Chapter 282: 40 Million Fans, Achieved!
Under Li Chuan's dictation, Jiang Zeyu officially became the deputy general manager of Sanmu Network, taking over the development of the official website of Sanmu Network and the Sanmu Supply Chain APP, and at the same time responsible for the follow-up construction of the Sanmu supply chain, and supervising the audit and inspection of the Sanmu Fund, team building and other matters.
This matter was a bit sudden, and it was a decision made by Li Chuan on a whim.
He doesn't regret it, though.
The position of "deputy general manager" was originally intended for Jiang Zeyu, and at present, in addition to Jiang Zeyu, there is no second suitable candidate for Miki Network.
Previously, he was worried that Jiang Zeyu's entry time was too short, he was not familiar with the work, and he was suddenly promoted to a high position, which would easily cause chaos in the company's management, and at the same time, he was also worried that Jiang Zeyu's promotion was too fast, which would cause dissatisfaction among Wang Chengyong, Yu Jie, Chen Chen and others, and affect the company's internal unity.
Now, he felt that his worries were unnecessary.
Jiang Zeyu is a top talent, can not be ignored by common sense, even if the entry time is short, the work is not familiar, he can quickly enter the work state in a short time, management, he will not command randomly, after the investigation is clear, he will express his opinion.
As for the emotions of Wang Chengyong, Yu Jie, Chen Chen and others, in fact, there is no need to worry too much, Jiang Zeyu graduated from Peking University, was admitted to Harvard's MBA, and then entered Goldman Sachs to work, and rose to the middle level...... This educational background and work experience alone is enough to kill everyone.
In the face of Jiang Zeyu, Li Chuan has to be polite, not to mention Wang Chengyong, Yu Jie, Chen Chen and others, there may be emotions of "unconvinced", but the degree will not be very high, as long as Jiang Zeyu completes a few tasks beautifully, everyone will be convinced.
Moreover, for Jiang Zeyu's own value, Li Chuan does not need to pay too much attention to the emotions of Wang Chengyong, Yu Jie, Chen Chen and others.
Wang Chengyong, Yu Jie, Chen Chen and others, although they are also talents, are not top talents, and there is still a very big gap between their ability, vision, thinking pattern, execution efficiency, etc., compared with Jiang Zeyu.
If you put a price code on the "degree of talent", Jiang Zeyu will definitely be more expensive than Wang Chengyong, Yu Jie, Chen Chen and others combined.
Therefore, from the perspective of interests alone, even if Li Chuan fires Wang Chengyong, Yu Jie, Chen Chen and others, he cannot fire Jiang Zeyu.
Of course, this is just a metaphor, and Li Chuan will not really do this.
The use value of Wang Chengyong, Yu Jie, Chen Chen and others may not be as good as Jiang Zeyu, but after all, they started a business with him and came to the present, in addition to the use value, there are also some emotional factors, if he really fires Wang Chengyong, Yu Jie, Chen Chen and others, then he will become a ruthless and unrighteous person.
In today's society, ruthlessness and unrighteousness are to be spurned.
Therefore, no matter what happens, Li Chuan will not easily fire Wang Chengyong, Yu Jie, Chen Chen and others.
Of course, he will not fire Jiang Zeyu.
He is a rational person, and feelings are only one aspect, but in the final analysis, it is still necessary to focus on interests.
Jiang Zeyu's use value is higher, Wang Chengyong, Yu Jie, Chen Chen and others must give way.
He is now promoting Jiang Zeyu to deputy general manager, in order to maximize Jiang Zeyu's use value.
If Wang Chengyong, Yu Jie, Chen Chen and others are dissatisfied and the conflict is small, he can still mediate appropriately, and if the conflict is big and cannot be mediated, then don't blame him for being polite.
Although he doesn't want to be a ruthless and unrighteous person, who wants to harm his interests, if his ability allows, he absolutely wants to let the other party not be able to eat and walk around.
Li Chuan did not publicize the news of "Jiang Zeyu's promotion to deputy general manager", but only instructed Zhu Chenwei to change the door number of Jiang Zeyu's office.
On the day Jiang Zeyu joined the company, Li Chuan assigned him an office, which was next to the finance room.
Next to the finance room, there were two offices before, which were empty because they were not designated for use.
In the office, there is nothing, furniture, decoration, office supplies, etc., all need to be repurchased, so although Jiang Zeyu was assigned an office, he did not move in for a while, and had been staying in the administrative office before.
Now, more than half a month has passed, and the furniture, decoration, and office supplies in the office have been purchased.
The afternoon before yesterday, Jiang Zeyu moved into his office, but he had not yet hung up the door number.
The door number has not yet been made, Zhu Chenwei just contacted yesterday, and it was originally set to be an "assistant office", but now it is not used, and it is directly changed to "deputy general manager".
The door sign of "deputy general manager" was hung up, and when the employees saw it, they knew that Jiang Zeyu was the deputy general manager, so there was no need to deliberately emphasize it.
Jiang Zeyu, as the deputy general manager, is the second person under Li Chuan, but after all, with the word "deputy" in front of him, his performance is too high-profile and not very good, and it is not necessary.
In Li Chuan's view, when he removed the word "deputy" from Jiang Zeyu, he would hold a staff meeting and make a formal and formal announcement.
The general manager and the deputy general manager, although there is only a word difference, the meaning is completely different.
If one day, Jiang Zeyu is promoted to become the general manager, it means that Li Chuan will gradually break away from the company's internal management, which represents the transition and transfer of power, which is of great significance.
At the moment, Li Chuan has no intention of giving up power, so he will not make a big deal of publicity for Jiang Zeyu at present.
At around half past three in the afternoon, the matter was dealt with, and Jiang Zeyu and Zhu Chenwei left one after another.
At the same time, Li Chuan also left the office.
He summoned Wang Chengyong and others to the conference room and held a process discussion meeting for the live broadcast in the evening.
The meeting ended at 4.20 p.m.
Li Chuan returned to the office, ordered a takeout for himself, and then took care of some other work.
Around five o'clock in the afternoon, the takeaway was delivered.
After Li Chuan finished eating, he simply cleaned up, then returned to the lounge and went to sleep.
He learned the lesson of yesterday and set himself an alarm clock before going to bed to avoid oversleeping again.
At 5:50 p.m., the alarm clock went off.
Li Chuan, who was not asleep, got up from the bed, went to the bathroom to wash his face, tidied up his clothes, took care of his hairstyle, and then walked out of the office and went to the live broadcast room.
At 5:57 p.m., the scene was ready.
At 5:59 p.m., the live broadcast officially began.
……
Live duration: 5 hours and 52 minutes
Views: 37.139 million
Peak popularity: 927,000
Average popularity: 413,000
Average order value: 65.2 yuan
Conversion rate: 4.9%
Total sales: 118.652 million
The above is Li Chuan's live broadcast data tonight.
Whether it is the audience, popularity, conversion rate, and sales, it has decreased a lot compared to the past.
This is obviously not good news, but there is no way, yesterday's consumption was too great.
Yesterday, Li Chuan sold more than 300 million, although it was on Taobao, many viewers were connected...... Viewers who bought goods on Taobao yesterday will have a much lower desire to consume today, some viewers buy less than before, some viewers simply don't buy it, and some viewers don't even watch the live broadcast anymore.
The size of the audience is so large, the consumption power is so high, the desire to watch is so strong, yesterday consumed too much, today will inevitably suffer, this is an objective law of reality, no one can change it.
In addition, Li Chuan's own consumption is also very large.
Last night, he and Yang Mi tossed until dawn, overwork, coupled with chaotic work and rest, caused his body to be a little unbearable.
Although he deliberately took a break before the live broadcast started, the time was too short and he didn't have a good rest.
He didn't fall asleep, just relieved a little, which was about the same as not resting.
As a result, his live streaming status has been greatly affected.
The poor state of the live broadcast directly leads to the loss of popularity and the reduction of conversion rate, and indirectly leads to a decrease in audience and a significant reduction in sales.
The consumption of yesterday's live broadcast, coupled with the consumption of Li Chuan himself, caused a landslide in today's data.
Fortunately, the magnitude of the landslide is not large, and it can still be recovered after adjustment in the later stage.
[Average profit margin: 37.6%]
Li Chuan guessed correctly before, losing the blessing of high-profit goods such as cosmetics, his average profit margin fell back to around 37%.
The total sales volume was 118.652 million, the average profit margin was 37.6%, the calculated profit was 44.613 million, and the final net profit was 40.152 million after deducting the return rate and platform commission.
The net profit of 40 million is not bad.
In addition, there is also good news, that is, Li Chuan has successfully exceeded 40 million Douyin fans through this live broadcast!
In fact, before the live broadcast began, the number of his Douyin fans had reached 39.986 million, and there were only 14,000 left from "40 million".
Therefore, not long after his live broadcast started, he successfully broke through the 40 million mark.
By the time the live broadcast ended, his Douyin followers had become 40.625 million.
A live broadcast increased by 639,000 fans...... This data is also a lot lower than before.
With 40.625 million fans, it still ranks third in the "Douyin Fan Rankings", and the top two have not changed, and they are still Chen He and Di Lieba.
As of 0:00 on March 10, 2019, the data of the top three fans of the "Douyin Fan Ranking" are as follows:
1. Chen He: 4316.3W
2. DEAR-Di Lieba: 4189.7W
3. Mr. Sen: 40.625 million
Due to Di Lieba's failure to update videos and live broadcasts for a long time, his fans have not increased, but have dropped a lot.
You must know that Di Lieba has always been the first place in the "Douyin Fan Rankings" before, and it is because she has not updated her videos and started live broadcasts for a long time that she was overtaken by Chen He.
Chen He also didn't open the live broadcast, but the video was updated very frequently, so the fans rose relatively quickly, and after surpassing Di Lieba, the gap was quickly opened.
Judging from the current trend, it won't take long for Li Chuan to surpass Di Lieba and become the second in the "Douyin Fan Rankings".
As for surpassing Chen He and becoming the first in the "Douyin Fan Rankings", it may take a long time, but the probability is still quite large.
After reading the data, Li Chuan held a review meeting with Wang Chengyong and others.
Because he was a little tired today, his mental state was not very good, and Yang Mi was waiting in the hotel, so the review meeting was relatively sloppy, and it was over after only ten minutes.
At the end of the review meeting, all employees of the company got off work, and Li Chuan also returned to his office.
Ten minutes later, he was "armed" again, left the company, and rushed to the Yunli Hotel.
……
At two o'clock in the morning, the "battle" ended.
Li Chuan and Yang Mi each slowed down for a while, then hugged each other and whispered.
"I'm leaving tomorrow."
Yang Mi raised his head slightly, looking at Li Chuan, his eyes flashed, as if he was expecting something.
"Why are you looking at me like that? I can't go with you. Li Chuan dodged his gaze.
"Why don't you go to BJ and open a branch?"
"Branch?"
"Yes, you've done so much, it should be normal to open a branch."
"This ...... Normal is normal, but now is not the time. ”
"Why? Short of money? ”
"There is no shortage of money, but the talent training system has not yet been developed."
"Talent training system?"
"Hmm."
Li Chuan nodded and said seriously: "This kind of thing in the branch, looking at the talent training system, the talent is in place, and everything is easy to say; If the talent is not in place, it is too risky to open a branch rashly, and it is very likely to lose money. ”
"Oh."
Yang Mi responded, a hint of disappointment flashed on his face.
"You don't have to."
Li Chuan said with a smile: "Even if I open a branch in BJ, it is impossible for me to be resident in BJ." ”
"Why?"
Yang Mi was puzzled: "BJ is an old first-tier city or the capital, isn't it better than Hangzhou?" ”
"You're right, BJ is stronger than Hangzhou, but my company is mainly engaged in live broadcasting, engaging in e-commerce, Hangzhou is the capital of e-commerce, no matter how good BJ is, it can't compare to the e-commerce atmosphere of Hangzhou...... The environment and talent attributes of Hangzhou are the most suitable for the development of e-commerce companies, and it is impossible for me to leave here and go to other places. ”
"Oh."
Yang Mi pouted and said, "Then when will we meet again?" ”
"I'll see you when you get the chance."
Li Chuan kissed Yang Mi on the forehead as a sign of comfort: "Don't worry, I often go on business trips to BJ, and we must have many opportunities to meet." ”
Li Chuan's comfort didn't seem to have an effect, Yang Mi frowned slightly, and after muttering for a while, he said, "Why don't you participate in the recording of "Escape Room"?" ”
"This ...... Didn't I tell you before, I don't have time. ”
"There are only eight episodes left in "The Great Escape Room", and there is a high probability that there will be four consecutive episodes in the future, which only needs to be recorded twice, and one week is enough."
"A week...... It's hard, too. ”
Li Chuan shook his head, and said in a somewhat helpless tone: "You don't know how busy I am, today's things are done, and there are still a lot of things waiting for tomorrow, and now even to meet you, I have to wait until after twelve o'clock in the evening, can't you see this?" ”
"Hmm...... I saw it. ”
"So, don't talk about that, okay, we'll definitely have a chance to meet, don't worry."
"But I think it's also good for you to participate in variety shows more."
"What's the benefit?"
"It can increase popularity and exposure, and it can also make money."
"Money...... Forget it, just earn pocket money, popularity and exposure...... I don't lack this for the time being, and I can't improve much in the recording program. ”
"No, you can."
"Can I? What do you mean? ”
"If someone else goes to record a show, it may not increase much popularity and exposure, but you can."
"Why?"
"Because you're very good at show effects, and you're ......"
"What am I?"
"You're charismatic." Yang Mi blushed slightly.
"Charismatic?"
Li Chuan picked, frowned again, and asked, "Do you mean when you recorded the show?" ”
"Well, but it's not all, you're in real life...... It's also quite charming. ”
"Really?"
The corners of Li Chuan's mouth lifted a trace of arc, lowered his head slightly, looked at Yang Mi and said, "Is it because of this that you fell in love with me?" ”
"Hmm." Yang Mi blushed and nodded.
"Oh~...... I didn't expect that my charm is so great, I can charm you, it seems that I will have to re-evaluate my excellence in the future. ”
"Cut, praise you twice, you're still gasping."
"Wheezing? Wheezing for what? Do you want to gasp again? ”
"Huh?"
"It's okay, my combat strength has recovered, if you want to breathe, I will satisfy you."
"What? You said...... Not~. ”
“……”