The trailer of "Sister Wei's Workplace Diary" was released in less than 24 hours, and the number of views exceeded the 200 million mark!

This data is simply appalling.

As the largest Internet celebrity on Douyin, Mr. Sen has more than 40 million followers, ranking among the top three on Douyin, and the number of views of a single video has never exceeded 100 million...... You know, this is the historical cumulative playback, if you only count the 24-hour playback, this data has to be discounted at least.

From this, it can be seen how terrifying the video data of the trailer of "Sister Wei's Workplace Diary" is.

Don't even compare Mr. Nathan, since the establishment of Douyin, there has never been such an explosion of video data, even the magic music short video that exploded last year is no exception.

Popular short music videos such as "My General", "Let Me Be Your Eyes", "98K", "Tarzan Next Door", etc., all have an outbreak buffer period.

At the beginning, their playback volume was not high, but after a wide range of streaming and dissemination, they gradually became popular...... This kind of video, the cumulative number of views in history will be very high, not to mention three or four billion, more can reach seven or eight billion, or even more than one billion, however, their 24-hour playback volume is actually not an exaggeration, at most about tens of millions, and some are even less than 10 million.

Like the trailer of "Sister Wei's Workplace Diary", a single video has more than 200 million views in 24 hours, which has never been seen on Douyin before.

There are many reasons for this phenomenon, which can be summarized in three points.

1. Douyin's daily activity is higher than before.

Last year, Douyin's daily active users were only about 100 million...... Due to volume limitations, even if Douyin goes all out, it is impossible for any video to exceed 200 million views in 24 hours, unless the data is falsified.

This year, Douyin's daily active users climbed to more than 200 million...... The volume is enough, and in this case, it is still difficult to create a video with more than 200 million views in 24 hours, but there is already an opportunity.

2. Douyin's full support.

In order to promote "Sister Wei's Workplace Diary", Douyin has taken out almost all the resources, Douyin hot list, fast push stream or something, needless to say, they even greeted the opening screen advertisement.

Douyin's opening screen advertisement, what is the concept?

Is there a better propaganda channel than this on the Internet?

Douyin's support can be regarded as creating history to a certain extent.

3. The gimmick of the video itself is big enough.

The trailer of "Sister Wei's Workplace Diary", there is nothing to say in terms of content...... Yu Jie cut a trailer for "Sister Wei's Workplace Diary" according to conventional means, the content is more exciting, and there are many highlights, but it is definitely not amazing.

The appeal of the video itself comes more from its gimmick.

What is its gimmick?

"Yanxi Raiders".

As a popular online drama in 2018, "Yanxi Raiders" has no big-name star actors and no large-scale pre-publicity, but after the broadcast, it has gained extremely high popularity, and the data is rising...... This alone is enough to prove how widespread it was at that time.

Although it has been more than half a year since the broadcast of "Yanxi Raiders" ended, most viewers have not forgotten it, and when it comes to it again, the excitement of netizens is still very high.

"Sister Wei's Workplace Diary" is promoted under the slogan of "Yanxi Raiders" spin-off", which is naturally easy to arouse the interest of the audience.

The above three points, superimposed together, have created the terrifying playback of the trailer of "Sister Wei's Workplace Diary".

And such a terrifying number of broadcasts also made Wu Jinyan's Douyin account increase more than five million fans in less than 24 hours!

Before the trailer was released, Wu Jinyan's Douyin followers were 7.235 million, and after the video was released...... As of 6 p.m. on March 16, Wu Jinyan's Douyin fans have become 12.556 million.

In 24 hours, the number of fans increased by 5.321 million!

This data really shocked Li Chuan.

You must know that his original goal was to make Wu Jinyan's Douyin fans exceed 10 million.

In order to achieve this goal, he discussed with Yu Jie and Wu Jinyan and established the project "Sister Wei's Workplace Diary".

However, he never expected that "Sister Wei's Workplace Diary" had not been officially launched yet, and this goal had already been achieved.

If you think about it, it's a bit of an exaggeration.

However, Li Chuan also understands that this goal has been achieved somewhat vainly.

The reason why Wu Jinyan was able to increase his followers by more than 5 million within 24 hours was because of the influence of "Sister Wei's Workplace Diary".

"Sister Wei's Workplace Diary" became popular before it was broadcast, attracting a large number of viewers.

Many viewers paid attention to Wu Jinyan because they wanted to watch "Sister Wei's Workplace Diary".

If "Sister Wei's Workplace Diary" can't be broadcast normally, or after the broadcast, the audience doesn't feel good, and it is possible to close it in large numbers...... At that time, Wu Jinyan's Douyin fans may fall below 10 million.

Therefore, at present, Wu Jinyan's Douyin fans are a bit empty, and only when "Sister Wei's Workplace Diary" is officially broadcast and good results have been achieved, it is possible for these fans to skyrocket in the short term to gradually sit down.

Li Chuan is not too worried about this.

He is confident in the quality of "Sister Wei's Workplace Diary".

This confidence does not come from his own subjective feelings, but from the objective comments of those around him.

The first ten episodes of "Sister Wei's Workplace Diary" have been cut out, and many people have watched them, including employees within the company, official staff of Douyin, and some fan and audience representatives, all of whom said "It's very good-looking, and it has the potential to be a big hit".

Everyone around me said so, and when you were facing the audience, there was no reason to encounter Waterloo.

Some people may retort that many movies with good quality have not performed well at the box office after their release.

This phenomenon does exist, but "Sister Wei's Workplace Diary" is a series of short dramas, not movies.

It costs money to watch a movie, and you also need to go to the cinema, and the cost is very high; And watching a series of short dramas, not only does it not cost money, but you don't even need to watch advertisements, no matter where you are, you can watch it with your mobile phone, and it will be done in a few minutes, and the cost is almost zero.

An entertainment product with almost zero cost, as long as the quality is okay, what reason does the audience have to refuse?

Therefore, in Li Chuan's view, even if "Sister Wei's Workplace Diary" can't be a big hit, it can't encounter a very serious Waterloo, and in its current form, the possibility of "Sister Wei's Workplace Diary" being a big hit is very high.

As it turned out, he was not wrong.

After the official broadcast of "Sister Wei's Workplace Diary", it has indeed achieved very dazzling results.

Of course, behind the results is a rather tortuous experience.

"Sister Wei's Workplace Diary" was first broadcast for a few days, which caused huge controversy.

The main point of controversy lies in the form of "series of short plays".

The form of "series of short dramas" actually appeared very early, but it didn't become popular, the audience didn't know it, and there was no concept in this regard.

"Sister Wei's Workplace Diary" is popular, but it is linked to "Yanxi Raiders".

"Yanxi Raiders" is a normal web drama, with each episode lasting more than forty minutes.

In the eyes of many viewers, "Yanxi Raiders" is a normal web drama, and "Sister Wei's Workplace Diary", as a spin-off of "Yanxi Raiders", should also be a normal web drama.

There are not a few people who think this way, at least 80%.

Therefore, when the news of "Sister Wei's Workplace Diary" is about to be broadcast" and "Wu Jinyan starred in the sequel to "Yanxi Raiders" was released, some viewers asked "Where is this drama broadcast?" "Which TV station? "Tencent, Youku or iQiyi? ”。

The audience asked too much, and the official had to answer it, otherwise the audience wouldn't know where to watch it.

After being officially reminded by Douyin, Yu Jie and others discussed and decided to let Wu Jinyan, on behalf of the crew of "Sister Wei's Workplace Diary", post a comment in the video comment area of the trailer, which reads: [At six o'clock tonight, Douyin exclusive, please pay attention to this account and accept the push as soon as possible. 】

After the comment was released, it sparked a lot of heated discussions.

[Really? Can you also watch dramas on Douyin? 】

[Douyin is going to enter film and television? ] 】

[Douyin has started to engage in film and television dramas? ] 】

【……】

This kind of comment not only appeared on Douyin, but also on Weibo, one was titled [The sequel to "Yanxi Raiders" will be broadcast on Douyin], and the other was titled "Douyin is suspected of entering film and television".

The appearance of these two hot searches even alarmed iQiyi's CEO-Gong Yu.

Gong Yu wrote on his Weibo [Douyin's doing this is a huge strategic mistake, and this behavior will cause great harm to the domestic film and television industry......]

Gong Yu's Weibo also successfully appeared on the hot search, which once again sparked heated discussions.

From this, we can see how deep the misunderstanding of the people is.

Even the CEO of iQiyi has personally left the scene, not to mention ordinary audiences.

However, Li Chuan, Wu Jinyan, and Douyin officials can't be blamed for this, because they clearly wrote four big words in the trailer and various promotional posters of "Sister Wei's Workplace Diary" - "series of short dramas".

The font is very clear, but many people can't see it, and they can't do anything about it.

To blame, we can only blame the thinking inertia of the people is too strong.

Of course, these phenomena are only temporary.

After "Sister Wei's Workplace Diary" was officially broadcast, this discussion subsided.

However, one round of discussion subsided, and even more discussion came.

[What's the situation?] Five minutes in an episode? 】

[This is the trailer?] Or a TV series? 】

[Fragmented drama? It's worthy of Douyin! 】

[What the hell, it's just five minutes, I didn't say anything, I played a crossing, and I waited all day. 】

What is it? Can anyone tell me what this is? 】

[It's gone just after reading the beginning, and I'm really drunk. 】

[I thought it was wrong, but it turned out to be a feature film, it's really a dog! ] 】

[I'm so confused. 】

【……】

After watching the first episode of "Sister Wei's Workplace Diary", many viewers were not calm and commented on the Internet

The heated discussion of netizens made "Sister Wei's Workplace Diary" once again receive two hot searches.

One titled "Sister Wei's Workplace Diary" is only five minutes in the first episode]; The other is titled "After reading the opening article...... It's gone? 】。

Under these two hot searches, they are all scolding.

The indignation of netizens affected the reputation of "Sister Wei's Workplace Diary", Yu Jie and others realized that something was wrong, and immediately made a decision, and asked Wu Jinyan to help post a Weibo as a clarification.

There is a lot of content on Weibo, but it can be roughly summarized in one sentence: ["Sister Wei's Workplace Diary" is just a series of short dramas, not a TV series or online drama in the traditional sense, I hope you understand. 】

As soon as this Weibo was posted, it quickly appeared on the hot search, titled [Wu Jinyan clarifies].

After another half an hour, another hot search popped up, titled [Series of Short Dramas].

The appearance of these two hot searches made the majority of netizens understand what was going on.

However, understanding is not the same as understanding.

Many viewers watched "Sister Wei's Workplace Diary" with the mentality of watching TV series, and some even downloaded Douyin because of this, and now they find that "Sister Wei's Workplace Diary" is just a series of short dramas, each episode is only five minutes long, of course they will not accept it.

If they can't accept it, they will scold.

scolded it, and it affected the reputation of "Sister Wei's Workplace Diary".

Therefore, the two or three days after "Sister Wei's Workplace Diary" was broadcast just now, it can be said that there was constant controversy, and netizens were scolding everywhere.

Fortunately, this is only temporary.

After two or three days, the audience gradually accepted the concept of "series of short dramas", and at the same time, as the plot of "Sister Wei's Workplace Diary" gradually improved, the situation began to reverse.

[It's pretty good, but it's too short.] 】

[Yes, it feels similar to "Yanxi Raiders" (smile)]

[Sister Wei upup! 】

[The pace is too fast, a little uncomfortable. 】

[It's too short, it's gone after watching it for a while, it's not enjoyable at all.] 】

[What series of short dramas, it's better to shoot a normal TV series or web series, it's so short, who is it for? ] 】

[It's so short, we have to wait for an update...... I didn't bother to complain, and it was more uncomfortable to watch it than not to watch it. 】

[I think it's quite appropriate, this is Douyin, not Tencent, Youku, iQiyi, it's good to be short.] 】

[Can you make a normal TV series? ] It's so unenjoyable. 】

[This is Douyin, to adapt to the rules of Douyin, it's too long, and no one wants to watch it. 】

[Fart! If it's a normal TV series or an online drama, I definitely watch it, but now it's like this, I'm too lazy to watch it. 】

[You don't see, why do you appear here?] 】

[Hurry up and update, it's so short, do you have to change it every day? ] 】

【……】

Although many people are still complaining, the reputation of "Sister Wei's Workplace Diary" has obviously picked up.

Douyin official has given great support, and the news about "Sister Wei's Workplace Diary" is on the Douyin hot list almost every moment, this one has gone down, and the other has come up again, and in terms of streaming, it is not ambiguous at all, and there are a large number of extremely fast streams injected every night, which makes the popularity of "Sister Wei's Workplace Diary" remain high.

As of 6 p.m. on March 22, a week after "Sister Wei's Workplace Diary" was officially launched, the playback data is as follows:

Trailer: 336 million

Episode 1: 218 million

Episode 2: 137 million

Episode 3: 148 million

Episode 4: 123 million

Episode 5: 109 million

Episode 6: 92 million

Although the number of broadcasts is gradually declining, this does not mean that "Sister Wei's Workplace Diary" is about to fail.

The popularity in the early stage is high, the stream is extensive, and there is time accumulation, and it is normal for the broadcast volume to be high, and the popularity decreases in the later stage, the audience screening is completed, and there is not enough time to accumulate, and the playback volume is low.

According to the current trend, the data of "Sister Wei's Workplace Diary" has basically stabilized, and as long as there are no major accidents in the later stage, the number of broadcasts of each episode may exceed 100 million.

Each episode has more than 100 million views, what is the concept?

If you compare traditional film and television dramas and do not consider the replay, then domestic film and television dramas have never had such a good data since the day of their birth!