In the past week, news about "Sister Wei's Workplace Diary" has emerged one after another, and the popularity has remained high, causing a lot of influence across the country.

However, as the producer of "Sister Wei's Workplace Diary" and the head of Miki Network, Li Chuan, did not put too much energy into this matter.

Since the day "Sister Wei's Workplace Diary" was officially launched and broadcast, everything was in Jie's hands, and the crew was responsible for the specific coordination and implementation of the work, Jiang Zeyu, Chen Chen, Zhu Chenwei and others had also helped in the past, and the company attached great importance to it, but Li Chuan only inquired in the early stage, and did not pay attention to it later.

It's not that he doesn't want to pay attention, it's because he's too busy to have time.

On March 16th, the day "Sister Wei's Workplace Diary" was officially launched, a lot of things happened, and "Sister Wei's Workplace Diary" exploded seven or eight hot searches, causing huge controversy.

It stands to reason that things have developed to such an extent, and Li Chuan, as the boss, should personally come forward and deal with this matter.

However, it happened to be a Saturday.

Every Saturday, he has to do a live broadcast on Douyin, which is a strategic decision for him and the company, and cannot be changed...... Therefore, he could only hand over the matter to Yu Jie and others.

During the live broadcast that night, his state picked up and he made sales of more than 200 million.

The specific data is as follows:

Live broadcast duration: 5 hours and 53 minutes

Views: 47.684 million

Peak popularity: 1.023 million

Average popularity: 551,000

Average order price: 89.3 yuan

Conversion rate: 5.2%

Total sales: 221.425 million

Average profit margin: 36.2%

Fans: 770,000

The total sales were 220 million, with an average of 36.2%, and the calculated profit was ...... 80.156 million.

After deducting returns and platform commissions, the final net profit is ...... 72.14 million.

A live broadcast earned more than 70 million more!

This data can also see the significance of Li Chuan's actions.

Regarding the controversy over "Sister Wei's Workplace Diary", although there was a lot of trouble at the time, it seemed that the whole country was discussing this matter, but this matter was solved, could he earn more than 70 million?

It's simply impossible!

Li Chuan has always put interests first.

In his opinion, no matter how big "Sister Wei's Workplace Diary" is, it is not as important as the live broadcast, the reason is very simple, the live broadcast can make money, but "Sister Wei's Workplace Diary" cannot.

Compared with the profit of more than 70 million, what can happen if the entire project of "Sister Wei's Workplace Diary" is destroyed?

The purpose of setting up the project "Sister Wei's Workplace Diary" was just to increase the number of fans on Wu Jinyan's Douyin account and lay the foundation for Wu Jinyan's future live broadcast and delivery of goods.

It's very simple to increase fans, if one project doesn't work, just change to another, it's not a big deal.

Therefore, the status of "Sister Wei's Workplace Diary" in Li Chuan's heart is not high, and it belongs to the category of "can be abandoned".

Of course, he doesn't just give up.

After all, he has invested more than 2 million yuan in the project "Sister Wei's Workplace Diary", and the money can't be wasted, if it can be done, he still has to try his best to fight for it.

Therefore, after the live broadcast ended, he found Yu Jie and asked about the situation.

After learning the specific situation, he didn't give instructions, just said to Jie: "This matter will be handed over to you, you can handle it yourself, if there is any difficulty, go to Jiang Zeyu and ask him to give you ideas...... Do a good job and don't mess up. ”

After saying that, he sent Yu Jie away and went back to the house to sleep by himself.

The next day, he got back to work.

It's the same live broadcast, but it's not a normal live broadcast, but a live broadcast to help farmers.

A month ago, Miki Media announced that it would develop the "No. 16 plot of the Future Science and Technology City Haichuang Park", build its own headquarters building and live broadcast base, and conduct bidding for the whole country.

As soon as the news was released, it was on the hot search on Weibo, which set off great repercussions and controversy in the society.

[I don't understand, how can an Internet celebrity make so much money? ] 】

[The state should ban this group of Internet celebrities! ] 】

[It's time for the tax department to check the accounts!] 】

【……】

There are many similar comments, which represent the direction of public opinion in the whole society.

Netizens scolded a lot, and Mr. Sen's reputation and reputation were inevitably damaged.

Li Chuan realized the crisis, so he decided to do something good to save his reputation and reputation.

One of the good things is to help farmers live broadcast.

He set up a "farmer selection team" within the e-commerce department, which was headed by Zhu Hancheng.

He asked Zhu Hancheng to select eight to ten kinds of agricultural products within a month and let him do a "special session to help farmers."

This month, Zhu Hancheng worked very hard, took the team on business trips all over the country, and was busy from morning to night every day, everyone was tanned, and he lost several pounds.

His efforts paid off, and in a month, he overfulfilled his task and selected 22 agricultural products for Li Chuan.

Of these 22 agricultural products, Li Chuan finally selected 13 agricultural products after some screening.

At eight o'clock in the evening on March 20, Li Chuan opened his first live broadcast of helping farmers on Douyin.

The first live broadcast of helping farmers was very short, and it ended in less than an hour.

This is mainly because there are too few goods and the prices are too cheap.

The collection and storage of agricultural products is particularly troublesome, and it is normal for them to be in small quantities...... Of the 13 kinds of agricultural products, the largest number is a kind of dried noodles in Shaanxi, with 36,000 orders, and most of the remaining are about 10,000 orders, and some are even less than 5,000 orders.

Compared with traditional goods, the gap is still very obvious.

Moreover, in order to enhance his reputation and reputation, Li Chuan did a real free agricultural assistance this time, and did not charge a penny of commission.

His commission rate is around 37%, and if he doesn't charge a penny, it is equivalent to 37% cheaper per item.

37%, which is more than a third, and the decline is so large that the audience can see it.

The number of goods is small, and the price is so cheap, so the phenomenon caused by this is, of course, that the audience in the live broadcast room is crazy to buy it.

Of the 13 kinds of agricultural products, 8 of them were sold out within a few seconds of being put on the shelves, and the remaining 5 were sold out by Li Chuan after being promoted, and 3 of them were sold out, and two were not sold out, but there were not many left, adding up to less than 10,000 orders.

On the surface, this live broadcast of helping farmers was very successful, because the goods sold very well, and there were no large after-sales problems in the later stage.

However, Li Chuan was not satisfied.

Because his intention to do this free live broadcast to help farmers is to enhance his reputation and reputation, this purpose has not been achieved.

Previously, he felt that he had done a free live broadcast to help farmers, and the audience in the live broadcast room would praise him on the Internet when he got the benefits, but in fact he didn't.

Those who praised him on the Internet are still his iron fans, except for iron fans, the public has hardly any reaction to this matter, and his reputation and reputation have not been significantly improved.

He was very disappointed with this.

At first, he thought it might be a communication problem, so he asked Zhu Chenwei to hire some water army to create a positive public opinion about Mr. Sen on the Internet.

However, although such a move has achieved some results, it is not obvious, at least it is far from what he imagined.

In the end, there was no choice, and he could only accept his fate.

"Alas~, it seems that 'enhancing reputation and word-of-mouth, shaping the image of entrepreneurs' is not something that can be completed overnight, and the future ...... There's a long way to go. ”

Li Chuan let out a burst of emotion.

However, he didn't feel for long, because the day after the live broadcast ended, another big event was placed in front of him.

This major event is the development of the "No. 16 plot of the Future Science and Technology City Haichuang Park".

Previously, Miki Media announced that the company will develop the "No. 16 plot of Haichuang Park in the Future Science and Technology City", build the headquarters building and live broadcast base, and now conduct public bidding for architectural design companies across the country, with a bidding cycle of "one month".

The announcement was made on February 19.

By March 19, exactly one month, the bidding cycle ended.

Needless to say, this matter must be a major event, and Li Chuan must come forward in person.

Due to the fact that "Sanmu Media bought land, built buildings, and invited external bidding", it had been on the hot search before, and there was a lot of movement, which was regarded as an advertisement, so that architectural design companies across the country knew about it.

Therefore, there are a lot of companies that come to participate in the bidding, almost all the powerful architectural design companies in the country, in addition, many architectural design companies that are not strong also want to participate, they want to try their luck to see if they can be selected.

For these architectural design companies that have little strength and simply want to try their luck, Sanmu Network will definitely not give them a chance, and will directly screen out.

The customer service team and the administration department are responsible for "receiving the bidding proposal and conducting preliminary screening".

Under the leadership of Chen Chen and Zhu Chenwei, the customer service team and the staff of the administration department selected 66 sets of more reliable bidding plans from thousands of bidding plans and submitted them.

On the afternoon of March 19, Li Chuan held a discussion meeting, the theme of which was to discuss the 66 sets of bidding plans and further narrow the scope.

The seminar began at 2 p.m. and lasted until 7 p.m...... Of the 66 bidding schemes, more than half of them were finally cut, leaving only 19 sets.

On the morning of the next day, the bidding results were announced.

At the same time, the customer service department called the architectural design companies of the 19 bidding plans and notified them to come to the "public bidding meeting" held at half past nine in the morning on March 21.

At ten o'clock in the morning of March 21, the "Public Bidding Meeting for the Headquarters Building and Live Broadcast Base of Sanmu Network" was held in the medium-sized venue of a five-star hotel in Hangzhou.

The bidding meeting will be divided into two sessions in the morning and afternoon, and the morning session will be from 9:30 to 11:30 to listen to the reports of 6 companies; In the afternoon session, from 13:30 to 17:50, we listened to reports from 13 companies.

This was arranged by Zhu Chenwei and others according to the principle of "20 minutes of introduction time for each company", but after the bidding meeting began, it would not really follow this rhythm.

There are many reasons, for example, one company was directly removed from the list because of special reasons, and the 19 plans became 18 plans.

For another example, some companies are not well prepared, the content of the plan is relatively small, and it is over after a few minutes of talking; And some companies are very well prepared and have a lot to say, so it causes a delay.

In addition, Li Chuan was not very interested in some plans, and when the other party finished speaking, he didn't ask a single question, and directly let the other party go down, which greatly saved time; And some plans, Li Chuan is more interested in and asks a lot of questions, which greatly consumes time.

Therefore, although the public bidding meeting has been arranged in advance, when it actually begins, the process is still relatively chaotic.

The public tender, which was scheduled to end before 6 p.m., went on until 7:30 p.m.

After that, it took them more than half an hour to send off all the delegations of architectural design firms.

At half past eight in the evening, Li Chuan and others ate takeout and held an internal discussion meeting directly in the venue.

The discussion lasted until about 11 p.m., when it ended.

In due course, they finally decided on the final three sets of negotiation plans.

In fact, after Li Chuan saw the 66 sets of bidding plans from the beginning, he had the answer in his heart, that is, a set of plans provided by Langke Design, a well-known domestic architectural design company.

The scheme is a work-in-progress because it has only one building and no campus design.

You must know that the area of plot 16 of Haichuang Park in the future science and technology city is 18,706.5 square meters...... With such a large area, just one building must be unsatisfactory, and it must be designed as a park.

It is reasonable not to have an advantage in submitting such a semi-finished design plan, but the design of their building is indeed too beautiful...... The staircase structure is square, with some extensions at the bottom and an inset at the top, which looks simple, but the effect is very good, and it can make people shine.

Such a building, when built, does not lose those imagery building designs.

The imagery of the building design, Li Chuan doesn't like it.

Because in his opinion, although the imagery of the building design looks fashionable and creative, the actual use effect is not good, and the construction period is particularly long, and the cost is very much.

Those imagery building design, at every turn to build ten or eight years, the risk of unfinished is particularly high, the later need to spend money is also very much, the cost of one building, may be higher than two buildings, three buildings.

Therefore, from the perspective of cost performance, the imagery of the building design is not a good choice.

Li Chuan thinks that the square building structure is very good, the construction period is short, the cost is less, and the use effect is particularly good.

The plan designed by Langke met his idea and designed a set of eye-catching building styles, which really hit his heart.

Deep down in his heart, Li Chuan has actually decided: just use the set of solutions provided by Langke Design!

Of course, there is a premise for this, that is, Langke Design must first complete this set of semi-finished solutions, otherwise he will definitely not adopt a single building.

Some people may ask, Li Chuan has already decided to use the plan designed by Langke, so why do you have to leave three sets of plans for negotiation?

The answer is simple, two words – "price".

Li Chuan was afraid that the lion over there would open his mouth, so he deliberately left two back roads.

The remaining two sets of schemes, although not as good as the scheme provided by Langke Design, are not bad, if there is an accident, it can be used as a spare tire.