Chapter 207: Ace vs. Ace

'Yes! I remember brushing him before, and his popularity seems to be okay, twenty or thirty thousand people...... This level is not the head, but it is also a first-line, similar to Wu Xiaobai, and it is still very valuable......

'Which company did he sign up for in later life?' ’

If the host says it, it should be from afar. ’

Yuanwang, the full name is "Yuanwang Network", one of the leaders in the live broadcast industry in later generations, and it is also the first live broadcast e-commerce company listed on the A-share market in China, its business model is based on "star anchors", and many celebrities have been signed, including Jia Nailiang, Wang Zulan, Cecilia Cheung, Zhang Yuxi, Lou Yixiao, etc., among which the best development is Jia Nailiang, one of the head anchors of Douyin in later generations.

In addition, it is worth mentioning that the founder team of Yuanwang Network is also from Ahri, and its headquarters is also in Hangzhou, and it has been involved in the field of live broadcast e-commerce, but it has not yet fully developed.

Whether from the perspective of geography or business development, Yuanwang Network and Miki Media have a lot of overlaps, and from this point of view, the two are the main competitors in the future.

However, Li Chuan is not worried.

From the perspective of business development, "live e-commerce" is the biggest outlet in the next few years, and in less than a year, Miki Media's competitors will be all over the country, which cannot be changed;

From a geographical point of view, Hangzhou is the birthplace of "live broadcast e-commerce", and it is also one of the most active cities in the "live broadcast e-commerce concept". In the future, most of the leaders in the live broadcast e-commerce industry will also come from Hangzhou, in addition to Yuanwang Network, there are also Qianxun Culture, worry-free media, Jujiang Xingchen, Chenfan Group, etc., the competition pattern is very fierce.

If Li Chuan was afraid of competition, he would not have set up the company in Hangzhou City.

In his opinion, Yuanwang Network is indeed one of the main competitors of Miki Media in the future, but there is no need to care too much, after all, "live broadcast e-commerce" is in the explosive growth period, and has not yet reached the stage of "stock market and fighting each other...... At this point in time, Miki Media only needs to develop at its own pace and does not need to invest too much energy in competitors.

However, in view of Li Chuan's foresight, he could take advantage of this advantage and pick up a handful of competitors' wool in advance.

For example...... The heavy waves in front of you.

"Mr. Shen, are you interested in doing live broadcasts?"

Li Chuan thought of it and asked bluntly.

Before asking, he didn't think carefully and consider the language, although Shen Tao is a star host, his popularity and influence are not the head, and he is "famous" at most in the group of "stars...... The head of the host should be at the level of He Jiong and Sa Beining, and Shen Tao is obviously far behind.

Shen Tao's level and rank are not worth putting too much thought into him...... It's best to be able to sign it, but if you can't sign it, the impact is not great.

"Live streaming...... I've heard from my friends, but I don't know much about it. ”

"Oh?"

Li Chuan raised his eyebrows slightly.

He asked Shen Tao if he was interested in doing live broadcasts, and the other party did not answer positively, but said, "I heard from a friend, but I don't know much about it", what does this mean?

What does this mean?

Li Chuan observed Shen Tao's expression, and he found that the other party did not ask any questions to him or show any surprise, which made him a little suspicious.

He came over to toast, couldn't that be the reason for that? ’

Li Chuan thought about it and felt that it was very possible.

This Shen Tao ...... Maybe as he himself said, I heard a friend say that "live streaming is very profitable", and when he saw it at the moment, sure enough, he was moved, so he ran over to toast.

However, this does not mean that Shen Tao wants to sign a contract with Miki Media, he may just want to know more about the live streaming industry...... But no matter what, Shen Tao is interested in live broadcasting, which is always good, and he has to worry a lot about it.

"Mr. Shen, live streaming is indeed quite 'money', ten yuan of things, you can earn two or three yuan, if you sell it for 1.8 million, hundreds of thousands will be in hand."

"Proportional (Profit) ...... Is it really that high? Shen Tao looked surprised.

"Hmm."

Li Chuan nodded and said: "The nature of live streaming is the same as that of traditional e-commerce, but the form is different, and the profit margin of twenty or thirty percent is normal...... Of course, there is also a premise, that is, there must be a sufficiently complete supply chain system, otherwise it is difficult to guarantee the profit margin, and it is particularly prone to problems. ”

"Oh, what's going on with the supply chain?"

"This is more troublesome, the construction and management of the supply chain is a very complex project, and a team needs to be responsible for it, and the anchor side is ...... It's okay to give advice, but it's better not to meddle in person, otherwise it will be too draining. ”

"Oh."

Shen Tao answered, lowered his head and fell into a deep groan.

Li Chuan's eyes rolled, and he spoke again to persuade: "Mr. Shen, the threshold for live streaming is still relatively high, especially the requirements for eloquence and influence, you are the host of the provincial station, you have influence and eloquence, it is very suitable to do this business." ”

"Mr. Mori has won the award, and my influence ...... I know it myself, it's not that high, I ......"

"That's a lot better than me."

Li Chuan directly interrupted: "Before I did live broadcasting, I was a small Internet celebrity, and I didn't know many people, you are the host of the provincial station, there are so many people who know you, can you do worse than me?" ”

Li Chuan's words are obviously painting cakes.

Mr. Sen is now one of the top names in the live streaming industry, and if others want to surpass it, it is impossible, but the possibility is very low, even if it is a star.

He said this purely to fool Shen Tao: Your conditions are so good, you must be better than me, and you must earn more than me, come quickly.

However, Shen Tao is not young anymore, he has been working on Zhejiang Satellite TV for many years, and he has rich social experience, so he is not so easy to be fooled.

"Mr. Sen is too modest, who doesn't know, now many netizens call you a 'genius', mortals like us are not comparable to geniuses."

"That's all fan nonsense."

Li Chuan was a little crying and laughing: "They like to wear high hats for me, and some remarks, I blush when I see them myself, and I can't take it seriously." ”

"What are you blushing for, I think what they said is very right, Mr. Sen is so young, he has made such a big career, what is not a genius?"

"I'm lucky, if you do it, it's the same, maybe it will be better than me."

Shen Tao shook his head and said helplessly: "Okay, Mr. Sen, let's not wear high hats on each other, otherwise we will really blush." ”

"I'm telling the truth."

After Li Chuan finished speaking, he smiled and said: , Mr. Shen, your conditions are really suitable for live broadcasting, I suggest you think about it seriously. ”

"I'll think about it."

Shen Tao nodded seriously and said, "However, the work in the station has been a bit busy recently, and I have to record a very important program, so I can't spare time for the time being." ”

"A very important show?"

Li Chuan was a little curious and asked, "Is it "Ace vs. Ace"?" ”

"yes, you've seen it too?"

"Of course I've seen it, "Ace vs. Ace" is the hottest TV show right now."

Li Chuan is telling the truth, he has indeed watched "Ace vs. Ace", and it is a lot of episodes.

If it weren't for that, he wouldn't have known Shen Tao.

Before Shen Tao hosted "Ace vs. Ace", he was a small host with an unknown reputation; After hosting "Ace vs. Ace", it gradually became well-known to the public.

As for what Li Chuan said later, ""Ace vs. Ace" is the hottest TV show right now", there is nothing wrong with this.

With the in-depth development of the Internet era and the rise of short videos, TV programs have become less and less popular, and the more popular TV programs in the early years, such as "Happy Camp", "Everyday Upward", "Running Brother", "The Voice of China", etc., have gradually declined to the point that few people watch them.

Nowadays, the only thing that can still be done in the TV show is "Ace vs. Ace".

Of course, this does not include online variety shows...... Online variety shows are still relatively popular, and the most representative of them are "Tucao Conference" and "Talk Show Conference" produced by Xiaoguo Culture.

"Tucao Conference" is the most popular variety show at present, and "Talk Show Conference" is the most popular variety show in later generations...... Note that it is a variety show, regardless of network or TV.

The broadcast volume of some variety shows is particularly high, and they also buy popularity and do marketing, in fact, people who understand the market know what is going on at a glance.

"Tucao Conference" and "Talk Show Conference" are the most popular variety shows, and there is no problem.

However, no matter how popular they are, they can't compare to short videos.

In the future in 2022, Crazy Brother Yang casually posted a joke, and the number of broadcasts was higher than that of "Talk Show Conference", which is not an exaggeration at all.

Of course, such a comparison is unfair to "Talk Show Conference", because Crazy Brother Yang's joke is only two minutes, while an episode of "Talk Show Conference" is two hours long, the length is different, and the commercial value contained in it is also very different.

But the gap in traffic also proves one thing: the Internet has crushed TV; Short videos have crushed traditional online videos.

In such an era of times, no one can resist, even the leader of the TV program - "Ace vs. Ace", which mainly relies on online channels...... Few watch it in front of the TV, and most of them watch it online.

Therefore, in a practical sense, "Ace vs. Ace" is actually an online variety show.

"Mr. Sen, are you interested in coming to "Ace" to be a flying guest?" Shen Tao proposed excitedly.

"Yes, I'm very interested."

Li Chuan didn't think about it, and replied directly.

"Ace vs. Ace" is the most popular TV show at present, and compared with "Star Detective" or "Escape Room", "Ace vs. Ace" has a wider audience and higher popularity...... He went to be a flying guest, which was very beneficial to his own influence.

In addition, "Ace vs. Ace" is a program of Zhejiang Satellite TV, the recording location is in Hangzhou City, it is very convenient for him to participate in the recording, it can be done in one day at most, and it does not delay work at all, unlike "Star Detective" or "Escape Room", he also has to fly to Changsha, which is very troublesome.

"Okay, I'll tell Wu Tong (the chief director of "Ace vs. Ace") another day, your show in "Star Detective" is so good, if Wu Tong has watched it, he should agree."

When Li Chuan heard this, he secretly pursed his lips.

'! You can't be the master. ’

'If you can't be the master, what are you pretending to be generous here?' ’

Li Chuan was full of slander in his heart, but he still kept a smile on his face and thanked: "Then trouble Teacher Shen." ”

"It's okay, it's a small problem, it's decided when the time comes, I'll tell you...... Oh, by the way, we haven't added WeChat yet. ”

"Oh...... Come on, add a little more. ”

“……”

Li Chuan and Shen Tao added WeChat to each other, and then communicated for a few minutes, and waited until the game on the stage was almost over, and Shen Tao left.

Three minutes later, Shen Tao took the stage to preside and replaced Yin Yi.

Yin Yi may have seen the exchange between Li Chuan and Shen Tao while presiding over the game on the stage, so after she got off the stage, she also walked over with a wine glass.

In the face of Yin Yi's toast, Li Chuan got up and toasted as usual, and then talked with him for a while.

During the conversation, he also proposed that Yin Yi participate in the live broadcast to bring goods.

Whether Yin Yi participated in the live broadcast in the future to bring goods, he didn't know, he just thought about it and mentioned it by the way.

Yin Yi's influence and popularity, although not as good as Shen Tao, is also a well-known host, and it is still valuable to do live broadcasts.

Yin Yi's reply was similar to Shen Tao's, and she didn't agree immediately, but said that she didn't know much about live streaming and didn't dare to try it easily.

In this regard, Li Chuan persuaded for a long time, but in the end it was unsuccessful, Yin Yiyi said that she would go back and think about it, and then diverted the topic......

The conversation with Yin Yi made Li Chuan understand one thing; It is particularly difficult to recruit people such as celebrities and hosts, especially at this point in time...... There is no big fire in live streaming, only a few people see the opportunity, and among the few people who see the opportunity, a few people really take action, and most of the rest are in the wait-and-see stage.

In this regard, Li Chuan did not have a particularly good solution.

He thought about it for a long time and decided that the only feasible plan was to make a successful example.

As long as he trains a star to be a head anchor and makes a lot of money, he can make psychological changes for those who are still waiting, and when he wants to recruit again, it will become much easier.

For Miki Media, the foothold of the plan ultimately comes down to "Wu Jinyan".

At around 9:10 p.m., the annual meeting ended.

Li Chuan first sent Shen Tao and Yin Yi away, and then returned to the banquet hall, instructed Zhu Chenwei and others to let them finish up, and he himself ran to the hotel gate to find a substitute driver, paid 120 yuan, and rushed to Chenghai International Community in a black Alpha.

He was a good law-abiding citizen who drank alcohol and never drove.

82 Chinese Net