcast business has not been carried out for a long time, and it is still in the investment stage...... He never expected the live entertainment business to turn a profit years ago.

The year ago was the investment stage, and it was normal to lose money...... only lost 500,000 yuan, which already surprised him very much.

The live entertainment business will not start to develop until after the year.

After a year, Miki Media will be established for half a year, and at that time, they can apply to become a content-level M organization on Douyin, and if the application is successful, the turnover will become 60%, an increase of 5%.

5% is already a lot, and with this as a support, the company's entertainment live broadcast business will turn losses into profits in an instant...... When the time comes, the company will further expand the operation team and recruit more anchors to join, and the entertainment live broadcast business will snowball bigger and bigger, making more and more money.

The relevant performance of the e-commerce live broadcast business is as follows:

As of yesterday, the company's e-commerce live broadcast business has created a total of 1.385 billion sales...... This is the result of excluding returns.

Of the 1.385 billion in sales, Mr. Mori accounted for more than 90%, and the specific amount was 1.275 billion.

Mr. Mori's average profit margin on goods was 32.6%, generating revenue of 383 million...... After deducting the messy expenses such as inviting guests and renting venues, the final profit is 376 million!

Wu Xiaobai broadcast 51 live broadcasts in more than two months, creating a total of 107 million sales.

Wu Xiaobai's average profit margin of goods was 38.1%, creating a revenue of 38.322 million.

Wu Xiaobai has not invited guests or rented another venue, so his revenue is basically equal to his profit.

According to the contract signed by Wu Xiaobai, the company can get 70% of the profit share, that is, 26.825 million!

Spicy Tian Girl has only broadcast three live broadcasts, and has created a total of 3.133 million sales.

The average profit margin of their goods is 36.4%, generating 1.026 million in revenue.

The girls have also not invited guests or rented venues, so 1.026 million is their profit.

According to the contract signed by Ratian Girl, the company can get 80% of the profit share, that is, 821,000.

In this way, Miki Media's e-commerce live broadcast business created a total of 410 million revenue and 400 million profits before the year.

"400 million" is just an approximate number, followed by more than 3 million.

More than 3 million is enough to pay the basic salary and commission of the employees of the e-commerce department, and even the salaries of the operation department, the commercial department, the administration department, the finance department, the assistant and other personnel can be included.

Therefore, the figure of "400 million" not only represents the profitability of the e-commerce live broadcast business, but also represents the profitability of the entire Miki Media.

Miki Media was established for five and a half months, and the final money earned was 400 million!