Chapter 281: The Future of Live Streaming
"Developing your own website and app?"
Li Chuan raised his eyebrows.
He was not surprised by Jiang Zeyu's statement.
Websites and apps, in the eyes of ordinary people, may be very high, but for him, that's what it is.
He was originally a computer student, and he knew too well what was going on with websites and apps.
A few years ago, the Internet was on fire in China, and many people tried to make their own websites and apps.
When Li Chuan was a sophomore, he once helped a boss develop an app and earned more than 10,000 yuan afterwards; When he was a freshman, he also saw a barbecue stall owner selling sizzling fish on the side of the road, selling his app to customers, saying that he could get a 10% discount on orders placed with his app...... And so on.
Therefore, things like websites and apps just look tall, but in fact there is no threshold, as long as you have money, you can do it.
Nowadays, there are countless Internet companies that act as agents for development, and there are also many technical personnel from large factories who are willing to take on private work, and the development cost of websites and apps has actually been very low.
A website with simple functions can be done for a few hundred yuan, and the app is slightly more expensive, but as long as the functions are mainstream and there are no special needs, you can get it for 10,000 yuan.
It can be seen from this that the website and the app themselves are actually not valuable.
Some people may say, you say that websites and apps are not valuable, so how can the market value of companies such as Tencent and Ahri be trillions?
The answer is very simple, two words - "user".
Users are the core assets of an Internet company, and websites and apps without users are really worthless.
This is a simple truth, but many people do not understand it.
These people blindly develop websites or apps, and they seem to feel that as long as they develop websites or apps, they will succeed, but in fact, they are useless at all.
The development of websites and apps is only the most basic work, and the focus is on how to operate and acquire users in the future.
In the past few years, affected by the wave of Internet entrepreneurship, many young people don't understand, so they mess around casually and toss to the end, which is a waste of life and money.
Of course, the existence of these people has fed many agent-based Internet companies, and also provided many opportunities for technical personnel in large factories to earn extra money, which can be regarded as contributing to society.
Miki Network, as a large M company with billions of assets, wants to develop its own website and APP, which is actually very simple.
That's not the crux of the matter, though.
The question is, what are the websites and apps used for after they are developed? What problem does it solve?
This must be thought through, otherwise it is just a waste of time.
"Don't tell me, you want our company to make a platform by itself." Li Chuan stared at Jiang Zeyu in front of him and spoke.
"How is that possible?"
Jiang Zeyu shook his head helplessly and said, "Do you think I'm that stupid?" ”
"It doesn't look like so."
Li Chuan said with a smile.
Before, he also fantasized about creating a live streaming platform, and then transferring all the business of Miki Network to it, so that he would not have to be restricted by Douyin and Taobao, and he could do whatever he wanted on his own platform.
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However, he only thought about it and did not implement it, because he knew in his heart that it was impossible.
It's 2019 now, and more than half of the wave of Internet entrepreneurship has passed, and if you want to build a platform, the chances are quite slim.
Moreover, the next few years will be the world of Douyin.
From 2019 to 2022, Douyin relied on its own recommendation algorithm to kill all sides in the Internet rivers and lakes, and by 2022, Douyin is almost sucking up the traffic of the entire domestic Internet.
Under this trend, wanting to be a platform is no different from looking for death.
Therefore, it is unrealistic to make a platform by himself, unless there is any turning point in the future, it is impossible for Li Chuan to take this step.
"Tell me what you think."
Li Chuan took a sip of tea, then leaned back in the boss's chair and made a gesture of listening.
"That's right, this morning, I communicated with Manager Wang and found that our company's selection is obtained through the mailbox, which is not very formal and prone to problems."
"What's the problem?"
Li Chuan was quite surprised.
Since the establishment of the e-commerce department, Wang Chengyong has been responsible for the selection of products...... Contacting the brand through email and obtaining product information was created by Wang Chengyong.
Li Chuan sometimes intervenes in it, but it only involves negotiating and bargaining with the brand, and does not go deep into the basic work of "contacting the brand with email and obtaining product information".
Therefore, he does not know much about the advantages and disadvantages of the working method of "contacting the brand by email and obtaining product information".
"There are many problems, such as how much spam is in our official mailbox, and there are also a lot of substandard product emails, which is very troublesome to screen and a lot of work......
In addition, many brands will not submit complete audit information in accordance with our requirements, and the situation of missing or under-submitting is very common, and colleagues in the e-commerce department find that the information is incomplete, and they have to go back to ask them for it, and the communication efficiency of the mailbox is very low, so it is particularly cumbersome to deal with......
Also, we don't have a unified background management for the classification of brand information, and we only use excel for statistics, which is too inefficient and inconvenient to find......"
Jiang Zeyu spoke a lot.
After listening to this, Li Chuan couldn't help but feel a little embarrassed.
What Jiang Zeyu said were all very practical problems, and he, the boss, didn't even know it, which was really a bit dereliction of duty.
However, in the face of Jiang Zeyu, he also showed it, just nodded slightly, and said, "So, you want to change the company's product selection method?" ”
"That's right, that's what I thought...... We can set up an official website, move the selection channel to it, and then mark the key information and the review materials that need to be used in the category one by one in the form of a registration list, and force the brand to supplement the information, and there is no way to submit it if the information is incomplete...... In this way, you can block spam emails, and you can also automatically filter out those unqualified product emails, and you can also avoid missing or under-submitting information. ”
"Hmm."
Li Chuan nodded approvingly and said, "That's a good idea. ”
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A small official website, although simple, does solve quite a few problems.
"In addition, we can also do a product selection background, do it ourselves, or spend money to buy it...... If the colleagues of the e-commerce department want to query the product information, they can directly log in to the background to retrieve it......"
"Huh? Hmmm......"
Li Chuan lowered his head and thought for a moment, then patted his thigh and said, "Okay!" That's it! I'll leave it to you, and get to work! What's the difficulty, just tell me. ”
"Okay."
Jiang Zeyu nodded, his face was quite pale.
He had already guessed this result.
The benefits of "setting up an official website and building a product selection background" are very obvious, which can not only greatly improve the work efficiency of the e-commerce department, but also increase the company's operational autonomy.
In Jiang Zeyu's view, Li Chuan graduated from a prestigious university, and his thinking is very similar to him, he must be able to understand it as soon as he hears it, and there is no reason to refuse, and after Li Chuan accepts it, he will definitely hand over this job to him, which is normal, and there is nothing strange.
"Oh yes, what you just said is just the official website, what about the app?"
After listening to Jiang Zeyu's proposal, Li Chuan was a little excited, and when he calmed down, he asked again: "APP, what are you going to do?" ”
“app…… I want to use it to build our own supply chain. ”
"Huh?"
"I read the information before, our company has already invested in a factory, right?"
"Yes."
Li Chuan nodded and said: "Guanfeng Luggage Products Factory, my hometown, a medium-sized factory specializing in trolley cases, the product quality is good, I have used it before...... During the Chinese New Year, I heard that it was selling, so I bought it and took 66% of the shares. ”
"Hmm."
When Jiang Zeyu heard this, he also nodded and said: "I think this is the right direction of development, and the core of live streaming is the supply chain...... Although the external supply chain has a wide range and the price can be suppressed, we have no way to monitor it in real time, and product quality, logistics channels, after-sales service, etc., are prone to problems...... We are live streaming and directly facing the audience, and if something goes wrong, it may be infinitely amplified, and the consequences are very serious.
Therefore, if we want to develop better, we can only establish our own internal supply chain.
The internal supply chain is what you did before, acquiring or investing in high-quality manufacturers and getting control of their operations......
The internal supply chain, although the operating cost is very large, can effectively control the quality of goods, logistics channels, and after-sales service.
Product quality, logistics channels and after-sales service are the core competitiveness of e-commerce, and only if we do a good job in this area, will there be greater development in the future.
The purpose of creating the app is to integrate our internal supply chain, carry out unified management and operation, and then connect with each seller.
On the sales side, the early stage must be based on the Miki network, and in the later stage, when we make the scale, we can extend outward.
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With the assistance of the app, it will be more convenient for us to connect with external sellers. ”
When Li Chuan heard this, he couldn't help but widen his eyes.
Jiang Zeyu said this, although he was explaining the purpose of making an app, but outside the words, he had already given the future development direction of the "Miki system".
According to Jiang Zeyu's idea, the future development direction of the "Sanmu system" is to use the external supply chain and live broadcast to make money, and at the same time, make every effort to build an internal supply chain.
How do you build an internal supply chain?
To put it bluntly, it is to find the right manufacturers and brands to acquire or invest in shares...... In this way, they control the quality of their goods, logistics channels and after-sales service.
This kind of operation should be continued, and gradually involve various categories to form a scale effect.
The quality of goods, logistics channels and after-sales service of these acquired or shareholding manufacturers should be uniformly controlled by the "Miki system", and the manufacturers are only responsible for production and delivery.
The main body of the unified control of the "Sanmu system" is the app Jiang Zeyu said.
With this app, Miki will be able to integrate its internal supply chain and then package it to various sellers to make a profit.
Such a strategic concept, to be honest...... Amazing!
For a long time, Li Chuan has not seen the prospect of live streaming too clearly.
He knows how to do live broadcasts, and he also knows that live streaming is very profitable; He knows that the core of live streaming is the supply chain, and he also understands the importance of "self-built supply chain", but he is a little confused about how to develop and what the prospects are for live streaming.
He had thought of many ways to do it, and he had thought about whether to build a customer service center and include all the after-sales business of the "self-built supply chain", but it was only a few fragmentary ideas and did not put them together into a complete strategic concept.
Now, after listening to Jiang Zeyu's words, those fragmentary thoughts in his mind have completed the transformation in an instant, and a complete strategic concept has taken shape!
At this moment, he seemed to see the future of live streaming.
This strategic idea, the business logic is very complete, and the success rate should not be small! ’
The prospect is also impressive enough, and if it is done well, there is a chance to go public. ’
As long as the scale is large enough and there are no problems on the sales side, after listing, it is very easy to get a market value of billions, and it is not impossible to make hundreds of billions of dollars! ’
Li Chuan thought of this, and his mentality faintly changed.
Looking up at Jiang Zeyu again, his gaze was different from the original.
'It's really a top talent, this thinking, this vision...... Cow! ’
This kind of person, Lao Tzu can even catch it, it's too lucky. ’
Li Chuan couldn't help but sigh secretly.
"What's wrong?"
Jiang Zeyu found that Li Chuan's eyes were a little strange, and he couldn't help but ask.
"Not really. ”
Li Chuan came back to his senses, waved his hand and said, "I just think...... You're right, I agree with it, so be it......"
Li Chuan said, adjusted his sitting posture, and then said with a straight face: "Zeyu, you will be the deputy general manager of Miki Network in the future." ”
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"Huh?"
When Jiang Zeyu heard this, he was stunned.
He has always been very determined, but he really didn't expect Li Chuan to suddenly give him a promotion, and he was extremely surprised in his heart, but he was inevitably a little out of control.
"Mr. Li, this ......"
Li Chuan raised his hand to interrupt Jiang Zeyu's words and said, "I said on the day of your interview, the position of senior assistant is just excessive, and I have always wanted you to be the deputy general manager...... Previously, I had some concerns because you have been in the company for too short, but now, I don't think I need it, and you deserve it. ”
Jiang Zeyu was silent for a moment, then stood up and said, "Mr. Li, since you said so, then I'm welcome, thank you for your trust, I will make achievements for you." ”
"No, no, you don't have to, I believe you, sit first."
Li Chuan greeted for a while, waited for Jiang Zeyu to sit down again, and spoke again: "I have agreed to the proposal of the official website and the app, and I will leave this matter to you to do, if you have any questions, tell me in time...... At the same time, you will also be responsible for the internal supply chain work in the future, and you should be more familiar with the capital operation of acquisitions and shares in the investment bank than I am, so I don't need to say more. ”
"I understand, I'll arrange it as soon as I get back."