Some people may ask, why is Tong Baobao the only short video expert in Miki Media who still has a lot of advertising and business needs?

The reasons are roughly as follows:

Sanmu Media, at present, there are only five short video experts and four short video talent accounts, namely: Tong Baobao, Wu Jinyan, Xue er (Zhou Mengxue), Crazy Brother Xiao Yang (Brother Da Yang and Brother Xiao Yang, two brothers).

Wu Jinyan has not participated in live streaming at present, and the preliminary planning of her account is mainly based on shooting short videos and short dramas, so she is temporarily classified as a "short video expert".

Wu Jinyan's purpose in shooting short videos and short dramas is to increase fans and change his personality, and he will not use them to monetize...... There is only one way to monetize her account, and that is live streaming.

Therefore, Wu Jinyan has no advertising and business needs.

Xueer, that is, Zhou Mengxue, she wants to accept advertisements, but her size is too small, the number of fans is less than 100,000, and no advertiser can look up to her.

The Ministry of Commerce has also tried to recommend the sherer to advertisers, but to no avail.

Crazy Brother Yang, the number of Douyin fans has risen to more than six million.

They are large enough to receive a lot of advertisements, but the Xiao Yang brothers have been a bit "out of business" recently...... They opened a hot pot restaurant in Hefei and went to cross-border catering.

For their hot pot restaurant, from store decoration to staff recruitment, from opening preparation to post-operation, the brothers are all hands-on...... This incident involved too much of their energy, causing the frequency of their video updates to drop a lot.

Some time ago, their hot pot restaurant opened, and they also called Li Chuan...... They wanted to invite Li Chuan to come to help, but Li Chuan was recording "Star Detective" in Changsha at the time, and he didn't have time to rush over, so he didn't accept the invitation.

After the opening of the hot pot restaurant, the video update frequency of Xiao Yang and the brothers has recovered a lot, but most of the videos they posted are some joke videos with the theme of hot pot restaurants...... This kind of video is actually an advertisement, and they want to attract customers for their hot pot restaurant in this way.

From this point, it can be seen that the Xiao Yang brothers have devoted themselves wholeheartedly to the great cause of "hot pot restaurant", and they seem to have lost interest in those things on the Internet.

Li Chuan knew this, but he didn't say anything.

Brother Xiao Yang and his brothers "don't do their jobs", and they do have losses for him, but he doesn't care about this loss.

After being reborn, he is very clear about the development potential of the Xiao Yang brothers.

Brother Xiao Yang and his brothers have absolute talent in short videos and live broadcasts, this kind of person, as long as they give a little resources and training, they can evolve into a super Internet celebrity in minutes.

In the past, Li Chuan was still a little jealous of this, he was afraid that the crazy little brother Yang would grow too fast, which would dominate and affect his status, so he secretly used means to suppress him.

Today, however, things have changed a bit.

Mr. Sen has grown up, not only becoming the top name in the live streaming industry, but even the ceiling of the entire Internet celebrity industry...... With such a rank, it is already difficult for Crazy Brother Yang to surpass.

Today's Li Chuan, instead of being afraid of the growth of the crazy little Yang, hopes to see this happen.

Why?

Because the growth of Crazy Brother Yang can help him improve his social status.

Now Mr. Sen is no longer short of fame, what he lacks is social status.

The social status of Internet celebrities is relatively low, and the better Mr. Sen develops, the greater the society's resistance to him.

In order to solve this problem, Li Chuan has always wanted to add an identity label of "entrepreneur" to himself.

If Crazy Brother Yang grows into a super Internet celebrity, when the time comes, he can use the identity of "Crazy Brother Yang Boss" to promote it...... After such a wave of publicity, wouldn't his identity as an "entrepreneur" be more convincing?

This is a set of concepts from Li Chuan's personal point of view, and if you start from the perspective of Miki Media, the benefits of Crazy Brother Yang growing into a super Internet celebrity are also great.

In the future in 2022, Crazy Brother Yang will be an absolute head anchor, if they broadcast live normally, they can create a profit of about 2 billion per year!

Note that it's profits, not sales.

Two billion profits, is it high?

High, but for Crazy Brother Yang, it's not high.

Because this is done before their commercial value is fully exploited!

If the commercial value of the "Crazy Brother Yang" account is fully developed, the profits it creates may be multiplied several times.

What does such a large sum of money mean to Miki Media?

Well, that means a lot of money!

Therefore, whether it is from Li Chuan's personal perspective or from the perspective of the company's development, the growth of Crazy Brother Yang is of great benefit.

Thinking of this, Li Chuan has already listed Crazy Brother Yang as a key training target.

However, although the goal has been set, the specific training time has not yet been determined.

This is not Li Chuan's deliberate delay, deep down in his heart, he really wants to cultivate Crazy Brother Yang immediately, but he can't do this, because the time is not yet ripe.

Why?

Because the current state of Brother Xiao Yang and his brothers is not stable enough, they have just opened a hot pot restaurant and are currently in the entrepreneurial stage...... At this time, Li Chuan ran over and said to them, "Hey, don't do a hot pot restaurant, come with me to do a live broadcast and bring goods", it's strange that they can listen to it.

People who have just started a business can't listen to the word "give up", and if anyone wants them to give up, they may turn their faces directly...... Some of the more stubborn ones can't pull back the nine cows, unless they hit their heads and break the bloodstream, otherwise they won't wake up.

Li Chuan's plan was to wait for the hot pot restaurant of Brother Xiao Yang and his brothers to close down, and then he would run over to persuade and guide.

After the failure of the Xiao Yang brothers, there will be a period of low period, and their lives will enter a very confused stage because of this...... At this time, Li Chuan descended from the sky and pointed out to them the clear way of "live broadcasting", which would have a very good effect.

Once it is explained, the Xiao Yang brothers will not only be grateful to him, but also show their enthusiasm in the new business of "live broadcasting...... Such a result is the most perfect.

The plan has been set, and now we are waiting for the hot pot restaurant of Brother Xiao Yang and his brothers to go out of business.

Li Chuan believes that he will not wait too long, and it is estimated that in another month or two, there may be "good news......

Having said that, the main energy of Brother Xiao Yang and his brothers is currently on the hot pot restaurant, and they haven't received an advertisement for two or three months.

The company has a total of four short video talent accounts, and Wu Jinyan does not advertise and business; Xueer (Zhou Mengxue) wanted to do it, but couldn't do it; Crazy Brother Yang is "not doing his job" all day long, busy with the little things in his hot pot restaurant...... Therefore, there is only one short video talent account with a large demand for advertising and business, "Tong Baobao".

This is also the reason why the Ministry of Commerce has been reduced to a "private team of Tong Baobao".

Of course, the "private team" is just a joke, and the Ministry of Commerce is not really serving Liu Xintong alone.

Advertising and business are not the patent of short video talents, and the company's anchors with a relatively high number of fans can sometimes receive some advertisements and business, such as Li Kun and Jasmine.

Li Kun is the top entertainment anchor on Douyin, his traffic is very large, and there are many advertisers who usually find him...... Li Kun usually focuses on live broadcasts and doesn't like to accept advertisements, but he still accepts ...... Some time ago, at the strong request of Wu Wenfan, Li Kun took over an advertisement and earned 80,000 yuan.

Jasmine is different from Li Kun, as long as there are advertisers looking for her, she will not refuse to come...... Jasmine has to broadcast live every day, and the duration is full, six hours is less, and eight hours is the norm...... However, no matter how busy she is, she always finds time to complete the shooting of commercials...... This kind of person, at best, is a workaholic, who works very hard and diligently; To put it mildly, it is a money fan, as long as there is an opportunity to make money, resolutely do not let it go.

Therefore, in addition to serving Tong Baobao, the Ministry of Commerce also has to provide assistance to anchors like Li Kun and Jasmine, and the usual workload is still there, so that they will not have nothing to do all day long.

However, Li Chuan is not satisfied with the current model, he feels that it is too chaotic, and there are some unclear powers and responsibilities between departments, which is easy to leave employees with opportunities to cheat and cheat.

With this in mind, he decided to carry out some reform in the future.

The specific reform measures are to abolish the Ministry of Commerce, merge the relevant business into the Administration Department, Chen Chen was transferred to the Administration Department as a supervisor, and the remaining two employees of the Ministry of Commerce, one was transferred to the Administration Department, and the other was assigned to the soon-to-be-established "Tong Baobao Team".

Tong Baobao does not have a team at present, and her affairs have always been jointly responsible for Jie and the Ministry of Commerce.

However, Yu Jie's usual work is too busy, and he has to write scripts recently, so he can't take care of her at all, and being in charge of a short video talent is not what the operations director should do.

Therefore, Li Chuan decided to set up a team for Tong Baobao after the year...... Tong Baobao is now a big Internet celebrity and has the qualifications to set up a team independently.

After the establishment of the "Tong baby team", all her affairs will be responsible for the team, if you encounter a situation that can not be handled, you can seek the help of the administrative department, but the administrative department only plays an auxiliary role, the main work and responsibilities, are responsible for and borne by her own team.

The same goes for other short video creators and anchors in the company, all their affairs will be taken care of by their own operation team, including docking advertising and business, and the administration department can assist, but it is not primarily responsible.

The Ministry of Administration also needs to be expanded after the year.

The work of the administrative department is more complicated, employee attendance, human resource management, the formulation of the company's rules and regulations, the company's environmental sanitation management, the procurement and maintenance of office supplies, the daily reception of guests, the follow-up and supervision of special work, the handling of relevant documents, the coordination of the work of the company's various departments, the assessment and summary of the company's various departments, the construction of corporate culture, etc., are the responsibilities of the administrative department.

After the reform after the year, the responsibilities of the administrative department were added: to assist the operation department and related teams to connect advertising and business resources, and the original complicated work was aggravated.

However, Li Chuan believed that Chen Chen would be able to carry it...... After half a year of training, Chen Chen has long since changed from what it used to be, and it is nothing to add some burden to her.

The finance department has not been expanded, and there is no need to expand.

Zheng Lingfang and a female college student who had just graduated, a combination of the old and the new, cooperated quite tacitly, and the two handled the company's financial situation in an orderly manner, and the work was not particularly heavy.

The general manager, that is, Li Chuan, there is nothing to say.

Assistant...... The company now has a total of four assistants, namely Li Chuan's assistant - Zhu Chenwei, Wu Jinyan's assistant - Zhu Xiaomin, and the two assistants arranged for Xiao Yang and the brothers before...... There's not much to say about that.

The above is the composition of Miki Media in terms of employees.

In addition to employees, Miki Media also has short video experts and anchors.

There are 5 short video masters, which have been introduced before.

Today's Miki Media has fully shifted to the live broadcast business, and no longer recruits and cultivates short video talents.

Of course, this is only limited to newcomers and small transparents.

If a short video expert with tens of millions of fans wants to join Miki Media for free, will Li Chuan refuse?

Of course not!

Tens of millions of Internet celebrities, what are you kidding, such people don't accept it, there is something wrong with their pure brains.

Although Li Chuan insists on taking the live broadcast route, it does not mean that he wants to be killed with a rod, and there is no room for flexibility.

If there is a big Internet celebrity who is willing to join Miki Media, whether the other party is a short video expert or an anchor, as long as it does not touch certain bottom lines, he will welcome it with both hands.

126 entertainment anchors...... This number is somewhat unexpected.

At the end of December last year, when Douyin Live had just been fully opened, Li Chuan had given a mandatory task to the second, third, and fourth groups of operations: before the end of January, each group should recruit at least 20 anchors, otherwise a part of the year-end bonus will be deducted.

Later, after a while, he went to the operation department to inspect it and found that the recruitment progress of the anchor was much faster than he imagined...... At that time, he was optimistic that the number of the company's entertainment anchors was expected to break through the "100" mark by the end of the year.

However, it turned out that he was still somewhat cautious.

"One hundred" is not a "big mark" at all, there is no difficulty in breaking through, and the final result not only reached "one hundred", but even exceeded the completion by a quarter.

This made Li Chuan helpless, but also felt a big surprise.

126 entertainment anchors, the specific distribution is as follows:

Operation 1 group: 3;

Operation Group 2: 35 people;

Operation Group 3: 33 people;

Operation Group 4: 34 people;

Operation Group 5: 21 people.

The number of anchors who operate a group is the smallest, not because they don't work hard, but because Li Chuan previously banned them from recruiting anchors in order to ensure that Li Kun's live broadcast did not have problems, and also to maintain the balance between the groups...... Although the number of anchors operating a group is small, the quality is relatively high, and a single Li Kun is enough to kill everything in seconds.

The second operation group, the third operation group, and the fourth operation group, the number of anchors is about the same, and the distribution is relatively even.

The number of streamers who operate the five groups is relatively small, because they have been established for a relatively short period of time, only more than 20 days...... Considering that the group has just been established and it takes a period of running-in, they were able to recruit 21 anchors in more than 20 days, which is already a very good result.